India Food Sweetener Market Size

India Food Sweetener Market Analysis

The India Food Sweetener Market size is expected to grow from USD 3.11 billion in 2023 to USD 3.61 billion by 2028, at a CAGR of 3.01% during the forecast period (2023-2028).

• Food and beverage players have been launching low/no sweeteners to cater to the demand for low-sugar products as health and immune system concerns increased. With the growing presence of various sweetener-infused products on retail shelves in India, many players are entering the country.
• For instance, the Malaysia-based business, PureCircle, a stevia supplier, has collaborated with top food and beverage companies to introduce stevia-based variants of well-known food and beverages, including PepsiCo's 7Up and Tropicana, Coca-Cola's Maaza Gold, and Danone's Yakult. The company aims to grow its Starleaf variety in India and treble farm revenues by India's Prime Minister's vision for 2022.
• The company is now working with Dabur, Frooti, and Haldiram to help create stevia-based variants of their famous food and beverage products. The company also supplies stevia used in the production of Zydus's stevia-based sweetener, Sugar-Free Green. Stevia has also found its way into new products by emerging companies. For example, in 2021, Beyond Water launched its product line of water enhancers (electrolyte mixers, cocktail mixers, and vitamin mixers) sweetened with natural sweeteners.
• Furthermore, there has been an increase in demand for bulk sweeteners like fructose across the country. Fructose, commonly known as fruit sugar, has multiple functions in food and beverage applications, including sweetness, humectant, color, flavor enhancement or development, freezing point depression, and osmotic stability.
• Critical applications of fructose include flavored or enhanced water, low-calorie products, dry beverage mixes, carbonated beverages, breakfast cereals, baked goods, yogurt, fruit packs, confectionery, and other food applications.
• Cyclamate is another type of natural sweetener widely utilized in confections, baking, soft drinks, desserts, salad dressings, and preserves in India due to its benefits, such as being 30 times sweeter than sugar and being a calorie-free sweetener. The product is mixed with water before consumption, helps to increase hydration, and acts as an enrichment of nutrients lost during water processing. Such innovations have been driving the Indian food sweetener market.