India Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The India energy drink market is segmented by Product Type (Drinks, Shots, and Mixers) and Distribution Channel (Convenience Store, Supermarket/Hypermarket, Mass Merchandiser, Drug Store, Online Retail, Food Service/ Sports Nutrition Chain and Others). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

India Energy Drink Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 9.98 %

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Market Overview

The India Energy Drink market is projected to grow at a CAGR of 9.98% during the forecast period, 2022-2027.

COVID-19 has left many opportunities for many private players to emerge in the markets to cater to the inflated demand for energy drinks, which benefited the manufacturers of energy drinks. Due to the coronavirus pandemic, people had to spend more time at home, especially young people. Quarantine disrupted daily routine and caused changes in dietary habits. It has been reported that consumption of caffeine and energy drinks was found to be increased among young people who had more stress during e-exams and due to social isolation. The increased sales of energy drinks were observed through online stores during the lockdown, which sustained the demand for energy drinks in the market studied.

Over the medium term, the increased demand for energy boosters from the young population in parties and clubs is accelerating the demand for energy drinks in India. Increased urbanization, rising disposable income, and growing health consciousness among the Indian youth have increased the demand for non-carbonated drinks called energy drinks. At the same time, long and erratic working hours and the increasing occurrence of social gatherings are driving Indian consumers toward consuming energy drinks, which are primarily classified as non-alcoholic, caffeinated, and sports drinks. Over the past few years, the sale of energy drinks has been driven by changing consumer lifestyles and increasing demand for alcohol mixers.

Moreover, consumers have become more health conscious, which has increased the demand for functional beverages instead of non-carbonated ones, which provide high calories. Also, manufacturers have not shifted their focus from athletes, the primary target for energy drinks is two teenagers and young adults, which is widening the market and creating ample opportunities.

Scope of the Report

An energy drink is a beverage that typically contains large amounts of caffeine, added sugars, other additives, and legal stimulants and is intended to boost energy, alertness, and concentration. The energy drinks in the Indian market are composed of five different ingredients, which include vitamins, sugar, caffeine, Taurine, and Guarana. The other ingredients present in energy drinks are ginseng, yerba mate, water, green tea extracts, ginkgo biloba, green coffee extract, carnitine, sodium, potassium, magnesium, inositol, flavors, and benzoic acid. By Product Type, the market is segmented into Drinks, Shots, and Mixers. By distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, mass merchandisers, drug stores, online retail, food service/ sports nutrition chain, and others. The report offers market size and forecasts in value (USD million) for the above segments.

By Product Type
By Distribution Channel
Convenience Store
Pharmacies/Health Stores
Online Retail
Other Distribution Channels

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Key Market Trends

Increased Consumption of Packaged Soft Drinks

Although traditional and homemade drinks remain popular, the market for non-carbonated packaged drinks has gained huge popularity over the past two years. Various factors, like increasing disposable incomes and rising health consciousness, are leading to the growth in the demand for non-carbonated drinks. This growth enables industry players to concentrate more on health and energy drinks, thereby driving the energy drink market. In recent years, consumers have increasingly opted for naturally healthy, packaged foods and beverages associated with fortified/functional, organic, or better-for-you products, as these are perceived to offer essential natural nourishment, driving the packaged soft drinks segment of the Indian energy drink market.

India Energy Drink Market Share

Convenience Stores Remains the Largest Market

Convenience stores have low capital requirements when compared to supermarkets/hypermarkets. Owing to the low capital required, the number of convenience stores in India is higher. Since Energy drinks are priced on a higher end than other soft and carbonated drinks, and though consumers are aware of the benefits associated with the consumption, the sales by volume are not huge. Furthermore, these stores are located in convenient spots, such as close to the colonies, so that the products are easily available to the nearby residents. This, in turn, increases the demand for products and the sales from convenience stores.

India Energy Drink Market Growth

Competitive Landscape

The Indian energy drink market is witnessing fast growth, which has led to fiery competition. Yet, the market is dominated by a few international brands. Quality is not to be compromised, which is the reason why companies are pricing the products low but promising quality to gain a significant market share. Red Bull is the giant dominating this market and continues its run as the leader. With energy drinks on the corner, athletes and fitness-freak consumers look forward to different flavors in the category. Companies with products in this segment are benefitting and developing strategies to continue holding their position by introducing new variants in the category. Some of the major players in the market are RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, Monster Beverage Corporation, and Nutralite Health Care.

Recent Development

  • In February 2022, Red Bull India launched the new Red Edition with a refreshing taste of Watermelon, making it a perfect on-the-go drink.
  • In November 2021, Monster beverage Corp planned to merge with international beverage alcohol company constellation brands Inc.
  • In October 2021, Belgium-headquartered AB InBev, the world’s largest brewer, launched ‘Budweiser Beats’ in India. The energy drink is the first in any market from Budweiser.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Compettetion


    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Store

      2. 5.2.2 Supermarket/Hypermarket

      3. 5.2.3 Pharmacies/Health Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull GMBH

      2. 6.4.2 PepsiCo Inc

      3. 6.4.3 Monster Beverage Corporation

      4. 6.4.4 Amway

      5. 6.4.5 Coca-Cola

      6. 6.4.6 Goldwin Healthcare

      7. 6.4.7 Extreme Drinks Company

      8. 6.4.8 Nutra like Health Care

      9. 6.4.9 Power Horse Energy Drinks GmbH

      10. 6.4.10 Suntory Holdings

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The India Energy Drinks Market market is studied from 2016 - 2027.

The India Energy Drinks Market is growing at a CAGR of 9.98% over the next 5 years.

RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, Monster Beverage Corporation, Nutra like Health Care are the major companies operating in India Energy Drinks Market.

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