Femtech Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Femtech Market Devices & Products and it is Segmented by Type (Devices, Software, and Services), Application (Reproductive Health, Pregnancy and Nursing Care, Pelvic and Uterine Healthcare, and General Healthcare and Wellness), End-user (Hospitals, Fertility Clinics, and Others), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value (in USD million) for the above segments.

Femtech Market Size

Femtech Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 7.48 Billion
Market Size (2029) USD 14.67 Billion
CAGR (2024 - 2029) 14.42 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Femtech Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Femtech Market Analysis

The Femtech Market size is estimated at USD 7.48 billion in 2024, and is expected to reach USD 14.67 billion by 2029, growing at a CAGR of 14.42% during the forecast period (2024-2029).

The onset of the COVID-19 pandemic had a significant impact on the market studied. During the pandemic, women faced several health conditions due to changed lifestyle habits, mental health issues, and increased risk of developing metabolic syndrome and other chronic diseases. As per an article published by WHO in March 2022, after the onset of the COVID-19 pandemic, women and girls are witnessing an increasing risk of economic uncertainties, a decrease in access to key support and health services, and an increase in stress in households. This is especially seen in low- and middle-income communities.

In addition, according to the source above, COVID-19 also inflicted deep economic damage on women and girls and is poised to push more female populations into extreme poverty. Also, the source mentioned that poverty rates among the female population rose to 12.5% in 2021 from previous years, and it is expected to come back to the pre-pandemic levels by the end of 2030. Such factors led to anxiety, depression, and hormonal imbalance among women. Thus, the family technology industry's major players increased their focus on developing innovative software, services, and products with the aim of providing solutions in remote areas across the world. This impacted the studied market considerably in a positive manner during the pandemic, and the market is expected to continue this growth trend over the forecast period.

Factors such as a rise in the adoption of digital health solutions, advancement in artificial intelligence and virtual assistance, and growth in investments and funding in the Femtech industry are expected to contribute largely to the growth of the studied market.

There is an increase in the focus of investors to provide funding for solutions related to women's health and well-being. This is expected to boost the market's growth. In November 2022, Maven Clinic, a teletherapy startup focused on women's health, raised USD 90 million in Series E funding in 2022's largest Femtech round, led by General Catalyst, with additional participation from Intermountain Ventures, Sequoia Capital, and CVS Health Ventures. As per the company, Maven has raised more than USD 300 million in total funding. Such investments are predicted to fuel the growth of the studied market.

Therefore, due to factors such as increased demand for reproductive health, overall increasing demand for digital health solutions, and product innovations, the Femtech market is expected to witness growth over the forecast period. However, lack of awareness about Femtech products and applications in developing nations and related cybersecurity and privacy concerns are a few factors that may have an adverse impact on the market studied.

Femtech Market Trends

This section covers the major market trends shaping the Femtech Market according to our research experts:

Reproductive Health Segment is Expected to Hold a Significant Share of the Market

There is a current trend among women to become pregnant at a later age owing to an increased focus on careers and late marriage. Many factors, such as the older age of women and environmental factors, contribute to an increase in the number of women experiencing trouble before, during, or after pregnancy, and therefore the demand for femtech solutions for reproductive health is expected to grow.

The reproduction health and infertility FAQs reviewed in April 2021 by CDC, globally, about 35% of couples suffer from infertility yearly. In addition, according to the data updated by the Government of the Philippines in November 2022, the total fertility rate (TFR) of Filipino women aged 15 to 49 years declined to 1.7 children per urban woman and 2.2 children in rural women in 2022 from the past decade. Hence, the Philippines is already below the replacement fertility level of 2.1 children per woman. These incidences of infertility among men and women are increasing the demand for Femtech services, products, and applications among end users is increasing. Hence, it is expected to propel the segment growth during the forecast period.

Furthermore, the increase in investment toward reproductive health-related apps and devices and initiatives taken by major governments worldwide is also expected to propel the segment growth. For instance, in June 2022, companies in Japan introduced 'Femtech' or 'Female technology,' under which attention is being paid to the health of female employees. This initiative was undertaken by the Ministry of Economy, Trade, and Industry in Japan. Such initiatives are expected to drive segmental growth. Thus, owing to the factors such as increasing infertility among women and product developments, the segment is predicted to witness growth during the analysis period.

Femtech Market - Number of Child Birth per Women, By Country Global, 2022

North America Expected to Hold Significant Share of the Market Studied

North America is anticipated to hold a significant share over the forecast period owing to the rising prevalence of chronic diseases among women, increasing infertility, and growing awareness about femtech products and services among the target population in the region.

Due to the high prevalence of cancer among women, rising incidence of lifestyle-related disorders, and high adoption of technologically advanced products, the market for femtech is growing in the United States, among other countries in the region. The Women's health data reviewed in January 2022 by CDC shows that in the United States, 12.7% of women of age 18 or more currently smoke a cigarette, 41.8% of women of age 20 and over are obese, and 45.2% have hypertension. As these factors are correlated with female infertility, most of the population in the region is now inclined toward femtech products and services to overcome infertility. Hence, it is expected to drive the market's growth in the country.

The presence of better healthcare infrastructure, growing awareness about women's health disorders, and increased participation by women in the workforce are poised to positively influence the regional market's growth. The increase in the investments among femtech companies based in the North American region will help to boost the market growth in the region. For instance, in August 2022, a United States-based femtech startup scored USD 3.2 million in seed funding in a round led by Thiel Capital with a fitness and wellness pitch that aims to connect women to the hormonal phases of their menstrual cycle for physical and emotional gain. In addition, in April 2022, a femtech startup, Conceive, received USD 3.7 million in funding that would be used for its outcomes-oriented fertility solution. Such investments would help to propel the market demand in the region.

