Global Hybrid Cloud Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Global Hybrid Cloud Market is segmented by Type (Solutions, Services), End-user Industry (Government and Public Sector, Healthcare, BFSI, Retail, Information and Communication Technology, Media and Entertainment), and Geography.

Hybrid Cloud Industry Overview

Hybrid Cloud Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 21.06 %

Major Players

Hybrid Cloud Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hybrid Cloud Market Analysis

The Global Hybrid Cloud Market is expected to grow by registering a CAGR of 21.06% over the forecast period. The growth of cloud and industrialized services and the decline of traditional data center outsourcing (DCO) indicate a massive shift toward hybrid infrastructure services. In comparison, the conventional DCO market is shrinking, spending on colocation and hosting along with the increase in infrastructure utility services. This is expected to drive the shift toward cloud IaaS and hosting. Owing to its benefits, the hybrid cloud deployment is occupying a continuously increasing share in the cloud market.

  • The hybrid cloud market has experienced significant overall growth compared to the other cloud services in the past few years. It offers certain benefits to organizations with a huge data set and needs processing demand.
  • Using a hybrid cloud allows companies to scale computing resources and helps eliminate the need to invest massive capital in handling short-term spikes in demand when the business needs to free up local resources for more sensitive data or applications.
  • When computing and processing demand fluctuates, hybrid cloud computing gives businesses the ability to scale their on-premises infrastructure up to the public cloud to handle any overflow without giving third-party datacenters access to the entirety of their data. These developments have effectively addressed the concerns of the end-users, who were concerned about their data security and were initially hesitant to switch to this solution.
  • Companies using cloud services must pay only for resources they temporarily use instead of purchasing, programming, and maintaining additional resources and equipment idle over long periods. This helps the companies in minimalizing costs that do not generate revenue.
  • Amid the pandemic, many countries across the globe mandated work from home based on public health safety concerns that drove the need for remote working infrastructure. Therefore, organizations operating at all levels, including government bodies, expected a wide range of potential impacts, such as increased demand for virtual services coupled with rising citizen expectations around delivery of these services, the longer-term potential for reshaping the government workforce, and the need to provide adaptive and dynamic regulatory models.
  • Further, government organizations are shifting focus on adopting Hyperscale cloud that includes benefits such as data center modernization, unified operations, security and governance, and application innovation. A hybrid cloud can foster such needs. In addition, the cloud enables handling cyclical demands or emergency needs without overprovisioning large amounts of hardware for government organizations.

Hybrid Cloud Industry Segments

Hybrid cloud is a cloud computing environment that practices a mix of on-premises, private cloud, and third-party, public cloud services with instrumentation between the two platforms. By permitting workloads to move between private and public clouds as computing needs and costs change, hybrid cloud provides businesses greater flexibility and more data deployment options.

The Global Hybrid Cloud Market is segmented by Type (Solutions, Services), End-user Industry (Government and Public Sector, Healthcare, BFSI, Retail, Information, and Communication Technology, Media and Entertainment), and Geography. The report also includes the impact of Covid-19 on the studied market.

By Type
By End-User Industry
Government and Public Sector
Banking, Finance, Services, and Insurance (BFSI)
Information and Communication Technology
Media and Entertainment
Other End-User Industries
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa

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Hybrid Cloud Market Trends

This section covers the major market trends shaping the Hybrid Cloud Market according to our research experts:

Retail Sector to Hold Significant Market Share

  • Solutions offered in the hybrid cloud market include hybrid cloud management software solutions, hosting, and hybrid cloud security. These solutions enable retail service providers to gain insight into consumer behaviors, demands, and needs with advanced data analytics. The cloud-based tools enable retail enterprises to deliver a personalized and engaging user experience to the users.
  • Hybrid cloud solutions also assist retailers in the development of a cost-effective and secure infrastructure, which can scale and simultaneously offer innovative services to the consumers and deliver a competitive edge to the retailers. Many large and medium retailers are moving towards hybrid cloud computing solutions, as this model provides a protected firewall for private functions and enough integration for public ones.
  • According to the Nutanix Enterprise Cloud Index report, enterprise workloads quickly move off traditional data center infrastructure, dropping from 41% to 18% in two years as cloud usage accelerates. The retail industry has the second largest penetration of hybrid cloud deployments at 21%, with 93% identifying hybrid cloud as the ideal model, outpacing the global average for other industries.
  • Companies, such as Alibaba Cloud, which is Alibaba's cloud computing arm, launched Apsara Stack, the next generation hybrid cloud solutions, to meet the needs of the retail industry that has been looking to digitize their operations under the new retail concept that marks the integration of online and offline.
  • Apparel retail, particularly clothing e-commerce sites, can switch to a hybrid cloud model for many operations to ensure seamless work operations in their businesses. Public cloud resources could be utilized for processing orders & managing the scalability features of the resources. At the same time, the private cloud model could be used to work on the legal regulations, including crucial data such as customer payment information that needs strict governance.
Hybrid Cloud Market: United States Monthly Retail Food Service Sales, in USD Billion, 2021

