Protein Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Protein Supplements Market and It is Segmented by Form (Powder, Ready-To-Drink, Bars, and Other Forms), Source (Animal-Based and Plant-Based), Distribution Channel (Supermarkets & Hypermarkets, Online Retail Stores, Health and Wellness Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Market Size and Values are Provided in Terms of (USD) During the Forecasted Years for the Above Segments.

Protein Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Protein Supplements Market Size

Protein Supplements Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 30.08 Billion
Market Size (2030) USD 43.08 Billion
CAGR (2025 - 2030) 7.45 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Protein Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Protein Supplements Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Protein Supplements Market Analysis

The Protein Supplements Market size is estimated at USD 30.08 billion in 2025, and is expected to reach USD 43.08 billion by 2030, at a CAGR of 7.45% during the forecast period (2025-2030).

The protein supplements industry is experiencing significant transformation driven by evolving consumer preferences and lifestyle changes. The increasing focus on health and wellness has led to unprecedented participation in fitness activities, with approximately 242 million Americans, nearly 80% of the population aged six and older, participating in sports or fitness activities in 2023. This surge in fitness consciousness has been accompanied by a growing understanding of protein's role in muscle development, metabolism, and overall health maintenance. The industry has responded with innovative protein products formulations, expanded distribution channels, and enhanced digital presence to meet the diverse needs of consumers ranging from professional athletes to casual fitness enthusiasts.


The market is witnessing a notable shift towards plant protein supplements and sustainable protein alternatives, reflecting broader environmental and ethical considerations. According to vegan statistics, approximately 79 million people worldwide identified as vegan in 2022, driving manufacturers to expand their vegan protein supplements offerings. This trend has sparked innovation in ingredient sourcing and processing technologies, with companies developing protein supplements from diverse sources such as peas, hemp, and rice. For instance, in January 2024, Suja Organic launched a new line of elevated ready-to-drink protein beverages featuring 16g of plant-based protein derived from pea, rice, and hemp, demonstrating the industry's response to growing plant-based demand.


The distribution landscape is evolving with the integration of digital technologies and innovative retail strategies. The industry has witnessed significant developments in omnichannel presence, with companies leveraging both traditional and digital platforms to reach consumers. For example, in January 2024, KOIA announced plans to install protein supplement vending machines at HBCU colleges and university campuses, representing a novel approach to product accessibility. This transformation in distribution strategies is complemented by the rise of subscription-based models and direct-to-consumer channels, enabling brands to build stronger relationships with their customer base.


The market is characterized by continuous product innovation and strategic collaborations aimed at meeting specific consumer needs and preferences. Companies are increasingly focusing on clean-label products, functional benefits, and novel delivery formats. In March 2024, Trek collaborated with Biscoff to launch innovative protein bars, while in February 2024, Protein Industries Canada made a substantial investment of USD 19.2 million in developing innovative Canadian plant-based ingredients for new snack and food options. These developments reflect the industry's commitment to product diversification and quality enhancement, with particular emphasis on taste, convenience, and nutritional efficacy. The trend towards personalization is evident in the growing range of protein supplements tailored to specific dietary requirements, fitness goals, and lifestyle preferences.

Segment Analysis: Form

Powder Segment in Protein Supplements Market

The protein powder segment continues to dominate the global protein supplements market, commanding approximately 56% of the total market share in 2024. This significant market position can be attributed to protein powder supplements offering a quick and convenient way to increase protein intake while being more cost-effective than other available protein supplement forms. The segment's popularity is particularly evident among fitness enthusiasts and athletes who prefer protein powder supplements for their versatility in mixing with different beverages and foods. Manufacturers are actively expanding their protein powder supplement portfolios with innovative flavors and formulations, including plant-based options, to cater to diverse consumer preferences. The segment's growth is further supported by the increasing adoption of protein powder in sports nutrition and the rising trend of incorporating protein supplements into daily dietary routines.

