Hair Gel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Target Market of Hair Gelis Segmented by Packaging (Tubes and Jars), Category (Synthetic and Free from), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores/Grocery stores, Specialist Retail Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa).

Hair Gel Market Size

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Hair Gel Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.20 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Hair Gel Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hair Gel Market Analysis

The hair gel market is projected to register a CAGR of 5.2% over the next five years.

  • Hair gel is an essential product for hair maintenance and has consistently been purchased by consumers globally, driving the market growth. These gels come in varying ingredients, fragrances, and packaging, opening up opportunities for product innovations and launches and further augmenting market growth.
  • The advent of new technologies, such as smartphones, personal computers, the internet, e-commerce, social media, communication strategies, and marketing campaigns, has transformed the landscape of advertising and promotion. Influencer marketing on social media has become a popular tactic for brands to influence consumers, and motivate advertisers and marketing practitioners to modify their brand engagements in the digital environment.
  • According to the World Population Review, India, with a penetration rate of 43% of the country's total population, has one of the highest numbers of Internet users, with 658 million as of January 2022. This presents a high potential for manufacturers to market their products through online advertising, such as social media marketing. Leading hair gel companies like L'Oréal, Unilever, and Procter & Gamble use social media platforms like Instagram and YouTube to launch new products and engage with consumers through tutorials and marketing initiatives.
  • Brands are heavily investing in advertising and marketing promotions to attract a broader consumer base, such as L'Oréal, which spent around EUR 10.59 billion (USD 11.79 billion) on advertising and promotion in 2021, up from EUR 8.65 billion (USD 9.64 billion) in 2020, and Unilever, which invested EUR 6.84 billion (USD 7.61 billion in brand marketing in 2021.
  • Europe and North America hold dominant positions in the global hair gel market during the study period. Various factors, such as the increase in grooming culture, different styling patterns, and growing enthusiasm to look good for longer hours, especially among younger age groups, are projected to positively impact market growth during the forecast period.

Hair Gel Market Trends

Burgeoning Appeal for Clean Lable Likely to Foster the Growth of the Market

  • Consumers today are increasingly knowledgeable about the ingredients in the products they use on their hair. They are conscious of the potential adverse effects of components like parabens, sulfates, mineral oil, alcohol, and aluminum in haircare products. As a result, the demand for clean-label products has surged in the global market for hair gel. Many buyers now prefer one brand over another because of its clean-label ingredients, leading to an increased desire for organic and natural hair gel products.
  • This trend has led to an escalating demand for hair care products like hair gel, resulting in an enhanced spending pattern in the hair care market, particularly for certified hair gel products. According to a study of 2,100 consumers by DSM Personal Care and Aroma HQ, Basel, conducted in 2021, 56% of consumers believed that active ingredient is more important than brand, package, or fragrance when making purchasing decisions.
  • Sensitivity to certain ingredients has also led consumers to seek out fragrance-free and clean-label products. Companies have responded by launching clean-label products with plant-based and premium botanical ingredients, meeting the high demand for clean-label ingredients in the market. For example, Prose, a Brooklyn-based DTC beauty-tech brand, launched Custom Styling Gel in August 2022, exclusively designed for curls and coils. This gel is fueled by over 97% natural ingredients, including three-star components like Aloe Vera, Okra, and sea moss. The gel is free of alcohol and parabens, delivering excellent results without compromising its clean formula.
  • In summary, the market for hair gel is experiencing a surge in demand for clean-label products with organic and natural ingredients. Companies are launching products that meet this demand by utilizing plant-based and premium botanical ingredients. As consumers become more ingredient-savvy, the demand for clean-label hair gel is expected to continue to rise in the future.
Hair Gel Market: Weekly Household Expenditure on Hair and Cosmetic Products, By Age, in GBP, United Kingdom, 2021

Europe Holds the Largest Share

  • The popularity of hair gel has surged in the region due to the growing interest in maintaining healthy hair and a presentable appearance. Products containing additional hair repair treatments are in high demand as customers tend to use artificial colors and dyes, which can be harmful to the hair. Therefore, customers compensate for this damage by using premium branded hair gel products for hair treatment.
  • The region's robust retail infrastructure across various channels has also contributed to the growth of the hair gel market. In Spain, approximately 46% of cosmetic and fragrance items sold in 2021 came from the mass market channel, including retail outlets such as hypermarkets, supermarkets, and convenience stores. Pharmacies ranked second in the ranking. Additionally, more people are incorporating regular hair care regimes into their well-being routines.
  • According to a survey sponsored by Oasis Dental Care in 2021, British women spend an average of GBP 95.94 on cosmetics each year and an additional GBP 162.52 on hair products, totaling GBP 10 billion annually. Men spend an average of GBP 85.99 annually on hair care. As a result, consumers in the region are seeking at-home hair care and grooming products that provide professional results for common hair issues such as frizz, damage, dullness, and unruliness.
  • Hair gels are popular among consumers as they are simple to use and require no prior experience. Consequently, producers are likely to supply these items across Europe. Furthermore, the consumer's inclination towards beauty and hair styling products has created opportunities for hair gel market players.

