Consumer Identity and Access Management Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Consumer Identity and Access Management Market is Segmented by Component (Solutions, Services), Deployment Mode (Cloud-Based, On-Premise), End-User Industry (BFSI, Healthcare, IT and Telecom, Government, Energy and Utilities, Transportation, Aerospace and Defense, Education), Authentication Type (Multifactor (MFA), and More), Organisation Size (Large Enterprises, Small- and Medium-Sized Enterprises (SMEs)), and Geography.

Consumer Identity And Access Management Market Size and Share

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Consumer Identity And Access Management Market Analysis by Mordor Intelligence

The customer identity and access management market stands at USD 11.3 billion in 2025 and is forecast to expand to USD 25.2 billion by 2030, translating into an 18.0% CAGR over the period. Sustained growth reflects enterprise moves toward customer-centric digital engagement, rising regulatory compliance duties, and a sharp uptick in sophisticated cyber threats. Generative-AI adaptive authentication, mandatory PSD3 consent orchestration, and eIDAS 2.0 digital identity wallets combine to accelerate adoption, while businesses face USD 186 billion in yearly losses from API-layer bot attacks. Solutions continue to account for the bulk of spending, but managed services gain momentum as organizations outsource complex orchestration tasks. Cloud deployment dominates new projects, driven by infrastructure modernization and regulatory acceptance of cloud controls. Healthcare, embedded finance, and super-app ecosystems offer outsized opportunities as each segment demands seamless yet privacy-preserving identity journeys.

Key Report Takeaways

  • By component, solutions held 63.40% of the customer identity and access management market share in 2024, whereas services are set to record a 19% CAGR to 2030.  
  • By deployment mode, cloud captured 78.10% of the customer identity and access management market size in 2024 and is projected to rise at a 20% CAGR during the forecast window.  
  • By end-user industry, BFSI led with 29% revenue share in 2024, while healthcare is advancing at a 19.5% CAGR through 2030.  
  • By authentication type, multifactor authentication represented 44.30% share of the customer identity and access management market size in 2024; passwordless/passkey solutions are expanding at a 24.5% CAGR to 2030.  
  • By organization size, large enterprises commanded 61.80% share in 2024, whereas SMEs are growing at an 18.7% CAGR.  
  • By geography, North America accounted for 43.90% of the customer identity and access management market share in 2024; Asia-Pacific is forecast to post the fastest 17.6% CAGR to 2030.

Segment Analysis

By Component: Managed Services Take Center Stage

Services revenue is outpacing software as firms seek turnkey deployment. The component segment captured 63.40% of the customer identity and access management market size for solutions in 2024, yet services are forecast to grow 19% annually through 2030. Large enterprises shift orchestration to experts, and SMEs, citing JumpCloud’s survey of 42% outsourcing, follow suit.

The rising complexity of privacy, adaptive authentication, and multi-channel consent workflows makes managed services attractive. Healthcare organizations rely on Clear integrations that minimize in-house coding. As customer identity and access management market adoption broadens, competitive differentiation leans more on implementation quality than feature checklists.

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Note: Segment shares of all individual segments available upon report purchase

By Deployment Mode: Cloud Leads Modernization

Cloud installations accounted for 78.10% share of the customer identity and access management market size in 2024 and will advance at a 20% CAGR as legacy on-premise estates retire. Microsoft’s Entra ID showcases continuous feature delivery, convincing risk-averse sectors that cloud meets or exceeds security benchmarks.

Hybrid deployments remain for data-sovereignty or low-latency needs, but most new roll-outs default to cloud. Enterprises prize API-first extensibility and automated scaling. Managed service providers build standardized stacks that shorten time-to-value and keep compliance artefacts current across regions, reinforcing cloud preference.

By End-user Industry: Healthcare Rises Fast

Healthcare is projected to post a 19.5% CAGR, surpassing every other vertical. Digital front-door strategies, telemedicine, and interoperability programs such as SMART on FHIR compel providers to adopt modern CIAM. Meanwhile, BFSI retains a 29% share as of 2024, reflecting long-standing regulatory drivers.

Patient misidentification costs and cross-provider data exchange spur biometric and passkey implementations. Clear’s hospital kiosks illustrate benefits: faster check-in, fewer manual errors, and higher patient satisfaction. Growth in healthcare cements domain-specific templates as a must-have for vendors aiming to expand customer identity and access management market reach.

By Authentication Type: Passwordless Gains Ground

Multifactor methods hold a 44.30% share, yet passwordless/passkey authentication is racing ahead at a 24.5% CAGR. The customer identity and access management market is transitioning from shared secret models toward public-key cryptography backed by device biometrics. The FIDO Alliance data shows 15 billion passkey-enabled accounts as of 2024.

Enterprises grapple with account recovery and legacy compatibility, slowing full conversion. Nevertheless, Big Tech standardization lowers integration costs, and regulators increasingly recognize passkeys as strong consumer-grade authentication. Industries with high-value assets, such as healthcare and finance, lead deployments.

