Gummy Supplements Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.66 % |
| Fastest Growing Market | South America |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Gummy Supplements Market Analysis
The Gummy Supplements Market size is expected to grow from USD 9.43 billion in 2023 to USD 13.64 billion by 2028, at a CAGR of 7.66% during the forecast period (2023-2028).
The gummy supplements market is preliminarily driven by the paradigm shift toward preventive health management practices and convenience amid rising healthcare costs and the increasing burden of lifestyle-related diseases. The growing demand for personalized supplement solutions and the development of new product-type formulations to meet these demands is further boosting the market growth.
The growing consumption of multivitamins in different formats is one of the most favorable reasons for the growth of gummy supplements. Also, chewable gummy supplements have a strong preference among most kids, followed by adults, giving more opportunities for manufacturers to innovate in terms of color, taste, and size.
The COVID-19 crisis impacted the overall gummy supplements industry, as many stores were shut down or reduced their business hours. For instance, Walmart announced that it would modify its store hours in response to the pandemic, while other retailers planned to close their stores temporarily. Many companies shortened their working hours to help employees restock shelves overnight and clean stores. However, during the pandemic, online sales surged due to rising consumer interest in exploring alternatives to physical shopping.
Gummy Supplements Market Trends
Growing Inclination Toward Preventive Healthcare
Healthcare costs are substantially high in various regions across the globe, including the United States, due to higher per capita and out-of-pocket spending in the healthcare sector. Such trends have prompted consumers to opt for health supplements. Additionally, consumers have adopted personalized approaches to healthcare by investing in preventive products and services to deal with simpler metabolic disorders. According to the Organization for Economic Cooperation and Development (OECD), in 2021, the per capita health expenditures in Germany and France were valued at USD 7,382.6 and USD 6,114.9, respectively. The intense focus on the preventive healthcare system, robust endorsements, and lifestyle-enhancement products are driving the market in Europe. Vegan and all-natural are a few of the rapidly evolving product categories, owing to their robust popularity. Consumers across the world have shown a greater inclination toward supplements that maintain better gut health.
Looking at the prevalence of rising health issues, consumers have started investing in preventive healthcare management. Therefore, consumers have started investing in preventive products to deal with simple diseases and disorders. This trend has been particularly fueled by the pandemic as consumers have been inclined toward other dietary supplements to maintain good health. Furthermore, manufacturers are capitalizing on expanding their sales by focusing on innovative product formulations. For instance, in April 2023, Haleon PLC brand Centrum launched a new flavorful gummy format - 'Benefit Blends' in India. The new specialized nutrition range is 100 percent vegetarian, by nature gluten-free and non-habit forming, the company claimed. Centrum's new range of Benefit Blends is available on leading online platforms like Amazon, 1Mg, Flipkart, and Pharm-easy.
North America Leads the Gummy Supplements Market
North America region currently drives the gummy supplements market. The increasing demand for vitamin C and vitamin D supplements, as well as products for heart health, stamina, and bone health, is a significant factor propelling the growth of the gummy supplements market. Furthermore, products primarily aimed at children drive innovation, particularly those addressing immune and gut health. It enhanced the demand for vegan/plant-based products in various fruit flavors. It attributed to a sizeable number of health-conscious consumers, further contributing to the market development in the region. The market in North America is sighting the demand for vitamin gummies, and prominent companies are also seeking opportunities to expand functional gummies business in the region. Consumers are increasingly turning towards probiotic gummy supplements to support the body's digestive health and immune system. Furthermore, the rising geriatric population, increasing healthcare costs, changing lifestyles, and food innovation have accelerated market growth. This huge demand for healthy and fortified nutraceuticals pushed manufacturers of vitamin and probiotic gummy supplements to incorporate ingredients with enhanced benefits, such as vitamins and ginseng, to meet the nutritional requirements of a large consumer base.
Gummy Supplements Industry Overview
The gummy supplements market is fragmented and competitive, with the strong presence of major players who deal in the pharmaceutical industry, along with domestic players. Prominent market players undertaking research and development leading to product innovation, launching new products for both adult and kids consumer base is widening market. Some key players in the gummy supplements market include Nestle SA, Bayer AG, Church & Dwight Inc., Procter & Gamble, and Unilever PLC (OLLY).
