Halal Food & Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Halal Food & Beverage Market is segmented by Product Type (Halal Food, Halal Beverages, Halal Supplements ), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others), and by Geography

Market Snapshot

Halal Food Beverages Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Middle East and Africa
CAGR: 6.6 %
Halal Food Beverages Market Major Players

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Market Overview

Global halal food & beverage market is growing at a CAGR of 6.6% during the forecast period (2020- 2025).

  • There is rising interest among consumers in the consumption of organic and natural food and beverage products, which represents a strong adjacent market for halal food products to address.
  • Halal beverages are expected to be increasingly made available in western-style grocery stores, including supermarket and hypermarket chains. In many countries, supermarkets and food producers have started reaching out to Muslim consumers by offering a wider selection of halal beverage products.
  • Players in the market are also adopting various marketing strategies, like product innovation, product line expansion, and customization, and are relying on maintaining the standard level of nutrient content and tastes. Moreover, companies are increasingly complying with halal-based preparation as this certification provides both quality and taste level, thereby, providing an edge in the marketplace. Major brands that carry halal labels on their beverages include Ribena (Suntory), Pokka (Sapporo), Sunkist (Sunkist Growers), and a range of Coca-Cola products.

Scope of the Report

The global halal food and beverage market is studied for different product types under food category which majorly included meat and processed meat products, halal beverages and halal supplements. Each of these products is made available to the customers through various distribution channels such as supermarkets/hypermarkets, convenience stores, online retail and other distribution channels. In order to tap into this potential market, each region with prominent countries is studied thoroughly to give a broader perspective of the market.

By Product Type
Halal Food Products
Halal Beverages
Halal Supplements
By Distribution Channel
Convenience Stores
Online Retail
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increasing Muslim Expat Population

The global muslim population is increasing, so is the demand for food products that are halal certified.  The expenditure on food products from Muslim countries across the globe has registered substantial growth in the past couple of years which is strongly accelerating the halal food and beverage products market. The halal food and beverage sector has grown substantially during recent years, globally. Halal certification meets the increased need for quality assurance. Also, multinational food producers across the world continue to get the halal certification, indicating the sector’s broader viability, from Haribo candy to Nestle, to Saudi Arabia’s Savola Group. To cite an example, in 2018, Mitsubishi Corporation, a Japanese manufacturer, acquired a minority stake in the United Arab Emirates’ Al Islami Foods, which is a halal food company.   

Halal Food Beverages Market Key Trends

Asia-Pacific Region Emerges as The Fastest Growing Market

According to the Pew Research Center report, by 2050, the Muslim population across the world is expected to reach 2.76 billion, or 29.7% of the world’s population. Furthermore, Asia, which is currently home to the majority of the world’s Muslims (61.7%) than all the other regions combined, is likely to continue to host most of the world’s Muslims, however, with a smaller share (52.8%). Indonesia has the largest Muslim population in the world and spent an aggregate USD 218.8 billion across the Islamic economy sectors in 2017. The vendors operating in the APAC market are certified by halal certification organizations; these organizations operate under the Sharia law (rules and principles that a Muslim is required to follow).Indonesia is one of the major countries in the APAC region has the largest retail sales value of soft drinks with the halal label. Singapore is perhaps the most cosmopolitan country in the region that has halal-labeled soft drinks available across all categories, with juice and RTD tea contributing to most of the sales in the country.

Halal Food Beverages Market Growth Rate

Competitive Landscape

The global halal food and beverage market is highly competitive with several players competing to get a major share in the market. The leading players in the market have a wide geographic presence supported by brand loyalty among the consumers, which gives these companies an upper edge among their competitors. The major manufacturers operating in the market focus on expanding their presence and developing various flavors in various product segments, in order to cater to the needs of consumers. Moreover, brand awareness among the consumers gives them a competitive advantage in the market. For instance: Nestlé (Malaysia) Berhad has invested more than MYR 100 million to expand its MILO factory in Chembong, Negeri Sembilan, in line with its strategy of driving strong, profitable, and sustainable growth and investing in Malaysia as a key manufacturing hub for the Nestlé Group.


Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Halal Food Products

      2. 5.1.2 Halal Beverages

      3. 5.1.3 Halal Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Other Distribution Channel

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Indonesia

        6. Malaysia

        7. Singapore

        8. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Egypt

        3. Saudi Arabia

        4. United Arab Emirates

        5. Oman

        6. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 JBS SA

      2. 6.4.2 Tom Hixson of Smithfield

      3. 6.4.3 Midamar Corporation

      4. 6.4.4 Crescent Foods Inc.

      5. 6.4.5 VegaVites

      6. 6.4.6 Halal Company Inc.

      7. 6.4.7 American Foods Group

      8. 6.4.8 Al Islami Foods

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Halal Food & Beverage Market market is studied from 2016 - 2026.

The Halal Food & Beverage Market is growing at a CAGR of 6.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Middle East and Africa holds highest share in 2020.

Nestlé SA, Unilever, BRF S.A., Al Islami Foods, American Foods Group, LLC are the major companies operating in Halal Food & Beverage Market.

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