Middle East Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Middle East Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Qatar, Saudi Arabia, United Arab Emirates). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Middle East Energy Drinks Market Size

Middle East Energy Drinks Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 2.37 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 3.19 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Soft Drink Type Traditional Energy Drinks
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 5.12 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country Saudi Arabia

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Middle East Energy Drinks Market Analysis

The Middle East Energy Drinks Market size is estimated at 2.37 billion USD in 2024, and is expected to reach 3.19 billion USD by 2030, growing at a CAGR of 5.12% during the forecast period (2024-2030).

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2.37 Billion

Market Size in 2024 (USD)

3.19 Billion

Market Size in 2030 (USD)

4.19 %

CAGR (2018-2023)

5.12 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

46.06 %

value share, Traditional Energy Drinks, 2023

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The rising consumer engagement in extensive workouts and fitness programms in response to the obesity prevalence is driving the demand for traditional energy drinks

Fastest-growing segment by Soft Drink Type

6.68 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

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The consumer willingness to pay premium prices for high quality products accompanied with health and wellness trend promotes opportunities for natural/organic energy drinks

Leading Market Player

13.98 %

market share, Red Bull GmbH, 2022

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Red Bull GmbH maintains its leading position in the market through strong focus on product innovation and widespread distribution capabilities to target larger consumer base

Largest Segment by Country

55.22 %

value share, Saudi Arabia, 2023

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Strict prohibition of alcohol consumption has increased the appeal of energy drinks as a social drink among young consumers which in turn drives the segment growth

Fastest-growing segment by Country

5.58 %

Projected CAGR, Saudi Arabia, 2024-2030

Icon image

Ongoing investments in sports training academies and expected international sports tournaments shortly are estimated to drive energy drink sales in Saudi Arabia

Sugar-free and natural energy drinks are gaining popularity in the Middle East

  • The Middle East witnessed a significant surge in the popularity of energy drinks in recent years. Several factors, including a burgeoning youthful demographic, rapid urbanization, and fast-paced lifestyle changes, drive this increase in demand. As health consciousness rises among consumers, global giants like Red Bull and Monster, alongside regional brands, have successfully penetrated the market. Notably, sugar-free flavored variants are gaining considerable traction. The sales value of energy drinks in the region experienced a robust growth of 19.09% from 2018 to 2023.
  • In 2023, traditional energy drinks maintained their dominance in the market. The widespread availability and easy accessibility of energy drinks in a variety of novel flavors and ingredient combinations boost their continued growth. These beverages are available as standalone products and in innovative combinations with juices or spirits, such as mocktails and cocktails. The 18 to 29 age group represents a significant 70% of energy drink consumption, with Saudis alone spending up to USD 1.5 billion annually on these beverages.
  • Within the energy drinks category, the Middle East is experiencing a rapid increase in demand for natural and organic variants. With a projected CAGR of 6.18% from 2024 to 2030, these drinks are the fastest-growing type in the energy drinks segment. Consumers, particularly in Saudi Arabia, are increasingly opting for clean-label options, specifically emphasizing sugar-free, nutrient-rich, gluten-free, and organic products. This shift is driven by a heightened awareness of the potential hazards associated with conventional beverage production and a growing appreciation for the benefits that organic drinks offer.
Middle East Energy Drinks Market

Major sports events and touristic activities in the region are boosting energy drink sales in the market

  • The Middle East has witnessed a consistent uptick in the demand for energy drinks in recent years. In 2023, the region experienced a notable 8.40% growth in value compared to 2021. This surge can be attributed to the region's burgeoning sports culture, highlighted by the hosting of major events like the 2022 Qatar FIFA World Cup, Abu Dhabi Grand Prix, Dubai Marathon, and UFC. This, coupled with a rising trend of sports tourism, has fueled the market's expansion. The growing emphasis on health and fitness has led to energy drinks becoming a staple for individuals engaged in sports and fitness activities.
  • Saudi Arabia is poised to be the frontrunner, with a projected volume CAGR of 5.38% from 2024 to 2030. Energy drinks hold particular appeal for the country's urban, younger population, especially students, seeking a quick energy boost. Furthermore, the increasing engagement of Saudi consumers in both physical and e-sports is a significant market driver. In 2022, a striking 72% of e-sports gamers in Saudi Arabia fell within the 18-24 age bracket.
  • Shifting cultural attitudes, particularly a growing acceptance of non-traditional beverages, have propelled the popularity of energy drinks in the Middle East. Notably, countries like the UAE, Saudi Arabia, and Qatar, renowned for their leisure activities, witness a substantial influx of tourists. This, in turn, amplifies the visibility of energy drink purchases, as visitors exploring these locales and attending events often seek a quick energy boost. For instance, Dubai welcomed a staggering 14.36 million international overnight visitors in 2022, marking a remarkable 97% Y-o-Y growth from the 7.28 million arrivals in 2021. Similarly, Saudi Arabia saw its tourist arrivals surge from 3.48 million in 2021 to 16.51 million in 2022.

