Wireless Audio Device Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Wireless Audio Device Market Report is Segmented by Technology (Bluetooth Classic, Bluetooth LE Audio, and More), Product (True Wireless Stereo Earbuds, Wireless Headphones, and More), Application (Consumer, Commercial, and More), Price Range (Premium (More Than USD 250), Mid-Range (USD 100-249), and More), Distribution Channel (Online, Offline), Geography. The Market Forecasts are Provided in Terms of Value (USD).

Wireless Audio Device Market Size and Share

Wireless Audio Device Market (2025 - 2030)
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Wireless Audio Device Market with other markets in Technology, Media and Telecom Industry

Wireless Audio Device Market Analysis by Mordor Intelligence

The wireless audio device market reached USD 57.48 billion in 2025 and is forecast to climb to USD 73.83 billion by 2030, advancing at a 5.13% CAGR. Rapid gains stem from rising demand for true wireless stereo (TWS) earbuds, premium in-vehicle infotainment upgrades, and sustained smart-speaker adoption. Vendors are reallocating R&D budgets toward artificial-intelligence (AI) features, energy-efficient connectivity, and seamless cross-device ecosystems to defend margins as basic wireless functionality becomes commoditized. Bluetooth Classic remains dominant, yet the expanding installed base of Bluetooth LE Audio‐enabled smartphones is accelerating migration to multi-stream, low-power architectures. Vertically integrated brands that control silicon, software, and services are consolidating share, often through targeted acquisitions that deepen platform capabilities and widen product portfolios.  

Key Report Takeaways

  • By product, True Wireless Stereo ear-buds led with 48.2% revenue share in 2024, while wearable-audio devices are projected to expand at a 7.1% CAGR to 2030.  
  • By technology, Bluetooth Classic accounted for 87.3% of the wireless audio device market share in 2024; Bluetooth LE Audio is forecast to grow 9.3% annually through 2030.  
  • By application, consumer devices held 74.6% of the wireless audio device market size in 2024, whereas automotive audio is advancing at an 8.2% CAGR over the same horizon.  
  • By price range, mid-range models captured 57.1% share of the wireless audio device market in 2024; the premium tier above USD 250 shows the fastest growth at 6.2% CAGR.  
  • By distribution channel, online sales contributed 72.1% of 2024 revenue and are growing 5.2% a year.  
  • Asia contributed 43.1% of global sales in 2024; the Middle East is the fastest-growing region at a 6.7% CAGR through 2030.  
  • HARMAN, Bose, and Syntiant collectively represented 21% of global revenue in 2024, illustrating a moderately concentrated supplier landscape.  

Segment Analysis

By Technology: Bluetooth LE Audio Gains Momentum

Bluetooth Classic retained an 87.3% wireless audio device market share in 2024, supported by near-universal backward compatibility. Nonetheless, Bluetooth LE Audio is expanding at a 9.3% CAGR as Android and iOS platforms unlock Auracast broadcast and multi-stream capabilities. The wireless audio device market size tied to LE Audio-enabled products is projected to surpass USD 14 billion by 2030. Early adopters include hearing-aid firms and premium sound-bar brands seeking low-latency multi-listener streaming.  

Premium Wi-Fi 6/6E speakers target audiophiles who value lossless playback; however, escalating 6 GHz congestion in metro areas tempers mainstream appeal. Ultra-wideband remains niche for automotive positional soundscapes. As interoperability matures, chipset vendors are bundling dual-mode Classic and LE Audio support, smoothing transition risk for OEMs.

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Product: TWS Leadership Faces Wearable Disruption

TWS units accounted for 48.2% of 2024 revenue, buoyed by bundling and rapid design cycles that deliver yearly battery-life gains. Yet the wearable-audio category-smart glasses, hearables, and audio rings-posts the fastest 7.1% CAGR as users seek contextual cues, health metrics, and augmented-reality overlays. In value terms, the wireless audio device market size for wearables could exceed USD 9 billion by 2030.  

Over-ear headphones stabilise as a premium refuge aided by adaptive ANC and personalised DSP. Smart speakers evolve into household hubs that orchestrate lighting, security, and HVAC, lifting average selling prices. Portable speakers hold steady within outdoor leisure niches, while soundbars profit from streaming-driven home-cinema upgrades.

