India Gluten-Free Foods & Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

India Gluten Free Foods and Beverages Market is segmented by Type ( Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes, and Other Gluten-Free Products) and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online Retail Stores, and Others). The report offers the market size and forecasts for the gluten-free food & beverage market in value (USD million) for all the above segments.

Market Snapshot

India Gluten Free Foods Beverages Market Overview
Study Period: 2016 -2027
Base Year: 2021
CAGR: 8.92 %

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Market Overview

The Indian gluten-free foods & beverages market is projected to register a CAGR of 8.92% during the forecast period (2022-2027).

The key factors include the impact on each value chain, including workforce at the industrial level, raw material supply, trade and logistics, and uncertain consumer demand at food service outlets, production, and distribution.

However, consumers with celiac diseases or gluten intolerance buy more survival-based products instead of gluten-inclined products. Thus, gluten-free products witnessed sustained growth during the rest of the year 2020 and are expected to foresee the same growth trends during the forecast period. Manufacturing companies are concentrating on increasing the production of more gluten-free packaged goods. For instance, in December 2020, Anusha Food Products, a food processing startup based in Hyderabad, India, launched an array of Ready-To-Cook (RTC) products under its dehydrated gluten-free F&B brand Zilli's.

India is the second fastest growing market for gluten-free foods & beverages in Asia-Pacific, following China. Gluten-free cookies, snacks, and Bakery products, such as bread, cakes, etc., hold the highest market share and are expected to project a healthy growth rate in the forecast period.

The growing celiac disease cases encourage consumers to opt for gluten-free products. Celiac disease is more prevalent in Northern India, where wheat is the primary staple cereal. The unawareness of the health issues of gluten products is a restraining factor.

Scope of the Report

A gluten-free food & beverage excludes foods containing gluten. Gluten is a protein in wheat, barley, rye, and triticale. India Gluten Free Foods and Beverages Market is segmented by Type and Distribution Channel. Based on Type, the market is segmented into Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meat/Meat Substitutes, and Other Gluten-Free Products. Other Gluten-Free Products include rice and pasta. Based on Distribution Channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail stores. The report offers market size and forecasts for the food & beverage market in value (USD million) for all the above segments.

By Product Type
Bakery Products
Savory and Snacks
Condiments, Seasonings and Spreads
Dairy and Dairy Substitute Products
Meat and Meat Substitute Products
By Distribution Channel
Convinience Stores
Speciality Stores
Online Retail Stores

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Key Market Trends

Increasing Celiac Disease and Gluten-Intolerance In India

Celiac disease is an auto-immune disorder. It is also known as Gluten enteropathy. It is characterized by the sensitivity toward gluten, a protein in rye, wheat, and barley. The only treatment for celiac disease is following a gluten-free diet. The diet should also be supplemented with extra minerals, vitamins, and proteins to compensate for deficiencies.

The gluten-free trend has provided opportunities for manufacturers to improve the ingredient formulation and introduce substantial innovation to the organoleptic characteristics of food products. The gluten-free foods segment forms a major chunk of free-from food markets in India, is bound to intensify the sales performance of gluten-free food and beverages.


Bakery Segment Holds the Largest Share

The bakery sector has remained at the forefront of gluten-free food in India. The national marketplace has witnessed an increasing demand for gluten-free crackers, bread, and biscuits in the past few years. Additionally, the country's consumers in the current scenario are adopting gluten-free bakery products as a source of healthy food and growing awareness of allergies and intolerance. Due to consumer needs, the country's bakery industry is readily adapting to the new concepts and trends in food processing. The locals are fond of bakeries; therefore, a significant portion of sales from processed food comes from the bakery segment.


Competitive Landscape

The gluten-free market in India is highly fragmented, consisting of many small and medium-sized players. Key players in the market include Amy's Kitchen Inc, General Mills Inc, Dr. Schar, Genius Foods, and Kraft Heinz Company. Most market players are local and offer a wide range of healthy foods. Their manufacturing facilities are based in India. Online sales are the major medium for goods distribution, followed by supermarkets/hypermarkets. Currently, the level of competition among the players is not high. However, it is predicted to increase in the future, owing to growing consumer demand. Innovation, marketing, and distribution are some of the key strategies adopted by the players. 24 mantra, Whole foods, Varya's, Savorlife, and Gullon, are some of the brands offering gluten-free cookies and snacks in the Indian market.

Recent Developments

In December 2021. Wild Drum, an Indian brand, launched hard-seltzers, a clear carbonated alcoholic beverage infused with natural fruit flavorings. Wild Drum offers refreshing beverages in Pure, Mango, and Lemon-Mint.

In April 2021, KRBL Limited, India's first integrated rice company, launched the "India Gate Rice Flour" in the wholesome Grain, Oil & Oil Products (FMCG) category. Rice Flour is a fine, smooth, and entirely gluten-free product that acts as an alternative to other conventional flours. It is predominantly used in roti, bread, snacks, rice noodles, and pasta.

In April 2021, Signature Brew launched gluten-free India Pale Lager, "Rewind." With bold hits of pine & citrus, this clean and refreshing lager reverses the brewing process to remove the gluten without compromising the flavor. Rewind is gluten-free and vegan as standard.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 By Product Type

      1. 5.1.1 Beverages

      2. 5.1.2 Bakery Products

      3. 5.1.3 Savory and Snacks

      4. 5.1.4 Condiments, Seasonings and Spreads

      5. 5.1.5 Dairy and Dairy Substitute Products

      6. 5.1.6 Meat and Meat Substitute Products

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convinience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Key Strategies adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amy's Kitchen Inc.

      2. 6.4.2 Dr. Schar

      3. 6.4.3 Kraft Heinz Company

      4. 6.4.4 General Mills Inc.

      5. 6.4.5 Genius Foods

      6. 6.4.6 Bob's Red Mill

      7. 6.4.7 Boulder Brands Inc.

      8. 6.4.8 Enjoy Life Natural Brands LLC

      9. 6.4.9 Mondelez International Inc

      10. 6.4.10 Frontier Soups

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The India Gluten-Free Food and Beverage Market market is studied from 2016 - 2027.

The India Gluten-Free Food and Beverage Market is growing at a CAGR of 8.92% over the next 5 years.

Genius Foods, Dr. Schaer, Amy's Kitchen Inc, General Mills Inc, Kraft Heinz Company are the major companies operating in India Gluten-Free Food and Beverage Market.

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