Middle East Energy Drinks Market Trends

The market for energy drinks is on the rise attributed to the consumer preference for instant hydration coupled with sugar-free and calorie-free beverages

  • In recent years, the consumption of energy drinks has been increasing steadily owing to the consumer preference for instant hydration coupled with sugar-free and calorie-free beverages. The consumption of energy drinks is majorly prevalent among the younger population, One of the reasons for the high consumption of energy drinks is poor sleep schedules among people. Almost 40% of people in the Middle East are affected by sleep disorders in 2023.
  • The demand for organic products in the Middle East is growing at a rate of 3% to 7% in 2023. Also, the rise in the diabetic population and the growing number of teenagers being affected by the excessive consumption of sugar-based drinks are leading to the surging sales of sugar-free energy drinks across these countries. Several companies are substantially investing in introducing numerous organic energy drinks with fruit content and minimized sugar levels.
  • The price of energy drinks plays a significant role in consumer decisions. Consumers may be more price-sensitive during economic downturns and seek budget-friendly options. Discounts and promotions, such as buy-one-get-one-free offers or multi-pack deals, can sway consumer behavior. Retailers like Choithrams, Trolley and Supermart stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs.
  • Health-conscious consumers often seek energy drinks with lower sugar content or those labeled as "sugar-free". High sugar intake is associated with various health issues, including obesity and diabetes. In the UAE, 31% of women in the UAE are obese, and 25% of men in 2022. Likewise, In Saudi Arabia, 31% of men and 42% of women are obese in 2022.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Companies are innovating with unique and exotic flavors to differentiate their products and attracting consumers beyond traditional drinks
  • Red bull accounted leading position with highest market share due to quality offerings and due to its strong presence

Middle East Energy Drinks Industry Overview

The Middle East Energy Drinks Market is fragmented, with the top five companies occupying 26.66%. The major players in this market are Abuljadayel Beverages Industries Llc, Mahmood Saeed Group of Companies, Monster Beverage Corporation, Red Bull GmbH and S. Spitz GmbH (sorted alphabetically).

Middle East Energy Drinks Market Leaders

  1. Abuljadayel Beverages Industries Llc

  2. Mahmood Saeed Group of Companies

  3. Monster Beverage Corporation

  4. Red Bull GmbH

  5. S. Spitz GmbH

Middle East Energy Drinks Market Concentration

Other important companies include Anheuser-Busch InBev SA/NV, Applied Nutrition Ltd., Buffalo energy drinks GmbH, Congo Brands, Ghost Beverages, LLC, PepsiCo, Inc., Sapporo Holdings Limited, Vital Pharmaceuticals, Inc., Yeni Magazacilik Anonim Sirketi, ZOA Energy LLC.

*Disclaimer: Major Players sorted in alphabetical order.

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Middle East Energy Drinks Market News

  • January 2023: Monster Energy launched Monster Energy Zero Sugar, which is primed with 160 mg of caffeine. The launch was projected to tap a new consumer base that prefers sugar-free energy drinks. These products are available across retail channels of Saudi Arabia and United Arab Emirates.
  • March 2022: RedBull GmBH introduced a new energy drink, i.e., Apricot-Strawberry flavor with a zero-sugar option, in order to cater to the consumers preferring sugar-free drinks in the Saudi Arabian Market.
  • January 2022: In a move to diversify its product portfolio, PepsiCo introduced "Rockstar Energy," a line of hemp-based energy drinks in the Middle East. This new lineup, available in three flavors, claims a lower caffeine content than other Rockstar offerings. Each 12-ounce can of Rockstar Energy packs 80 mg of caffeine.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Middle East Energy Drinks Market
Middle East Energy Drinks Market
Middle East Energy Drinks Market
Middle East Energy Drinks Market

Middle East Energy Drinks Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Energy Shots

