Flavor and Fragrance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The flavor and fragrance market is projected to register a CAGR of 4.6% during the forecast period (2022 - 2027).

The COVID-19 impact on the industry was evident during the initial few months of market lockdowns, followed by supply chain disruptions, lack of availability of workers, and complete shutdown of hotels and restaurants has negatively affected the flavors and fragrance market. Countries around the world imposed lockdowns, and curfews, which have hugely impacted lifestyles, health, and wellbeing and affected manufacturing industries. Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges faced by exporters during this pandemic. However, countries rapidly adjusted their systems to the crisis and made the agricultural and food sector run during the pandemic, leading to a quick recovery of the industry sales.

The overall flavor industry runs over consumer demand to experience the most nuanced and subtle flavor in food, with the taste being the most specific factor influencing the purchase decision of a consumer. The organization reveals that the importance of taste has increased since 2018, with about 86% of consumers choosing taste over other food attributes prior to their purchase.

In the fragrance application, consumer goods are projected to be the largest segment. The rise in disposable income and changing the lifestyle of consumers are fuelling the demand for high-end cosmetics, detergents, soaps, perfumes, and other household and personal care products. This, in turn, is contributing to the overall growth of the consumer products segment. The spending pattern of consumers in developing countries has been increasing, especially in recent years. This trend is expected to drive the market in developing nations further.

Scope of the Report

Flavors and fragrances create scents and tastes for use in a broad range of consumer products, including prepared foods, personal care and household products, fine fragrances, cosmetics, and beverages. The flavor and fragrance market is segmented by source, which includes natural and synthetic. Based on the application, the market is segmented as food, beverages, and beauty and personal care. The food segment is further sub-segmented into savory snacks, dairy products, bakery, confectionery, meat products, and others. By geography, the report includes North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasting have been done in value terms (USD billion).

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Key Market Trends

Growing Demand for Flavor Ingredients for Meat Alternatives Products

Globally, the demand for products beyond traditional meat, fish, and dairy products has increased in the past few years, which is attributed to the surging vegan population and the rising demand for meat alternatives among flexitarians. These consumers are increasingly shifting their habits to plant-based food, predominantly pseudo meat. According to the recent report by Veganz study, a well-known manufacturer of vegan products and a supermarket chain in Europe, the number of vegans in Europe has doubled in four years, reaching 1.3 million in 2017 to 2.6 million in 2021, accounting for approximately 3.2% of the regional population. However, the strongest growth is witnessed among the flexitarians, accounting for approximately 22.9% of the European population.

The German group has developed ProtiScan, a procedure allowing quick detection of off-tastes in food containing plant-based proteins, aiming to cater to the market with an effective ingredient that will do justice to the flavor-buds of the consumers.

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