Sugar Free Energy Drinks Market Size and Share
Market Overview
| Study Period | 2018 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 17.52 Billion |
| Market Size (2030) | USD 23.96 Billion |
| Growth Rate (2025 - 2030) | 6.46% CAGR |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Sugar Free Energy Drinks Market Analysis by Mordor Intelligence
The Sugar Free Energy Drinks Market size is estimated at 17.52 billion USD in 2025, and is expected to reach 23.96 billion USD by 2030, growing at a CAGR of 6.46% during the forecast period (2025-2030).
The sugar-free energy drinks market is experiencing significant transformation driven by evolving consumer health consciousness and lifestyle preferences. Recent studies indicate that approximately 72% of North American consumers actively sought to limit or avoid sugar in their beverages in 2022, highlighting a substantial shift in consumption patterns. This health-conscious trend is further evidenced by global consumer motivations, with 49% choosing low-calorie energy drinks for weight management, while 42% make this choice due to diabetes concerns. The increasing focus on health and wellness has prompted manufacturers to expand their sugar-free energy drinks portfolios, incorporating natural sweeteners and functional ingredients to meet consumer demands.
The distribution landscape for sugar-free energy drinks is undergoing substantial evolution, particularly in the retail sector. Traditional off-trade channels, led by hypermarkets and supermarkets such as Walmart, Target, Tesco, Aldi, and Lidl, continue to dominate the market by offering extensive product ranges and varieties. These retailers are increasingly implementing sophisticated loyalty programs and promotional strategies to incentivize repeat purchases. On-trade retailers have emerged as significant growth drivers, strategically positioning zero-sugar energy drinks through enhanced visibility and targeted menu placement to capture health-conscious consumers.
Product innovation and marketing strategies in the sugar-free energy drinks sector are increasingly focused on clean energy drinks formulations and functional benefits. Manufacturers are introducing new flavors and incorporating botanicals and herbs into their formulations, catering to the growing demand for natural ingredients. The industry has witnessed a notable trend where approximately 85% of Americans consumed at least one caffeinated beverage in 2023, demonstrating the sustained demand for healthy energy drinks. Marketing campaigns are increasingly emphasizing the functional benefits of these drinks, particularly targeting the fitness-conscious demographic, with nearly half (49.9%) of Americans engaging in regular gym activities at least twice weekly.
Digital transformation is revolutionizing the sugar-free energy drinks market, particularly in retail and consumer engagement strategies. Online retail channels are experiencing unprecedented growth, emerging as the fastest-growing distribution channel with brands leveraging digital marketing and social media platforms to enhance brand awareness and drive sales. E-commerce platforms are innovating through subscription models, personalized recommendations, and convenient delivery options to enhance the consumer shopping experience. This digital shift is complemented by sophisticated marketing strategies that utilize data analytics to understand consumer preferences and optimize product offerings, creating a more personalized and efficient shopping experience for health-conscious consumers.
Global Sugar Free Energy Drinks Market Trends and Insights
Rising demand for low-calorie alternatives and increasing availability of diabetic friendly sugar-free energy drinks is propelling the market growth
- Sugar-free or low-calorie energy drinks are available in a variety of flavors and options, some of the most popular flavors of sugar-free energy drinks include orange, mango lemonade, watermelon, raspberry lime, and others.
- Energy drink manufacturers globally are constantly introducing sugar-free, low calorific and calorie free drinks. Currently, Red Bull, Monster, and Rockstar all have sugar-free and calorie-free version in the market across all the regions.
- Manufacturers in the North America region continue to grow energy drink sales by understanding the category’s strength even through inflation, stocking both popular and innovative products from leading and up-and-coming consumer brands, promoting healthier options like sugar-free energy drinks, and understanding demographics of the core shopper.
- Health-conscious consumers often seek energy drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar. High sugar intake is associated with various health issues, including obesity and diabetes.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Brands are incorporating eco-friendly solutions such as recyclable alumimium cans, biodegradable bottles
- Brands are targetting specific consumer segments such as fitness enthusiasts, athletes or millineals with tailored marketing messages
Segment Analysis: Packaging Type
PET Bottles Segment in Sugar-Free Energy Drinks Market
PET bottles have emerged as the dominant packaging format in the sugar-free energy drinks market, commanding approximately 79% of the market share in 2024. This substantial market position can be attributed to PET bottles' superior malleability, which enables manufacturers to create diverse shapes and designs that appeal to consumer preferences. The segment's prominence is further reinforced by the increasing demand for on-the-go and resealable options, with several leading energy drink brands introducing their offerings in PET bottles. Major manufacturers are actively investing in sustainable packaging solutions, including fully recyclable PET packaging, responding to growing environmental consciousness among consumers. The convenience and portability offered by PET bottles have made them particularly popular among the working population and fitness enthusiasts who prefer easily transportable beverage options.
