Gluten Free Bakery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Gluten-Free Bakery Products Market Growth and is Segmented by Product Type (Bread, Cookies, Snacks, and Other Product Types), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market size and forecast are provided in terms of value USD million for all the above segments.

Gluten-Free Bakery Market Size

Gluten-Free Bakery Market Summary
share button
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 9.80 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Gluten-Free Bakery Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Gluten-Free Bakery Market Analysis

The global gluten-free bakery market is projected to witness a CAGR of 9.8% over the next five years.

  • Consuming gluten products often leads to an immune reaction in the body, termed celiac disease. The growing prevalence of gluten intolerance and celiac allergies is the primary reason for boosting the demand for gluten-free bakery products, such as bread, biscuits, cookies, etc., across the globe. Thus, the increased consumer demand for nutritious products and the rising clean-label claims on products are supporting global market growth.
  • Many associations and organizations are structuring the gluten-free market by specifying the use of gluten-free with the rising prevalence of celiac disease in the global population, the preference for a gluten-free diet is increasing among consumers.
  • According to the United States American Gastroenterological Association (Digestive Disorder week, 2021 report), approximately 30% of Americans in the study said that gluten sensitivity was why they avoided the same protein. Furthermore, favorable regulatory frameworks and initiatives by the United States Food and Drug Administration (FDA) to promote gluten-free diets are anticipated to boost the regional free-from-food market.
  • Furthermore, by offering goods at reasonable rates, government organizations are also encouraging the use of gluten-free products in various countries like India.
  • For instance, the Agricultural & Processed Food Goods Export Development Authority (APEDA) introduced several millet products in April 2022 at the AAHAR food market for inexpensive pricing ranging from INR 5 to INR 15 (USD 0.060 to USD 0.18) for people of all ages. All APEDA's millet products are patented, gluten-free, and made entirely of natural ingredients. Cream cookies, salt biscuits, milk biscuits, ragi peanut butter, jowar peanut butter, jowar upma, Pongal, khichadi, and millet malts are among the newly released items (jowar, ragi, and bajra).

Gluten-Free Bakery Market Trends

This section covers the major market trends shaping the Gluten-Free Bakery Market according to our research experts:

Rising demand for Clean-label and Organic Gluten Free Bakery Products

  • Celiac disease is an auto-immune disorder. The only treatment for celiac disease is following a gluten-free diet. Thus, consumers are taking gluten-free products, not only to prevent adverse symptoms but also as those which are gastrointestinal in nature. Celiac disease has a very strong genetic component.
  • 'Clean labeling' is no longer a trend but has become a high-rated consumer demand that the global food industry is responding to by putting additional emphasis on these aspects while processing a food product.
  • Consumers are becoming more aware of the adverse health effects associated with the consumption of various allergens, including gluten protein. Such a preference shift towards clean labels is primarily owing to the government authorities, such as the World Health Organization (WHO), Food and Drug Administration (FDA), European Food Safety Authority (FSA), and Food Safety and Standards Authority of India (FSSAI), who has recognized the effects of these ingredients and have laid down guidelines for the use of such ingredients in food products that food and beverage manufacturers must comply.
  • According to Mayo Clinic, 3.1 million Americans follow a gluten-free diet to avoid effects such as gluten gastrointestinal allergy, gluten skin allergy, celiac disease, or others. In European countries, too, there is a rising prevalence of celiac diseases among the population.
  • People suffering from celiac disease adhere to a strict gluten-free diet supposedly expected to drive market growth for clean and organic bakery products globally. According to Green Food Development Centre, China, the number of food products using organic labels increased by 112.5% from 2016 to 2021. Thus, consumers' shift towards natural products drives the demand for free-from foods.
  • Furthermore, according to Ingredion's Global Clean Label Consumer Study 2019, 64% of Canadian consumers said it is important to recognize the ingredients used in the food products they purchase to avoid consequences after eating food with allergens.
Gluten-Free Bakery Market: Number of Food Products Using Organic labels, China, 2016-2021

Asia-pacific registers the fastest growth rate

  • The bakery sector has remained at the forefront of gluten-free food in Asia-pacific countries like India and China. India has one of the world's largest populations of people living with celiac disease, being a major wheat-consuming country. 
  • For instance, celiac disease affects nearly six to eight million people in India, according to the expert report at All India Institute of Medical Science (AIIMS) data 2019. There is a growing demand for gluten-free bakery products among Indians, resulting in the expansion of gluten-free bakeries throughout the country. 
  • For instance, in October 2021, Ellipsis Bakery opened its third location in Oshiwara, Andheri West, Mumbai. Along with classic baked goods, the bakery offers gluten-free and wheat-free options. This has slowly led to a rise in health consciousness among people, which is driving the market for gluten-free processed foods, such as crackers, bread, biscuits, and cookies, in the country.
  • Increasing awareness of the health benefits of gluten-free products is one of the key factors driving the growth of the region's gluten-free bakery products market. Hence, it is due to evolving consumer needs that the country's bakery industry is readily adapting to new concepts and trends in the food processing industry. The locals are fond of bakeries; therefore, a significant portion of sales from processed food comes from the bakery segment.
Gluten-Free Bakery Market: Market Size (%), By Region, Global, 2021

