Halal Food And Beverage Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Global Halal Food And Beverage Market Trends and Insights

Growing Cultural Awareness and Demand for Halal Products

As global awareness of halal standards rises, consumer preferences are shifting, making halal-certified packaged foods and beverages mainstream staples. By 2025, Muslims, constituting about 24.1% of the global population, will number around 2 billion, forming a substantial consumer base driving the demand for trusted halal options ^{[1]Source: Islamicity, “Muslim Population By Country 2025,” islamicity.org}. In Southeast Asia, brands like Indomie (known for its instant noodles) and Sedaap have bolstered their halal labeling and integrated QR-code verification, catering to younger Muslim shoppers who prioritize transparency and authenticity. Responding to the growing incorporation of halal assurance in daily routines, Middle Eastern producers, including Al Islami Foods and Almarai, have broadened their offerings to include halal-certified frozen meats, dairy products, and ready-to-eat meals. This evolution has led major retailers in the UAE and Saudi Arabia to elevate these brands from seasonal or niche status to core offerings. In Europe, global giants like Nestlé and Kellogg’s are introducing halal-certified products, such as breakfast cereals, dairy drinks, and even halal-labeled variants of KitKat and Milo, targeting both Muslim families and non-Muslim consumers who equate halal certification with enhanced safety and ethical sourcing. Concurrently, in northern and central Africa, local brands like Nadec and Mezzo are broadening their range to include halal-labeled staples such as yogurt, cheese, and poultry, responding to the surging everyday demand. These strategic moves by brands underscore the profound impact of heightened cultural awareness and a sizable, youthful global Muslim demographic on shopping behaviors, propelling the worldwide growth of halal-certified packaged foods and beverages.

Halal as a Marker of Quality and Authenticity

Halal certification is increasingly recognized as a mark of quality and authenticity, reshaping consumer behavior and driving the growth of halal-certified packaged food and beverages. In 2024, Nestlé Malaysia introduced new halal-certified dairy drinks and instant noodles to its product lineup. This move underscored not just compliance with halal standards but also emphasized product purity and traceability. Such attributes resonated with both Muslim and non-Muslim consumers, all of whom are increasingly seeking trustworthy packaged goods. Similarly, in the UAE and Saudi Arabia, BRF’s Sadia Halal brand bolstered its premium frozen poultry line. By leveraging its halal credentials, the brand underscored its commitment to superior safety and humane processing. This strategic emphasis prompted retailers to position Sadia alongside other premium imported meats. Across the UK and Germany, specialty grocers began touting halal-certified KitKat and other confectionery products as “cleaner” alternatives. This marketing strategy targeted health- and quality-conscious non-Muslim consumers. In Southeast Asia, platforms like GrabMart introduced dedicated halal categories for frozen meals and beverages. This addition mirrors a growing trust in halal labeling as a mark of authenticity. These instances illustrate a shifting perception: halal is increasingly seen as a benchmark for ethical sourcing, product integrity, and quality. This evolving viewpoint is reshaping shopping habits, attracting a wider consumer base, and fueling growth in both traditional Muslim markets and mainstream global retail.

Government Support for Halal-Certified Production

Government initiatives are enhancing trust and accessibility in halal-certified packaged foods and beverages. In 2024, Saudi Arabia’s Halal Center of Excellence introduced stricter compliance measures and digital certification tools, boosting authenticity assurance for local shoppers. This initiative prompted retailers to expand their offerings, particularly in halal-labelled frozen meats and dairy. In Malaysia, the Halal Development Corporation launched export programs for smaller food brands, facilitating their entry into Indonesian and Gulf supermarkets. This move broadened the range of halal-certified options for consumers in these areas. In Indonesia, a 2024 mandate on halal labeling for processed goods pushed producers to adapt quickly, leading to a surge in halal-certified snacks and ready meals in supermarkets, now perceived as the safer choice by shoppers. Simultaneously, the Makkah Halal Forum, inaugurated on January 23, 2024, under the patronage of Saudi Arabia's Minister of Commerce, stands as a crucial platform for promoting the halal industry ^{[2]Source: Public Engagement Platform, “The Makkah Halal Forum Contributes to Supporting the Halal Industry Sector,” pep.gov.sa}. Organized by Manafea and the Islamic Chamber for Halal Services (ICHS), the forum collaborates with the Saudi Standards, Metrology and Quality Organization, the Food and Drug General Authority, and sees participation from the Makkah Chamber of Commerce and the Islamic Chamber of Commerce and Development.