By Application: Automotive Accelerates Past Consumer

Consumer uses still generated 74.6% of 2024 revenue, covering music, gaming, and fitness. The automotive slice, however, advances 8.2% annually as OEMs embed multi-seat immersive sound, voice assistants, and over-the-air (OTA) up-sell features. Segment leaders highlight the wireless audio device market share premium tied to branded speaker packages, translating to higher vehicle ASPs. Commercial demand remains buoyant in conferencing and education as hybrid work normalises. Hospitality chains retrofit ballrooms with low-latency wireless arrays to enable reconfigurable layouts, while defence agencies specify encrypted links and extended-range headsets, sustaining high gross margins for niche suppliers. 

By Price Range: Premium Tier Drives Value Migration

Mid-range SKUs between USD 100-249 held 57.1% in 2024, but premium models above USD 250 lead growth at 6.2% CAGR. Superior ANC, spatial-audio codecs, and AI-assisted tuning justify higher tickets. The budget segment remains vital for unit volume, yet margin squeeze forces vendors to automate assembly and scale component procurement. Premium gains underline a broader shift from hardware to experience-centric differentiation.  

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Online Gains Critical Mass

E-commerce delivered 72.1% of 2024 sales and compounds at 5.2% as comparison shopping, influencer reviews, and same-day fulfilment convince even premium buyers. Brand-owned web stores now bundle insurance, firmware updates, and subscription services to deepen direct relationships. Physical retail counters this trend through expert fitting sessions for high-end headphones and live demos that highlight audio quality-experiences difficult to replicate online. 

Geography Analysis

Asia accounted for 43.1% of 2024 revenue. China leverages vast scale in both manufacturing and consumption, while India’s ongoing smartphone wave broadens rural penetration. Japan’s circular-economy trade-ins shorten refresh cycles, and South Korea’s 5G backbone unlocks Wi-Fi 6E lossless streaming pilots.  

North America’s installed base of smart speakers underpins multi-room audio adoption. Enterprise BYOD policies augment headset demand, with stipends converting cost centers into recurring premium sales. Canada mirrors US trajectories, whereas Mexico supplies volume growth at mid-range price points.  

Europe positions audio quality as a luxury differentiator, especially in automotive. Early integration of Bluetooth LE Audio aligns with accessibility directives and pushes export opportunities. The Middle East grows fastest as disposable income and entertainment venues rise. Latin American expansion is uneven; Brazil and Mexico capture most Pro-AV spend but face tariff and grey-market headwinds that squeeze high-end importers. [4]AVIXA, “Latin America and the Caribbean Drive USD 14 Billion in AV Revenue,” xchange.avixa.org

Wireless Audio Device Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The wireless audio device market is moderately consolidated. HARMAN’s USD 350 million purchase of Sound United and Bose’s acquisition of McIntosh Group illustrate a pivot toward vertically integrated ecosystems that blend hardware, software, and brand heritage. Component-level plays also heat up: Syntiant secured Knowles’ MEMS microphone unit to embed edge-AI capabilities and tighten ownership of the signal chain.  

Differentiation leans on AI firmware that personalises sound profiles and predicts user intent rather than on transducer counts alone. Chinese low-power chipset vendors threaten incumbents with sub-USD 1 AI coprocessors, allowing white-label brands to imitate premium features at aggressive prices. Incumbents respond via subscription-based spatial-audio updates that expand revenue beyond the initial sale. Expect further M&A as mid-tier firms seek scale to absorb rising compliance and R&D outlays. 

Wireless Audio Device Industry Leaders

  1. Apple Inc.

  2. Bose Corporation

  3. DEI Holdings Inc.

  4. Samsung Electronics Co. Ltd (Harman International, incl. JBL, AKG)

  5. Sennheiser Electronic GmbH and Co. KG

  6. *Disclaimer: Major Players sorted in no particular order
Wireless Audio Device Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • June 2025: Morse Micro’s MM6108-EKH05 achieves Matter certification, unlocking long-range Wi-Fi HaLow for battery-sensitive smart-home audio.
  • May 2025: HARMAN closes the USD 350 million Sound United deal, adding Denon, Bowers & Wilkins, and Polk to its stable.
  • April 2025: JBL debuts Tour ONE M3 headphones with dual-mode Classic and LE Audio Auracast support.
  • April 2025: HARMAN wins General Motors 2024 Supplier of the Year award for in-car audio excellence.