Glass Bottles Segment in Sugar-Free Energy Drinks Market
The glass bottles segment is demonstrating remarkable growth potential in the sugar-free energy drinks market, projected to grow at approximately 9% CAGR from 2024 to 2029. This growth trajectory is primarily driven by increasing consumer perception of glass packaging as a premium and high-quality option. Glass bottles are gaining favor among manufacturers due to their superior barrier properties against oxygen and other gases, which helps maintain product freshness and shelf life. Leading manufacturers are implementing innovative initiatives such as refillable glass bottle programs and reduced environmental impact measures to promote glass packaging adoption. The segment's growth is further supported by the rising trend of sustainability-conscious consumers who appreciate glass's infinite recyclability potential.
Remaining Segments in Packaging Type
Metal cans continue to play a significant role in the sugar-free energy drinks market, offering unique advantages in terms of temperature insulation and portability. The segment benefits from strong brand association, as many prominent energy drink brands have traditionally used metal cans as their primary packaging format. Metal cans are particularly valued for their superior temperature retention capabilities and space efficiency in transport, saving significant space compared to other packaging formats. The segment maintains its appeal through innovative designs and recyclability features, contributing to the overall sustainability goals of manufacturers in the sugar-free energy drinks market.
Segment Analysis: Distribution Channel
Off-trade Segment in Sugar-Free Energy Drinks Market
The off-trade distribution channel dominates the global sugar-free energy drinks market, commanding approximately 95% market share in 2024. This substantial market presence is attributed to the extensive network of retail outlets, including supermarkets, hypermarkets, convenience stores, and online platforms. These channels offer consumers a wide variety of diet energy drinks options, competitive pricing, and frequent promotional activities. Supermarkets and hypermarkets, in particular, lead the off-trade segment due to their ability to stock diverse product ranges and provide attractive bulk purchase options. The segment's growth is further supported by the increasing adoption of loyalty programs and digital payment solutions across retail chains, enhancing the overall shopping experience for consumers.
Online Retail Segment in Sugar-Free Energy Drinks Market
The online retail segment is emerging as the fastest-growing distribution channel in the sugar-free energy drinks market, projected to expand at approximately 9% CAGR from 2024 to 2029. This remarkable growth is driven by the increasing digitalization of retail operations and the rising preference for convenient shopping options. E-commerce platforms are actively implementing innovative strategies such as subscription services, targeted marketing campaigns, and partnerships with fitness platforms to boost sales. The segment's growth is further accelerated by the integration of advanced delivery technologies, including temperature-controlled shipping solutions, ensuring product quality during transit. Additionally, online retailers are leveraging data analytics to personalize product recommendations and offer customized promotions to different consumer segments.
Remaining Segments in Distribution Channel
The on-trade channel, encompassing establishments like restaurants, bars, cafes, and other foodservice outlets, plays a crucial role in the sugar-free energy drinks market despite holding a smaller market share. This segment is particularly significant in creating unique consumption experiences through specialty drink combinations and cocktail innovations. Convenience stores serve as important quick-service points for immediate consumption needs, while the "others" category includes various retail formats such as vending machines, discount stores, and pharmacies, each catering to specific consumer preferences and shopping occasions. These diverse channels collectively contribute to the market's overall accessibility and consumer reach.
Sugar Free Energy Drinks Market Geography Segment Analysis
Sugar Free Energy Drinks Market in Africa
The African market for sugar-free energy drinks is experiencing significant transformation, driven by increasing health consciousness and changing consumer preferences. Countries like Egypt, Nigeria, and South Africa are witnessing a surge in demand for healthier beverage alternatives. The region's growth is supported by expanding retail networks, urbanization, and rising disposable incomes. Marketing strategies focusing on the younger demographic and fitness enthusiasts have proven particularly effective in driving market penetration across major African nations.
Sugar Free Energy Drinks Market in Nigeria
Nigeria stands as the dominant force in Africa's sugar-free energy drinks landscape, holding approximately 25% market share in 2024. The country's market is characterized by strong distribution networks and innovative marketing approaches targeting the gaming community. In 2022, about 23% of Nigerians were engaged in online gaming, with 95% being mobile gamers, creating a substantial consumer base for zero-sugar energy drinks. The market is further bolstered by increasing health awareness and a growing young population seeking healthier beverage alternatives.
