Big Data Analytics is helping banks to understand their customers at a granular level, enabling them to roll out customized offers that suit their needs. This increases both customer satisfaction and profitability. While many banks are increasingly deploying Big Data solutions, many are still unable to take advantage of huge internal and external data coming through various channels. This market is expected to grow at a CAGR of 45.50% for the period 2014-2019.
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Report gives complete market insights, the driving forces of the market, the challenges market faces, technologies and their applications
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