Bone and Joint Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Bone and Joint Health Supplements Market is segmented by Type (Vitamin D, Vitamin K, Calcium, Collagen, Glucosamine-Chondroitin, Omega-3 Fatty Acid, Other Types); by Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies, Health Stores, Convenience stores, Internet Retailing, and Others), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for candy in value (USD million) for all the above segments.

Market Snapshot

Bone And Joint Health Supplements Market Summary
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.6 %
Bone And Joint Health Supplements Market Major Players

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Market Overview

The global bone and joint health supplements market is projected to grow at a CAGR of 6.6% during the forecasted period (2019-2027).

To avoid COVID-19, international health agencies such as the World Health Organization (WHO) advise consumers to boost their immune systems. Immunity-boosting characteristics in nutraceuticals, such as collagen, vitamins and calcium products, are predicted to gain popularity. Due to the COVID-19 pandemic, the population is practising social distance and following the trend of working from home or staying at home, causing consumers to change their typical patterns, such as becoming more health concerned, resulting in an unprecedented level of demand for supplements.

Consumers' desire in self-care is fueling the growth of bone and joint supplements. During the lockdown, customers were stepping out more and hunting for these things, therefore the category grew. As more people stay at home, they are increasingly concerned about their health. Consumers shifted their behaviour as a result of staying at home.Owing to a rise in the population of baby boomers, along with the growing prevalence of lifestyle diseases associated with aging, the market is set to witness a significant growth following the above-mentioned considerations. The consolidated aging population across countries, such as Japan and Germany, among others, is one of the key demographics that is expected to propel the demand further.

Over the past years, the sports and fitness industry has witnessed large participation from the millennial addressing the need for active lifestyles on a regular basis. This segment of demographics is anticipated to scale the demand for bone and joint supplement since most of the prescribed supplements are a result of undertaking steps toward a preventive measure.

Scope of the Report

The human skeletal system is a complex organ in constant equilibrium with the rest of the body. In addition to support and structure of the body, bone is the major reservoir for many minerals and compounds essential for maintaining a healthy pH balance. The global bone and joint health supplements market is segmented by type into Vitamin D, Vitamin K, Calcium, Collagen, Glucosamine-Chondroitin, Omega-3 Fatty Acid, Other Types. Others include Magnesium, Hyaluronic acid supplements etc. By Distribution Channel the market is segmented into Supermarkets/ Hypermarkets, Pharmacies, Health stores, Convenience stores, Internet retailing, Other Distribution Channels. The market is also segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The report offers market size and forecasts for the bone and joint health supplements market in value (USD million) for all the above segments.

By Type
Vitamin D
Vitamin K
Omega-3 Fatty Acid
Other Types
By Distribution Channel
Health Stores
Convenience Stores
Internet Retailing
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Significant Volume of Demand Solely from the Ageing Population

The market studied primarily thrives on the aging population that is highly susceptible to bone injuries and fractures. The geriatric population is the largest target audience for bone and joint health supplement manufacturers, worldwide. Rheumatoid arthritis is one of the most common autoimmune diseases faced by the global population. The rising number of patients for osteoporosis and rheumatoid arthritis is leading the manufacturers to produce collagen-based candies, supplements, and drinks, which, when orally-consumed, deliver sufficient results. The aging process naturally makes consumers aware of their bone health. Furthermore, the aging population is aspiring for ease of movement and joint comfort, and this has given a substantial push to the market studied.nuThe World Health Organization (WHO) has estimated that almost 22 million individuals in Europe and 14 million in the United States alone will be suffering from osteoporosis. In 2021, it was observed that more than 1033 million people suffered from osteoporosis. These alarming figures have given significant momentum to the market studied.

Bone And Joint Health Supplements Market : Number of People With Osteoporosis, (in 1000), Australia, 2018-2021

North America Holds the Largest Market Share

The healthcare expenditure in North America is rising everyday, with growing aged population, advanced technology, advanced pharmacies distribution channel, better medical facilities, and rise in the number of insured people. These factors are driving the bone and joint health supplements market in the country. Moreover, calcium is one of the most on-demand supplements among women in North America, with growing aged population, arthritis cases, and other bone and joint diseases. In the recent past, there has been a steady increase in incidences of lifestyle diseases, due to hectic schedules, as well as changing lifestyle patterns. Thus, the consumers are taking preventive measures for reducing the effects of lifestyle diseases. Vast demand for dietary supplements in general, including bone and joint health supplements, makes North America frontrunner in the bone and joint health supplements market.

Besides this, high consumption of processed food that is low in nutrition necessitates use of supplement to prevent bone and joint disorders in old age. This impels growth of bone and joint health supplements market in the region.

Bone And Joint Health Supplements Market : Market Size (%), By Geography, Global, 2021

Competitive Landscape

The bone and joint health market supplements market is expected to be highly competitive in the future, owing to the increasing demand of these supplements across various age groups, so as to prevent early bone disorders. North America holds a dominating share in the global bone and joint health supplements market followed by Europe. The major players in this segment are Procter & Gamble, Amway, Reckitt Benckiser Group, Nature's Bounty, Swisse, GSK-Pfizer, A&Z Pharmaceutical, Amway (Nutrilite), Shanxi Zhendong Pharmaceutical, Nature Made, By-Health, Harbin Pharmaceutical Group, Bayer,GNC Holdings

Major Players

  1. Procter & Gamble

  2. Amway

  3. Reckitt Benckiser Group

  4. Nature's Bounty

  5. Swisse

Bone And Joint Health Supplements Market Concentration

Recent Development

  • In 2022. Amway India signs an Mou with IIT-Bombay to institute research in the field of Health supplements, Nutraceuticals , Botanicals qand herb supplements. 
  • In 2021, YourZooki launched the first liposomal collagen supplement in the United Kingdom. Citrus Lime-flavored Collagen Zooki contains an impressive 5000mg of Marine Collagen per serving.
  • In 2020, Rejuvenated Ltd unveiled its first compostable packaging, ‘bio-pouch,’ for its Collagen Shots, a powder skincare supplement drink. The eco-friendly packaging is suitable for home composting, as the pouch meets the Vinçotte OK Compost’s certification requirements.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Vitamin D

      2. 5.1.2 Vitamin K

      3. 5.1.3 Calcium

      4. 5.1.4 Collagen

      5. 5.1.5 Glucosamine-Chondroitin

      6. 5.1.6 Omega-3 Fatty Acid

      7. 5.1.7 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies

      3. 5.2.3 Health Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Internet Retailing

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway

      2. 6.4.2 Pfizer

      3. 6.4.3 Bayer AG

      4. 6.4.4 Reckitt Benckiser Group plc

      5. 6.4.5 Xtend-Life

      6. 6.4.6 VitaScience

      7. 6.4.7 Procter & Gamble

      8. 6.4.8 Nature’s Bounty Co

      9. 6.4.9 BASF SE

      10. 6.4.10 BioScience Nutrition

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Bone and Joint Health Supplements Market market is studied from 2016 - 2027.

The Bone and Joint Health Supplements Market is growing at a CAGR of 6.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Procter & Gamble, Amway, Reckitt Benckiser Group, Nature's Bounty, Swisse are the major companies operating in Bone and Joint Health Supplements Market.

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