Organic cane sugar witnessed a rise in exports and imports in India. Despite the criticism of the overall sugar consumption, organic sugar offers key attributes that are driving consumer demand. These attributes include availability, texture, cost, eco-friendliness, nutritional benefits, and rich sugarcane flavor over regular, conventional cane sugar. As organic cane sugar retains all of the nutrients found in its original state, it has an aroma of special molasses that attracts the consumers. In the United States, there is no significant source of organic cane sugar than can support domestic demand, and the estimated consumption of the total sugar in the country was approximately 200,000 metric ton in 2019. Therefore, most organic cane sugar marketed in the country (both in retail and as an ingredient) is imported.

India is one of the largest agricultural countries, which makes it an ideal market to expand due to the growing consumption of sugar in the country. With new regulatory policies and amendments in the older ones, there is a greater chance for farmers and millers to increase their efforts toward cane sugar production and processing. The sugar industry supports an estimated 12% of the rural population in the nine states of the country, namely, Punjab, Uttar Pradesh, Maharashtra, Andhra Pradesh, Bihar, Gujarat, Haryana, Karnataka, and Tamil Nadu, through direct or indirect employment. The sugarcane production in India is set to increase from a seven-year low, as the area planted for cane may increase and the rains may boost yields in the world’s top consumer. According to the data compiled by the Indian Sugar Mills Association, the crop production totaled 25.886 million metric ton in 2018, which was the first such increase in three years and the highest since 2014-2015, when the country produced 28.3 million metric ton.