Hair Gel Market: Market Size, By Region, 2021

Hair Gel Industry Overview

The global hair gel market is fiercely competitive, with market players striving to increase their share in the market. Currently, the market share is dominated by key players such as Loreal SA, Unilever PLC, Henkel AG & Co. KG Aa, and Mandom Corporation, among others. These major players implement strategies such as product innovation, expansion, mergers, and acquisitions to maintain their market position.

To sustain themselves in the market, companies are increasing their investments in research and development (R&D) and marketing activities while expanding their distribution channels. Product innovation is a key focus area for companies, emphasizing incorporating natural and organic ingredients to cater to the increasing demand for sustainable and eco-friendly products.

Hair Gel Market Leaders

  1. Henkel AG & Co. KG aA

  2. L'Oréal Group

  3. Unilever PLC

  4. The Estee Lauder Companies Ltd

  5. Mandom Corporation

*Disclaimer: Major Players sorted in no particular order

Hair Gel Market Concentration
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Hair Gel Market News

  • September 2022: In a move to address environmental concerns, L'Oréal Group partnered with the Southeast Asian e-commerce platform, Lazada for a three-month pilot program aimed at reducing the use of plastic packaging materials in its delivered packages. As part of the initiative, Garnier, Maybelline, and L'Oréal Paris consumers who purchase products through Laz Mall flagship stores in Malaysia, Thailand, and Vietnam will receive greener packages of sustainable materials.
  • October 2021: Mandom Corporation introduced an innovative oil gel product that contains a high concentration of multiple oils in the water phase. The product provides a non-sticky and smooth feeling and is expected to appeal to consumers looking for a more effective and comfortable solution to their skincare needs.
  • September 2021: L'Oréal Group developed a new hair styling formulation based on sugar compounds and plant fiber, providing a natural and lightweight alternative to polymer and silicone hair products. This new blend can be applied in a variety of leave-in hair styling formats, such as gels, creams, and sprays, among others, offering consumers a broader range of options to meet their individual hair care needs.

Hair Gel Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Packaging

      1. 5.1.1 Tubes

      2. 5.1.2 Jars

    2. 5.2 Category

      1. 5.2.1 Synthetic

      2. 5.2.2 Free-from (Natural, Organic, and Vegan)

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores/Grocery Stores

      3. 5.3.3 Specialist Retail Stores

      4. 5.3.4 Online Retail Stores

      5. 5.3.5 Other Distribution Channel

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mandom Corporation

      2. 6.3.2 Unilever PLC

      3. 6.3.3 The Estee Lauder Companies Inc.

      4. 6.3.4 Coty Inc.

      5. 6.3.5 L'Oreal S.A.

      6. 6.3.6 Henkel AG & Co. KGaA

      7. 6.3.7 Johnny B. Hair Care

      8. 6.3.8 Vaughn

    4. *List Not Exhaustive

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Hair Gel Industry Segmentation

Hair gel is a thick jelly-like substance that is used to keep hair in a particular style or shape.

The global hair gel market is segmented by packaging, category, distribution channel, and geography. By packaging, the market is segmented into tubes and jars. By category, the market is segmented into synthetic and free from. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, specialist retail stores, online retail stores, and other distribution channels). By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. 

For each segment, the market sizing and forecast have been done based on the value (in USD million).

Free-from (Natural, Organic, and Vegan)
Distribution Channel
Convenience Stores/Grocery Stores
Specialist Retail Stores
Online Retail Stores
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Hair Gel Market Research FAQs

The Hair Gel Market is projected to register a CAGR of 5.20% during the forecast period (2024-2029)

Henkel AG & Co. KG aA, L'Oréal Group, Unilever PLC, The Estee Lauder Companies Ltd and Mandom Corporation are the major companies operating in the Hair Gel Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Hair Gel Market.

The report covers the Hair Gel Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hair Gel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hair Gel Industry Report

Statistics for the 2024 Hair Gel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Gel analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hair Gel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)