Gummy Supplements Market Leaders
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Bayer AG
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Nestle SA
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Church & Dwight Co. Inc.,
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Unilever PLC
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Procter & Gamble
*Disclaimer: Major Players sorted in no particular order
Gummy Supplements Market News
- Jul 2022: Pharmavite company operating under Otsuka Holdings, expanded its supplement production by setting up a new gummy plant in Ohio. The company claims to invest about USD 200 million in the new production plant.
- Feb 2022: Optibac Probiotics launched vegan gummies for adults to support their immune and gut health. The gummies are made with real fruit purees and contain no added sugars, artificial flavors, or sweeteners. They are vegan, gluten-free, and dairy-free.
- Jan 2022: PanTheryx introduced sugar-free gummy products to its TruBiotics line for adults and children. The product contains the bacillus probiotic strain, B. subtilis DE111, to aid digestion through enzyme production, support normal gut barrier function, etc. The product is a naturally sugar-free alternative as it is naturally sweetened with fructooligosaccharides (FOS), a prebiotic fiber.
Gummy Supplements Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Single-vitamin
5.1.2 Multivitamin
5.1.3 Probiotic
5.1.4 Omega-3
5.1.5 Other Product Types
5.2 End User
5.2.1 Children
5.2.2 Adults
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Pharmacies/Drug Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle-East and Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Bayer AG
6.3.2 Amway Corporation
6.3.3 Church & Dwight Co. Inc.
6.3.4 Nestle SA
6.3.5 Hero Nutritionals LLC
6.3.6 Aesthetic Nutrition Pvt. Ltd (Power Gummies)
6.3.7 Unilever PLC
6.3.8 Jagzee Enterprises
6.3.9 Haleon PLC
6.3.10 Abbott Laboratories
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Gummy Supplements Industry Segmentation
Gummy supplements are chewable nutritional supplements with a texture and taste similar to gummy candies. They come in various flavors, colors, and shapes and are one of the most popular sources of vitamins.
The Gummy Supplements Market is Segmented by Product Type (Single Vitamin, Multivitamin, Probiotic, Omega-3, and Other Product Types), End User (Children and Adults), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East And Africa). The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Single-vitamin | |
| Multivitamin | |
| Probiotic | |
| Omega-3 | |
| Other Product Types |
| End User | |
| Children | |
| Adults |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Gummy Supplements Market Research FAQs
What is the current Gummy Supplements Market size?
The Gummy Supplements Market is projected to register a CAGR of 7.66% during the forecast period (2024-2029)
Who are the key players in Gummy Supplements Market?
Bayer AG, Nestle SA, Church & Dwight Co. Inc., , Unilever PLC and Procter & Gamble are the major companies operating in the Gummy Supplements Market.
Which is the fastest growing region in Gummy Supplements Market?
South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Gummy Supplements Market?
In 2024, the North America accounts for the largest market share in Gummy Supplements Market.
What years does this Gummy Supplements Market cover?
The report covers the Gummy Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Gummy Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging distribution channels for gummy supplements beyond traditional retail stores?
The emerging distribution channels for gummy supplements beyond traditional retail stores are a) The rise of online marketplaces b) Subscription services c) Partnerships with healthcare providers for wider reach
Gummy Supplements Industry Report
The global gummy supplements market is experiencing significant growth, driven by increasing consumer interest in convenient and enjoyable dietary supplements. This market, valued impressively by Mordor Intelligence™, features a diverse product range including vitamins, omega-3 fatty acids, collagen, and CBD, catering to a broad demographic. Rising health consciousness and the growing aging population are pushing the demand for these palatable alternatives to traditional pills. Despite challenges like the potential risks of overconsumption and dosage misconceptions, the market is seeing an uptick due to rising disposable incomes, especially in Asia, and the expanding middle-class demographic. Market dynamics also benefit from innovations in product formulations and health-centric marketing efforts, enhancing the appeal of gummy vitamins. Distribution channels across online platforms and brick-and-mortar stores like supermarkets and hypermarkets are pivotal, ensuring wide reach and consumer trust. The gummy vitamins market is set to remain a crucial component of proactive health management, driven by top gummy manufacturers who continuously adapt to consumer health trends and preferences. For detailed market insights and forecasts for market share, size, and growth trends, a free report PDF is available for download from Mordor Intelligence™.
