Germany Whey Protein Market - Growth, Trends & Forecasts (2020 - 2025)

The Germany Whey Protein market is segmented By Type (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), By Application (Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food)

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

8.9 %

Major Players:

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Market Overview

Germany whey protein market is projected to grow at a CAGR of 8.9% during the forecast period.

  • Growing demand owing to rising popularity of sports and fitness activities among millennials and thus whey protein products are gaining an increasing acceptance among the fitness enthusiasts due to the growing need for increased physical strength and willingness to ensure proper nutrition intake.
  • Increasing consumption of protein formulation among infants is another factor anticipated to drive the market over the forecast period.  
  • However, the undefined regulatory guidelines, health/safety concerns when use is not regulated, and the competition from plant proteins act as restraints to the growth of the market.

Scope of the Report

Germany whey protein market includes the segmentation by type that includes whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. The market is also segmented based on the application which includes sports and performance nutrition, infant formula and functional/fortified food.

By Type
Whey Protein Concentrate
Whey Protein Isolate
Hydrolyzed Whey Protein
By Application
Sports and Performance Nutrition
Infant Formula
Functional/Fortified Food

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Key Market Trends

Rising Trend of Performance Nutrition and Beverages

Growing demand from the sports industry has led to significant growth of whey protein-based product market. Exercise is becoming an essential part of the day-to-day life among people, for which the demand for energy drink is growing. This is likely to lead to an increment in the whey protein market. Whey protein can help those who aim to reduce the appetite and add muscle mass in the body, by helping repair the muscle cells after exercise and stimulate the muscle to grow, optimally. With a great focus on the overall health and consumers’ interest for clean-label products, the demand for natural ingredients has been growing in the sports nutrition sector. Ingredients, such as organic and grass-fed whey, have gained prominence due to, both, health as well as ethical concerns.

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Increase in Whey Protein Production

Younger generations in Germany have displayed greater interest in high-quality whey protein ingredients. This has eventually led to the growth in the sales of whey protein isolates and hydrolysates. The demand for dairy alternatives has increased among the lactose intolerant adults in the country. Also, the expanding food industry in the country experienced a demand for high-quality protein ingredients from consumers, in turn, driving the market for whey protein in the region. Consumers have started to opt for healthier beverages rather than carbonated drinks and soft drinks. Whey protein concentrates are in demand among the consumers; however, with blends being introduced by the manufacturers, the market for hydrolysates is growing.

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Competitive Landscape

Germany whey protein market is fragmented and is driven by various active players. The major players have used several strategies such as new product launches, expansions, joint ventures, partnerships, acquisitions, and others to increase the market growth. There are numerous prominent players in the market such as Fonterra Co-operative Group, Arla Foods, Milk Specialties Global and Glanbia Plc among others.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Whey Protein Concentrate

      2. 5.1.2 Whey Protein Isolate

      3. 5.1.3 Hydrolyzed Whey Protein

    2. 5.2 By Application

      1. 5.2.1 Sports and Performance Nutrition

      2. 5.2.2 Infant Formula

      3. 5.2.3 Functional/Fortified Food

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Fonterra Co-operative Group

      2. 6.4.2 Arla Foods

      3. 6.4.3 Milk Specialties Global

      4. 6.4.4 Friesland Campina

      5. 6.4.5 Glanbia Plc

      6. 6.4.6 Hilmar Cheese Company

      7. 6.4.7 Lactalis

      8. 6.4.8 Wheyco Gmbh

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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