Print Label Market - Growth, Trends, and Forecast (2020 - 2025)

The Print Label Market is segmented by Technology (Offset, Flexography, Rotogravure, and Screen), Type (Wet-glued Label, Pressure-sensitive or Self-adhesive Labels, and Linerless Label), End User (FMCG, Hospital, and Manufacturing), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Middle East and Africa

Largest Market:

Asia Pacific


4.11 %

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Market Overview

The print label market was valued at USD 39.17 billion in 2019, and it is expected to reach USD 49.86 billion in 2025 at a CAGR of 4.11% over the forecast period (2020-2025). The rapid rise of digital print technology has made the print labels market more sophisticated and increased the adoption of print labels globally. Their versatility and flexibility, combined with the high graphics standards are the key growth features. 

  • Factors, such as the increasing demand for manufactured goods and an upsurge in the disposable income of people worldwide may impel the prospects for the market growth until the end of the forecast period. 
  • Many organizations believe that print label is the perfect approach to attract a customer and gain huge traction toward the brand. Digital technology has now started aiding the industry in making attractive label designs, to encourage potential consumers to make purchases. The integration of digital technology with the existing label printing technique is bound to bring a huge change to all the small-scale, as well as large-scale sectors, improving the overall market.
  • Label printing, however, in harsh environments is a challenge for companies, due to the lack of necessary labeling technology and associated costs. Nevertheless, as the market is evolving, with the advent of new printing technology, it is expected that this challenge may have a minor effect on the overall growth of the market during the forecast period.

Scope of the Report

Print labels are the primary source of communication between a company and its customers. Labels contribute majorly to how a consumer perceives a particular product while looking at a product label and how much of an impact it makes on the consumer’s mind.

By Technology
Digital Printing
By Type
Wet-glued Label
Pressure-sensitive or Self-adhesive Labels
Linerless Label
Multipart Barcode Label
In-mold Label
Shrink Sleeve Label
By End User
Fashion and Apparel
Electronics and Appliance
Other End Users
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

FMCG is Expected to Hold a Significant Share

  • The sectors considered under the scope of the FMCG vertical are food, beverage, cosmetics, and toiletry, among others. Labeling is an indispensable part of marketing, which impact and profoundly influences consumer buying behavior. With the expanding pool of brand choices in the FMCG industry, brand managers and designers are searching for ways to attract customers. 
  • Increasing demand for personal care products and food and beverage is expected to drive consumption of FMCG products. The increase in demand and revenue from the food and beverage sector is primarily driving the market studied.
  • The beverage industry is witnessing a growing trend of print labeling, owing to personalization. Manufacturers are continually looking for new ways to present their products and create new identities for their brand. This demand forces new labeling technologies to develop and expand continuously.

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Asia-Pacific is Expected to Hold a Major Share

  • Asia-Pacific is home to the largest population in the world. The Chinese economy has been growing rapidly from the turn of the century, the government regulations allowing foreign firms to invest heavily and the need for brand recognition among the large consumer-base have led advertising to reach a new high in the country. 
  • The major applications of print labels in the country include the cosmetics, food, and medical care sectors, which have significant demand, owing to the large population in the region.
  • China is a fast developing market. The adoption of efficient and better-performing technologies to produce high-quality products has resulted in the expansion of the print label market. With infrastructure development, the country is slowly shifting toward more sustainable methods, such as practices that support recycling. This is leading to a rise in the demand for products, such as liner-less labels, biodegradable face-stocks, and recyclable liners.

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Competitive Landscape

The print label market is highly competitive and consists of several major players. Many companies are increasing their market presence by introducing new products or by entering into strategic partnerships or acquisitions.

  • July 2018 - Fortis Solutions Group acquired Lewis Label Products Corporation, a manufacturer of pressure sensitive labels, shrink sleeves, and flexible packaging products. This acquisition has bolstered the company's product offerings to include shrink sleeves and allowed them to broaden their flexible packaging and pressure sensitive labeling capabilities.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Evolution of Digital Print Technology

      2. 4.3.2 Increased Focus toward Manufacturing in the Developing Economies

    4. 4.4 Market Restraints

      1. 4.4.1 Lack of Products with Ability to Withstand Harsh Climatic Conditions

    5. 4.5 Technology Overview

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Technology

      1. 5.1.1 Offset

      2. 5.1.2 Flexography

      3. 5.1.3 Rotogravure

      4. 5.1.4 Screen

      5. 5.1.5 Letterpress

      6. 5.1.6 Digital Printing

    2. 5.2 By Type

      1. 5.2.1 Wet-glued Label

      2. 5.2.2 Pressure-sensitive or Self-adhesive Labels

      3. 5.2.3 Linerless Label

      4. 5.2.4 Multipart Barcode Label

      5. 5.2.5 In-mold Label

      6. 5.2.6 Shrink Sleeve Label

    3. 5.3 By End User

      1. 5.3.1 FMCG

      2. 5.3.2 Hospital

      3. 5.3.3 Manufacturing

      4. 5.3.4 Agriculture

      5. 5.3.5 Fashion and Apparel

      6. 5.3.6 Electronics and Appliance

      7. 5.3.7 Automotive

      8. 5.3.8 Other End Users

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 Latin America

        1. Brazil

        2. Mexico

        3. Argentina

        4. Rest of Latin America

      5. 5.4.5 Middle East & Africa

        1. UAE

        2. Saudi Arabia

        3. South Africa

        4. Rest of Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Fort Dearborn Company

      2. 6.1.2 Mondi Group

      3. 6.1.3 Ahlstrom-Munksjö Oyj

      4. 6.1.4 Autajon Group

      5. 6.1.5 Avery Dennison Corporation

      6. 6.1.6 CCL Industries

      7. 6.1.7 Multi Packaging Solutions (WestRock Company)

      8. 6.1.8 Clondalkin Group

      9. 6.1.9 Cenveo Corporation

      10. 6.1.10 Brady Corporation

      11. 6.1.11 Fuji Seal International Inc.

      12. 6.1.12 Constantia Flexibles Group GmbH

      13. 6.1.13 R.R. Donnelley & Sons Company

      14. 6.1.14 3M Company

      15. 6.1.15 Taylor Corporation

      16. 6.1.16 Amcor Plc

  7. *List Not Exhaustive


** Subject to Availability

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