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Wireless Audio Device Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Wireless Audio Device Market is Segmented by Technology (Bluetooth, Airplay, Wi-Fi), Product (Sound Bars, Wireless Speakers, Wireless Headsets and Microphones), Application (Consumer, Commercial, Automotive,) and Geography.

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Market Snapshot

Wireless Audio Device Market Size
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 17.22 %

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Market Overview

The Wireless Audio Device market was valued at USD 16.84 billion in 2020 and is expected to reach USD 43.69 billion by 2026, at a CAGR of 17.22% over the forecast period (2021 - 2026). The consumers are swiftly evolving by integrating wireless connectivity across a host of devices, such as sound bars, microphone, headphones, speaker docks, and home theatre in box systems, which are providing a paradigm shift in the wireless audio device market.

  • The major drivers of the wireless audio device market are increasing requirement for mobility, high expenditure on semiconductor for wireless devices, and advancement in technologies and introduction of innovative devices.
  • The growing technological propagation and amalgamation of wireless audio device products with a vast range of applications, such as consumer, commercial, automotive, and others, are also the major factors driving the growth of the wireless audio device market.
  • Moreover, growth of this market is propelled by the increasing demand for smartphones as a source of entertainment, consumer preferences for portable devices, and advancements in wireless technologies.
  • However, issues related to frequency compliance and health are some of the factors challenging the growth of the market.

Scope of the Report

A wireless audio system offers connectivity, expandability, flexibility, and convenience. Wireless audio devices use wireless platforms, such as Bluetooth, radio frequency, infrared, Wi-Fi, SKAA, and airplay for streaming music from audio-enabled devices to wireless output systems.
By Technology
Bluetooth
Airplay
Wi-Fi
Other Technologies
By Product
Sound Bars
Wireless Speakers
Wirerless Headsets and Microphones
Other Products
By Application
Consumer
Commercial
Automotive
Other Applications
Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Bluetooth Technology to lead the Wireless Audio Device Market

  • Bluetooth technology is a universally accepted standard and is compatible with almost every device, which stands as the primary reason behind the technology outperforming other technologies in the market.
  • One such technological advancement was the introduction of Qualcomm aptX and Bluetooth 4.0, which has bought out a significant change in the speaker’s sound quality, bolstering its adoption. Bluetooth consumes less power, as compared to other wireless audio transmission technologies. 
  • This factor has made Bluetooth technology a preferred choice in smartphones, for wireless audio transmission. In addition, market incumbents, such as HTC, Samsung, and OnePlus, have been identified to incorporate Bluetooth 5.0 technology into their smartphones, further increasing its adoption
Wireless Audio Device Market Share

Asia-Pacific to be the Fastest Growing Market

  • Owing to the well-established consumer electronics market, Asia-Pacific has a major share of the market. The growing population of middle-class consumers in evolving economies, like China, India, and Japan, is the main driving force behind the market growth.
  • For instance, in China, owing to the vast availability of resources and cheap labor, various multinational companies have also set up their manufacturing plants, thus making the country an ideal destination for multi-million investments in the field of wireless audio devices.
  • Moreover, China is poised to be a leader, in terms of the volume of smartphones, with a 37% share, by 2018. India with its adaption to technology and increasing usage of smartphone is also strengthening its smartphone market share. This emphasizes the importance and growing demand for wireless audio devices in China as well as India.
Wireless Audio Device Market Analysis

Competitive Landscape

The wireless audio device market is highly fragmented as several players are entering the market, due to the low entry cost in terms of capital. The market is highly competitive with many players having shares in the market. Some of the key players include Apple Inc., Bose Corporation, DEI Holdings Inc., Harman International Inc., Koninklijke Philips NV, Sennheiser Electronic GMBH & Co. KG, Sony Corporation, Shure Incorporated, among others.

  • April 2019 - Harman, a wholly-owned subsidiary of Samsung Electronics Co. Ltd, focused on connected technologies for the automotive, consumer, and enterprise markets, showcases its Premium Communications solution for the first time in China at the Shanghai Auto Show. Premium Communications is a first-of-its-kind modular offering designed to elevate present in-vehicle communication environment. Premium Communications enables clear, frustration-free conversations for all occupants within a vehicle.
  • January 2019 - Sony announced an all-new music experience called "360 Reality Audio" that makes listeners feel as if they are immersed in sound from all directions. The new experience is delivered by Sony’s object-based spatial audio technology and was announced at CES 2019 in Las Vegas.
Apple Inc., Bose Corporation, DEI Holdings Inc., Harman International Inc., Koninklijke Philips NV, Sennheiser Electronic GMBH & Co. KG, Sony Corporation, Shure Incorporated

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Mobility Requirements

    4. 4.4 Market Restraints

      1. 4.4.1 Issues Related with Operating Frequency Compliance

      2. 4.4.2

    5. 4.5 Technology Snapshot

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Technology

      1. 5.1.1 Bluetooth

      2. 5.1.2 Airplay

      3. 5.1.3 Wi-Fi

      4. 5.1.4 Other Technologies

    2. 5.2 By Product

      1. 5.2.1 Sound Bars

      2. 5.2.2 Wireless Speakers

      3. 5.2.3 Wirerless Headsets and Microphones

      4. 5.2.4 Other Products

    3. 5.3 By Application

      1. 5.3.1 Consumer

      2. 5.3.2 Commercial

      3. 5.3.3 Automotive

      4. 5.3.4 Other Applications

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Rest of Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Apple Inc.

      2. 6.1.2 Bose Corporation

      3. 6.1.3 DEI Holdings Inc.

      4. 6.1.4 Samsung Electronics Co. Ltd. (Harman International Inc.)

      5. 6.1.5 Koninklijke Philips NV

      6. 6.1.6 Sennheiser Electronic GMBH & Co. KG

      7. 6.1.7 Shure Incorporated

      8. 6.1.8 Sony Corporation

      9. 6.1.9 Vizio Inc.

      2. *List Not Exhaustive

  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Wireless Audio Device Market market is studied from 2018 - 2026.

The Wireless Audio Device Market is growing at a CAGR of 17.22% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Apple Inc., Bose Corporation, DEI Holdings Inc., Samsung Electronics Co. Ltd. (Harman International Inc.), Sennheiser Electronic GMBH & Co. KG are the major companies operating in Wireless Audio Device Market.

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