Market Analysis of Protein Supplements Market: Chart for Form

Ready-to-Drink (RTD) Segment in Protein Supplements Market

The protein drink ready-to-drink (RTD) protein supplements segment is projected to experience the fastest growth rate of approximately 10% during the forecast period 2024-2029. This accelerated growth is driven by increasing consumer preference for convenient, on-the-go nutrition solutions that require no preparation. The segment's expansion is supported by innovative product launches featuring improved taste profiles, functional benefits, and clean label ingredients. Protein drink RTD protein supplements are gaining particular traction among busy urban consumers and fitness enthusiasts who seek immediate post-workout nutrition. Manufacturers are responding to this demand by introducing new flavors, incorporating novel protein sources, and developing products with additional functional ingredients such as vitamins, minerals, and energy-boosting compounds.

Remaining Segments in Form Segmentation

The protein supplements market's remaining segments include protein bars and other forms, each serving distinct consumer needs and preferences. Protein bars have established themselves as a significant segment, offering convenient, portion-controlled nutrition suitable for on-the-go consumption. The segment continues to evolve with innovative flavors, textures, and functional ingredients to meet diverse consumer preferences. The other forms segment, which includes tablets, capsules, and gummies, caters to consumers seeking alternative delivery formats. These formats are particularly popular among consumers who may find traditional protein powder or liquid supplements less convenient or palatable. Both segments continue to innovate with new formulations, improved taste profiles, and enhanced nutritional benefits to maintain their market positions.

Segment Analysis: Source

Powder Segment in Protein Supplements Market

The protein powder segment continues to dominate the global protein supplements market, commanding approximately 56% of the total market share in 2024. This significant market position can be attributed to protein powder supplements offering a quick and convenient way to increase protein intake while being more cost-effective than other available protein supplement forms. The segment's dominance is further strengthened by its versatility in usage, allowing consumers to easily mix it with various beverages or incorporate it into different recipes. Protein powder supplements also offer advantages in terms of precise dosage control and longer shelf life compared to ready-to-drink alternatives. Major manufacturers are focusing on introducing innovative flavors and formulations in protein powder supplements, with options ranging from traditional whey protein to plant-based alternatives, catering to diverse consumer preferences and dietary requirements.

Ready-to-Drink (RTD) Segment in Protein Supplements Market

The ready-to-drink (RTD) protein shake supplements segment is experiencing the fastest growth trajectory, projected to expand at approximately 10% CAGR from 2024 to 2029. This remarkable growth is driven by increasing consumer preference for convenient, on-the-go nutrition solutions that require no preparation time. The segment's expansion is further fueled by innovative product launches featuring improved taste profiles, functional benefits, and clean label ingredients. RTD protein shake supplements are particularly appealing to busy urban consumers, athletes, and fitness enthusiasts who seek immediate post-workout nutrition. Manufacturers are responding to this growing demand by introducing new flavors, incorporating novel protein sources, and developing products with additional functional benefits such as energy-boosting properties and immune system support.

Remaining Segments in Protein Supplements Market

The protein bars and other forms segments complete the market landscape, each serving distinct consumer needs and preferences. Protein bars have established themselves as a significant segment by offering convenient, portable nutrition that appeals to active consumers and those seeking meal replacements. The other forms segment, which includes products like protein gummies, tablets, and capsules, caters to consumers looking for alternative delivery formats. These segments continue to evolve with manufacturers introducing innovative formulations, improved taste profiles, and specialized products targeting specific demographic groups such as children, elderly consumers, and sports enthusiasts.

Segment Analysis: Distribution Channel

Online Retail Stores Segment in Protein Supplements Market

The online retail stores segment has emerged as the dominant distribution channel in the protein supplements market, commanding approximately 39% of the total market share in 2024. This channel's supremacy can be attributed to several key factors, including the extensive variety of products available through online platforms, competitive pricing strategies, and the convenience of doorstep delivery. Online retailers such as Amazon, Flipkart, and specialized nutrition websites offer detailed product descriptions, customer reviews, and easy comparison tools that help consumers make informed purchase decisions. The segment's growth is further propelled by the increasing adoption of e-commerce platforms among health-conscious consumers and fitness enthusiasts. Additionally, manufacturers are strengthening their online presence through direct-to-consumer models and partnerships with major e-commerce platforms, while also implementing subscription-based services to ensure customer retention and recurring revenue streams. The segment is projected to maintain its leadership position with the highest growth rate of around 8% during 2024-2029, driven by technological advancements in e-commerce platforms and the increasing penetration of smartphones and internet connectivity globally.

