Dark Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Dark Analytics Market Forecast and it is segmented by type (predictive, prescriptive, and descriptive), end-user vertical (BFSI, healthcare, and government), and geography. The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Dark Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Dark Analytics Market Size

Dark Analytics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 24.90 %
Fastest Growing Market North America
Largest Market North America
Market Concentration High

Major Players

Dark Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Dark Analytics Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Dark Analytics Market Analysis

The Dark Analytics Market is expected to register a CAGR of 24.9% during the forecast period.

  • Vast amounts of data are collected from various sources, including the internet, social media, and other IoT systems. This data is expanding exponentially, but it is not organized or examined for potential consequences; instead, it is merely maintained for historical purposes. According to IBM, 60% of this gathered data loses its usefulness immediately.
  • The main thing that is driving the growth of the dark analytics market is getting insights for making decisions by analyzing real-time data from key business processes like sales, production, and distribution trends.
  • This dark data, if used appropriately, can generate a lot of revenue. For example, with the help of data analytics, the marketing division can understand which products are most demanded by particular target groups and thus look for promotions and offers to sell them to increase their performance.
  • In 2022, Ocient polled 500 IT managers to find out what they thought about data analytics.62% agreed that data analysis is essential for business planning and company strategy. 64% of these already use hyperscale datasets to draw insights and use them in decision-making. 78% of this group realized faster data analytics generates higher revenue. The data should be analyzed quickly to stay ahead of the competition and adapt to changing market needs.
  • The application of dark web intelligence benefited from COVID-19. The pandemic encouraged organizations to look into various commercial expansion options. Businesses believed they could extract useful information from this underutilized data to help with revenue development. For instance, unstructured customer geolocation and sentiment data were used to assist business and marketing strategy after it was analyzed for traffic patterns.
  • This dark data can pose significant dangers to data protection procedures and accrue unanticipated expenditures if not managed. Recent studies show that almost 50% of a company's data is unstructured or never structured, which adds to an annual storage cost of $26 million.

Dark Analytics Industry Overview

The dark analytics market has been gaining traction in recent years. The companies in the market have been strategically innovating and partnering to provide insights into the dark data present. The vendors in the market have added AI and machine learning capabilities through mergers and acquisitions or by partnering with such companies in the value chain. Such strategic approaches are expected to drive the market towards closer collaboration to develop a better solution and may impact the market structure.

In January 2023, AWS launched the Data Lab Program in India. The program will benefit enterprises by building internal data analytics skills, upskilling current staff through on-the-job training and different training courses, and partnering with organizations. PayU Finance uses AWS Data Lab to move away from legacy infrastructure and build a scalable data platform suited to its business requirements.

In November 2022, the data analytics company KNIME launched the KNIME hub. This will hasten skill development and make data-driven decisions simple to adopt throughout any firm. Users can view, download, and share their solutions via the KNIME data hub application. They can also deploy their workflows as data apps and services that can be made available to more significant businesses.

Amazon Web Services announced the launch of HealthLake in November 2022. HealthLake is a service for medical imaging and analytics that uses new technologies. The company says that HealthLake Imaging can help health systems save up to 40% on the total cost of storing medical images. For instance, Radical Imaging, a Boston-based company, is providing customers with zero-footprint, cloud-capable medical imaging applications using an OHIF project that is built on HealthLake Imaging APIs.

Dark Analytics Market Leaders

  1. IBM Corporation

  2. SAP SE

  3. Microsoft Corporation

  4. SAS Institute

  5. Amazon Web Services Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Dark Analytics Market Concentration
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Dark Analytics Market News

  • November 2022: The hybrid data company, Cloudera, has introduced a program called the Cloudera Partner Network that pays and honors partners for their role in the firm's go-to-market performance. Customers participating in this program will become familiar with contemporary data techniques built on the Cloudera hybrid data platform. The participants will use cutting-edge solutions, including the easy-to-use Marketing Automation Platform and Asset Library.
  • Feb 2023: The software development firm N-iX has been granted Amazon Redshift and Amazon EMR Service Delivery Designation. For easy use of big data frameworks like Apache Hadoop on Amazon EMR, N-iX offers expertise in developing and deploying big data analytics applications. The N-iX team assisted its customer, a supplier of in-flight connectivity and entertainment, in one of its projects by helping with the migration of the client's data solution to a cloud-based platform. The N-iX team created the Amazon data platform for this project, which collected all the data from more than 20 distinct sources.

Dark Analytics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Adoption Rates of Machine Learning and Artificial Intelligence
    • 4.2.2 Rapid Growth in Generated Data Volume and Variety Owing to Adoption of IoT
  • 4.3 Market Restraints
    • 4.3.1 Security Concerns
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Buyers/Consumers
    • 4.4.2 Bargaining Power of Suppliers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type of Analytics
    • 5.1.1 Predictive
    • 5.1.2 Prescriptive
    • 5.1.3 Descriptive
  • 5.2 By End-user Vertical
    • 5.2.1 BFSI
    • 5.2.2 Healthcare
    • 5.2.3 Government
    • 5.2.4 Telecommunications
    • 5.2.5 Retail & E-commerce
    • 5.2.6 Other End-user Verticals
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 Rest of Europe
    • 5.3.3 Asia Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 Australia
    • 5.3.3.4 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
    • 5.3.4.1 Latin America
    • 5.3.4.2 Middl-East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM Corporation
    • 6.1.2 SAP SE
    • 6.1.3 Amazon Web Services Inc.
    • 6.1.4 Micro Focus International PLC
    • 6.1.5 Microsoft Corporation
    • 6.1.6 SAS Institute
    • 6.1.7 Teradata Corporation
    • 6.1.8 Hewlett-Packard Enterprise Company
    • 6.1.9 Oracle Corporation
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Dark Analytics Industry Segmentation

Dark analytics is the analysis of dark data present in enterprises. Dark data is information that is obtained through various computer network operations but is not utilized in any way, shape, or form. All that businesses stack and store for use in various business operations is just raw data or information in the form of text, tables, and figures.

The dark analytics market is segmented by type (predictive, prescriptive, and descriptive), end-user vertical (BFSI, healthcare, and government), and geography.

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type of Analytics Predictive
Prescriptive
Descriptive
By End-user Vertical BFSI
Healthcare
Government
Telecommunications
Retail & E-commerce
Other End-user Verticals
Geography North America United States
Canada
Europe United Kingdom
Germany
Rest of Europe
Asia Pacific China
Japan
Australia
Rest of Asia-Pacific
Rest of the World Latin America
Middl-East & Africa
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Dark Analytics Market Research FAQs

What is the current Dark Analytics Market size?

The Dark Analytics Market is projected to register a CAGR of 24.9% during the forecast period (2025-2030)

Who are the key players in Dark Analytics Market?

IBM Corporation, SAP SE, Microsoft Corporation, SAS Institute and Amazon Web Services Inc. are the major companies operating in the Dark Analytics Market.

Which is the fastest growing region in Dark Analytics Market?

North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Dark Analytics Market?

In 2025, the North America accounts for the largest market share in Dark Analytics Market.

What years does this Dark Analytics Market cover?

The report covers the Dark Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Dark Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Dark Data Analytics Industry Report

Statistics for the 2025 Dark Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dark Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.