Gluten-Free Bakery Industry Overview

The global gluten-free bakery market is competitive, with many global and regional players operating in the market studied. Some of the key players in the gluten-free bakery market globally include Amy's Kitchen, Inc., Bob's Red Mill, Kraft Heinz Company, Hain Celestial Group, Inc., etc., among others. The level of competition among the players is increasing owing to growing consumer demand. Innovation, marketing, and distribution are some of the key strategies adopted by the players. Conventional stores were largely preferred as a point of sale for gluten-free products. This is attributed to the factors such as the ease of accessing stores, availability of various product categories, and frequent purchasing destinations.

Gluten-Free Bakery Market Leaders

  1. Bob's Red Mill

  2. Kraft Heinz Company

  3. Amy's Kitchen Inc.

  4. Dr. Schar AG/SpA

  5. The Hain Celestial Group, Inc.

*Disclaimer: Major Players sorted in no particular order

Gluten-Free Bakery Market  Concentration
bookmark Need More Details on Market Players and Competitors?
Download Sample

Gluten-Free Bakery Market News

  • October 2021: Dr. Schär partnered with Niederwieser Spa to develop gluten-free bread packaging with certified circular plastic. Through this collaboration, Dr. Schär offers an innovative and sustainable packaging solution while maintaining their products' taste, quality, and safety. According to the company, the new, sustainable packaging would be launched throughout Europe for their gluten-free sandwich buns, Schär Panini Rolls, producing the packaging with innovative material made from the advanced recycling of mixed post-consumer plastics.
  • June 2021: Dawn Foods launched frozen indulgent gluten-free sweet bakery food products named muffins and a chocolate brownie in the market. Chocolate-filled muffins are made with indulgent Belgian white and dark chocolate chunks and a delicious chocolate sauce.
  • April 2021: Bob's Red Mill introduced a new line of oat crackers. Plant-based and Non-GMO Project verified, the certified gluten-free crackers are made with the company's whole grain oats combined with almonds, flaxseeds, brown rice, and quinoa.

Gluten-Free Bakery Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Bread

      2. 5.1.2 Biscuits

      3. 5.1.3 Cakes and Pastries

      4. 5.1.4 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Channels

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amy's Kitchen, Inc.

      2. 6.3.2 Bobs Red Mill

      3. 6.3.3 Boulder Brands, Inc.

      4. 6.3.4 Dr. Schar AG/SpA

      5. 6.3.5 Enjoy Life Natural Brands LLC

      6. 6.3.6 General Mills, Inc.

      7. 6.3.7 Dawn Foods

      8. 6.3.8 Kraft Heinz Company

      9. 6.3.9 The Hain Celestial Group, Inc.

      10. 6.3.10 Hero Group AG

    4. *List Not Exhaustive

**Subject to Availability
bookmark You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Gluten-Free Bakery Industry Segmentation

Gluten-free bakery refers to bakery products that do not contain gluten - a protein found in many cereal grains such as wheat, barley, etc.

The global gluten-free bakery market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into bread, cookies, snacks, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist stores, online channels, and others. By geography, the global gluten-free bakery market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

For each segment, the market sizing and forecasting have been done in value terms (USD million).

Product Type
Cakes and Pastries
Other Product Types
Distribution Channel
Convenience Stores
Specialist Stores
Online Channels
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
customize-icon Need A Different Region Or Segment?
Customize Now

Gluten-Free Bakery Market Research FAQs

The Gluten-Free Bakery Market is projected to register a CAGR of 9.80% during the forecast period (2024-2029)

Bob's Red Mill, Kraft Heinz Company, Amy's Kitchen Inc., Dr. Schar AG/SpA and The Hain Celestial Group, Inc. are the major companies operating in the Gluten-Free Bakery Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Gluten-Free Bakery Market.

The report covers the Gluten-Free Bakery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Gluten-Free Bakery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Gluten Free Bakery Industry Report

Statistics for the 2024 Gluten Free Bakery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Gluten Free Bakery analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Gluten Free Bakery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)