Consumer Identity And Access Management Market
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Note: Segment shares of all individual segments available upon report purchase

By Organisation Size: SMEs Close the Gap

Large enterprises retain 61.80% share, but SMEs will clock an 18.7% CAGR. The customer identity and access management market must accommodate constrained budgets and lean IT teams. Freemium tiers and simplified orchestration help vendors penetrate this segment.

CISA notes that high subscription fees deter adoption among small businesses. Vendors respond with bundled offers, managed setups, and AI-driven configuration wizards that shrink deployment times. As barrier-free digital commerce becomes table stakes, SMEs cannot ignore robust identity, fueling steady uptake.

Geography Analysis

North America held 43.90% of 2024 revenue owing to entrenched enterprise programs and plentiful vendor ecosystems. Ongoing enhancements focus on adaptive risk analytics and regulatory alignment with CPRA, yet overall expansion rates moderate as base penetration grows. Government attention on SME affordability, reflected in CISA studies, supports broader adoption and keeps the customer identity and access management market vibrant.

Asia-Pacific is forecast to record the fastest 17.6% CAGR, propelled by government identity wallet schemes, super-app economics, and mobile-first consumer habits. ICT growth across OECD member economies averaged 7.6% in 2024 and was higher in leading APAC nations, underlining fertile ground for identity platforms. [4]OECD, “OECD Digital Economy Outlook 2024,” oecd.org Vendors localize data storage and comply with national standards to capture demand.

Europe advances on the back of eIDAS 2.0, which mandates interoperable wallets by 2026. The initiative will enlarge the customer identity and access management market as public and private sectors converge on shared digital ID frameworks. Privacy leadership positions European vendors to export expertise abroad, although varied implementation timelines and economic headwinds inject execution risk.

Consumer Identity And Access Management Market
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Competitive Landscape

Market consolidation is underway as established providers add AI layers and cloud hyperscalers bundle CIAM into broader platforms. Ping Identity’s ForgeRock integration produced a unified orchestration suite that targets regulated verticals and extends regional data-residency coverage. Microsoft, IBM, and Okta maintain scale advantages courtesy of long-standing enterprise contracts and ecosystems.

Disruptors concentrate on vertical niches and rapid deployment. Strivacity focuses on low-code orchestration with embedded generative AI, while Frontegg emphasizes developer-centric APIs. Semiconductor supply constraints affect biometric device roll-outs as the wider component market reached USD 627.6 billion in 2024. Vendors able to secure hardware pipelines gain leverage, especially in sectors reliant on on-device biometrics.

Competition is shifting from feature counts to compliance and integration depth. Buyers value out-of-the-box orchestration for PSD3 and eIDAS 2.0, plus connectivity into API security, fraud analytics, and consent vaults. Partnerships with system integrators and managed service providers are integral to winning large multi-region deals and expanding customer identity and access management market presence.

Consumer Identity And Access Management Industry Leaders

  1. Microsoft Corporation

  2. IBM Corporation

  3. Okta Inc. (incl. Auth0)

  4. Ping Identity Holdings

  5. Salesforce Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Microsoft Corporation, Salesforce Inc., IBM Corporation, HID Global (Assa Abloy AB), Broadcom Inc., AlertEnterprise Inc., Micro Focus International PLC
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Recent Industry Developments

  • May 2025: The European Commission formally launched eIDAS 2.0 roll-out, obliging member states to issue digital identity wallets by 2026.
  • March 2025: Microsoft enabled full passkey workflows across Entra ID to entrench passwordless, phishing-resistant authentication.
  • February 2025: Ping Identity completed ForgeRock integration, preserving customer investments while unifying orchestration capabilities for healthcare expansion.
  • January 2025: Alan Turing Institute reported an upsurge in cyberattacks on digital identity systems, highlighting CIAM hardening priorities.

