Glamping Market Size
| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 3.85 Billion |
| Market Size (2030) | USD 6.15 Billion |
| CAGR (2025 - 2030) | 9.79% |
| Fastest Growing Market | Europe |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Glamping Market Analysis
The Glamping Market size is estimated at USD 3.85 billion in 2025, and is expected to reach USD 6.15 billion by 2030, at a CAGR of 9.79% during the forecast period (2025-2030).
The glamping market is experiencing rapid growth, driven by millennials and eco-conscious travelers seeking luxury outdoor experiences. Rising disposable incomes and a demand for unique travel options further fuel this expansion. According to the Glamping Americas 2024 State of the Industry Report, strategic locations near natural attractions enhance guest experiences, with 51% of U.S. glamping sites near state parks and 33% adjacent to national parks, blending nature with comfort.
Sustainability and technology are shaping the market, with eco-friendly practices and digital booking solutions becoming standard. Operators are expanding globally and diversifying to meet evolving traveler demands, such as remote work amenities and eco-conscious lodgings. Trends like tech adoption, safety, and wellness are expected to drive growth in 2024. Innovations such as Wi-Fi and EV charging stations are being integrated to keep the sector vibrant and appealing. Outdoor festivals are also boosting demand for glamping accommodations.
Hoteliers are using glamping to upsell traditional camping, offering eco-conscious guests comfort without sacrificing nature. However, many hotels with outdoor spaces or remote locations underutilize this opportunity. Glamping provides a revenue boost with minimal investment, appealing to modern travelers seeking mixed-use spaces and sustainability. These lodgings, with low carbon footprints, attract ecotourists through packages promoting responsible travel. Digital nomads, driven by remote work trends, seek nature-rich destinations with Wi-Fi and co-working spaces. While digital detox appeals, connectivity remains vital for guest satisfaction and social media promotion.
Glamping Market Trends
Glamping Market Thrives as Consumers Seek Luxurious Outdoor Escapes
The glamping market is expanding rapidly, driven by rising demand for unique and luxurious outdoor experiences. By combining nature with modern comforts, glamping attracts a diverse audience, including those who typically avoid traditional camping. Millennials and Gen Z, who prioritize experiential travel over conventional vacations, are key contributors to this trend. Glamping sites, often located in scenic and remote areas, offer amenities such as comfortable beds, private bathrooms, gourmet dining, and spa services, enabling travelers to enjoy nature without sacrificing luxury.
The market also benefits from the growing emphasis on sustainable tourism. Many glamping sites adopt eco-friendly practices, appealing to environmentally conscious travelers. A 2023 survey revealed that over 40% of North American glamping enthusiasts prefer campgrounds offering both glamping and traditional camping options. Outdoor resorts catering exclusively to glamping experiences captured the second-largest share of interest.
Glamping provides a peaceful escape from urban life, encouraging reconnection with nature. Activities like hiking, biking, and yoga promote physical wellness, while mindfulness and meditation enhance mental well-being. Unique offerings such as wildlife safaris and stargazing, combined with communal experiences like group dinners and bonfires, enrich the overall experience.
North America to Witness Significant Growth Rate in Glamping Market
North America, an early adopter of glamping, benefits from economic prosperity, varied landscapes, and a growing interest in outdoor activities and wellness. In the United States, the rise in concerts and music festivals is driving growth in the festival glamping market. Organizations are enhancing camping experiences for seniors by offering accommodations with modern amenities. For example, The Resort at Paws Up has expanded its offerings to include adult-only treehouse cabins. Companies like Collective Retreats are raising funds to broaden their glamping services, while platforms such as Glamping Hub and Hipcamp simplify booking unique glamping experiences nationwide. Competition among U.S. glamping providers is intense, with niche businesses targeting specific interests, further fueling market rivalry.
In Canada, staycations offer endless outdoor adventures. From the West Coast to Central Canada, parks, trails, lakes, and mountains provide ample exploration opportunities. A strong economy and significant disposable income enable Canadians to invest in luxury travel, including glamping. The country’s diverse landscapes and well-developed tourism infrastructure make glamping destinations easily accessible. These factors, combined with a culture valuing adventure, position the region as a leader in the glamping market.
Glamping Industry Overview
The glamping market is experiencing significant growth, driven by a competitive landscape featuring diverse players. These include established hospitality brands, boutique operators, and independent businesses. Luxury hotel chains are expanding into glamping, offering it as a premium extension of their brand and leveraging their reputation for luxury and service. Companies specializing in outdoor activities and equipment are incorporating glamping into their broader offerings. Travel agencies and tour operators are also providing packaged glamping experiences, including transportation, activities, and meals. The market exhibits both comparative and segmented dynamics based on niche and target demographics. While moderately competitive, it offers opportunities for established players and new entrants. Some of the key players are Wild Coast Tented Lodge, Nayara Tented Camp, Clayoquot Wilderness Resort, Under Canvas, and Collective Retreats.
