Hangover Rehydration Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Hangover Rehydration Supplements Market is Segmented by Product (Tablets/Capsules, Powder, and Solutions), Distribution (Pharmacy and E-commerce) and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The report offers the value (in USD million) for the above segments.

Market Snapshot

Hangover Rehydration Supplements Market Size
Study Period: 2019-2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 14.2 %

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Market Overview

The Hangover Rehydration Supplements Market is projected to register a CAGR of 14.2% during the forecast period.

During the COVID 19 pandemic, the hangover rehydration supplements market was adversely affected due to supply chain issues. Various research studies have provided insight into the impact of Covid on the studied market that provides insight into the increased consumption of alcohol during the pandemic. For instance, in March 2021, a research study published titled "COVID-19 pandemic and alcohol consumption: Impacts and interconnections" stated that alcohol consumption during the pandemic in the United States, conducted among 1,540 people aged between 30 and 80 years, showed that Americans drank about 14 % more alcohol this year, amid the COVID-19 pandemic compared to 2019. In Canada, a Report published by Nanos Research, analyzing the data from Canadian Centre on Substance and Addiction, showed that during the pandemics, 20% of the Canadians who had to stay at home reported consuming more and 21% more frequent. In the United Kingdom, a cross-sectional study performed on 691 adults showed that 17 % of them reported increased alcohol consumption during the lockdown. In Eastern Europe, a research project implemented in Poland has shown an increase in alcohol consumption by 146%. In Australia, over 25 % of the adults increased their alcohol consumption during the pandemic, mainly due to higher levels of stress, anxiety, and depression symptoms. Hence, the consumption of alcohol increased during the pandemic. Hence, the market is expected to increase in the upcoming period.

Factors such as increasing consumption of alcoholic beverages and increasing awareness about alcoholic detox products are expected to increase the market growth in the forecast period. In June 2021, a report published by the World Health Organization titled "Global alcohol action plan 2022-2030" stated that around 283 million people aged 15 years and older – 237 million men and 46 million women – live with alcohol use disorders (AUD), accounting for 5.1% of the global adult population. Alcohol dependence, as the most severe form of AUD, affects 2.6% of the world's adults, or 144 million people. Furthermore, a research study published in September 2020, titled "Alcohol consumption in India: A rising burden and a fractured response," stated that the per-capita alcohol consumption among individuals aged 15+ years was 5.7 L, which increased over time. Prevalence of alcohol use varied across states with considerable impact on the nation. Regulatory policies and alcohol control programs vary across Indian states, with poor enforcement and implementation. Hence, the increasing consumption of alcohol is the key factor in increasing the growth of the market.

  • Thus, the abovementioned factors will increase the market growth in the upcoming future.

Scope of the Report

The Hangover Rehydration Supplements Market is Segmented by Product (Tablets/Capsules, Powder, and Solutions), Distribution (Pharmacy and E-commerce), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Product
By Distribution
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East and Africa
South America
Rest of South America

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Key Market Trends

Tablets/Capsules Segment is Expected to Hold a Significant Market Share Over the Forecast Period

Hangover pills are medications designed to combat multiple symptoms at once. Non-steroidal anti-inflammatory drugs (NSAID) such as Aspirin (Bayer, Excedrin), Ibuprofen (Advil, Motrin IB), and Naproxen (Aleve) are available over the counter. High consumption of alcohol, product launches, and research studies are the key factors in increasing the growth of the market. According to the Australian Bureau of Statistics report published in March 2022, One in four Australians aged 18 years and over exceeded the Australian Adult Alcohol Guideline in 2020-21 (25.8%). Men were more likely than women to exceed the guideline (33.6% compared to 18.5%). People born in Australia were almost twice as likely as those born overseas to exceed the guideline (30.0% compared to 17.3%). Hence, such a high prevalence would increase the consumption of hangover rehydration tablets. Product launches are one of the key factors for the growth of the market. For instance, in March 2020, Nutriplus Laboratories Corporation launched WrecOver, the first-ever FDA-approved anti-hangover capsule. WrecOver is a food supplement that prevents hangovers and provides brain and liver protection through natural antioxidants, vitamins, and minerals such as Vitamin B-Complex, Vitamin C, Silymarin, Zinc, Magnesium, Taurine, Ginkgo Biloba, and N-Acetyl Cysteine. Another factor for the growth of the segment is the availability of various research studies. For instance, in June 2021, a research study published titled "The use of N-acetylcysteine in the prevention of hangover: a randomized trial" stated that N-Acetylcysteine (NAC) could provide better recovery from a hangover. Such studies would increase the growth of the market.

