India Food Sweetener Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers India Food Sweetener Market Companies and it is segmented by Type (Sucrose, Starch Sweeteners, and Sugar Alcohols, and High-Intensity Sweeteners (HIS)); Application (Dairy, Bakery, Beverages, Confectionery, Soups, Sauces and Dressings, and Other Applications). The Market Size and Values Are Provided in Terms of (USD Million) During the Forecasted Years for the Above Segments.

India Food Sweetener Market Size

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India Food Sweetener Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.01 %
Market Concentration Low

Major Players

India Food Sweetener Market

*Disclaimer: Major Players sorted in no particular order


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India Food Sweetener Market Analysis

The India Food Sweetener Market size is expected to grow from USD 3.11 billion in 2023 to USD 3.61 billion by 2028, at a CAGR of 3.01% during the forecast period (2023-2028).

  • Food and beverage players have been launching low/no sweeteners to cater to the demand for low-sugar products as health and immune system concerns increased. With the growing presence of various sweetener-infused products on retail shelves in India, many players are entering the country.
  • For instance, the Malaysia-based business, PureCircle, a stevia supplier, has collaborated with top food and beverage companies to introduce stevia-based variants of well-known food and beverages, including PepsiCo's 7Up and Tropicana, Coca-Cola's Maaza Gold, and Danone's Yakult. The company aims to grow its Starleaf variety in India and treble farm revenues by India's Prime Minister's vision for 2022.
  • The company is now working with Dabur, Frooti, and Haldiram to help create stevia-based variants of their famous food and beverage products. The company also supplies stevia used in the production of Zydus's stevia-based sweetener, Sugar-Free Green. Stevia has also found its way into new products by emerging companies. For example, in 2021, Beyond Water launched its product line of water enhancers (electrolyte mixers, cocktail mixers, and vitamin mixers) sweetened with natural sweeteners.
  • Furthermore, there has been an increase in demand for bulk sweeteners like fructose across the country. Fructose, commonly known as fruit sugar, has multiple functions in food and beverage applications, including sweetness, humectant, color, flavor enhancement or development, freezing point depression, and osmotic stability.
  • Critical applications of fructose include flavored or enhanced water, low-calorie products, dry beverage mixes, carbonated beverages, breakfast cereals, baked goods, yogurt, fruit packs, confectionery, and other food applications.
  • Cyclamate is another type of natural sweetener widely utilized in confections, baking, soft drinks, desserts, salad dressings, and preserves in India due to its benefits, such as being 30 times sweeter than sugar and being a calorie-free sweetener. The product is mixed with water before consumption, helps to increase hydration, and acts as an enrichment of nutrients lost during water processing. Such innovations have been driving the Indian food sweetener market.

India Food Sweetener Market Trends

Surge in Diabetic Population Drives Natural and Zero Calorie Sweeteners such as Stevia.

  • The growing preference for low-sugar or no-calorie diets due to the increasing prevalence of obesity and diabetes drives the demand for natural sweeteners globally. According to the International Diabetes Federation (IDF) Diabetes Atlas, 10th Edition, in India, approximately 74.194 million individuals aged between 20 and 79 had diabetes in 2021; diabetes also caused 0.647 million deaths that year. The total number of people with diabetes is projected to rise to 92.973 million by 2030 and 124.874 million by 2045.
  • According to the IDF, the nations having the highest population of adults with diabetic patients aged between 20 to 79 include China which is followed then by India (second highest ranking) in 2021.
  • The diabetic population statistics are expected to positively affect the food sweetener market in India during the forecast period. As the occurrence of diabetes and obesity is increasing, consumers are taking appropriate measures to maintain a healthy lifestyle and, thus, are looking for zero-calorie natural sweeteners to maintain their blood sugar levels. As a result, the demand for stevia is estimated to increase as it is aligned with the requirements of the consumers. Therefore, the demand for low-calorie sweeteners in food and beverages has increased over the last few years.
  • As a result, organic stevia extracts are being demanded greatly in the market since they are plant-based and contain zero sugar, carb, calorie, glycemic index, etc. For instance, Arboreal Stevia, an Indian company under the brand ArboPURE, offers a range of natural stevia extracts that are extracted directly from stevia leaf using an organic process. The different grades of stevia extracts are available in Reb A and Reb M series, suitable for multiple applications as sweeteners and flavors.
  • Considering these factors, such as demand for clean-label ingredients and low-calorie food sweeteners are driving the natural and zero-calorie sweeteners market in this country due to the rising health consciousness.
India Food Sweetener Market: Share of Respondents with Diabetes, in %, India, 2017-2021

