India Gluten Free Product Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers India Gluten Free Food & Beverages Market Share & Analysis and it is Segmented by Type (Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes, and Other Gluten-Free Products); and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The market size is provided in terms of value (USD Million) during the forecasted years for the above segments.

India Gluten Free Products Market Size

India Gluten-Free Food and Beverage Market Summary
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Study Period 2017-2027
Base Year For Estimation 2022
Market Size (2023) USD 17.14 Million
Market Size (2028) USD 32.90 Million
CAGR (2023 - 2028) 13.93 %
Market Concentration Low

Major Players

India Gluten-Free Food and Beverage Market Major Players

*Disclaimer: Major Players sorted in no particular order

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India Gluten Free Products Market Analysis

The India Gluten-Free Food and Beverage Market size is expected to grow from USD 17.14 million in 2023 to USD 32.90 million by 2028, at a CAGR of 13.93% during the forecast period (2023-2028).

  • The key factors include the impact on each value chain, including workforce at the industrial level, raw material supply, trade and logistics, and uncertain consumer demand at food service outlets, production, and distribution. However, consumers with celiac diseases or gluten intolerance buy more survival-based products instead of gluten-inclined products. Thus, gluten-free products are set to witness steady growth during the forecast period.
  • Manufacturing companies are concentrating on increasing the production of more gluten-free packaged goods. India is the second fastest-growing market for gluten-free foods & beverages in Asia-Pacific, following China. Gluten-free cookies, snacks, and Bakery products, such as bread, cakes, etc., hold the highest market share and are expected to project a healthy growth rate in the forecast period.
  • Government agencies are also promoting gluten-free products in the country by providing products at affordable prices. For instance, in April 2022, several millet products were launched by the Agricultural & Processed Food Products Export Development Authority (APEDA) at the AAHAR food fair at affordable prices ranging from INR 5 to INR 15 (USD 0.060 to USD 0.18) for people of all ages. All the millet products launched by APEDA are gluten-free, 100% natural, and patented. The launched products are cream biscuits, salt biscuits, milk biscuits, ragi peanut butter, jowar peanut butter, jowar upma, pongal, khichadi, and millet malts (jowar, ragi, bajra).
  • Additionally, the increasing number of celiac disease cases encourages consumers to opt for gluten-free products. Celiac disease is more prevalent in Northern India, where wheat is the primary staple cereal. The unawareness of the health issues of gluten products is a restraining factor.

India Gluten Free Products Industry Segmentation

A gluten-free food & beverage excludes foods containing gluten. Gluten is a protein in wheat, barley, rye, and triticale. 

India's gluten-free foods and beverages market is segmented by type and distribution channel. Based on type, the market is segmented into beverages, bread products, cookies and snacks, condiments, seasonings & spreads, dairy/dairy substitutes, meat/meat substitutes, and other gluten-free products. Other gluten-free products include rice and pasta. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail stores.

 For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Product Type
Beverages
Bakery Products
Savory and Snacks
Condiments, Seasonings and Spreads
Dairy and Dairy Substitute Products
Meat and Meat Substitute Products
Others
Distribution Channel
Supermarkets/Hypermarkets
Convinience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels

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India Gluten Free Products Market Trends

This section covers the major market trends shaping the India Gluten-Free Food & Beverage Market according to our research experts:

Increasing Celiac Disease and Gluten-Intolerance In India

  • As preventive healthcare has become more prominent in the country, healthy foods and nutritional supplements such as nutraceuticals are becoming more popular. There is a move toward replacing staples such as rice and wheat with gluten-free Nutri-cereals such as millet. The aim of fortifying food is to enhance its nutritional value. 
  • The dietary trends and consumption patterns of Indian customers have evolved over time. In recent years, the percentage of grains in daily calorie consumption has decreased. Consumers have increased their intake of vegetables, fruits, and superfoods like green tea and olive oil.
  • The prevalence of food allergies and intolerances in the general population is rising. This results in an increased demand for consumer products tailored to meet the specific dietary needs of people with these allergies and intolerances. Furthermore, growing disposable income and consumer awareness about various allergies such as gluten allergies, celiac disease, and others also contribute to the demand for healthy gluten-free foods in the country.
India Gluten-Free Food and Beverages Market: Consumer perception about healthy lifestyle (in %), India, 2021