Digital Marketing and Social Media Influence on Halal Brands

In the halal-certified packaged food and beverage sector, digital marketing and social media are reshaping consumer behavior. Brands are harnessing platforms like Instagram, TikTok, and YouTube to cultivate trust, engage audiences, and boost sales. For example, Saffron Road, a prominent U.S. halal brand, leverages Instagram to highlight its dedication to halal standards and ethical sourcing, appealing to both Muslim and non-Muslim consumers. In Houston, Halal BBQ Pit uses Twitter to connect with followers, sharing community-centric content like special promotions and behind-the-scenes insights. Influencers are pivotal in spotlighting halal products. A 2024 survey indicated that 60% of halal consumers learned about new restaurants via influencers, underscoring their sway in shaping consumer decisions. These influencers frequently present novel fusion dishes, appealing to the adventurous tastes of Millennials and Gen Z, and seamlessly weaving halal options into the mainstream culinary landscape. The emergence of online halal food festivals, exemplified by the Texas Suhoor Fest led by influencers Faraz and Ambreen Ahmed, underscores the power of digital platforms in community engagement. Starting in Dallas and branching out to Houston, their festival drew thousands, highlighting the surging enthusiasm for halal culinary experiences.

Stricter Regulations and Safety Standards

While stricter regulations and safety standards in halal certification are essential for ensuring authenticity and building consumer trust, they can unintentionally hinder market growth, particularly for small and medium-sized enterprises (SMEs). In Malaysia, SMEs often find the halal certification process overwhelming and time-consuming. Frequent changes in raw materials and the difficulty of ensuring all suppliers comply with halal standards can significantly delay certification, creating obstacles for smaller producers trying to enter the market. Furthermore, the lack of standardized halal certification criteria across various certifying bodies adds another layer of complexity, leading to confusion for both businesses and consumers. In the United States, the absence of a centralized halal regulatory authority results in inconsistent certification standards. This inconsistency makes it challenging for consumers to verify the authenticity of halal products and for businesses to navigate the certification process efficiently. These regulatory challenges not only increase operational costs but also create significant barriers to entry for SMEs.

Higher Certification Costs for Halal Compliance

High halal certification costs pose a major hurdle for small and medium-sized enterprises (SMEs) aiming to expand in the halal food and beverage sector. In the U.S., SMEs grapple with initial registration fees between USD500 and USD2,500, contingent on product and operational complexity. Such costs can be daunting for budget-constrained businesses, dissuading them from certification and curtailing their access to the burgeoning halal market. In Indonesia, while micro-enterprises can tap into subsidized certification programs, medium-sized firms face a hefty price tag, with fees commencing at IDR 3,500,000, a significant financial strain. The certification journey is often intricate and lengthy, demanding meticulous documentation and strict standard compliance. For instance, in non-Muslim majority nations like the UK and the U.S., firms find that certification costs, extended wait times, and the maze of documentation and fluctuating regulatory demands inflate expenses by about 15–20% compared to their counterparts in Muslim-majority regions. Such financial and procedural hurdles not only impede SMEs from entering the halal market but also stifle innovation and product variety. Consequently, the growth of the halal-certified food and beverage market is stunted, curtailing consumer choices and the market's expansion potential.

Segment Analysis

By Product Type: Food Dominance Faces Beverage Innovation

Halal food dominates the halal-certified packaged food and beverage market, holding a commanding 67.47% share. Traditional categories, notably meat, poultry, dairy, and bakery products, primarily drive this dominance. The protein segment, encompassing meat and poultry, leads in consumption volumes, bolstered by significant industry investments signaling confidence in sustained demand. Illustrating this trend, JBS has expanded its processing facility in Saudi Arabia, while BRF has committed to bolstering regional production, both underscoring a focus on catering to the surging protein demand in halal markets. Meanwhile, dairy and plant-based alternatives are gaining momentum. Strauss Group’s CowFree range, a testament to innovation in animal-free protein production, appeals to both the religiously observant and health-conscious consumers. 

