Market Snapshot
2016-2024
2018
9.2%
Online Retail
Drinks
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Market Overview
India Energy Drink market is projected to grow at a CAGR of 9.2% during the forecast period (2019-2024).
- Energy drinks are caffeinated beverage products, which exceed 145 mg of caffeine per liter. The products are marketed as non-alcoholic beverages, which are consumed to boost energy. The increased demand for energy boosters from the young population in parties and clubs is accelerating the demand for energy drinks in India.
- Consumers have become more health conscious which in turn has increased the demand for functional beverages instead of non-carbonated beverages, which provide high calories.
Scope of the Report
India Enery Drink have been segmented as Drinks, Shots and Mixers to suit the distinct need and preferences of consumers. By distribution channel, South America energy drinks market is segmented into Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others.
| Product Type | |
| Drinks | |
| Shots | |
| Mixers |
| By Application | |
| Supermarkets/ Hypermarkets | |
| Food Services | |
| Online Retail | |
| Specialist Store | |
| Others |
Key Market Trends
Increased Consumption of Packaged Non-Carbonated Drinks
Although traditional and home-made drinks remain popular, the market for non-carbonated packaged drinks is gaining huge popularity from the past two years, with a year-on-year growth of 35% from 2015 to the next three years. Hence, various factors, like increasing disposable incomes and rising health consciousness, are leading to the growth in the demand for non-carbonated drinks. This growth enables industry players to concentrate more on health and energy drinks, thereby driving the energy drink market. In the recent years, consumers have increasingly opted for naturally healthy, packaged foods and beverages, associated with fortified/functional, organic, or better-for-you products, as these are perceived to offer the essential natural nourishment.
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Supermarket/ Hypermarket Hold the Largest Market Share
Hypermarket/supermarket is gaining importance in the Indian market owing to the shift in consumer preference to these supermarkets.The urban population, though a lesser fraction of the population, prefers shopping from supermarkets. Convenience factor is high when supermarket is the preferred mode of shopping. Companies follow strategic placing of the product for gaining customer attention in supermarkets.
Competitive Landscape
Indian energy drink market is witnessing a fast growth which has led to a fiery competition in the market. Yet, the market is dominated by a few international brands. Quality is not to be compromised; which is the reason why companies are pricing the products low but promising quality to gain a significant market share. Red Bull is the giant dominating this market and continues its run as the leader. With energy drinks on the corner, athletes and fitness-freak consumers look forward to different flavors in the category. Companies with products in this segment are benefitting and developing strategies to continue holding their position by introducing new variants in the category.
Major Players
* Complete list of players covered available in the table of contents below
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 Product Type
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5.1.1 Drinks
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5.1.2 Shots
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5.1.3 Mixers
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5.2 By Application
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5.2.1 Supermarkets/ Hypermarkets
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5.2.2 Food Services
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5.2.3 Online Retail
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5.2.4 Specialist Store
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5.2.5 Others
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Red Bull Gmbh
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6.4.2 PepsiCo Inc.
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6.4.3 Monster Beverage Corporation
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6.4.4 Goldwin Health Care Pvt. Ltd
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6.4.5 Amway
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6.4.6 CRUNK!!! Energy
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6.4.7 Vital Pharmaceuticals, Inc
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6.4.8 Fast&Up
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
