United States Gluten Free Foods and Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

United States Gluten-free Food and Beverages Market is segmented By Type (Bakery Products, Breakfast Cereals, Beverages, Condiments, Seasonings and Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes, and Other Gluten-Free Products) By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Retailers, Online Retail and Other Distribution Channels)

Market Snapshot

united states gluten free foods and beverages market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 8.2 %

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Market Overview

United States Gluten-Free Foods and Beverages Market is projected to grow at a CAGR of 8.2% during the forecast period (2020 - 2025).

  • The market is primarily driven by the rising awareness about celiac disease and the adoption of special dietary lifestyles. This has resulted in a shift in consumer preference from conventional products towards gluten-free processed foods.
  • In the United States consumers also have favorable perceptions about healthy gluten-free food products, which is likely to boost the market growth. The favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to boost the regional market over the forecast period.

Scope of the report

United States gluten-free food and beverages market is segmented by product type into bakery products, breakfast cereals, beverages, condiments, seasonings and spreads, dairy/dairy substitutes, meat/meat substitutes, other gluten-free products. Based on the distribution channel, the market is divided into supermarket/hypermarket, convenience stores, specialist retailers, online retail, and other distribution channels.

By Product Type
Bakery Products
Breakfast Cereals
Condiments, Seasonings and Spreads
Dairy/Dairy Substitutes
Meats/Meat Substitutes
Other Gluten-Free Products
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels

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Key Market Trends

Increased Prevalence of Celiac Disease

Gluten-free foods are increasing in demand globally, due to rising instances of gluten allergies and celiac disease, a disorder that causes inflammation in small intestines, and high intolerance of gluten. According to the survey in 2015 by NSF International, consumers are following the gluten-free diet for different reasons in the United States, such as gluten gastrointestinal allergy, gluten skin allergy, celiac disease, health-conscious diet or others. Among these, consumers suffering from gluten gastrointestinal allergies were found to be the largest group, followed by celiac disease and gluten skin allergic people.

United States Gluten-Free Food and Beverages Market

Bakery and Confectionery Segment Drives the Market

The baking industry is targeting and focusing the consumers, seeking gluten-free products due to the rise in coeliac disease and thus leading to the rising demand for gluten-free bakery products. ​The eating habits of consumers across the global market are evolving constantly. The consumers have started to develop negative perceptions about a plethora of ingredients, which are currently being used in the bakery industry. The manufacturers producing gluten-free baked goods also make extensive use of cereal grains, such as rice and corn, in combination with specialty starches and hydrocolloids. The combinations of ingredients help in recovering the dough characteristics lost when neglecting the gluten-containing materials.​

United States Gluten-Free Food and Beverages Market2

Competitive Landscape

United States Gluten-free Food and Beverages Market is highly competitive, with innovation in products being a major strategic approach adopted by leading players. This trend is likely to continue in the future, as the established set of players seeks to garner increased market share. Some of the major players in the gluten-free foods and beverages market are Hain Celestial Group, Inc, Pepsico Inc., Kellogg Company, The Coca-Cola Company, and General Mills, Inc.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bakery Products

      2. 5.1.2 Breakfast Cereals

      3. 5.1.3 Beverages

      4. 5.1.4 Condiments, Seasonings and Spreads

      5. 5.1.5 Dairy/Dairy Substitutes

      6. 5.1.6 Meats/Meat Substitutes

      7. 5.1.7 Other Gluten-Free Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 General Mills, Inc.

      2. 6.3.2 Conagra Brands Inc.

      3. 6.3.3 PepsiCo Inc.

      4. 6.3.4 Hain Celestial Group Inc

      5. 6.3.5 Bob's Red Mill Natural Foods Inc.

      6. 6.3.6 New Planet Beer

      7. 6.3.7 Kellogg Company

      8. 6.3.8 The Coca-Cola Company

      9. 6.3.9 Doves Farm Foods Ltd

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The United States Gluten Free Foods and Beverages Market market is studied from 2016 - 2026.

The United States Gluten Free Foods and Beverages Market is growing at a CAGR of 8.2% over the next 5 years.

PepsiCo Inc., Kellogg Company, The Hain Celestial Group, Inc., The Coca-Cola Company, General Mills, Inc. are the major companies operating in United States Gluten Free Foods and Beverages Market.

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