Remaining Segments in Distribution Channel

The protein supplements market is also served through various other distribution channels, including supermarkets/hypermarkets, pharmacies/drug stores, and other specialized outlets. Supermarkets and hypermarkets remain crucial for protein supplement distribution due to their widespread presence and the ability to offer immediate product availability to consumers. These retail formats also benefit from in-store promotions and the opportunity for customers to physically examine products before purchase. Pharmacies and drug stores serve as trusted channels for protein supplements, particularly among health-conscious consumers who value professional guidance and authenticity assurance. The other distribution channels, including specialty nutrition stores, gyms, and wellness centers, play a vital role in serving specific consumer segments with specialized needs and preferences. These traditional channels continue to evolve by incorporating omnichannel strategies and enhancing the in-store shopping experience to maintain their competitive edge in the market.

Protein Supplements Market Geography Segment Analysis

Protein Supplements Market in North America

North America represents the most significant protein supplements market globally, driven by high health consciousness and a robust fitness culture across the United States, Canada, and Mexico. The region's dominance is supported by well-established distribution networks, a strong presence of major manufacturers, and increasing adoption of protein supplements across different consumer segments. The market is characterized by innovative product launches, growing e-commerce penetration, and rising demand for plant-based protein alternatives.

Market Analysis of Protein Supplements Market: Forecasted Growth Rate by Region

Protein Supplements Market in United States

The United States leads the North American protein supplements market, commanding approximately 57% of the global market share in 2024. The country's market leadership is attributed to increasing health consciousness and awareness about leading an active lifestyle among consumers. The rising concerns regarding chronic non-communicable diseases have compelled consumers to adopt healthier diets rich in proteins and nutrients. The demand is further boosted by the growing participation in sports and fitness activities, with social media platforms and celebrity influencers playing a significant role in shaping consumer preferences and trends.

Protein Supplements Market in Canada

Canada emerges as the fastest-growing market in North America, with a projected CAGR of approximately 8% during 2024-2029. The country's market growth is driven by an increasing focus on health and fitness, with consumers paying closer attention to their nutritional choices. The expanding presence of fitness facilities and gyms, coupled with the general interest in sports and physical activities, has led to a surge in protein powder market demand. The government's support for the plant-based protein industry, including substantial investments in research and development, is creating new opportunities for market expansion.

Protein Supplements Market in Europe

The European protein supplements market demonstrates strong growth potential, supported by increasing health awareness and fitness trends across the United Kingdom, Germany, France, Italy, Russia, and Spain. The region's market is characterized by innovative product development, growing demand for plant-based alternatives, and strong distribution networks. Consumer preferences vary across countries, with increasing emphasis on clean-label products and sustainable sourcing practices.

Protein Supplements Market in United Kingdom

The United Kingdom dominates the European protein supplements market, holding approximately 42% of the regional market share in 2024. The market's strength is driven by recent trends in personalized nutrition and technology adoption. Consumers in the country have better access to information about health and nutrition through active media telecasts, lifestyle blogs, and social media. The popularity of fitness trends such as HIIT, CrossFit, and boutique studios has significantly contributed to market growth.

Protein Supplements Market in Spain

Spain represents the fastest-growing market in Europe, with an expected CAGR of approximately 10% during 2024-2029. The market growth is driven by the growing importance of beauty and wellness, which includes being fit and looking young, gaining tremendous social value among Spanish consumers. The beauty industry's emphasis on holistic wellness and the connection between nutrition and skin health is fueling interest in protein supplements market among consumers in Spain.

Protein Supplements Market in Asia-Pacific

The Asia-Pacific protein supplements market is experiencing rapid growth, driven by increasing health consciousness, rising disposable incomes, and growing fitness awareness across China, Japan, India, and Australia. The region's market is characterized by diverse consumer preferences and varying levels of market maturity across countries.

Protein Supplements Market in Japan

Japan leads the Asia-Pacific protein supplements market, driven by high health and fitness consciousness among the population. The country's market is characterized by strong product innovation, particularly in ready-to-drink protein drink market supplements. The growing focus on preventive healthcare and increasing gym memberships contribute significantly to market growth.

Protein Supplements Market in China

China represents the fastest-growing market in the Asia-Pacific region, supported by rapidly evolving consumer lifestyles and increasing health awareness. The market is witnessing significant growth in both traditional and e-commerce distribution channels. Rising disposable incomes and a growing fitness culture are key factors driving market expansion, particularly in the whey protein market.