Glamping Market Leaders
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Wild Coast Tented Lodge
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Nayara Tented Camp
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Clayoquot Wilderness Resort
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Under Canvas
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Collective Retreats
- *Disclaimer: Major Players sorted in no particular order
Glamping Market News
- July 2024: Hyatt Hotels Corp. partnered with Under Canvas, a glamping brand based in Belgrade, Montana. This partnership enables World of Hyatt members to book stays and earn or redeem points at Under Canvas properties. Under Canvas operates 13 outdoor resorts across the U.S., including its luxury resort, ULUM Moab, in Utah. Locations include Montana's Yellowstone National Park, Tennessee's Great Smoky Mountains, and Acadia National Park in Maine. Yosemite National Park in California is set to open in May 2025. This collaboration enhances Hyatt's offerings for outdoor enthusiasts.
- April 2024: Oslo-based digital marketplace Campanyon, specializing in nature stays, acquired Danish glamping brand Owayy to reshape Europe's eco-tourism landscape. Founded in 2020, Campanyon offers unique accommodations like treehouses and glamping sites. In January 2022, it raised over €1.5 million (NOK 15.5 million) in funding, supported by Schibsted Ventures and a former Google Norway head. The acquisition strengthens Campanyon’s Nordic presence with 2,500 stays and supports its pan-European expansion, offering over 10,000 nature-based accommodations and camping spots.
Glamping Industry Segmentation
Glamping, a blend of "glamorous" and "camping," offers luxury in outdoor experiences. From canvas tents to treehouses, glamping destinations span the globe. Its visual appeal gained traction on social media, with platforms like Instagram and Pinterest driving its popularity. The term combines glamour and camping, signifying an upscale alternative to traditional camping. Glamping experiences vary, from basic safari tents to extravagant treehouses, catering to different luxury levels. Unlike traditional camping, glamping eliminates the need for gear like tents or firewood. Guests arrive to ready-made setups, such as roaring campfires, enhancing convenience. Social media showcased glamping as more than a trend, portraying it as an accessible luxury experience that redefined outdoor recreation for a broader audience.
The glamping market is segmented by accommodation (tents, yurts, treehouses, boats & houseboats, cabins & pods, others), by age group (18 - 32 years, 33 - 50 years, 51 - 65 years, above 65 years), by booking mode (direct booking, travel agents, online booking platforms), by application (family travel, couples getaways, solo travel, wellness & retreats, others), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The report offers the market size and forecasts in value (USD) for all the above segments.
| By Accommodation | Tents |
| Yurts | |
| Treehouses | |
| Boats & Houseboats | |
| Cabins & Pods | |
| Others | |
| By Age Group | 18 - 32 years |
| 33 - 50 years | |
| 51 - 65 years | |
| Above 65 years | |
| By Booking Mode | Direct Booking |
| Travel Agents | |
| Online Booking Platforms | |
| By Application | Family Travel |
| Couples Getaways | |
| Solo Travel | |
| Wellness & Retreats | |
| Others | |
| By Geography | North America |
| Europe | |
| Asia Pacific | |
| Latin America | |
| Middle East and Africa |
| Tents |
| Yurts |
| Treehouses |
| Boats & Houseboats |
| Cabins & Pods |
| Others |
| 18 - 32 years |
| 33 - 50 years |
| 51 - 65 years |
| Above 65 years |
| Direct Booking |
| Travel Agents |
| Online Booking Platforms |
| Family Travel |
| Couples Getaways |
| Solo Travel |
| Wellness & Retreats |
| Others |
| North America |
| Europe |
| Asia Pacific |
| Latin America |
| Middle East and Africa |
Glamping Market Research Faqs
How big is the Glamping Market?
The Glamping Market size is expected to reach USD 3.85 billion in 2025 and grow at a CAGR of 9.79% to reach USD 6.15 billion by 2030.
What is the current Glamping Market size?
In 2025, the Glamping Market size is expected to reach USD 3.85 billion.
Who are the key players in Glamping Market?
Wild Coast Tented Lodge, Nayara Tented Camp, Clayoquot Wilderness Resort, Under Canvas and Collective Retreats are the major companies operating in the Glamping Market.
Which is the fastest growing region in Glamping Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Glamping Market?
In 2025, the North America accounts for the largest market share in Glamping Market.
What years does this Glamping Market cover, and what was the market size in 2024?
In 2024, the Glamping Market size was estimated at USD 3.47 billion. The report covers the Glamping Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Glamping Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Glamping Industry Report
Statistics for the 2025 Glamping market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Glamping analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
