Gluten-free Prepared Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Gluten-free Prepared Food Market is segmented by Product Type (Baked Goods, Dairy Products, Confectionery Products, Sauces, Dressings, and Seasonings, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and by Geography.

Gluten Free Prepared Foods Industry Overview

Gluten-Free Prepared Food Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.8 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Gluten Free Prepared Foods Market Analysis

The gluten-free prepared food market is projected to record a CAGR of 5.8% during the forecast period, 2020-2025.

  • The market is primarily driven by the rising awareness about celiac disease and the adoption of special dietary lifestyles. This has resulted in a shift in consumer preference from conventional products towards gluten-free processed foods, such as bakery goods, confectionery products, and dairy products. Moreover, the rising demand for gluten-free foods among the non-celiac consumers is further boosting the market growth. In addition, the easy availability of products in almost all grocery stores is expected to have a significant impact on market growth.
  • However, the relatively high cost of gluten-free products than conventional gluten-containing products is due to the added production costs from the manufacturer end, along with the requirement of additional ingredients, such as xanthan gum, guar gum, chicory, inulin, and others, or, an extra preparation step, that is needed to produce an equivalent product, adds to the cost of production of gluten-free products. This results in the high cost of gluten-free products for consumers, which is hindering the growth of the market.

Gluten Free Prepared Foods Industry Segments

The gluten-free prepared food market has been segmented by product type into baked goods, dairy products, confectionery products, sauces, dressings, and seasonings, and other product types and by distribution channel into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the gluten-free prepared food market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

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Gluten Free Prepared Foods Market Trends

This section covers the major market trends shaping the Gluten Free Prepared Foods Market according to our research experts:

Rising Risk of Celiac Disease

The market for gluten-free food products has witnessed an increasing trend owing to the rising risk of celiac disease (CD). The prevalence of CD varies from 4.5% among first-degree relatives of CD-affected patients to 0.5%–1.0% in the general population and is increasing over time. A strict gluten-free diet is the only available treatment for CD as it relieves symptoms, achieves mucosal healing, and prevents disease complications. Therefore, the gluten-free foods are majorly driving the celiac diseased people. However, according to Mayo Clinic, 3.1 million Americans are shifting toward a gluten-free diet, where 72 % of them are classified as people without celiac disease avoiding gluten (PWAG). This group of people has been ditching gluten without a celiac diagnosis, owing to join the trend of gluten-free consumption.

Global Gluten Free Prepared Foods Market1

North America to Dominate the Global Market

North America dominates the gluten-free market, primarily driven by the United States, as the consumers in the region are avoiding gluten in their dietary trends, with over 100 million Americans consuming gluten-free products, most of whom do not have celiac disease in the past decade. Consumers are taking gluten-free products, not only because to prevent adverse symptoms, such as gastrointestinal in nature (bloating, wind, and abdominal cramps) and fatigue/tiredness, but also because of a general perception of maintaining better health.

Global Gluten Free Prepared Foods Market2

Gluten Free Prepared Foods Market Competitor Analysis

The gluten-free prepared food market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include PepsiCo Inc., General Mills Inc., Kellogg Company, The Hain Celestial Group Inc., Mondelēz International, and H. J. Heinz Company, among others.

Gluten Free Prepared Foods Market Top Players

  1. PepsiCo Inc.

  2. General Mills, Inc.

  3. Kellogg Company

  4. The Hain Celestial Group, Inc.

  5. Mondelēz International

  6. H. J. Heinz Company

*Disclaimer: Major Players sorted in no particular order


Gluten Free Prepared Foods Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Baked Goods

      2. 5.1.2 Dairy Products

      3. 5.1.3 Confectionery Products

      4. 5.1.4 Sauces, Dressing, and Seasonings

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Russia

        4. France

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. South America

        2. Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo Inc.

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Kellogg Company

      4. 6.4.4 The Hain Celestial Group Inc.

      5. 6.4.5 Mondelez International

      6. 6.4.6 H. J. Heinz Company

      7. 6.4.7 Bob's Red Mill Natural Foods Inc.

      8. 6.4.8 Sapidum d.o.o.

      9. 6.4.9 Dr. Schar AG / SPA


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Gluten Free Prepared Foods Market Research FAQs

The Global Gluten Free Prepared Foods Market is studied from 2018 - 2028.

The Global Gluten Free Prepared Foods Market is growing at a CAGR of 5.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

PepsiCo Inc., General Mills, Inc., Kellogg Company, The Hain Celestial Group, Inc., Mondelēz International, H. J. Heinz Company are the major companies operating in Global Gluten Free Prepared Foods Market.

Global Gluten Free Prepared Foods Industry Reports

In-depth industry statistics and market share insights of the Global Gluten Free Prepared Foods sector for 2020, 2021, and 2022. The Global Gluten Free Prepared Foods research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Global Gluten Free Prepared Foods report PDF.

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