Protein Supplements Market in South America

The South American protein supplements market shows promising growth potential, with Brazil and Argentina as key markets. Brazil emerges as both the largest and fastest-growing market in the region, driven by a strong emphasis on fitness culture and increasing health consciousness. The market is characterized by growing demand for protein-based sports drinks and an increasing number of fitness centers and health clubs across the region.

Protein Supplements Market in Middle East & Africa

The Middle East & Africa protein supplements market demonstrates steady growth, with South Africa and Saudi Arabia as key markets. South Africa represents both the largest and fastest-growing market in the region, supported by increasing health consciousness and an expanding fitness industry. The region's market is characterized by growing awareness about protein supplements market size and increasing adoption of fitness-oriented lifestyles.

Protein Supplements Industry Overview

Top Companies in Protein Supplements Market

The protein supplements market is characterized by intense, innovation-driven competition, with companies focusing on expanding their product portfolios through new launches and formulation improvements. Major players are increasingly investing in research and development to create novel protein products with enhanced bioavailability and improved taste profiles while addressing specific consumer needs like clean label demands and dietary restrictions. Operational agility is demonstrated through sophisticated supply chain management and multi-channel distribution strategies, particularly in expanding e-commerce capabilities. Strategic partnerships with athletes, fitness influencers, and health professionals have become crucial for brand building and market penetration. Companies are also pursuing geographical expansion through both organic growth and strategic acquisitions while simultaneously developing specialized products for different consumer segments, including sports enthusiasts, health-conscious individuals, and lifestyle consumers.

Consolidated Market Led By Global Players

The protein supplement industry structure is dominated by large multinational corporations with diverse product portfolios, alongside specialized nutrition companies focusing exclusively on protein and sports nutrition protein products. These global leaders leverage their extensive research capabilities, established distribution networks, and strong brand equity to maintain their market positions. The market demonstrates a moderate level of consolidation, with the top players holding significant market share while numerous smaller regional players cater to local preferences and niche segments.


The industry has witnessed substantial merger and acquisition activity as larger companies seek to acquire innovative startups and regional players to expand their product offerings and geographical presence. These acquisitions are primarily driven by the need to access new technologies, gain manufacturing capabilities, and establish a presence in emerging markets. Companies are also forming strategic alliances with ingredient suppliers, technology providers, and distribution partners to strengthen their competitive position and create barriers to entry for new players.

Innovation and Adaptability Drive Market Success

Success in the protein supplements market increasingly depends on companies' ability to innovate across product formulations, delivery formats, and marketing approaches while maintaining strong quality standards and supply chain efficiency. Incumbent players must focus on continuous product innovation, sustainable sourcing practices, and building direct-to-consumer relationships through digital platforms to maintain their market position. Companies need to invest in research and development to create differentiated products that address specific consumer needs while simultaneously expanding their distribution networks and strengthening their online presence.


For emerging players and market contenders, success lies in identifying and serving underserved market segments, developing unique value propositions, and leveraging digital marketing strategies to build brand awareness. The increasing consumer focus on transparency, sustainability, and clean label products presents opportunities for new entrants to differentiate themselves. However, companies must navigate complex regulatory requirements, manage raw material cost fluctuations, and address growing consumer scrutiny of product claims and ingredients. Building strong relationships with suppliers and distributors while maintaining product quality and consistency will be crucial for long-term success in this competitive market.

Protein Supplements Market Leaders

  1. Glanbia PLC

  2. Mondelez International Inc.

  3. The Hut Group

  4. Meiji Holdings Company Ltd

  5. Woodbolt Distribution LLC

  6. *Disclaimer: Major Players sorted in no particular order
Protein Supplements Market Concentration
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Protein Supplements Market News

  • March 2024: Optimum Nutrition partnered with Spartan, bringing together two industry leaders for a significant collaboration. These brands joined forces for a multi-year partnership expected to span activities across 90 events in 29 countries.
  • March 2024: Perfect Snacks launched a Perfect Bar line-up of refrigerated protein bars in Chocolate Brownie flavor. The new variant is a blend of freshly ground peanut butter, cashew butter, and cocoa, topped with dark chocolate chips. The new bar is claimed to be an organic and gluten-free brownie-flavored protein bar containing more than 20 superfoods as ingredients. 
  • December 2023: Sports nutrition company MyProtein launched a new flavor of its clear whey protein, Iron Brute, described as 'undeniably Scottish.'

