Market Overview

India Energy Drink market is projected to grow at a CAGR of 9.22% during the forecast period, 2019-2024.

• Energy drinks are caffeinated beverage products, which exceed 145 mg of caffeine per liter. The products are marketed as non-alcoholic beverages, which are consumed to boost energy. The increased demand for energy boosters from the young population in parties and clubs is accelerating the demand for energy drinks in India.
• Consumers have become more health conscious which in turn has increased the demand for functional beverages instead of non-carbonated beverages, which provide high calories.

Scope of the Report

The energy drinks in the Indian market is composed of five different ingredients which include vitamin, sugar, caffeine, Taurine, and Guarana. The other ingredients present in energy drinks are ginseng, yerba mate, water, green tea extracts, ginkgo biloba, green coffee extract, carnitine, sodium, potassium, magnesium, inositol, flavors, and benzoic acid. The energy drinks are available in three different packagings such as  PET bottle, can and glass bottle including others. The energy drinks are accessible to the consumers through the following distribution channels: convenience store, supermarket/ hypermarket, mass merchandiser, drug store, online retail, food service/ sports nutrition chain and others.

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increased Consumption of Packaged Soft Drinks

Although traditional and home-made drinks remain popular, the market for non-carbonated packaged drinks is gaining huge popularity from the past two years, with a year-on-year growth of 35% from 2015 to the next three years. Hence, various factors, like increasing disposable incomes and rising health consciousness, are leading to the growth in the demand for non-carbonated drinks. This growth enables industry players to concentrate more on health and energy drinks, thereby driving the energy drink market. In the recent years, consumers have increasingly opted for naturally healthy, packaged foods and beverages, associated with fortified/functional, organic, or better-for-you products, as these are perceived to offer the essential natural nourishment. 

To understand key trends, Download Sample Report