Sweden Hospitality Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Swedish Hospitality Market is Segmented by Type (Chain Hotels and Independent Hotels), and by Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, and Luxury Hotels). The Report Offers Market Size and Forecasts for the Hospitality Industry in Sweden in Value (USD) for all the Above Segments.

Sweden Hospitality Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Sweden Hospitality Market Size

Hospitality Industry In Sweden Summary
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2020 - 2023
Market Size (2025) USD 6.08 Billion
Market Size (2030) USD 7.49 Billion
CAGR (2025 - 2030) 4.26 %

Major Players

Hospitality Industry In Sweden Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Hospitality Industry In Sweden with other markets in Hospitality and Tourism Industry

Travel and Tourism

Hospitality

Sweden Hospitality Market Analysis

The Hospitality Industry In Sweden Market size is estimated at USD 6.08 billion in 2025, and is expected to reach USD 7.49 billion by 2030, at a CAGR of 4.26% during the forecast period (2025-2030).

Sweden's hotel market, largely dominated by domestic chain brands, is characterized by maturity. The demand for hotels is on the rise, fueled by a steadily increasing number of both domestic and international travelers. Growing interest in travel across all age groups, expanding affordable travel opportunities, and rising disposable incomes are significant drivers stimulating tourism.

Key players in the hospitality sector are employing diverse strategies to attract dynamic customers, incorporating mobile solutions for streamlined processes, from room booking to varied payment methods, seamless self-check-in and check-out facilities, and personalized stay experiences. The lodging industry, accounting for over 51% of total chain hotel rooms, is primarily dominated by the upper and upper-midscale segments. Recent market drivers and opportunities include the ongoing digital transformation, innovative guest experiences, sustainability initiatives, and the adaptation of advanced technologies, all contributing to the dynamic evolution of the hospitality industry in Sweden.

Sweden Hospitality Industry Overview

Sweden recorded 21% Chain hotel penetration and 51% chain room penetration in the previous year. Leases are the most popular model, with almost all Scandic Hotels properties being leased. The domestic brands' Best Western, Nordic Choice, and Scandic Hotels are the top 3 chain hotel brands in the country and account for more than 60% of total rooms. Best Western and Nordic Hotels have the largest number of hotels, whereas Scandic Hotels is the largest provider of chain hotel rooms, with more than 17,000 among 85 hotels.

Sweden Hospitality Market Leaders

  1. Elite Hotels

  2. First Hotels

  3. Nordic Choice Hotels

  4. Scandic Hotels

  5. Best Western Hotels & Resorts

  6. *Disclaimer: Major Players sorted in no particular order
Hospitality Industry In Sweden Concentration
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Sweden Hospitality Market News

  • April 2023: Choice Hotels EMEA added Scandinavia's "Fortress Hotels" to its Ascend Hotels Collection portfolio.
  • April 2023: Scandic announced it would open its first hotel under its new Scandic Go brand, a smart, sustainable hotel concept under the economy segment, at the beginning of September in Stockholm, Sweden.

Sweden Hospitality Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growth In Tourism
    • 4.2.2 Strong Economy
  • 4.3 Market Restraints
    • 4.3.1 Seasonality
    • 4.3.2 Skilled Labor Shortages
  • 4.4 Value Chain Analysis
  • 4.5 Industry Attractiveness - Porters' Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Insights of Technology Innovations in the Market
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Chain Hotels
    • 5.1.2 Independent Hotels
  • 5.2 By Segment
    • 5.2.1 Service Apartments
    • 5.2.2 Budget and Economy Hotels
    • 5.2.3 Mid and Upper mid scale Hotels
    • 5.2.4 Luxury Hotels

6. COMPETITVE INTELLIGENCE

  • 6.1 Market Concentration
  • 6.2 Company profiles
    • 6.2.1 Best Western Hotels & Resorts
    • 6.2.2 Scandic Hotels
    • 6.2.3 Nordic Choice Hotels
    • 6.2.4 First Hotels
    • 6.2.5 Elite Hotels
    • 6.2.6 Radisson Hotel Group
    • 6.2.7 Ligula Hospitality Group
    • 6.2.8 Marriott International
    • 6.2.9 Accor Hotels
    • 6.2.10 Hilton Hotels & Resorts
    • 6.2.11 Comwell Hotels*
  • *List Not Exhaustive
  • 6.3 Loyalty programs offered by Major Hotel Brands

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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Sweden Hospitality Industry Segmentation

The hospitality industry encompasses a diverse range of businesses that cater to the needs of guests and customers, providing accommodation, dining, travel, and entertainment services. It includes hotels, restaurants, airlines, cruise lines, and various other establishments focused on delivering exceptional experiences and comfort to their patrons. 

The hospitality industry in Sweden is segmented by type and segment. By type, the market is sub-segmented into chain hotels and independent hotels. By segment, the market is sub-segmented into service apartments, budget, and economy hotels, mid and upper-mid-scale hotels, and luxury hotels. The market size and forecasts are provided in terms of value (USD) for all the above segments. 

By Type Chain Hotels
Independent Hotels
By Segment Service Apartments
Budget and Economy Hotels
Mid and Upper mid scale Hotels
Luxury Hotels
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Sweden Hospitality Market Research FAQs

How big is the Sweden Hospitality Market?

The Sweden Hospitality Market size is expected to reach USD 6.08 billion in 2025 and grow at a CAGR of 4.26% to reach USD 7.49 billion by 2030.

What is the current Sweden Hospitality Market size?

In 2025, the Sweden Hospitality Market size is expected to reach USD 6.08 billion.

Who are the key players in Sweden Hospitality Market?

Elite Hotels, First Hotels, Nordic Choice Hotels, Scandic Hotels and Best Western Hotels & Resorts are the major companies operating in the Sweden Hospitality Market.

What years does this Sweden Hospitality Market cover, and what was the market size in 2024?

In 2024, the Sweden Hospitality Market size was estimated at USD 5.82 billion. The report covers the Sweden Hospitality Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Sweden Hospitality Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Sweden Hospitality Industry Report

Statistics for the 2025 Hospitality Industry In Sweden market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hospitality Industry In Sweden analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.