Hair Gel Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Hair Gel Market is Segmented by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Channels, and Other Distribution Channels) and Geography.

Market Snapshot

hair gel market size
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.2 %
hair gel market major players

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Market Overview

The hair gel market is projected to register a CAGR of 5.2% during the forecast period (2020 - 2025).

  • Increased consciousness regarding hair perfection among the young working population as per the demand of their jobs is primarily driving the market.
  • Glossy gels are common due to the neat look rendered by their use. Hard hold gels are common among the youth who try to imitate the trendy hairstyles.
  • However, the potential health risks due to the toxic chemicals incorporated in hair gels are hampering the market growth to an extent. To tackle the issue, companies are coming up with better solutions like the use of natural ingredients and also refraining from the use of strong chemicals.

Scope of the report

The hair gel market is segmented by distribution channel into specialist retail stores, supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa regions.

By Distribution Channel
Convenience Stores
Specialist Retailers
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Natural Ingredient-based Products are Likely to Foster the Growth of the Market

Increased consumer awareness about the benefits of natural and organic ingredients in hair care products has fueled the demand for active ingredients. The trend for natural ingredients is quite strong in hair care products with many companies launching products focused on active botanical ingredients to attract the consumer. Some hair gels, particularly those that are organic, also offer benefits beyond stronghold and an attractive look. This is because organic hair gels are infused with organic herbs that will soak into both scalp and hair, thereby, providing nutrients necessary for healthy scalp and hair. For instance, brands, like Arata offer natural hair gel, infused with organic flaxseed extracts, vegetable extracts, and flower extracts, among other natural extracts, to avoid damage to hair caused by parabens and chemicals. Apart from nature-based ingredients, the use of preservatives is of growing concern. Thus, the demand for natural-ingredient-based hair gels is witnessing healthy growth from both developed and emerging countries.

hair gel market growth rate

North America Recorded Maximum Share Among All Regions

The United States is the largest market for hair gel owing to the high preference of hairstyling coupled with natural hair gel demand. The growing men grooming trend in the country has further accelerated the market. Mexico is the second-largest market in the region. Growing preference for foreign brands among working men and women in the region is demanding a premium hair gel driven market. Moreover, hair gels make up a to the everyday necessities of millennials who make use of them to look presentable and do not want their hair to mess up due to any reason during the working hours.

hair gel market analysis

Competitive Landscape

The hair gel market is competitive in nature. The major players are adopting strategies such as product innovations, expansions, and mergers and acquisitions to sustain in the market. Companies are increasing their investments in research and development (R&D) and marketing activities while expanding their distribution channels to maintain their position in the market. For instance, L’Oreal opened a research and innovation center in South Africa in 2016.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialist Retailers

      4. 5.1.4 Online Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.2.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mandom corp.

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Aveda Corp.

      4. 6.4.4 L'Oreal Group

      5. 6.4.5 Vaughn

      6. 6.4.6 Colomer Beauty Brands USA Inc.

      7. 6.4.7 Henkel AG & Co. KG aA

      8. 6.4.8 Coty Inc.

    5. *List Not Exhaustive

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Frequently Asked Questions

The Hair Gel Market market is studied from 2016 - 2026.

The Hair Gel Market is growing at a CAGR of 5.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

COTY INC.,, Henkel AG & Co. KG aA, L'Oréal Group, Unilever PLC, Mandom corp. are the major companies operating in Hair Gel Market.

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