Table of Contents for Consumer Identity And Access Management Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Gen-AI-Powered Adaptive Authentication
    • 4.2.2 Growing Privacy-UX Trade-Off Awareness Drives CIAM Budgets
    • 4.2.3 Surge in Embedded Finance and Super-Apps Requiring Federated CIAM
    • 4.2.4 Mandatory PSD3/CPRA Consent Orchestration Compliance
    • 4.2.5 Passwordless FIDO2 Rollout by Big Tech Normalises Passkeys
    • 4.2.6 Rise of Digital Identity Wallets (Eidas 2.0, NIST)
  • 4.3 Market Restraints
    • 4.3.1 API-Layer Bot Attacks Outpace CIAM Mitigation Speed
    • 4.3.2 Fragmented Data-Residency Laws (E.G., India, Brazil, UAE) Inflate TCO
    • 4.3.3 CIO Skill-Gap in CIAM Orchestration and Devsecops Integration
    • 4.3.4 Customer-Trust Erosion From High-Profile Identity Breaches (Okta 2023)
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Solutions
    • 5.1.1.1 Authentication and Authorisation
    • 5.1.1.2 Identity Verification and Proofing
    • 5.1.1.3 User Profile and Consent Management
    • 5.1.2 Services
    • 5.1.2.1 Professional
    • 5.1.2.2 Managed
  • 5.2 By Deployment Mode
    • 5.2.1 Cloud-based
    • 5.2.2 On-premise
  • 5.3 By End-user Industry
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 IT and Telecom
    • 5.3.4 Government
    • 5.3.5 Energy and Utilities
    • 5.3.6 Transportation
    • 5.3.7 Aerospace and Defense
    • 5.3.8 Education
  • 5.4 By Authentication Type
    • 5.4.1 Multifactor (MFA)
    • 5.4.2 Passwordless / Passkey
    • 5.4.3 Biometric
    • 5.4.4 Social and Federated Login
  • 5.5 By Organisation Size
    • 5.5.1 Large Enterprises
    • 5.5.2 Small- and Medium-sized Enterprises (SMEs)
  • 5.6 Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Chile
    • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Rest of ASEAN
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 GCC
    • 5.6.5.2 Turkey
    • 5.6.5.3 South Africa
    • 5.6.5.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Microsoft Corporation
    • 6.4.2 IBM Corporation
    • 6.4.3 Okta Inc. (incl. Auth0)
    • 6.4.4 Ping Identity Holdings
    • 6.4.5 ForgeRock Inc.
    • 6.4.6 Salesforce Inc.
    • 6.4.7 Amazon Web Services Inc.
    • 6.4.8 Broadcom Inc. (Symantec)
    • 6.4.9 Thales Group (Gemalto)
    • 6.4.10 HID Global (Assa Abloy)
    • 6.4.11 CyberArk Software Ltd.
    • 6.4.12 Micro Focus Intl. plc
    • 6.4.13 Duo Security (Cisco)
    • 6.4.14 OneLogin (One Identity)
    • 6.4.15 Strivacity
    • 6.4.16 Frontegg
    • 6.4.17 LoginRadius Inc.
    • 6.4.18 Authgear
    • 6.4.19 SAASPASS Inc.
    • 6.4.20 IDCUBE Systems Pvt Ltd.
    • 6.4.21 AlertEnterprise Inc.
    • 6.4.22 Convergint Technologies LLC

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Consumer Identity And Access Management Market Report Scope

Consumer identity and access management (IAM) is a set of processes, policies, and tools that work together to ensure that the right people gain access to the right systems and data while keeping unauthorized access at bay.

The Global Consumer Identity and Access Management Market is Segmented by Component (Solutions, Services), Deployment (On-Premises and Cloud Based), End-user Industries (BFSI, Healthcare, IT and Telecom, Government, Energy, and Utilities), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle-East and Africa)

By Component Solutions Authentication and Authorisation
Identity Verification and Proofing
User Profile and Consent Management
Services Professional
Managed
By Deployment Mode Cloud-based
On-premise
By End-user Industry BFSI
Healthcare
IT and Telecom
Government
Energy and Utilities
Transportation
Aerospace and Defense
Education
By Authentication Type Multifactor (MFA)
Passwordless / Passkey
Biometric
Social and Federated Login
By Organisation Size Large Enterprises
Small- and Medium-sized Enterprises (SMEs)
Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Chile
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Asia-Pacific China
Japan
India
South Korea
Rest of ASEAN
Middle East and Africa GCC
Turkey
South Africa
Rest of Africa
By Component
Solutions Authentication and Authorisation
Identity Verification and Proofing
User Profile and Consent Management
Services Professional
Managed
By Deployment Mode
Cloud-based
On-premise
By End-user Industry
BFSI
Healthcare
IT and Telecom
Government
Energy and Utilities
Transportation
Aerospace and Defense
Education
By Authentication Type
Multifactor (MFA)
Passwordless / Passkey
Biometric
Social and Federated Login
By Organisation Size
Large Enterprises
Small- and Medium-sized Enterprises (SMEs)
Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Chile
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Asia-Pacific China
Japan
India
South Korea
Rest of ASEAN
Middle East and Africa GCC
Turkey
South Africa
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the customer identity and access management market?

The market is valued at USD 11.3 billion in 2025 and is forecast to reach USD 25.2 billion by 2030.

What compound annual growth rate (CAGR) is projected for the customer identity and access management market through 2030?

Analysts expect an 18.0% CAGR during the 2025–2030 period.

Which deployment model is expanding the fastest?

Cloud‐based CIAM commands 78.10% of 2024 revenue and is growing at a 20% CAGR as organizations modernize infrastructure and embrace API-first architectures.

Why is healthcare the quickest-growing end-user segment?

Hospitals and clinics need secure, seamless patient identity verification for telehealth, electronic health records, and interoperability, driving a 19.5% CAGR in the segment.

How are passkeys influencing CIAM strategies?

Wide passkey adoption—15 billion enabled accounts in 2024—pushes enterprises toward passwordless, phishing-resistant authentication that improves user experience and security.

Which regions will fuel the next wave of CIAM demand?

Asia-Pacific is set to post a 17.6% CAGR on the back of digital identity wallets, super-app ecosystems, and mobile-first consumers, while Europe gains momentum from eIDAS 2.0 regulations.

Consumer Identity And Access Management Market Report Snapshots