Sugar Free Energy Drinks Market in South Africa
South Africa emerges as the fastest-growing market in the region, with a projected growth rate of around 8% from 2024 to 2029. The country's market expansion is driven by progressive health-conscious consumers and supportive government initiatives. South Africa's high healthcare index score of 63.5 in 2023 reflects the population's increasing focus on health and wellness. The market is further strengthened by manufacturers introducing new flavors, reducing sugar content, and incorporating natural ingredients to meet evolving consumer preferences for healthy energy drinks.
Sugar Free Energy Drinks Market in Asia-Pacific
The Asia-Pacific region demonstrates robust growth in the sugar-free energy drinks sector, driven by increasing health awareness and rising disposable incomes. Countries across the region, including Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, and Vietnam, are witnessing significant market development. The region's growth is characterized by innovative product launches, expanding distribution networks, and strong marketing initiatives targeting health-conscious consumers and fitness energy drinks enthusiasts.
Sugar Free Energy Drinks Market in Japan
Japan dominates the Asia-Pacific market, commanding approximately 30% market share in 2024. The country's market is significantly influenced by the prevalent issue of "karoshi" (work-related stress) and long working hours, with about one-fourth of Japanese firms requiring over 80 hours of overtime monthly. This work culture, combined with increasing health consciousness, has created a strong demand for zero-sugar energy drinks as a healthier alternative for maintaining energy levels throughout the day.
Sugar Free Energy Drinks Market in Vietnam
Vietnam emerges as the fastest-growing market in Asia-Pacific, with a projected growth rate of around 7% from 2024 to 2029. The country's market is driven by rapid urbanization, increasing health awareness, and a growing fitness culture. The expansion of modern retail channels and rising disposable incomes have contributed to market growth, while manufacturers are actively introducing new flavors and formulations to cater to local preferences for clean energy drinks.
Sugar Free Energy Drinks Market in Europe
Europe's sugar-free energy drinks market showcases significant development across various countries including Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, and the United Kingdom. The region's market is characterized by strong health awareness, innovative product development, and stringent regulations supporting reduced sugar consumption. Consumer preferences are increasingly shifting toward healthier alternatives, driving manufacturers to expand their sugar-free portfolios.
Sugar Free Energy Drinks Market in Germany
Germany leads the European market with its robust distribution network and strong consumer preference for healthier beverages. The country's market benefits from high health consciousness among consumers and a well-established retail infrastructure. German consumers' increasing focus on reducing sugar intake, combined with the rising prevalence of diabetes and obesity, has created a strong demand for sugar-free energy drinks.
Sugar Free Energy Drinks Market in Turkey
Turkey demonstrates the most dynamic growth in the European region. The country's market is driven by increasing health awareness and government initiatives promoting healthier beverage options. The Turkish Health Ministry's Sugar Reduction Guide and the growing focus on active lifestyles have created favorable conditions for market expansion. The rising prevalence of obesity and diabetes has further accelerated the shift toward healthy energy drinks.
Sugar Free Energy Drinks Market in Middle East
The Middle Eastern market for sugar-free energy drinks shows remarkable development across Qatar, Saudi Arabia, and the United Arab Emirates. The region's growth is driven by increasing health consciousness and government initiatives promoting healthier lifestyle choices. Saudi Arabia leads the market size in the region, benefiting from extensive retail networks and strong consumer purchasing power, while Qatar shows the fastest growth rate, supported by rising health awareness and expanding distribution channels.
Sugar Free Energy Drinks Market in North America
North America's sugar-free energy drinks market demonstrates strong growth across the United States, Canada, and Mexico. The region's market is characterized by innovative product development, strong distribution networks, and increasing health consciousness among consumers. The United States leads the market size, driven by extensive retail presence and strong consumer awareness, while Canada shows the fastest growth, supported by increasing health consciousness and expanding distribution channels.
Sugar Free Energy Drinks Market in South America
The South American sugar-free energy drinks market, primarily driven by Argentina and Brazil, shows steady development with increasing consumer awareness about health and wellness. Brazil leads the market size in the region, supported by extensive retail networks and a strong consumer base, while Argentina demonstrates the fastest growth potential, driven by changing consumer preferences and expanding distribution channels. The region's market is characterized by innovative product launches and growing health consciousness among consumers.
Competitive Landscape
Top Companies in Sugar-Free Energy Drinks Market
The sugar-free energy drinks market is characterized by continuous product innovation, with companies focusing on developing new flavors and functional ingredients to meet evolving consumer preferences. Major players are demonstrating operational agility by outsourcing manufacturing processes to third-party bottlers and co-packaging companies to achieve economies of scale. Strategic partnerships with sports organizations, athletes, and fitness influencers have become a common approach to enhance brand visibility and market penetration. Companies are expanding their geographical footprint through investments in brand building and retail expansion, while simultaneously focusing on sustainable packaging initiatives for long-term business growth. The integration of health-based ingredients such as vitamin C, collagen, and hemp seeds, coupled with aggressive marketing campaigns revolving around youth aspirations and the spirit of adventure, has become crucial for maintaining market position.