Bakery Segment Holds the Largest Share

  • The bakery sector has remained at the forefront of gluten-free food in India. In the past few years, the national marketplace has witnessed an increasing demand for gluten-free crackers, bread, and biscuits. Additionally, the country's consumers in the current scenario are adopting gluten-free bakery products as a source of healthy food and growing awareness of allergies and intolerance. 
  • Increasing awareness of the health benefits of gluten-free products is one of the key factors driving the growth of the global gluten-free bakery products market. Hence, it is due to evolving consumer needs that the country's bakery industry is readily adapting to new concepts and trends in the food processing industry. The locals are fond of bakeries; therefore, a significant portion of sales from processed food comes from the bakery segment. 
  • There is a growing demand for gluten-free bakery products among Indians, resulting in the expansion of gluten-free bakeries throughout the country. For instance, in October 2021, Ellipsis Bakery opened its third location in Oshiwara, Andheri West, Mumbai. Along with classic baked goods, the bakery offers gluten-free and wheat-free options.
India Gluten Free Foods Beverages Market: Import of Bakery Products (in thousands USD),  India, 2021

India Gluten Free Products Industry Overview

The gluten-free market in India is highly fragmented, consisting of many small and medium-sized players. Key players in the market include Amy's Kitchen Inc, General Mills Inc, Dr. Schar, Genius Foods, and Kraft Heinz Company. Most market players are local and offer a wide range of healthy foods. Their manufacturing facilities are based in India. Online sales are the primary medium for goods distribution, followed by supermarkets/hypermarkets. 

Currently, the level of competition among the players is low. However, it is predicted to increase in the future, owing to growing consumer demand. Innovation, marketing, and distribution are some of the key strategies adopted by the players. 24 mantra, Whole foods, Varya's, Savorlife, and Gullon, are some of the brands offering gluten-free cookies and snacks in the Indian market.

India Gluten Free Products Market Leaders

  1. Genius Foods

  2. Dr. Schaer

  3. Amy's Kitchen Inc

  4. General Mills Inc

  5. Kraft Heinz Company

*Disclaimer: Major Players sorted in no particular order

Kraft Heinz, Genius Foods, General Mills, Frontier Soups, Dr. Schaer

India Gluten Free Products Market News

  • November 2022: Rage Coffee, a Delhi-based caffeine innovation FMCG company, launched three new snacks - coffee peanut bars, caffeine almond bars, and chocolate oats cookies. All these munchables are gluten-free, made with natural premium ingredients, and don't contain preservatives or colors, making them ideal for healthy snacking.
  • December 2021: Wild Drum, an Indian brand, launched gluten-free hard-seltzers, a clear carbonated alcoholic beverage infused with natural fruit flavorings. Wild Drum offers refreshing beverages in pure, mango, and lemon-mint.
  • April 2021: KRBL Limited, India's first integrated rice company, launched the "India Gate Rice Flour" in the wholesome grain, oil and oil Products (FMCG) category. Rice Flour is a fine, smooth, and entirely gluten-free product that acts as an alternative to other conventional flour. It is predominantly used in roti, bread, snacks, rice noodles, and pasta.

India Gluten Free Products Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Beverages

      2. 5.1.2 Bakery Products

      3. 5.1.3 Savory and Snacks

      4. 5.1.4 Condiments, Seasonings and Spreads

      5. 5.1.5 Dairy and Dairy Substitute Products

      6. 5.1.6 Meat and Meat Substitute Products

      7. 5.1.7 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convinience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Key Strategies adopted

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amy's Kitchen Inc.

      2. 6.3.2 Dr. Schar

      3. 6.3.3 Kraft Heinz Company

      4. 6.3.4 General Mills Inc.

      5. 6.3.5 Genius Foods

      6. 6.3.6 Swmabhan Commerce Pvt. Ltd.

      7. 6.3.7 Wild Drum Beverages Private Limited

      8. 6.3.8 Bob's Red Mill

      9. 6.3.9 Boulder Brands Inc.

      10. 6.3.10 KRBL Limited

      11. 6.3.11 Mondelez International Inc

      12. 6.3.12 Frontier Soups

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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India Gluten Free Products Market Research FAQs

The India Gluten-Free Food and Beverage Market size is expected to reach USD 17.14 million in 2023 and grow at a CAGR of 13.93% to reach USD 32.90 million by 2028.

In 2023, the India Gluten-Free Food and Beverage Market size is expected to reach USD 17.14 million.

Genius Foods, Dr. Schaer, Amy's Kitchen Inc, General Mills Inc and Kraft Heinz Company are the major companies operating in the India Gluten-Free Food and Beverage Market.

India Gluten Free Product Industry Report

Statistics for the 2023 India Gluten Free Product market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Gluten Free Product analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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