Table of Contents for Wireless Audio Device Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Proliferation of TWS earbuds through smartphone OEM bundling in China and India
    • 4.2.2 Smart-speaker surge in North-American voice-assistant households
    • 4.2.3 Automotive OEM adoption of Bluetooth LE Audio for premium infotainment in Europe
    • 4.2.4 BYOD-led demand for wireless conferencing headsets in United States and W-Europe enterprises
    • 4.2.5 5G-enabled lossless Wi-Fi 6E streaming services in South Korea and Nordics
    • 4.2.6 Sustainability trade-in programs shortening audio?device replacement cycles in Japan and Germany
  • 4.3 Market Restraints
    • 4.3.1 2.4 GHz congestion causing latency in dense Asian multi-room Wi-Fi speaker setups
    • 4.3.2 EU WEEE/RoHS III battery-disposal compliance costs for headphones
    • 4.3.3 Counterfeit TWS inflow via LATAM e-commerce squeezing brand margins
    • 4.3.4 MLCC supply volatility limiting ANC-headphone production scalability
  • 4.4 Industry Ecosystem Analysis
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Technology
    • 5.1.1 Bluetooth Classic
    • 5.1.2 Bluetooth LE Audio
    • 5.1.3 Wi-Fi 5 (802.11ac)
    • 5.1.4 Wi-Fi 6/6E (802.11ax)
    • 5.1.5 AirPlay
    • 5.1.6 RF/ZigBee
    • 5.1.7 Ultra-Wideband (UWB)
  • 5.2 By Product
    • 5.2.1 True Wireless Stereo (TWS) Earbuds
    • 5.2.2 Wireless Headphones (Over-Ear/On-Ear)
    • 5.2.3 Wireless Speakers
    • 5.2.3.1 Smart Speakers
    • 5.2.3.2 Portable Speakers
    • 5.2.3.3 Sound Bars
    • 5.2.4 Wireless Microphones
    • 5.2.5 Wearable Audio (Smart Glasses, Hearables)
    • 5.2.6 Others
  • 5.3 By Application
    • 5.3.1 Consumer
    • 5.3.1.1 Home Entertainment
    • 5.3.1.2 Gaming
    • 5.3.1.3 Fitness and Sports
    • 5.3.2 Commercial
    • 5.3.2.1 Corporate and Education
    • 5.3.2.2 Hospitality
    • 5.3.2.3 Events and Venues
    • 5.3.3 Automotive
    • 5.3.3.1 Passenger Vehicles
    • 5.3.3.2 Commercial Vehicles
    • 5.3.4 Public Safety and Defence
    • 5.3.5 Others
  • 5.4 By Price Range
    • 5.4.1 Premium (More than USD 250)
    • 5.4.2 Mid-range (USD 100-249)
    • 5.4.3 Budget (Less than USD 100)
  • 5.5 By Distribution Channel
    • 5.5.1 Online
    • 5.5.1.1 Direct Brand E-Stores
    • 5.5.1.2 E-commerce Marketplaces
    • 5.5.2 Offline
    • 5.5.2.1 Consumer-Electronics Retail
    • 5.5.2.2 Hypermarkets and Mass Merchandisers
    • 5.5.2.3 Specialty Audio Stores
    • 5.5.2.4 Automotive Aftermarket
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 Europe
    • 5.6.2.1 Germany
    • 5.6.2.2 United Kingdom
    • 5.6.2.3 France
    • 5.6.2.4 Nordics
    • 5.6.2.5 Rest of Europe
    • 5.6.3 South America
    • 5.6.3.1 Brazil
    • 5.6.3.2 Rest of South America
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South-East Asia
    • 5.6.4.5 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 Gulf Cooperation Council Countries
    • 5.6.5.1.2 Turkey
    • 5.6.5.1.3 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global?level Overview, Market?level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, Recent Developments)
    • 6.4.1 Apple Inc.
    • 6.4.2 Samsung Electronics Co. Ltd (Harman International, incl. JBL, AKG)
    • 6.4.3 Sony Group Corporation
    • 6.4.4 Bose Corporation
    • 6.4.5 Sennheiser Electronic GmbH and Co. KG
    • 6.4.6 Shure Incorporated
    • 6.4.7 Vizio Inc.
    • 6.4.8 Koninklijke Philips N.V.
    • 6.4.9 LG Electronics Inc.
    • 6.4.10 GN Audio A/S (Jabra)
    • 6.4.11 HP Inc. (Poly)
    • 6.4.12 Skullcandy Inc.
    • 6.4.13 Xiaomi Corporation
    • 6.4.14 Amazon .com Inc. (Echo Devices)
    • 6.4.15 Bang and Olufsen A/S
    • 6.4.16 Anker Innovations Ltd (Soundcore)
    • 6.4.17 Logitech International S.A.
    • 6.4.18 Pioneer Corporation
    • 6.4.19 Sonos Inc.
    • 6.4.20 Edifier International Ltd
    • 6.4.21 Sound United LLC (Denon, Marantz, Polk Audio, Bowers and Wilkins, Definitive Technology)
    • 6.4.22 Yamaha Corporation
    • 6.4.23 DEI Holdings Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
*List of vendors is dynamic and will be updated based on customized study scope
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Wireless Audio Device Market Report Scope

A wireless audio system offers connectivity, expandability, flexibility, and convenience. Wireless audio devices use wireless platforms, such as Bluetooth, radio frequency, infrared, Wi-Fi, SKAA, and airplay, for streaming music from audio-enabled devices to wireless output systems.