Thus, the rising incidence of chronic diseases and the presence of key players are increasing the demand for femtech products and services in North America, and the region is expected to hold a significant market share during the analysis period.

Femtech Market - Growth Rate by Region

Femtech Industry Overview

The femtech market has a large number of companies that are significantly contributing to the market growth. Some major players are Nuvo Cares, Elvie, HeraMED, Flo Health, Inc., Natural Cycles USA Corp, iSono Health, Sera Prognostics, Athena Feminine Technologies, NUROKOR LIMITED, and Canopie, among others. New product developments, New applications, and acquisitions are some of the strategies being undertaken by these companies to strengthen their market presence.

Femtech Market Leaders

  1. HeraMED

  2. Sera Prognostics

  3. iSono Health

  4. Flo Health, Inc.

  5. Elvie

*Disclaimer: Major Players sorted in no particular order

Femtech Market Concentration
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Femtech Market News

  • November 2022: London-based accelerator FemTech Lab launched an innovation space for the FemTech community. The FemTech Hub is the first physical innovation hub dedicated to women's health, especially.
  • September 2022: Embr Labs entered into a strategic partnership to launch an innovative women's health product to provide immediate relief from hot flashes during menopause. Embr Wave 2, a sleek wearable that cools or warms at the touch of a button, will now be made available to women in the United Kingdom.

Femtech Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rise in Adoption of Digital Health Solution

      2. 4.2.2 Advancement in Artificial Intelligence and Virtual Assistance

      3. 4.2.3 Growth in Investments and Funding in Femtech Industry

    3. 4.3 Market Restaints

      1. 4.3.1 Lack of Awareness About Femtech Products and Applications in Developing Nations

      2. 4.3.2 Cybersecurity and Privacy Concerns

    4. 4.4 Porter Five Forces

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 5.1 By Type

      1. 5.1.1 Devices

      2. 5.1.2 Software

      3. 5.1.3 Services

    2. 5.2 By Application

      1. 5.2.1 Reproductive Health

      2. 5.2.2 Pregnancy & Nursing care

      3. 5.2.3 Pelvic & Uterine Healthcare

      4. 5.2.4 General Healthcare & Wellness

      5. 5.2.5 Others

    3. 5.3 By End User

      1. 5.3.1 Hospitals

      2. 5.3.2 Fertility Clinics

      3. 5.3.3 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia Pacific

      4. 5.4.4 Middle East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East and Africa

      5. 5.4.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Nuvo Cares

      2. 6.1.2 Elvie

      3. 6.1.3 HeraMED

      4. 6.1.4 Flo Health, Inc.

      5. 6.1.5 Natural Cycles USA Corp

      6. 6.1.6 iSono Health

      7. 6.1.7 Sera Prognostics

      8. 6.1.8 Athena Feminine Technologies

      9. 6.1.9 NUROKOR LIMITED

      10. 6.1.10 Canopie

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Femtech Industry Segmentation

As per the scope of the report, femtech includes the devices and solutions that help empower women's health and well-being. These devices and solutions can be used for various applications related to reproductive systems, fertility disorders, pregnancy, and other women-related healthcare issues. The Femtech Market is segmented by Type (Devices, Software, and Services), Application (Reproductive Health, Pregnancy and Nursing Care, Pelvic and Uterine Healthcare, and General Healthcare and Wellness), End-user (Hospitals, Fertility Clinics, and Others), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value (USD million) for the above segments.

By Type
By Application
Reproductive Health
Pregnancy & Nursing care
Pelvic & Uterine Healthcare
General Healthcare & Wellness
By End User
Fertility Clinics
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia Pacific
Middle East and Africa
South Africa
Rest of Middle East and Africa
South America
Rest of South America
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Femtech Market Research FAQs

The Femtech Market size is expected to reach USD 7.48 billion in 2024 and grow at a CAGR of 14.42% to reach USD 14.67 billion by 2029.

In 2024, the Femtech Market size is expected to reach USD 7.48 billion.

HeraMED, Sera Prognostics, iSono Health, Flo Health, Inc. and Elvie are the major companies operating in the Femtech Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Femtech Market.

In 2023, the Femtech Market size was estimated at USD 6.54 billion. The report covers the Femtech Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Femtech Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key regulatory considerations for Femtech companies entering new markets are a) Understanding and complying with regulations for femtech products classified as medical devices in the target market b) Staying updated on changes in regulations and adapting business practices accordingly

Femtech Industry Report

The Femtech Market is witnessing a surge, propelled by rising awareness about women's health and digital health advancements. This domain, highlighted by offerings from numerous femtech companies, leverages products, software, and services to significantly improve aspects such as reproductive and menopausal health, alongside general wellness. Boosting this growth is the advent of startups, which, through substantial investment influx, are innovating at the crossroads of artificial intelligence and virtual assistance, thereby offering more personalized and engaging health solutions. Societal trends toward the normalization and proactive management of women's health through digital means are further democratizing access to specialized care. However, potential roadblocks like cybersecurity issues and lack of awareness in less developed markets could temper the femtech market size expansion. Despite these challenges, the sector stands on the cusp of significant growth, fulfilling the extensive, unmet health needs of women and driving industry innovation forward. For an in-depth femtech analysis and forecast, access detailed industry reports from Mordor Intelligence™. Get a sample of this industry analysis as a free report PDF download.

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Femtech Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)