Hangover Rehydration Supplements Market Size
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 14.20% |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Hangover Rehydration Supplements Market Analysis
The Global Hangover Rehydration Supplements Market is expected to register a CAGR of 14.2% during the forecast period.
During the initial period of the COVID-19 pandemic, the hangover rehydration supplement market was adversely affected due to supply chain issues. Various studies provided insights into the increased consumption of alcohol during the pandemic, which causes hangovers. For instance, a research study published by Toxicology Reports in March 2021 stated that alcohol consumption during the pandemic in the United States increased by 14% compared to the previous years. This shows the increased consumption of alcohol during the pandemic, which is likely to raise the demand for hangover rehydration supplements and is expected to grow the market. But with the return of supply chain services and the loosening of COVID-19 restrictions, people were expected to drink more alcohol and buy more hangover supplements in the coming months.
Factors such as increasing consumption of alcoholic beverages and increasing awareness about alcoholic detox products are expected to increase market growth in the forecast period. In June 2021, a report published by the WHO in November 2022 stated that around 283 million people aged 15 years and older, including 237 million men and 46 million women, live with alcohol use disorders (AUD), accounting for 5.1% of the global adult population. Alcohol dependence, as the most severe form of AUD, affects 2.6% of the world's adults, or 144 million people. Hence, the high burden of alcohol use disorders, which include hangovers, is the key factor in increasing the growth of the market.
Furthermore, due to the products' widespread availability in the regions, rising product launches by market participants are expected to drive this market's growth even further.For instance, in July 2022, a new anti-hangover supplement, marketed by the Swedish brand Myrkl, was launched in the United Kingdom. Similarly, in March 2022, Bomb Squad Nutrition Ltd., a Winnipeg start-up, launched a new supplement called Activate Dihydromyricetin (DHM) in Canada. A Health Canada-approved liver protectant is scientifically formulated to scrub the body of toxins that cause hangovers. This will cause more people to use supplements to rehydrate after a hangover, which will drive the market's growth over the next few years.
However, the illegal sale of hangover supplements is expected to hinder market growth in the studied period.
Hangover Rehydration Supplements Market Trends
Tablets/Capsules Segment is Expected to Hold a Significant Market Share Over the Forecast Period
Hangover pills are medications designed to combat multiple symptoms at once, like fatigue, thirst, headache, nausea, light and sound sensitivity, and dizziness. High consumption of alcohol, product launches, and research studies are the key factors in increasing the growth of the market. According to the Australian Bureau of Statistics report published in March 2022, one in four Australians aged 18 years and older exceeded the Australian adult alcohol guideline in 2020-21 (25.8%). Men were more likely than women to exceed the guideline (33.6 percent compared to 18.5%). People born in Australia were almost twice as likely as those born overseas to exceed the guideline (30.0% compared to 17.3%). As a result, increased alcohol consumption leads to an increase in hangovers, which is expected to increase demand for hangover rehydration tablets and drive the market forward.
Furthermore, product launches are one of the key factors for the growth of the market, as they help expand the products in various regions. For instance, in June 2021, Bayer entered into a partnership with musician and producer T-Pain to launch its new Alka-Seltzer Hangover Relief. NEW Alka-Seltzer Hangover Relief relieves headaches, body aches, and mental fatigue caused by alcohol consumption. In addition, the segment is expected to grow with the availability of various research studies in the specified market. For instance, a research study published by Scientific Reports in June 2021 stated that N-Acetylcysteine (NAC) could provide better recovery from a hangover. As a result, new product developments, approvals, and launches aid in the spread of products across various regions, which are expected to drive the market through this segment.
North America is Expected to Have Significant Growth in the Market Over the Forecast Period
The North American market is estimated to witness growth due to the higher consumption of alcohol and the presence of alcohol rehydration products in the region. For instance, as per the Alcoholic Beverage Consumption Statistics and Trends 2022, 60% of American adults, according to Gallup, Inc., consumed alcohol in 2021 with an average of 3.6 drinks in seven days. Similarly, as per the American Addition Center and Alcohol.org data updated in July 2022, around 85.6% of adults aged 18 and older report drinking alcohol at least once in their lives, with 69.5% reporting having had alcohol in the past year and 54.9% having had alcohol in the past month. Thus, increased use of alcohol in the region is expected to increase the demand for hangover rehydration supplements over the forecast period.
