Gluten-Free Bakery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Gluten-Free Bakery Market is Segmented by Product Type (Bread, Cookies, Snacks, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Channels, and Others), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Gluten-Free Bakery Industry Overview

market sum
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 9.8 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Gluten-Free Bakery Market Analysis

The global gluten-free bakery market is projected to witness a CAGR of 9.8% during the forecast period (2022-2027).

Consuming gluten products often leads to an immune reaction of the body termed celiac disease. Although eating gluten products do not directly cause a risk of COVID-19, celiac disease can often cause Type 1 diabetes and thyroid in some patients, due to which the patient might be prone to adverse effects if infected by the coronavirus. Hence, consumers have been cautious regarding the consumption of gluten and have preferred gluten-free products to avoid such symptoms and diseases. This presumably pushed up the demand for gluten-free products.

With the rising prevalence of celiac disease in the global population, the preference for a gluten-free diet is increasing among consumers. With the rising popularity of gluten-free products, bread products, snacks, and cookies are becoming immensely popular, owing to the convenience it offers. Therefore, factors such as these are expected to drive the market studied. Gluten-free bakery products are gaining traction over the forecast period because the consumers in the market remain stringent with enjoying diverse eating experiences and are hardly expected to give up on that.

Gluten-Free Bakery Industry Segments

Gluten-free bakery refers to bakery products that do not contain Gluten - a protein found in many cereal grains such as wheat, barley, etc. The global gluten-free bakery market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into bread, cookies, snacks, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist stores, online channels, and others. By geography, the global Gluten-free bakery market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Product Type
By Distribution Channel
Convenience Stores
Specialist Stores
Online Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

Report scope can be customized per your requirements. Click here.

Gluten-Free Bakery Market Trends

This section covers the major market trends shaping the Gluten-Free Bakery Market according to our research experts:

Rising Prevalence of Celiac Disease in Global Population

According to The Celiac Disease Foundation, the prevalence of the celiac disease worldwide is 1.4% based on blood tests and 0.7 % based on biopsy results. Celiac disease has a very strong genetic component. Almost 30% of the American population has the version of the gene required to develop celiac disease. In European countries, too, there is a rising prevalence of celiac diseases among the population. People suffering from celiac disease adhere to a strict gluten-free diet, which supposedly improves the symptoms. This set population is expected to drive the market growth further ahead.

Gluten free bakery market 1

North America Holds the Largest Market Share

North America is the largest market for gluten-free bakery products, followed by Europe and South America, owing to the increasing incidence of celiac disease and gluten intolerance, majorly in countries all over the globe. Furthermore, the innovative product launches in gluten-free products are influencing the market growth of gluten-free products in North America, and raising awareness about the health benefits of gluten-free eatables is likely to boost the market growth. Favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to further boost the gluten-free bakery market over the forecast period.

Gluten free bakery

Gluten-Free Bakery Market Competitor Analysis

The global gluten-free bakery market is competitive, with many global and regional players operating in the market studied. Some of the major key players in the gluten-free bakery market globally include Amy’s Kitchen, Inc., Bob’s Red Mill, Kraft Heinz Company, Hain Celestial Group, Inc., etc., among others. Conventional stores were largely preferred as a point of sale for gluten-free products. This is attributed to the factors such as the ease of accessing stores, availability of various product categories, and frequent purchasing destinations.

Gluten-Free Bakery Market Top Players

  1. Dr. Schär

  2. Bob's Red Mill

  3. Kraft Heinz Company

  4. Amy's Kitchen Inc.

  5. Hain Celestial Group, Inc.

*Disclaimer: Major Players sorted in no particular order

CL Gluten-free Bakery Market.jpg

Gluten-Free Bakery Market Recent Developments

  • In April 2021, Bob’s Red Mill introduced a new line of Oat Crackers. Plant-based and Non-GMO Project verified, the certified gluten-free crackers are made with the company’s whole grain oats combined with almonds, flaxseeds, brown rice, and quinoa.
  • In August 2020, Dr. Schär announced a new partnership with gluten-free bakery Panista in Germany and Austria, which will see the global gluten-free leader partner with the online bakery to complement its wide range of freshly baked free-from bread.
  • In October 2019, Dr. Schär expanded its international partnerships with two new branches in Argentina and Turkey. The manufacturer aims to establish the Schär subsidiary brand in the premium segment of these markets and create new important sales markets for its products.

Gluten-Free Bakery Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bread

      2. 5.1.2 Cookies

      3. 5.1.3 Snacks

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Channels

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amy's Kitchen, Inc.

      2. 6.4.2 Bobs Red Mill

      3. 6.4.3 Boulder Brands, Inc.

      4. 6.4.4 Dr. Schar

      5. 6.4.5 Enjoy Life Natural Brands LLC

      6. 6.4.6 General Mills, Inc.

      7. 6.4.7 Genius Foods

      8. 6.4.8 Kraft Heinz Company

      9. 6.4.9 Hain Celestial Group, Inc.

      10. 6.4.10 Hero Group AG

    5. *List Not Exhaustive


**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Gluten-Free Bakery Market Research FAQs

The Gluten-Free Bakery Market is studied from 2018 - 2028.

The Gluten-Free Bakery Market is growing at a CAGR of 9.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Dr. Schär, Bob's Red Mill, Kraft Heinz Company, Amy's Kitchen Inc., Hain Celestial Group, Inc. are the major companies operating in Gluten-Free Bakery Market.

Gluten-Free Bakery Industry Reports

In-depth industry statistics and market share insights of the Gluten-Free Bakery sector for 2020, 2021, and 2022. The Gluten-Free Bakery research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Gluten-Free Bakery report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!