Probiotics are used majorly as a replacement to antibiotics and growth promoters. Probiotics are defined as living organisms fed to animals in order to promote a healthy balance of the microbial flora in the gut of the host. Probiotics prevent the proliferation of potential disease causing pathogens, such as E.Coli and Salmonella. Benefits from probiotics include improved digestion, stimulation of gastro intestinal immunity, and increased resistance to infectious diseases of the gut. Probiotics have been forecasted to grow at a CAGR of 7.5%.
Increased demand for quality feed, concerns over animal health and outbreak of diseases in the recent past have stimulated the growth in the market. Ban on antibiotics and the scramble for replacement supplements have also driven the market for probiotics. Probiotics do not provide essential nutrients to the feed and the trails have not shown consistent results to force the scientific and research community to a consensus. These act as restraints for the market. However, the continual investment for R&D in the field is expected to soon come up with satisfactory results.
Asia-Pacific is leading the market due to high demand for ban on alternatives of antibiotics and rise in demand for processed meat and meat products. Asia-Pacific holds 42% share and expected to remain same during the forecast period with a fastest CAGR of 7.9%. Europe is the second largest in consumption of feed probiotics, due to industrialization of meat sector. It is expected to grow at a CAGR of 7.5% during the period of 2016 - 2021. North America recorded its revenue as USD 297 million by end of 2016 and expected to grow to USD 453 million by 2021 at a CAGR of 7.3%.
Lallemand, Du Pont, Royal DSM, Chr. Hansen are the most active companies accounting for more than 50% of the global market share. Royal DSM and Lallemand along with the largest player EI Du Pont has shown an aggressive approach with new investment plans and acquisitions, especially in European and Asian regions. Acquisition, agreements, collaborations are the major strategies adopted by companies to lead the market.
Key Deliverables in the Study