The wireless audio device market is segmented by technology (Bluetooth, Airplay, Wi-Fi), product (sound bars, wireless speakers, wireless headsets, and microphones), application (consumer, commercial, automotive), and geography. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Technology Bluetooth Classic
Bluetooth LE Audio
Wi-Fi 5 (802.11ac)
Wi-Fi 6/6E (802.11ax)
AirPlay
RF/ZigBee
Ultra-Wideband (UWB)
By Product True Wireless Stereo (TWS) Earbuds
Wireless Headphones (Over-Ear/On-Ear)
Wireless Speakers Smart Speakers
Portable Speakers
Sound Bars
Wireless Microphones
Wearable Audio (Smart Glasses, Hearables)
Others
By Application Consumer Home Entertainment
Gaming
Fitness and Sports
Commercial Corporate and Education
Hospitality
Events and Venues
Automotive Passenger Vehicles
Commercial Vehicles
Public Safety and Defence
Others
By Price Range Premium (More than USD 250)
Mid-range (USD 100-249)
Budget (Less than USD 100)
By Distribution Channel Online Direct Brand E-Stores
E-commerce Marketplaces
Offline Consumer-Electronics Retail
Hypermarkets and Mass Merchandisers
Specialty Audio Stores
Automotive Aftermarket
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Nordics
Rest of Europe
South America Brazil
Rest of South America
Asia-Pacific China
Japan
India
South-East Asia
Rest of Asia-Pacific
Middle East and Africa Middle East Gulf Cooperation Council Countries
Turkey
Rest of Middle East
Africa South Africa
Rest of Africa
By Technology
Bluetooth Classic
Bluetooth LE Audio
Wi-Fi 5 (802.11ac)
Wi-Fi 6/6E (802.11ax)
AirPlay
RF/ZigBee
Ultra-Wideband (UWB)
By Product
True Wireless Stereo (TWS) Earbuds
Wireless Headphones (Over-Ear/On-Ear)
Wireless Speakers Smart Speakers
Portable Speakers
Sound Bars
Wireless Microphones
Wearable Audio (Smart Glasses, Hearables)
Others
By Application
Consumer Home Entertainment
Gaming
Fitness and Sports
Commercial Corporate and Education
Hospitality
Events and Venues
Automotive Passenger Vehicles
Commercial Vehicles
Public Safety and Defence
Others
By Price Range
Premium (More than USD 250)
Mid-range (USD 100-249)
Budget (Less than USD 100)
By Distribution Channel
Online Direct Brand E-Stores
E-commerce Marketplaces
Offline Consumer-Electronics Retail
Hypermarkets and Mass Merchandisers
Specialty Audio Stores
Automotive Aftermarket
By Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Nordics
Rest of Europe
South America Brazil
Rest of South America
Asia-Pacific China
Japan
India
South-East Asia
Rest of Asia-Pacific
Middle East and Africa Middle East Gulf Cooperation Council Countries
Turkey
Rest of Middle East
Africa South Africa
Rest of Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current size of the wireless audio device market?

The market is valued at USD 57.48 billion in 2025 and is on track to reach USD 73.83 billion by 2030.

Which region holds the largest wireless audio device market share?

Asia accounts for 43.1% of global revenue, supported by Chinese manufacturing scale and India’s expanding smartphone base.

What technology segment is growing the fastest?

Bluetooth LE Audio leads growth with a 9.3% CAGR thanks to energy savings and Auracast multi-stream broadcasting.

Why is the automotive segment important for future growth?

Automotive applications are growing 8.2% annually as carmakers embed premium multi-seat audio and OTA up-sell features.

How are sustainability regulations affecting manufacturers?

EU WEEE/RoHS III rules increase battery-recycling costs, elevating fixed overhead and encouraging further industry consolidation.

Which sales channel is expanding quickest?

Online platforms represent 72.1% of revenue and continue to grow 5.2% a year as consumers embrace direct brand stores and rapid fulfilment.

Page last updated on: July 1, 2025

Wireless Audio Device Market Report Snapshots