Market Snapshot

Study Period:

2016-2024

Base Year:

2018

CAGR (%):

9.22%

Key Players:

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India Energy Drink Market

India Energy Drink market is projected to grow at a CAGR of 9.22% during the forecast period, 2019-2024.

Energy drinks are caffeinated beverage products, which exceed 145 mg of caffeine per liter. The products are marketed as non-alcoholic beverages, which are consumed to boost energy. The increased demand for energy boosters from the young population in parties and clubs is accelerating the demand for energy drinks in India.
Consumers have become more health conscious which in turn has increased the demand for functional beverages instead of non-carbonated beverages, which provide high calories.

Scope of the Report

The energy drinks in the Indian market is composed of five different ingredients which include vitamin, sugar, caffeine, Taurine, and Guarana. The other ingredients present in energy drinks are ginseng, yerba mate, water, green tea extracts, ginkgo biloba, green coffee extract, carnitine, sodium, potassium, magnesium, inositol, flavors, and benzoic acid. The energy drinks are available in three different packagings such as PET bottle, can and glass bottle including others. The energy drinks are accessible to the consumers through the following distribution channels: convenience store, supermarket/ hypermarket, mass merchandiser, drug store, online retail, food service/ sports nutrition chain and others.

By Packaging Type
		Pet Bottle
		Can
		Glass Bottle
		Others

By Sales Channel
		Convenience Store
		Supermarket/Hypermarket
		Pharmacies/Health Stores
		Online Retail
		Others

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Key Market Trends

Increased Consumption of Packaged Soft Drinks

Although traditional and home-made drinks remain popular, the market for non-carbonated packaged drinks is gaining huge popularity from the past two years, with a year-on-year growth of 35% from 2015 to the next three years. Hence, various factors, like increasing disposable incomes and rising health consciousness, are leading to the growth in the demand for non-carbonated drinks. This growth enables industry players to concentrate more on health and energy drinks, thereby driving the energy drink market. In the recent years, consumers have increasingly opted for naturally healthy, packaged foods and beverages, associated with fortified/functional, organic, or better-for-you products, as these are perceived to offer the essential natural nourishment.

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Convenience Stores Remains the Largest Market

Convenience stores have low capital requirements when compared to the supermarket/hypermarkets. Owing to the low capital required, the number of convenience stores in India is higher. Since Energy drinks are priced on a higher end compared to other soft drinks and carbonated drinks, and though consumers are aware of the benefits associated with the consumption, the sales by volume are not huge.

Competitive Landscape

Indian energy drink market is witnessing a fast growth which has led to a fiery competition in the market. Yet, the market is dominated by a few international brands. Quality is not to be compromised; which is the reason why companies are pricing the products low but promising quality to gain a significant market share. Red Bull is the giant dominating this market and continues its run as the leader. With energy drinks on the corner, athletes and fitness-freak consumers look forward to different flavors in the category. Companies with products in this segment are benefitting and developing strategies to continue holding their position by introducing new variants in the category.

Major Players

* Complete list of players covered available in the table of contents below

1. INTRODUCTION
1. 1.1 Study Deliverables
2. 1.2 Study Assumptions
3. 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
1. 3.1 Market Overview
4. MARKET DYNAMICS
1. 4.1 Market Drivers
2. 4.2 Market Restraints
3. 4.3 Porters Five Forces Analysis
  1. 4.3.1 Threat of New Entrants
  2. 4.3.2 Bargaining Power of Buyers/Consumers
  3. 4.3.3 Bargaining Power of Suppliers
  4. 4.3.4 Threat of Substitute Products
  5. 4.3.5 Degree of Compettetion
5. MARKET SEGMENTATION
1. 5.1 By Packaging Type
  1. 5.1.1 Pet Bottle
  2. 5.1.2 Can
  3. 5.1.3 Glass Bottle
  4. 5.1.4 Others
2. 5.2 By Sales Channel
  1. 5.2.1 Convenience Store
  2. 5.2.2 Supermarket/Hypermarket
  3. 5.2.3 Pharmacies/Health Stores
  4. 5.2.4 Online Retail
  5. 5.2.5 Others
6. COMPETITIVE LANDSCAPE
1. 6.1 Market Share Analysis
2. 6.2 Most Active Companies
3. 6.3 Strategies Adopted by Leading Players
4. 6.4 Company Profiles
  1. 6.4.1 Red Bill GMBH
  2. 6.4.2 PepsiCo Inc
  3. 6.4.3 Monster Beverage Corporation
  4. 6.4.4 Amway
  5. 6.4.5 Coca-Cola
  6. 6.4.6 Goldwin Healthcare
  7. 6.4.7 Extreme Drinks Company
  8. 6.4.8 Power Horse Energy Drinks GmbH
  9. 6.4.9 Suntory Holdings
7. MARKET OPPORTUNITIES AND FUTURE TRENDS