Fastest Growing Sweetener Segment: Stevia

  • Stevia is a 100% natural and zero-calorie sweetener. The growing awareness about the health benefits of stevia over sugar has increased its demand. Other factors influencing the stevia market are lifestyle changes, government initiatives to reduce sugar intake, and the need to combat health problems like obesity and diabetes. 
  • With the growing presence of various stevia-infused products on retail shelves in India, many players are entering the country. For instance, PureCircle, a stevia supplier, invested INR 1,200 crore ( approx. USD 145 million) in the country over five years. The company is now working with Dabur, Frooti, and Haldiram to help them create stevia-based variants of their popular food and beverage products. The company also supplies stevia used in the production of Zydus's stevia-based sweetener, Sugar-Free Green.
  • Stevia is used in convenience foods, baked foods, sugar confectionery, and beverages. Beverages account for the majority share of the market. Thus, stevia is estimated to be the fastest-growing sweetener segment over the forecast period. Furthermore, Indian farmers opt out of growing stevia plants due to higher input costs and the absence of standard crop cultivation practices.
  • Additionally, there needs to be traditional know-how for stevia plantations in the country. To help these farmers, the National Medicinal Plants Board (NMPB) announced a 30% subsidy on the cost of production as of 2021. This initiative is expected to increase the amount of stevia available for use, thereby driving the growth of the Indian stevia market in the coming years. Therefore, these factors significantly drive the market for Stevia in the food sweetener industry in the country, as Stevia serves as a viable substitute for sugar.
India Food Sweetener Market: Import Value of Sugars, in USD Million, India, 2017-2021

India Food Sweetener Industry Overview

The market is highly fragmented, with many Indian players trying to gain a competitive advantage using various corporate strategies, like innovation, expansions, and other strategies. International players, such as International Flavors & Fragrances Inc., Cargill Incorporated, Kerry Group plc., The Archer-Daniels-Midland Company, and Tate & Lyle, dominate the sugar substitute market.

Due to the experience and expertise of these leading companies in the Indian food sweetener market, these top players focus on developing new products. Further, economies of scale and high brand loyalty among the clients give these companies an upper edge. Further expansion of product portfolio within all categories of sweeteners has been helping the players in the market to enhance their positions.

India Food Sweetener Market Leaders

  1. Tate & Lyle

  2. Cargill Incorporated

  3. Archer Daniels Midland Company

  4. International Flavors & Fragrances Inc.

  5. Kerry Group plc.

*Disclaimer: Major Players sorted in no particular order

India Food Sweetener Market Concentration
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India Food Sweetener Market News

  • November 2022: Kesar Enterprises Ltd announced the commencement of the co-generation plant and crushing season for the 2022-23 sugar division at Baheri in Uttar Pradesh.
  • November 2022: Lakanto, a leading global brand from Saraya Japan, launched a Monkfruit-based sweetener for Indian consumers. The company manufactures natural sweeteners, and in India, the brand is part of Saraya-Mystair Hygiene.
  • August 2022: Researchers at the Indian Institute of Technology (IIT) in Guwahati developed a fermentation process that uses ultrasonic to transform bagasse, the waste product of sugarcane crushing, into the safe sugar substitute "Xylitol." The new strategy, according to officials, overcomes the operational limitations of chemical synthesis processes and the time lags brought on by conventional fermentation.
  • March 2022: Cargill launched their stevia products using the EverSweet + ClearFlo technology. This brand-new sweetener solution, which mixes a natural flavor with Cargill's stevia sweetener, has a number of benefits, such as flavor modification, quicker dispersion, and better solubility and stability in formulations.
  • February 2021: Dupont's Nutrition & Biosciences merged with International Flavors & Fragrances Inc., a company that offers food additives, including sweeteners, in the Indian market. The combined company could continue to operate under the name IFF. The complementary portfolio gives the company leadership positions in taste, texture, scent, nutrition, enzymes, cultures, soy proteins, and probiotics.