Market Dominated by Global Beverage Conglomerates
The global sugar-free energy drinks market exhibits a relatively fragmented structure, with major players collectively holding a modest market share. The landscape is dominated by established beverage conglomerates that leverage their extensive distribution networks, brand recognition, and research capabilities to maintain their market positions. These companies benefit from their ability to invest in product development, marketing campaigns, and strategic partnerships, while also maintaining strong relationships with suppliers and retailers worldwide.
The market has witnessed increased merger and acquisition activities as companies seek to expand their product portfolios and geographical presence. Large beverage corporations are actively acquiring smaller, innovative brands to capitalize on emerging trends and access new consumer segments. Local players maintain their presence through specialized product offerings and strong regional distribution networks, while international companies continue to strengthen their position through strategic alliances and joint ventures with regional distributors and manufacturers.
Innovation and Sustainability Drive Future Success
For incumbent companies to maintain and increase their market share, focusing on product innovation and sustainable practices has become essential. Companies are investing in research and development to create unique flavor profiles and functional benefits while maintaining zero-sugar energy drinks content. The development of environmentally friendly packaging solutions and the implementation of recycling initiatives have become crucial factors for maintaining a competitive advantage. Building strong relationships with retailers and investing in digital marketing strategies has also emerged as a key success factor.
New entrants and smaller players can gain ground by focusing on niche market segments and developing innovative formulations that address specific consumer needs. Success in this market increasingly depends on the ability to establish efficient distribution networks and create compelling brand narratives that resonate with health-conscious consumers. Companies must also stay ahead of potential regulatory changes regarding energy drink ingredients and labeling requirements, while maintaining transparency in their product formulations. The development of a strong online presence and direct-to-consumer channels has become increasingly important for market success, particularly for newer brands looking to establish themselves in this competitive landscape.
Sugar Free Energy Drinks Industry Leaders
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Living Essentials, LLC
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Monster Beverage Corporation
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PepsiCo, Inc.
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Red Bull GmbH
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The Coca-Cola Company
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
- May 2023: Coca-Cola Europacific Partners (CCEP) is bolstering its Relentless Zero Sugar range to maintain momentum behind the brand with its latest flavor launch, watermelon. The new, refreshingly fruity, zero-sugar flavor is designed to fuel additional growth of the Relentless brand.
- January 2023: Monster Beverage Corporation launched Monster Energy Zero Sugar. Monster Energy Zero Sugar is primed with 160 mg of caffeine.
Global Sugar Free Energy Drinks Market Report Scope
Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.| Glass Bottles |
| Metal Can |
| PET Bottles |
| Off-trade | Convenience Stores |
| Online Retail | |
| Supermarket/Hypermarket | |
| Others | |
| On-trade |
| Africa | Egypt |
| Nigeria | |
| South Africa | |
| Rest of Africa | |
| Asia-Pacific | Australia |
| China | |
| India | |
| Indonesia | |
| Japan | |
| Malaysia | |
| South Korea | |
| Thailand | |
| Vietnam | |
| Rest of Asia-Pacific | |
| Europe | Belgium |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Russia | |
| Spain | |
| Turkey | |
| United Kingdom | |
| Rest of Europe | |
| Middle East | Qatar |
| Saudi Arabia | |
| United Arab Emirates | |
| Rest of Middle East | |
| North America | Canada |
| Mexico | |
| United States | |
| Rest of North America | |
| South America | Argentina |
| Brazil | |
| Rest of South America |
| Packaging Type | Glass Bottles | |
| Metal Can | ||
| PET Bottles | ||
| Distribution Channel | Off-trade | Convenience Stores |
| Online Retail | ||
| Supermarket/Hypermarket | ||
| Others | ||
| On-trade | ||
| Region | Africa | Egypt |
| Nigeria | ||
| South Africa | ||
| Rest of Africa | ||
| Asia-Pacific | Australia | |
| China | ||
| India | ||
| Indonesia | ||
| Japan | ||
| Malaysia | ||
| South Korea | ||
| Thailand | ||
| Vietnam | ||
| Rest of Asia-Pacific | ||
| Europe | Belgium | |
| France | ||
| Germany | ||
| Italy | ||
| Netherlands | ||
| Russia | ||
| Spain | ||
| Turkey | ||
| United Kingdom | ||
| Rest of Europe | ||
| Middle East | Qatar | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Rest of Middle East | ||
| North America | Canada | |
| Mexico | ||
| United States | ||
| Rest of North America | ||
| South America | Argentina | |
| Brazil | ||
| Rest of South America | ||
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