Protein Supplements Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHT

  • 4.1 Market Drivers
    • 4.1.1 Product Diversity and Innovation Propelling Protein Supplement Demand
    • 4.1.2 Growing Adoption Of Active Lifestyle
  • 4.2 Market Restraints
    • 4.2.1 Presence Of Counterfeit Products
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Degree of Competition

5. MARKET SEGMENTATION

  • 5.1 Form
    • 5.1.1 Powder
    • 5.1.2 Ready To Drink
    • 5.1.3 Bars
    • 5.1.4 Other Forms
  • 5.2 Source
    • 5.2.1 Animal-based
    • 5.2.2 Plant-based
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets & Hypermarkets
    • 5.3.2 Online Retail Stores
    • 5.3.3 Health and Wellness Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 United Kingdom
    • 5.4.2.2 Germany
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Russia
    • 5.4.2.6 Spain
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East & Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Glanbia Plc
    • 6.3.2 The Hut Group
    • 6.3.3 Meiji Holdings Co., Ltd
    • 6.3.4 Mondelez International Inc.
    • 6.3.5 Woodbolt Distribution LLC
    • 6.3.6 PepsiCo Inc.
    • 6.3.7 WK Kellogg Co.
    • 6.3.8 1440 Foods
    • 6.3.9 Simply Good Foods Company
    • 6.3.10 Iovate Health Sciences International Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Protein Supplements Industry Segmentation

Protein supplements are processed, refined protein products available in various forms, ranging from powders to bars to drinks. Athletes and individuals use these products extensively as dietary supplements to increase muscle mass, enhance recovery, and boost overall performance.

The global protein supplements market is segmented by form, source, distribution channel, and geography. By form, the market is segmented into powder, bars, ready-to-drink, and other forms. By source, the market is segmented into animal-based and plant-based. By distribution channel, the market is segmented into supermarkets & hypermarkets, online retail stores, health and wellness stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Form Powder
Ready To Drink
Bars
Other Forms
Source Animal-based
Plant-based
Distribution Channel Supermarkets & Hypermarkets
Online Retail Stores
Health and Wellness Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
France
Italy
Russia
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East & Africa Saudi Arabia
South Africa
Rest of Middle East & Africa
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Protein Supplements Market Research FAQs

How big is the Protein Supplements Market?

The Protein Supplements Market size is expected to reach USD 30.08 billion in 2025 and grow at a CAGR of 7.45% to reach USD 43.08 billion by 2030.

What is the current Protein Supplements Market size?

In 2025, the Protein Supplements Market size is expected to reach USD 30.08 billion.

Who are the key players in Protein Supplements Market?

Glanbia PLC, Mondelez International Inc., The Hut Group, Meiji Holdings Company Ltd and Woodbolt Distribution LLC are the major companies operating in the Protein Supplements Market.

Which is the fastest growing region in Protein Supplements Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Protein Supplements Market?

In 2025, the North America accounts for the largest market share in Protein Supplements Market.

What years does this Protein Supplements Market cover, and what was the market size in 2024?

In 2024, the Protein Supplements Market size was estimated at USD 27.84 billion. The report covers the Protein Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Protein Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Protein Supplements Market Research

Mordor Intelligence provides a comprehensive analysis of the protein supplements market. We leverage our extensive expertise in sports nutrition protein and dietary protein supplements research. Our detailed report covers the entire spectrum of protein products, including whey protein, protein powder, protein bars, and protein drinks. The analysis also encompasses emerging segments such as plant protein supplements and vegan protein supplements. Additionally, it examines traditional categories like muscle building supplements and bodybuilding supplements.

Stakeholders across the protein supplement industry gain valuable insights through our report PDF, available for download. It details market dynamics across protein powder, protein shake, and protein snacks segments. The report provides critical information about performance protein trends, workout supplements evolution, and fitness supplements demand. Our analysis covers the protein concentrate and protein isolate markets, weight management protein solutions, and innovations in ready-to-drink protein (RTD) products. This offers stakeholders a comprehensive understanding of sports protein market dynamics and athletic supplements opportunities.