      2. 3.1.2. Natural/Organic Energy Drinks

      3. 3.1.3. Sugar-free or Low-calories Energy Drinks

      4. 3.1.4. Traditional Energy Drinks

      5. 3.1.5. Other Energy Drinks

    2. 3.2. Packaging Type

      1. 3.2.1. Glass Bottles

      2. 3.2.2. Metal Can

      3. 3.2.3. PET Bottles

    3. 3.3. Distribution Channel

      1. 3.3.1. Off-trade

        1. 3.3.1.1. Convenience Stores

        2. 3.3.1.2. Online Retail

        3. 3.3.1.3. Supermarket/Hypermarket

        4. 3.3.1.4. Others

      2. 3.3.2. On-trade

    4. 3.4. Country

      1. 3.4.1. Qatar

      2. 3.4.2. Saudi Arabia

      3. 3.4.3. United Arab Emirates

      4. 3.4.4. Rest of Middle East

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Abuljadayel Beverages Industries Llc

      2. 4.4.2. Anheuser-Busch InBev SA/NV

      3. 4.4.3. Applied Nutrition Ltd.

      4. 4.4.4. Buffalo energy drinks GmbH

      5. 4.4.5. Congo Brands

      6. 4.4.6. Ghost Beverages, LLC

      7. 4.4.7. Mahmood Saeed Group of Companies

      8. 4.4.8. Monster Beverage Corporation

      9. 4.4.9. PepsiCo, Inc.

      10. 4.4.10. Red Bull GmbH

      11. 4.4.11. S. Spitz GmbH

      12. 4.4.12. Sapporo Holdings Limited

      13. 4.4.13. Vital Pharmaceuticals, Inc.

      14. 4.4.14. Yeni Magazacilik Anonim Sirketi

      15. 4.4.15. ZOA Energy LLC

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ENERGY SHOTS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ENERGY SHOTS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF OTHER ENERGY DRINKS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, QATAR, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, QATAR, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, SAUDI ARABIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030
  1. Figure 77:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 78:  
  2. MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 79:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST, 2022

Middle East Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.

  • The Middle East witnessed a significant surge in the popularity of energy drinks in recent years. Several factors, including a burgeoning youthful demographic, rapid urbanization, and fast-paced lifestyle changes, drive this increase in demand. As health consciousness rises among consumers, global giants like Red Bull and Monster, alongside regional brands, have successfully penetrated the market. Notably, sugar-free flavored variants are gaining considerable traction. The sales value of energy drinks in the region experienced a robust growth of 19.09% from 2018 to 2023.
  • In 2023, traditional energy drinks maintained their dominance in the market. The widespread availability and easy accessibility of energy drinks in a variety of novel flavors and ingredient combinations boost their continued growth. These beverages are available as standalone products and in innovative combinations with juices or spirits, such as mocktails and cocktails. The 18 to 29 age group represents a significant 70% of energy drink consumption, with Saudis alone spending up to USD 1.5 billion annually on these beverages.
  • Within the energy drinks category, the Middle East is experiencing a rapid increase in demand for natural and organic variants. With a projected CAGR of 6.18% from 2024 to 2030, these drinks are the fastest-growing type in the energy drinks segment. Consumers, particularly in Saudi Arabia, are increasingly opting for clean-label options, specifically emphasizing sugar-free, nutrient-rich, gluten-free, and organic products. This shift is driven by a heightened awareness of the potential hazards associated with conventional beverage production and a growing appreciation for the benefits that organic drinks offer.
Soft Drink Type
Energy Shots
Natural/Organic Energy Drinks
Sugar-free or Low-calories Energy Drinks
Traditional Energy Drinks
Other Energy Drinks
Packaging Type
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Middle East Energy Drinks Market Research FAQs

The Middle East Energy Drinks Market size is expected to reach USD 2.37 billion in 2024 and grow at a CAGR of 5.12% to reach USD 3.19 billion by 2030.

In 2024, the Middle East Energy Drinks Market size is expected to reach USD 2.37 billion.

Abuljadayel Beverages Industries Llc, Mahmood Saeed Group of Companies, Monster Beverage Corporation, Red Bull GmbH and S. Spitz GmbH are the major companies operating in the Middle East Energy Drinks Market.

In the Middle East Energy Drinks Market, the Traditional Energy Drinks segment accounts for the largest share by soft drink type.

In 2024, Saudi Arabia accounts for the largest share by country in the Middle East Energy Drinks Market.

In 2023, the Middle East Energy Drinks Market size was estimated at 2.37 billion. The report covers the Middle East Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East Energy Drinks Industry Report

Statistics for the 2023 Middle East Energy Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Energy Drinks analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Middle East Energy Drinks Market Report Snapshots

Middle East Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030