Halal beverages, the fastest-growing segment, boast an 8.92% CAGR. This growth is fueled by innovations in functional drinks, plant-based dairy alternatives, and ready-to-drink formulations that seamlessly blend convenience with nutrition. Companies such as Gorilla Energy have set up production hubs in the UAE, catering to the Middle East and Africa. They offer proprietary blends that align with both functional trends and halal standards. Online retail channels are pivotal in broadening consumer access to these products. Platforms showcasing ready-to-drink beverages, energy drinks, and protein-infused formulations are particularly resonating with younger, urban, and digitally-savvy consumers. 

By Distribution Channel: Traditional Retail Meets Digital Transformation

Supermarkets and hypermarkets dominate the halal product distribution landscape, capturing roughly 40.67% of the market share. Their demand stems from a vast geographic reach and deep-rooted consumer trust. In response to the growing demand, major retail chains are not only expanding their halal sections but also enforcing stringent segregation protocols. This ensures both product integrity and the authenticity of certifications. A prime example of this trend is the UAE, where chains such as Carrefour, Lulu, and Spinneys are not only offering a wide range of halal products but are also implementing rigorous supply chain controls. These measures prevent cross-contamination and uphold religious compliance. In urban areas with significant Muslim populations, convenience stores play a pivotal role as secondary channels. Their proximity and extended hours cater to impulse purchases and the daily consumption of halal products.

Online retail is emerging as the fastest-growing distribution channel, boasting an impressive 8.74% CAGR. This surge is largely attributed to digital-savvy Muslim consumers who value convenience, seek detailed product information, and prioritize certification verification. In 2024, Saudi Arabia witnessed a remarkable 99% internet penetration rate, further propelling the online retail trend by granting vast access to e-commerce platforms ^{[3]Source: Communications, Space and Technology Commission, “CST Issued the Saudi Internet Report 2024,” cst.gov.sa}. To foster trust in online purchases, many platforms are incorporating halal product discovery tools and digital verification systems. A notable player in this space, SaveCo Online Ltd, has carved out a niche by exclusively delivering HMC-certified halal meat. Their model targets consumers in regions often overlooked by conventional retail. Meanwhile, other channels like specialty halal stores, food service establishments, and direct-to-consumer models continue to thrive. 

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific hosts the largest share of the world’s Islamic population; this demographic base generates consistently high demand for halal-certified food and drinks, thus reaching the market share of Asia-Pacific at 60.03%. Many countries in the region have government-backed halal certification systems and supportive regulations, which build consumer trust and lower barriers for halal-product supply. Rapid urbanization, expanding middle-class populations, and changing lifestyles are increasing demand for convenient, packaged, and processed halal foods, beyond just traditional home-cooked meals. In addition, rising awareness about food safety, hygiene, and ethical sourcing is encouraging even non-Islamic consumers across Asia-Pacific to choose halal-certified products. Finally, a diverse offer of halal-certified product categories, meat, dairy, beverages, snacks, across a vast geography makes Asia-Pacific both the largest and a highly dynamic market

In the Middle East and Africa, the halal-certified packaged food and beverage market is the fastest-growing, with a CAGR of 9.12%. A robust infrastructure, high domestic consumption, and proactive government support bolster this stronghold. Saudi Arabia stands out, with its Vision 2030 initiatives luring significant international investments. Notable expansions include JBS's facility and BRF's regional production, both enhancing the nation's industrial and supply chain prowess. The UAE, recognized as a pivotal distribution center, witnesses companies like Gorilla Energy setting up operations to cater to the expansive Middle East and Africa markets. With established halal certification systems, heightened consumer awareness, and government-endorsed industrialization, the region cements its status as the epicenter of global halal production and consumption.

An expanding Islamic demographic fuels a surge in Europe. The mainstreaming of halal in retail and a growing interest among non-Muslims in halal products, often viewed as symbols of quality and ethical sourcing. European brands like Alpro, Vitasoy, and The Collective are at the forefront, offering a range of products from plant-based beverages to dairy alternatives, appealing to both the devout and the discerning. Countries like France, Germany, and the UK are witnessing retailers amplifying their halal-certified offerings, while brands harness e-commerce to connect with a tech-savvy audience. North America are charting steady growth trajectories, each influenced by distinct market nuances. North America's growth narrative is shaped by its burgeoning Muslim populace and the mainstreaming of brand certifications. Organizations like Islamic Services of America are pivotal, certifying products from brands like Beyond Meat, Midamar, and Welch’s, ensuring they meet halal standards while resonating with a broader audience.