Hangover Rehydration Supplements Market Share

North America is Expected to Dominate the Market Over the Forecast Period

The North American market is estimated to witness growth due to the higher consumption of alcohol and the presence of alcohol rehydration products in the region. Increasing alcohol consumption, specifically post-pandemic, is one of the key factors in driving the market growth. For instance, in November 2021, a research study published by Columbia University Mailman School of Public Health titled "The concerning increasing trend of alcohol beverage sales in the US during the COVID-19 pandemic" stated that During the COVID-19 pandemic months of March 2020 to September 2020, US alcohol retail store sales increased compared to usual trends while food services and drinking places sales decreased markedly during the same period. The researchers used alcohol retail store sales data of beer, wine, and liquor store (BWLS) purchases from January 1992 to September 2020 from the Monthly Retail Trade Survey, which provides sales estimates for retail and food services. Alcohol sales changes in the US throughout the COVID-19 pandemic were used as an indicator of at-home drinking. Furthermore, in March 2021, Statistics Canada released survey results Thursday that found 24 percent of alcohol users said they drank more after COVID-19 emerged.

  • Thus, due to the abovementioned factors, the market is likely to grow in the future.
Hangover Rehydration Supplements Market Analysis

Competitive Landscape

The hangover rehydration supplements market is moderately fragmented. In terms of market share, a few of the major players are currently dominating the market. Some of the companies which are currently dominating the market are More Labs, Himalaya Wellness, Rally Labs LLC, DOTSHOT, and Flyby, among others.

Recent Developments

  • In March 2022, Bomb Squad Nutrition Ltd., a Winnipeg start-up, launched a new supplement called Activate Dihydromyricetin (DHM).
  • In March 2022, Sen-Jam Pharmaceutical developed an alcohol hangover prevention drug.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Consumption of Alcoholic Beverages

      2. 4.2.2 Increasing Awareness for Alcoholic Detox Products

    3. 4.3 Market Restraints

      1. 4.3.1 Illegal Selling of Hangover Supplements

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value – USD million)

    1. 5.1 By Product

      1. 5.1.1 Tablets/Capsules

      2. 5.1.2 Powder

      3. 5.1.3 Solutions

    2. 5.2 By Distribution

      1. 5.2.1 Pharmacy

      2. 5.2.2 E-commerce

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Cheers Health, Inc.

      2. 6.1.2 DOTSHOT

      3. 6.1.3 Drinkwel, LLC

      4. 6.1.4 EZ Lifestyle

      5. 6.1.5 Flyby

      6. 6.1.6 Himalaya Wellness

      7. 6.1.7 Kaplan Laboratory, LLC.

      8. 6.1.8 LES Labs

      9. 6.1.9 More Labs

      10. 6.1.10 No Days Wasted

      11. 6.1.11 Rally Labs LLC

      12. 6.1.12 The IV Doc Inc

    2. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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Frequently Asked Questions

The Global Hangover Rehydration Supplements Market market is studied from 2019 - 2027.

The Global Hangover Rehydration Supplements Market is growing at a CAGR of 14.2% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

More Labs, Himalaya Wellness, Rally Labs LLC, DOTSHOT, Flyby are the major companies operating in Global Hangover Rehydration Supplements Market.

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