Furthermore, in March 2022, Sen-Jam Pharmaceutical stated that it is developing a promising alcohol hangover prevention medication (SJP-001) that addresses the newly understood pathology of inflammation. Also, as per the same above-mentioned source, the United States FDA considers alcohol hangovers a disease and requires treatments to be registered as drugs. Hence, the new developments of the products in the specified market likely expand the applications and are expected to drive the market over the forecast period.
Hangover Rehydration Supplements Industry Overview
The Hangover Rehydration Supplement Market is moderately fragmented. In terms of market share, a few of the major players are currently dominating the market. Some of the companies that are currently dominating the market are More Labs, Himalaya Global Holdings Ltd., Rally Labs LLC, DOTSHOT, and Flyby, among others.
Hangover Rehydration Supplements Market Leaders
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More Labs
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Rally Labs LLC
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DOTSHOT
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Flyby
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Himalaya Global Holdings Ltd
- *Disclaimer: Major Players sorted in no particular order
Hangover Rehydration Supplements Market News
- In November 2022, de Faire Medical launched its Myrkl the pre-drinking pill in the United States. Myrkl is an anti-hangover supplement that can prevent hangover symptoms like headache, nausea, and fatigue.
- In June 2022, NextDay launched its new and improved formula, NextDay Original to aid hangover recovery and productivity. NextDay Original is packed with electrolytes, vitamins like B6, C, D, E, zinc, magnesium, and caffeine as well as all-star recovery agents.
Hangover Rehydration Supplements Industry Segmentation
As per the scope of the report, alcohol detox products are a tonic for avoiding hangovers that supports the liver, replenishes vital nutrients, aids in rehydrating, and increases energy with B vitamins. The B vitamins aid in alcohol metabolism and energy production, while amino acids, milk thistle, and other plant extracts aid in the liver's processing and metabolization of acetaldehyde and the removal of toxins from the body. The Hangover Rehydration Supplements Market is segmented by product (tablets/capsules, powder, and solutions), distribution (pharmacy and e-commerce), and geography (North America, Europe, Asia-Pacific, the Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.
| By Product | Tablets/Capsules | ||
| Powder | |||
| Solutions | |||
| By Distribution | Pharmacy | ||
| E-commerce | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Middle East and Africa | GCC | ||
| South Africa | |||
| Rest of Middle East and Africa | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Tablets/Capsules |
| Powder |
| Solutions |
| Pharmacy |
| E-commerce |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| Australia | |
| South Korea | |
| Rest of Asia-Pacific | |
| Middle East and Africa | GCC |
| South Africa | |
| Rest of Middle East and Africa | |
| South America | Brazil |
| Argentina | |
| Rest of South America |
Hangover Rehydration Supplements Market Research FAQs
What is the current Global Hangover Rehydration Supplements Market size?
The Global Hangover Rehydration Supplements Market is projected to register a CAGR of 14.2% during the forecast period (2025-2030)
Who are the key players in Global Hangover Rehydration Supplements Market?
More Labs, Rally Labs LLC, DOTSHOT, Flyby and Himalaya Global Holdings Ltd are the major companies operating in the Global Hangover Rehydration Supplements Market.
Which is the fastest growing region in Global Hangover Rehydration Supplements Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Global Hangover Rehydration Supplements Market?
In 2025, the North America accounts for the largest market share in Global Hangover Rehydration Supplements Market.
What years does this Global Hangover Rehydration Supplements Market cover?
The report covers the Global Hangover Rehydration Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Hangover Rehydration Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Hangover Rehydration Industry Report
Statistics for the 2025 Global Hangover Rehydration Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Hangover Rehydration Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
