Alternative Sweeteners Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Alternative Sweeteners Market is segmented by Product Type (High Fructose Syrup, High-Intensity Sweeteners, and Low-Intensity Sweeteners), By Source (Natural and Synthetic), By Application (Food and Beverage (Bakery, Confectionery, Dairy, Beverage, and Others), Pharmaceuticals and Others) and Geography.

Alternative Sweetener Market Size

Alternative Sweetener Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.30 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Alternative Sweetener Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Alternative Sweetener Market Analysis

Global Alternative Sweetener market is growing at a CAGR of 4.3 % during the forecast period (2020-2025).

  • The market is expected to grow owing to the increase in patients suffering from lifestyle diseases such as diabetes, obesity and cardiovascular diseases. Also, the inclination towards living a healthy lifestyle and rise in demand for low-calorie food products are other critical factors driving the growth of the global alternative sweetener market throughout the forecast period.
  • The growth of beverage market in both developed and developing countries is also promoting the demand for alternative sweeteners.
  • On the other hand, high costs and side effects caused by the alternative sweetener may hinder the market growth.

Alternative Sweetener Market Trends

This section covers the major market trends shaping the Alternative Sweetener Market according to our research experts:

Rising Number of Consumers Affected by Diabetes and Obesity

According to the International Diabetes Federation, the number of diabetics worldwide in 2019 is 463 million. This number is expected to reach 700 million by the year 2045. With an increased number of diabetics, the prevalence of diabetes is also projected to increase to just under 10 percent by 2045. Increase in obesity levels, along with concern regarding the risk of developing cardiovascular disease and diabetes are encouraging consumers to make more healthy choices. Consumers suffering from diabetes and obesity go for the low-calorie sweeteners as these products have less or no calories and therefore are helpful in controlling weight and maintaining blood sugar levels. Development of low sugar food for diabetic and diet-conscious consumers and high demand for diet beverages has projected to drive the market.

Alternative Sweetener Market Share

North America having the Largest Market Share

The demand for natural sweeteners in North America is mainly due to the trend of healthy food. The growing awareness about the harmful effects of excessive sugar consumption is the major driving factor for market growth. Thus, more opportunities for low-calorie sweeteners are created especially in bakery, beverage and dairy applications. The beverages industry is dominating, followed by bakery, confectionery, and dairy industry. According to US Census Bureau, the preferred brands of alternative sweeteners are Splenda, Sweet’N Low, Stevia in the Raw and Equal.

Alternative Sweetener Market Analysis

Alternative Sweetener Industry Overview

The global market for sugar substitutes is driven by a large number of active players. The most preferred growth strategies include new product development, mergers, acquisitions, expansion, and partnerships to boost the market growth. There are numerous prominent players in this industry, such as Cargill Inc., Heartland Food Products Group, DuPont de Nemours, Inc., and Ingredion Inc., among others.

Alternative Sweetener Market Leaders

  1. Cargill, Incorporated

  2. Archer Daniels Midland Company

  3. Heartland Food Products Group

  4. DuPont de Nemours, Inc.

  5. Ajinomoto Co., Inc.

*Disclaimer: Major Players sorted in no particular order

Cargill, Incorporated, Archer Daniels Midland Company, Heartland Food Products Group, DuPont de Nemours, Inc., Ajinomoto Co., Inc.
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Alternative Sweetener Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 High Fructose Syrup

      2. 5.1.2 High-Intensity Sweeteners

      3. 5.1.3 Low-Intensity Sweeteners

    2. 5.2 By Source

      1. 5.2.1 Natural

      2. 5.2.2 Synthetic

    3. 5.3 By Application

      1. 5.3.1 Food and Beverages

        1. Bakery

        2. Confectionery

        3. Beverage

        4. Dairy

        5. Others

      2. 5.3.2 Pharmaceuticals

      3. 5.3.3 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill, Incorporated

      2. 6.4.2 Archer Daniels Midland Company

      3. 6.4.3 Heartland Food Products Group

      4. 6.4.4 DuPont de Nemours, Inc.

      5. 6.4.5 Ajinomoto Co., Inc

      6. 6.4.6 PureCircle Ltd.

      7. 6.4.7 Roquette Freres

      8. 6.4.8 Stevia First Corporation

      9. 6.4.9 Ingredion Inc.

      10. 6.4.10 Kawarlal & Co.Inc.

    5. *List Not Exhaustive

**Subject to Availability
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Alternative Sweetener Industry Segmentation

The global alternative sweetener market has been segmented by product type which includes high fructose syrup, high intensity sweeteners, low intensity sweeteners. Based on source, the market is segmented into natural and synthetic. Based on application, the market is segmented into food and beverages, pharmaceuticals and others. The food and beverage sector are further divided into bakery, confectionery, beverage, dairy and others. The report further analyses the global scenario of the market, which includes detail analysis on North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

By Product Type
High Fructose Syrup
High-Intensity Sweeteners
Low-Intensity Sweeteners
By Source
By Application
Food and Beverages
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
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Alternative Sweetener Market Research FAQs

The Alternative Sweeteners Market is projected to register a CAGR of 4.30% during the forecast period (2024-2029)

Cargill, Incorporated, Archer Daniels Midland Company, Heartland Food Products Group, DuPont de Nemours, Inc. and Ajinomoto Co., Inc. are the major companies operating in the Alternative Sweeteners Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Alternative Sweeteners Market.

The report covers the Alternative Sweeteners Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Alternative Sweeteners Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Alternative Sweeteners Industry Report

Statistics for the 2024 Alternative Sweeteners market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Alternative Sweeteners analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Alternative Sweeteners Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)