Market Size of india energy drinks Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 0.74 Billion |
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Market Size (2030) | USD 1.01 Billion |
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Largest Share by Soft Drink Type | Traditional Energy Drinks |
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CAGR (2024 - 2030) | 5.46 % |
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Fastest Growing by Soft Drink Type | Natural/Organic Energy Drinks |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
India Energy Drinks Market Analysis
The India Energy Drinks Market size is estimated at 0.74 billion USD in 2024, and is expected to reach 1.01 billion USD by 2030, growing at a CAGR of 5.46% during the forecast period (2024-2030).
0.74 Billion
Market Size in 2024 (USD)
1.01 Billion
Market Size in 2030 (USD)
4.26 %
CAGR (2018-2023)
5.46 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
30.99 %
value share, Traditional Energy Drinks, 2023
Unique and innovative product offerings by domestic manufactuers in response to the growing health and fitness consciousness consumers is driving the segment growth
Largest Segment by Packaging Type
50.41 %
value share, PET Bottles, 2023
The portability and affordability of PET bottles alongside the growing investment in PET bottle recycling projectsto support circular economy is drivign the segment growth
Fastest-growing segment by Soft Drink Type
6.94 %
Projected CAGR, Natural/Organic Energy Drinks, 2024-2030
Additional health benefits due to the composition of botanical extracts, natural sweeteners, and organic fruit juices drives the consumer preference for organic energy drinks
Fastest-growing segment by Packaging Type
6.66 %
Projected CAGR, Glass Bottles, 2024-2030
The rising importance of sustainable packaging in the food and beverage industry with the influence of government policies is estimated to drive the segment growth
Leading Market Player
44.20 %
market share, Red Bull GmbH, 2022
Red Bull GmbH has emerged as the market leader due to extensive investments in advertisement capaigns and brand ambassador programs for effective brand awareness
The rising prevalence of diabetes and perennially favorite flavors expected to drive the demand for the energy drinks market in the future
- Energy drinks hold a significant market share, registering a growth rate of 9.22% by value from 2020 to 2023. While perennial flavor favorites like lemon, lime, orange, and berry continue to be preferred choices among traditional energy drink consumers, major energy drink brands like Red Bull and Monster Energy have been taking chances on new flavors, with watermelon and mango being the top flavors for new product development.
- Sugar-free energy drinks hold a significant market share in the Indian energy drinks market. The segment registered a growth rate of 17.05% by value from 2020 to 2023. The increasing diabetic population is inclining toward sugar-free energy drinks in the market. In India, an estimated 77 million people above the age of 18 years are suffering from diabetes, and nearly 25 million are prediabetics in the country. Low-carb energy drinks are designed to provide sustained energy and help accelerate the metabolic state. Therefore, this factor is driving the growth of the Indian energy drinks market.
- Natural and organic energy drinks are the fastest-growing energy drink types consumed in the country. They are projected to register a CAGR of 6.94% by value from 2024 to 2030. Consumers, particularly millennials and the younger generation, are becoming more conscious of their dietary choices and actively seeking organic and natural alternatives across the energy drink categories. India has the largest youth population in the world, with more than 65% of its population aged under 35 years old. These health-focused energy drinks often rely on natural, botanical sources of caffeine like guarana, yerba mate, and green tea extract. Functional ingredients are expected to appeal to consumers and expand the reach of energy drinks over 2024-2030.
Understand The Key Trends Shaping This Market
