Global Automotive Display Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by vehicle type (Passenger Vehicles and Commercial Vehicles), by Technology (LCD and OLED) and by Product (Center Stack Display, Instrument Cluster Display, Heads-up Display and Others) and Geography.

Market Snapshot

Summary Graph
Study Period: 2018 - 2026
Base Year: 2020

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Market Overview

The global automotive display market is expected to grow at a CAGR of around 9%, over the forecast period.

The global automotive display market is primarily driven by the technological advancements and innovation in systems. In developed nations, rising consumer preference toward driving convenience and safety is driving the market’s growth. The earlier trend of a small screen in the central console, coupled with music players, completely changed with the advent of new, large, and efficient displays. Navigation and infotainment systems have become standard features in most cars.

With increasing sales of passenger cars, the demand for connected vehicles, and higher disposable income (which is finding investment in additional comfort and safety features), the automotive display market has been witnessing a rapid growth, particularly in Asian economies. Europe is expected to be another prominent region for the market, due to the presence of many luxury car manufacturers, such as Audi, BMW, Mercedes-Benz, Porsche, and Jaguar Land Rover. Most of these luxury car brands are providing display systems and rear seat entertainment systems as a standard in most of their flagship offerings.

Currently, most of the panels used in display systems are TFT LCD, whereas OLED panels are expected to be adopted more prominently in automobiles soon. Due to the use of organic materials and thin plastic substrates, OLED panels provide design flexibility, including transparent displays. Samsung and LG are the major companies that are focusing on OLED panels for automotive displays.

Scope of the Report

The Automotive Display market covers the latest trends in the display systems, demand for various types of display, new product developments, growing demand across the globe and market share of  the players operating. The scope of the report includes:

Vehicle Type
Passenger Vehicles
Commercial Vehicles
Center Stack Display
Instrument Cluster Display
Heads-up Display
North America
Rest of North America
Rest of Europe
Asia Pacific
South Korea
Rest of Asia-Pacific
Rest of the World
Saudi Arabia
South Africa
Other countries

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Key Market Trends

Demand for Enhancement of Driver Experience and Safety Features

There is an increasing demand for enhanced safety, comfort, and convenience features in automobiles, especially in the developed economies. Advanced infotainment systems, heads-up displays, telematics, gesture control systems, and central controllers are increasingly being introduced by OEMs in vehicles.

Automotive display system manufacturers and display panel manufacturers are upgrading their offerings in the form of enhanced display applications. Manufacturers are increasing their R&D expenditures to develop improved technologies that are expected to meet, for instance, the ever-expanding connected car features. Consumer awareness in developed economies is playing a key role in driving the popularity of smart displays for automotive applications.

Heads-up-displays (HUDs) is a trending display system that help the driver by offering useful information, like oil level or tire pressure. BMW was the first company to introduce HUD in 2004. Later other companies, like GM, Mercedes, Peugeot, and Mazda followed suite.

By combining a HUD unit to the vehicle’s GPS system, the driver is expected to be able to display turning speed-limit and other traffic-sign information on the car’s windshield. Apart from providing information regarding speed and warning signals, HUD systems are perfectly suited for displaying navigation information or Advanced Driver Assistance System (ADAS) data. All the aforementioned enhancement and safety features are expected to drive the market’s growth.

Trend 1

OLED Segment Expected to be the Fastest Growing One Over the Forecast Period

The value for OLEDs was significantly low in 2018, as compared to the LCD market. However, OLED display systems are expected to be adopted quickly over the next five years, closely mirroring the trend in smart phones.  In 2017, total OLED display panel shipments of the automotive industry were 2.35 million units. Furthermore, more than 99% were PMOLED (Passive Matrix – OLED) displays. Currently, AMOLED (Active Matrix – OLED) screens are being used mostly for rear seat entertainment in luxury cars.

LG Display was the first company to promote AMOLED for automotive applications, since 2015. The company has been working with Japanese and European tier-one companies to enter the market, aiming for mass production by the end of 2019. The main applications are expected to be for instrument cluster and center stack displays. Hence, a surge in OLED shipments is expected from 2021.

AMOLED first debuted in the automobile industry in 2017 for the Audi A8. It was a 5.7-inch FHD rear seat entertainment display from Samsung. Furthermore, Samsung promoted both rigid and flexible AMOLED to automobile manufacturers from the second half of 2017. The company aims to reach 1,000-hour lifetime and 1,000 units by the end of 2019.

Trend 2

Competitive Landscape

The global market for automotive displays is neither completely consolidated, nor fragmented. The presence of global companies as well as un-organized players has created such a market scenario. Continental AG, Robert Bosch GmbH, Visteon Corporation, Denso Corporation are some of the major global players in this market. Companies are investing in research activities to come up with new products to place themselves ahead of their competition. OLED based display products are expected to make up for considerable number of new launches in these companies over the forecast period.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Vehicle Type

      1. 5.1.1 Passenger Vehicles

      2. 5.1.2 Commercial Vehicles

    2. 5.2 Technology

      1. 5.2.1 LCD

      2. 5.2.2 OLED

    3. 5.3 Product

      1. 5.3.1 Center Stack Display

      2. 5.3.2 Instrument Cluster Display

      3. 5.3.3 Heads-up Display

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. US

        2. Canada

        3. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. UK

        3. France

        4. Spain

        5. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. Brazil

        2. UAE

        3. Saudi Arabia

        4. South Africa

        5. Other countries


    1. 6.1 Vendor Market Share**

    2. 6.2 Company Profiles

      1. 6.2.1 Robert Bosch GmbH

      2. 6.2.2 Continental AG

      3. 6.2.3 Denso Corporation

      4. 6.2.4 Visteon Corporation

      5. 6.2.5 Hyundai Mobis

      6. 6.2.6 Alpine Electronics Inc.

      7. 6.2.7 Yazaki Corporation

      8. 6.2.8 Nippon Seiki Co.,Ltd.

      9. 6.2.9 Magneti Marelli S.p.A.

      10. 6.2.10 MTA S.p.A.

      11. 6.2.11 Hitachi Automotive Systems

      12. 6.2.12 AGC Automotive


**Subject to Availability

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Frequently Asked Questions

The Automotive Display Market market is studied from 2018 - 2026.

Robert Bosch GmbH, Continental AG, Denso Corporation, Visteon Corporation, Hyundai Mobis are the major companies operating in Automotive Display Market.

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