United Kingdom Gluten Free Foods & Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United Kingdom Gluten-free Foods & Beverages Market is Segmented by Type (Beverages, Bakery and Confectionery, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meat/Meat Substitutes, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts for all the above segments in value (USD million).

Market Snapshot

United Kingdom Gluten-free Foods & Beverages Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 6.2 %
United Kingdom Gluten-free Foods & Beverages Market Companies

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Market Overview

The UK gluten-free foods and beverages market is anticipated to witness a CAGR of 6.2% during the forecast period 2020-2027.

During the COVID-19 pandemic, the gluten-free market in the United Kingdom did not see significant losses, but after the pandemic, demand for gluten-free goods surged. According to Amy's Kitchen's annual report, e-commerce sales increased by 10%, accounting for 10% of total sales.

The trend of free-from has strongly influenced the population of the country, who can afford to buy gluten-free products more often due to the high disposable incomes of citizens. A current trend toward gluten-free product consumption has given further impetus to the gluten-free foods and beverages segment. The easy availability of products in almost all grocery stores is expected to significantly impact market growth. Higher disposable incomes and the shifting trend toward processed foods are also aiding the market growth.

The increasing health awareness among consumers in the country is the major factor driving the market for gluten-free foods and beverages in the United Kingdom, as a gluten-free diet is a medically acclaimed diet for patients suffering from celiac disease. Gluten-free diets are also suitable for people suffering from inflammatory diseases and autoimmune disorders.

Scope of the Report

Gluten-free food and beverage is food that excludes foods containing gluten. Gluten is a protein found in wheat, barley, rye, and triticale. The UK gluten-free foods & beverages market is segmented by type into beverages, bakery and confectionery, condiments, seasonings & spreads, dairy/dairy substitutes, meat/meat substitutes, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report offers market size and forecasts for all the above segments in value (USD million).

By Type
Bakery and Confectionery
Condiments, Seasonings & Spreads
Dairy/Dairy Substitutes
Meat/Meat Substitutes
Other Types
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Increasing Demand for Dietary Food

Dietary habits across the Western world are evolving. One of the major drivers of changing food and drink consumption is that consumers are becoming more health-conscious. This is visible in the United Kingdom, where one of the leading reasons for the popularity of dietary food is consumers’ desire to lead a healthier lifestyle.

The medium of information spreading is strong as the United Kingdom has an extensive network of internet facilities, and the population is well-equipped and active on social media. Moreover, other modes of advertisement, including hoardings, television advertisements, and others, also get considerable attention from local consumers. Since citizens have concerns about personal health, they visit doctors often, who recommend a gluten-free diet in cases of allergies. Thus, with the diverse methods of spreading awareness, gluten-free diet foods and beverages are gaining popularity in the country, which is driving the market to a significant extent. Consumers are taking gluten-free products to prevent adverse symptoms, such as gastrointestinal (bloating, wind, abdominal cramps, and fatigue/tiredness), and because of a general desire to maintain better health.

United Kingdom Gluten-free Foods & Beverages Market Trends

Flourishing Bakery Sector Likely to Offer Opportunities for Gluten-free Products

The bakery sector in the United Kingdom is advanced and has a lot of potential to evolve. The UK bakery industry is readily adapting to the new concepts and trends in food processing, emerging in response to consumer needs in the country, the region, and across the world. The locals are fond of bakery products and, therefore, a major portion of sales of processed food is from the bakery segment. However, more people discovering their intolerance to gluten has led to the popularization of gluten-free products, which is anticipated to regulate the market of gluten-free foods and beverages in the country.

United Kingdom Gluten-free Foods & Beverages Market Report

Competitive Landscape

The UK gluten-free foods & beverages market is highly competitive with the presence of global and numerous local players, owing to the high demand for gluten-free foods among the local population. The global giants are adopting geographical expansion as a major strategy to conquer the market. On the other hand, local players are emphasizing product innovations to attract the millennial population group, who are willing to try new products and are also not very brand conscious. The spread of the trend across the various food industries is creating opportunities for many manufacturers that have the capability to expand across categories.

Recent Developments

· In 2022, UK-based Italian food brand White Rabbit launched a gluten-free, vegan calzone that it claims is a market first.

· In 2021, UK brewery Signature Brew added a new beer called Gluten-free Indian Pale Ale (IPA) and relaunched another under its namesake brand in its home market, the United Kingdom.

· In 2021, Ulrick and Short Limited, a UK-based company, launched a new gluten-free, functional flour called Fazenda Nutrigel, which aims to improve the overall texture, viscosity, and other properties of gluten-free bakery products.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Beverages

      2. 5.1.2 Bakery and Confectionery

      3. 5.1.3 Condiments, Seasonings & Spreads

      4. 5.1.4 Dairy/Dairy Substitutes

      5. 5.1.5 Meat/Meat Substitutes

      6. 5.1.6 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Kraft Heinz UK Limited

      2. 6.3.2 Nairn's Oatcakes Limited

      3. 6.3.3 Nestle SA

      4. 6.3.4 Co-operative Group Limited

      5. 6.3.5 Fria Brod AB

      6. 6.3.6 SA Damm

      7. 6.3.7 Amy's Kitchen UK Ltd

      8. 6.3.8 McCormick & Company Inc.

      9. 6.3.9 Nature's Path Foods

      10. 6.3.10 Ulrick and Short Limited

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The United Kingdom Gluten Free Foods & Beverages Market market is studied from 2016 - 2027.

The United Kingdom Gluten Free Foods & Beverages Market is growing at a CAGR of 6.2% over the next 5 years.

Nairn's Oatcakes Limited, SA DAMM , Nestlé UK & Ireland, Amy's Kitchen UK Ltd, KRAFT HEINZ UK LIMITED are the major companies operating in United Kingdom Gluten Free Foods & Beverages Market.

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