India Food Sweetener Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Deifnation

    2. 1.2 Scope of the Market




    1. 4.1 Drivers

      1. 4.1.1 Surge in Diabetic Population drives sweetener market

      2. 4.1.2 Growing demand for natural sweetener-infused beverage products

    2. 4.2 Restraints

      1. 4.2.1 Stringent government regulations on food product claims

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products and Services

      5. 4.3.5 Degree of Competition

  5. 5. Market Segmentation

    1. 5.1 Product Type

      1. 5.1.1 Sucrose

      2. 5.1.2 Starch Sweeteners and Sugar Alcohols

        1. Dextrose

        2. High Fructose Corn Syrup (HFCS)

        3. Maltodextrin

        4. Sorbitol

        5. Xylitol

        6. Other Starch Sweeteners and Sugar Alcohols

      3. 5.1.3 High Intensity Sweeteners (HIS)

        1. Sucralose

        2. Aspartame

        3. Saccharin

        4. Cyclamate

        5. Ace-K

        6. Neotame

        7. Stevia

        8. Other High Intensity Sweeteners

    2. 5.2 Application

      1. 5.2.1 Dairy

      2. 5.2.2 Bakery

      3. 5.2.3 Soups, Sauces and Dressings

      4. 5.2.4 Confectionery

      5. 5.2.5 Beverages

      6. 5.2.6 Other Applications

  6. 6. Competitive Landscape

    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Tate & Lyle

      2. 6.3.2 Cargill Incorporated

      3. 6.3.3 Archer Daniels Midland Company

      4. 6.3.4 International Flavors & Fragrances Inc.

      5. 6.3.5 Ingredion Incorporated

      6. 6.3.6 Ajinomoto Co., Inc.

      7. 6.3.7 Kesar Enterprises Limited

      8. 6.3.8 GLG Life Tech Corporation

      9. 6.3.9 The Agrana Group

      10. 6.3.10 Kerry Group plc.

    4. *List Not Exhaustive

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India Food Sweetener Industry Segmentation

Sweeteners are the various natural and artificial substances that impart a sweet taste to foods and beverages.

The Indian food sweetener market is segmented based on type and application. Based on type, the market is segmented into sucrose, starch sweeteners and sugar alcohols, and high-intensity sweeteners (HIS). Starch sweeteners and sugar alcohols market is further segmented into dextrose, high fructose corn syrup (HFCS), maltodextrin, sorbitol, xylitol, and other starch sweeteners and sugar alcohols. Similarly, the high-intensity sweeteners (HIS) market is further segmented into sucralose, aspartame, saccharin, cyclamate, ace-K, neotame, stevia, and other high-intensity sweeteners. Based on application, the market is segmented into dairy, bakery, soups, sauces and dressings, confectionery, beverages, and other applications.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Starch Sweeteners and Sugar Alcohols
High Fructose Corn Syrup (HFCS)
Other Starch Sweeteners and Sugar Alcohols
High Intensity Sweeteners (HIS)
Other High Intensity Sweeteners
Soups, Sauces and Dressings
Other Applications
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India Food Sweetener Market Research FAQs

The India Food Sweetener Market is projected to register a CAGR of 3.01% during the forecast period (2024-2029)

Tate & Lyle, Cargill Incorporated, Archer Daniels Midland Company, International Flavors & Fragrances Inc. and Kerry Group plc. are the major companies operating in the India Food Sweetener Market.

The report covers the India Food Sweetener Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Food Sweetener Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The growth opportunities in the India Food Sweeteners Market are a) Understanding and catering to regional taste preferences and potentially increasing local production of natural sweeteners can be advantageous b) Staying compliant with evolving regulations and ensuring clear labeling of sugar content and sweetener types can build trust with consumers

India Food Sweetener Industry Report

The India Food Sweeteners Market is experiencing substantial growth, fueled by heightened health consciousness and a shift towards low-calorie and sugar-free products. The market is broadly segmented by product type, application, and form, incorporating popular artificial sweeteners brands in India such as those using aspartame, sucralose, and saccharin. These sweeteners are increasingly utilized in various applications, including bakery goods, beverages, dairy products, and confectioneries, with a particularly notable expansion in the beverages sector as consumers search for healthier, low-sugar drink options. The market's growth is also propelled by innovations in product offerings and enhancements in the flavor profiles of artificial sweeteners, making them viable substitutes for traditional sugar. Despite some health concerns, the robust market expansion continues, supported by the integration of artificial sweeteners across multiple end-user industries and growing awareness of the benefits of maintaining a low-calorie diet. For an in-depth analysis of market dynamics and a forecast outlook, get a deeper insight into this with a sample industry analysis available for free download.

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India Food Sweetener Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)