North America Holds a Prominent Share in the Hybrid Cloud Market

  • North America is expected to hold a prominent share in the hybrid cloud market. Many regional companies are moving beyond the public cloud and are stepping into a new era of hybrid IT that combines public cloud, private cloud, and traditional IT. These organizations have implemented a hybrid cloud strategy, aiding them in improving their business and delivering customer service.
  • According to a report published by Stormforge in April 2021, 18% of respondents from North America state that their organization has a monthly cloud spend of between USD 100,000 and USD 250,000. Further, 44% of respondents expect cloud spending to increase somewhat over the next 12 months, while another 32% indicate that they expect their organization's cloud spending to increase significantly over the next 12 months.
  • Vendors are also encouraging the hybrid model in a number of ways. VMware Inc. and IBM announced new offerings to accelerate enterprise hybrid cloud adoption.
  • The offerings include new IBM Services to help migrate and extend mission-critical VMware workloads to the IBM Cloud and new integrations to help enterprises modernize applications with Kubernetes and containers.
  • Another company that embraced the hybrid cloud environment is HudsonAlpha, one of the leading players in genomic research. Many of the organization's researchers have been given government grant money to test new treatment theories. Because of these grants, they can quickly test ideas in a public cloud without taking resources away from the more accepted research methodologies that rely on its private cloud.
  • North American companies are actively involved in making strategic mergers and acquisitions. American technology giant IBM acquired Sanovi Technologies to bolster its cloud offerings. Sanovi provides hybrid cloud recovery, cloud migration, and business continuity software for enterprise data centers and cloud infrastructure.
Hybrid Cloud Market - Growth Rate by Region

Hybrid Cloud Market Competitor Analysis

The hybrid cloud market is highly fragmented and consists of several major players. In terms of market share, few major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability. The companies operating in the market are also acquiring start-ups working on hybrid cloud technologies to strengthen their product capabilities. Some leading players in the market include Cisco Systems Inc., Amazon Inc., IBM, and Citrix Systems Inc.

  • October 2021 - Citrix Systems and Google Cloud announced a new collaboration which will include Citrix launching a new Desktop-as-a-Service (DaaS) offering on Google Cloud. The service leverages Citrix’s management plan and HDX protocol to enable the seamless delivery of virtualized applications and desktops on Google Cloud.
  • October 2021 - Google announced a broad portfolio of hybrid cloud services designed to deliver computing at the edge of Google’s network of data centers, in a partner facility or in a customer’s private data center — all managed by Anthos, the company’s cloud native management console.
  • August 2021 - Tech Mahindra announced that it expanded its collaboration with Microsoft to strengthen hybrid cloud capabilities. The partnership aims to leverage Microsoft Azure Stack HCI, a new hyper-converged (HCI) solution to accelerate hybrid cloud transformation, consolidate virtualized workloads and build enterprise resilience.

Hybrid Cloud Market Top Players

  1. Cisco Systems Inc.

  2. Hewlett Packard Enterprise Company

  3. Amazon Inc.

  4. Citrix Systems Inc.

  5. IBM

*Disclaimer: Major Players sorted in no particular order

Hybrid Cloud Market Concentration

Hybrid Cloud Market Recent Developments

  • June 2022 - Hewlett Packard Enterprise unveiled platform enhancements and new cloud services for HPE GreenLake, the company’s flagship offering that enables organizations to modernize all their applications and data. This includes a reimagined modern private cloud that provides a cloud-native experience to power an organization’s hybrid strategy, regardless of location.

Hybrid Cloud Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Technology Snapshot


    1. 5.1 Market Drivers

      1. 5.1.1 Rising Need for Interoperability Standards Between Cloud Services and Existing Systems

      2. 5.1.2 The Ability To Offer Improved Business Performance And Greater Return On Investments As Businesses Embracing Digitalization.

    2. 5.2 Market Challenges

      1. 5.2.1 Compliance issues, Migration Complexity and Security Risks

    3. 5.3 Assessment of Impact of COVID-19 on the Market


    1. 6.1 By Type

      1. 6.1.1 Solution

      2. 6.1.2 Service

    2. 6.2 By End-User Industry

      1. 6.2.1 Government and Public Sector

      2. 6.2.2 Healthcare

      3. 6.2.3 Banking, Finance, Services, and Insurance (BFSI)

      4. 6.2.4 Retail

      5. 6.2.5 Information and Communication Technology

      6. 6.2.6 Media and Entertainment

      7. 6.2.7 Other End-User Industries

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Cisco Systems Inc.

      2. 7.1.2 Hewlett Packard Enterprise Company

      3. 7.1.3 Amazon Web Services (Amazon Inc.)

      4. 7.1.4 Citrix Systems Inc.

      5. 7.1.5 IBM Corporation

      6. 7.1.6 Alibaba Group Holding Limited

      7. 7.1.7 Rackspace US Inc.

      8. 7.1.8 Oracle Corporation

      9. 7.1.9 Google LLC

      10. 7.1.10 Equinix Inc.

      11. 7.1.11 Vmware Inc.

      12. 7.1.12 Panzura Inc.

      13. 7.1.13 RightScale Inc.

      14. 7.1.14 Dell EMC

      15. 7.1.15 Intel Corporation

      16. 7.1.16 Fujitsu Ltd.

      17. 7.1.17 NTT Communications Corporation

      18. 7.1.18 DXC Technology Company

      19. 7.1.19 Lumen Technologies Inc.

      20. 7.1.20 Microsoft Corporation



**Subject to Availability
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Hybrid Cloud Market Research FAQs

The Global Hybrid Cloud Market is studied from 2018 - 2028.

The Global Hybrid Cloud Market is growing at a CAGR of 21.06% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Cisco Systems Inc., Hewlett Packard Enterprise Company, Amazon Inc., Citrix Systems Inc., IBM are the major companies operating in Global Hybrid Cloud Market.

Global Hybrid Cloud Industry Reports

In-depth industry statistics and market share insights of the Global Hybrid Cloud sector for 2020, 2021, and 2022. The Global Hybrid Cloud research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Global Hybrid Cloud report PDF.

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