United Kingdom Gluten Free Foods & Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The UK gluten-free foods and beverages market is anticipated to witness a CAGR of 6.2% during the forecast period 2020-2027.

During the COVID-19 pandemic, the gluten-free market in the United Kingdom did not see significant losses, but after the pandemic, demand for gluten-free goods surged. According to Amy's Kitchen's annual report, e-commerce sales increased by 10%, accounting for 10% of total sales.

The trend of free-from has strongly influenced the population of the country, who can afford to buy gluten-free products more often due to the high disposable incomes of citizens. A current trend toward gluten-free product consumption has given further impetus to the gluten-free foods and beverages segment. The easy availability of products in almost all grocery stores is expected to significantly impact market growth. Higher disposable incomes and the shifting trend toward processed foods are also aiding the market growth.

The increasing health awareness among consumers in the country is the major factor driving the market for gluten-free foods and beverages in the United Kingdom, as a gluten-free diet is a medically acclaimed diet for patients suffering from celiac disease. Gluten-free diets are also suitable for people suffering from inflammatory diseases and autoimmune disorders.

Scope of the Report

Gluten-free food and beverage is food that excludes foods containing gluten. Gluten is a protein found in wheat, barley, rye, and triticale. The UK gluten-free foods & beverages market is segmented by type into beverages, bakery and confectionery, condiments, seasonings & spreads, dairy/dairy substitutes, meat/meat substitutes, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report offers market size and forecasts for all the above segments in value (USD million).

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Key Market Trends

Increasing Demand for Dietary Food

Dietary habits across the Western world are evolving. One of the major drivers of changing food and drink consumption is that consumers are becoming more health-conscious. This is visible in the United Kingdom, where one of the leading reasons for the popularity of dietary food is consumers’ desire to lead a healthier lifestyle.

The medium of information spreading is strong as the United Kingdom has an extensive network of internet facilities, and the population is well-equipped and active on social media. Moreover, other modes of advertisement, including hoardings, television advertisements, and others, also get considerable attention from local consumers. Since citizens have concerns about personal health, they visit doctors often, who recommend a gluten-free diet in cases of allergies. Thus, with the diverse methods of spreading awareness, gluten-free diet foods and beverages are gaining popularity in the country, which is driving the market to a significant extent. Consumers are taking gluten-free products to prevent adverse symptoms, such as gastrointestinal (bloating, wind, abdominal cramps, and fatigue/tiredness), and because of a general desire to maintain better health.

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