The global big data analytics in banking market was valued at USD 7.19 billion in 2017, and is expected to reach a value of USD 14.83 million by 2023, at a CAGR of 12.97 %, during the forecast period (2018 - 2023). The scope of the report is limited to applications in banking, such as Fraud Detection and Management, Operation Intelligence, Customer Analytics, Social Media Analytics, Feedback Management. While the type of deployments in the scope of the report include on premise, and Cloud.
Big data analytics has gradually emerged to be the most prominent collective phenomena in the early 21st century. The banking analytics tools enable them to translate hordes of consumer data into actionable Insights. Information analytical tools will play a pivotal role in the near future as they have the ability to help companies stay well informed of the banking trends, with the applications, like customer analytics, which can interpret and uncover meaningful data insights. Moreover, Big Data analytics is also enhancing the efficiency of the Customer Relationship Management (CRM) systems, and in addition, it can support strategies for increasing the revenue and customer lifetime value, prospect engagement, conversion rates, and manage many other enterprise-driven metrics.
There has been an unprecedented explosion of data in the BFSI industry, which can be turned into actionable insights if analysed. Additional factors, such as depleting operational efficiency and the increasing operational costs along with the ability to predict the outcome of a particular event have all emphasized on the need for big data analytics. The use of analytics by many banks are already underway such that data driven decisions are further expected to improve the customer relationship and experience in turn contribution to sales for the banks.
Such analytics insights obtained are useful for various applications, such as Fraud detection, application screening, which emphasizes the need for accurate variables in case of predictive analytics. This further helps in optimizing the target selection various activities, such as loan selection and business to invest in etc. one of the most primary function of such analytics tools is fraud detection, as many of the banking industries primary concern is fraud, big data analytics helps in judging the chances of fraud for a particular person.
A number of categories, such as defecting customers, loyal customers etc. can be identified through big data analytics and the required reward for each category can be decided. Through such applications, the retention of customers is possible, and the detection of disloyal customers helps the company to reduce the focus on such customers. The buying habits of customers can also be identified, and the sales for each customer can be customized. This customization results in the high response rate for customers and better customer experienced.
Maintaining records of customers who tend to default and those who pay instalments on time can also be done, which helps in easing the process. It has also been reported that the banks adoption of predictive analytics has aided in the growth of customer opportunities by about 10% per year.
Rapid technological developments in the information technology sector and increasing business operations mark Asia-Pacific (APAC) as the most important market for Big Data in banking during the forecast period. The biggest contributors to this market are China and India that account for most of the revenue in the APAC region. Many organizations in the APAC region are increasingly depending on digital systems to realize their goals. Several vendors, such as SAP and IBM provide wide -range of Big Data analytics services to banks in the region. Some of the core capabilities of these services include real-time monitoring, big cloud services, and other customized dashboards for easier retrieval of data, to ease the workflows. These tools enable organizations for on-the-resource planning and offer modified plans to aid decision-making.
Major Players: SAP SE, Oracle Corporation, IBM Corporation, Alteryx, Inc, Aspire systems, ZestFinance, Adobe Systems Incorporated, Microstrategy, Inc., Hexanika and PeerIQ, amongst others.
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