Pet Insurance Market in Germany Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Dog Insurance Market in Germany and the market is segmented by Policy (Pet Health Insurance, Pet Liability Insurance), By Animals (Cat, Dog, Others), and By Provider (Private and Public).

Germany Pet Insurance Market Size

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Germany Pet Insurance Market Overview
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Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 12.00 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


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Germany Pet Insurance Market Analysis

Pet insurance company offers customized policies following people's preferences. They focus on the packages as per pet lifetime and per incident. The owner needs to submit a claim to the company regarding the pet's treatment activities, and then the company will reimburse according to the policy.

The German pet insurance market is anticipated to experience significant development through the forecast period due to the increasing rate of pet adoption worldwide. Additionally, the growing awareness of people in developing economies of various pet insurance plans will further stimulate Germany's market growth.

Furthermore, rising costs of veterinary services are another critical factor driving people to adopt pet insurance to limit these expenses to some extent and increase the market growth. Germany's pet insurance is rising quickly due to strict regulations for the pet owner to pay for any damages caused by their pets. The increasing number of companies entering the pet insurance sector is another crucial factor supporting the market competition.

Germany Pet Insurance Market Trends

This section covers the major market trends shaping the Germany Pet Insurance Market according to our research experts:

Pet Adoption

About 34.9 million pets (excluding fish and reptiles) live in households in Germany. About 47 percent of all households own at least one pet. The COVID-19 crisis in 2020 and early 2021 has generated rising interest among German households in owning pets because of home seclusion and the shift towards working from home, which has benefitted the dog and cat populations and the other pet populations (small mammals). Furthermore, 26% of all households having pets are cats, 21% are dogs, etc.

Germany Pet Insurance Market Trends

Revenue from Pet Supplies and Food

The increasing pet industry in Germany also can be seen in the increased revenue from pet supplies and foods. In 2020, pet food sales generated roughly EUR 3.4 billion, an increase from the previous year, amounting to around EUR 3.3 billion.

Germany Pet Insurance Market Value

Germany Pet Insurance Industry Overview

Companies across the world have huge investments in this segment of the market. In Germany, the Pet Insurance market has many companies fragmented over minor shares. GetSafe, Adam Riese, Bavaria Direkt, Helden, DFV, Coya are amongst the Pet Insurance Companies.

Adoption of Pet and technology leads to increased competition among the company. Innovation and technological advancement are taking place as COVID-19 and urbanization strike general people to adopt the new ease in payment and contactless payment gateways for pet insurance.

Germany Pet Insurance Market Leaders

  1. GetSafe

  2. Adam Riese

  3. Bavaria Direkt

  4. Helden

  5. DFV

*Disclaimer: Major Players sorted in no particular order

GetSafe, Adam Riese, Bavaria Direkt, Helden, DFV, Coya
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Germany Pet Insurance Market News

Selfie Biometrics for Online Pet Sales and Financial Services Among Latest Remote Onboarding Launches:

German-language online pet marketplace DeineTierwelt has selected Onfido to provide biometric identity verification as a means of fighting identity fraud and illegal puppy trading, which has increased during the pandemic, according to a company announcement.

Pet Liability Insurance:

When it comes to Hundehaftpflichtversicherung, this insurance is required in some states. Other states require it for specific dog breeds classified as dangerous, and others do not require dog liability insurance. For small pets like cats, separate insurance is not required. In most cases, private liability insurance will cover the damage your small animal causes to anything that is not yours.

Germany Pet Insurance Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study


    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases



    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Market Opportunities

    6. 4.6 Porter's Five Forces Model

    7. 4.7 Technology Snapshot

    8. 4.8 Consumer Behaviour Analysis

    9. 4.9 Government Regulation In Market

    10. 4.10 Impact of COVID-19


    1. 5.1 By Policy

      1. 5.1.1 Pet Health Insurance

      2. 5.1.2 Pet Liability Insurance

    2. 5.2 By Animal

      1. 5.2.1 Cat

      2. 5.2.2 Dog

      3. 5.2.3 Others

    3. 5.3 By Provider

      1. 5.3.1 Public

      2. 5.3.2 Private


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 GetSafe

      2. 6.2.2 Adam Riese

      3. 6.2.3 Bavaria Direkt

      4. 6.2.4 Helden

      5. 6.2.5 DFV

      6. 6.2.6 Coya

      7. 6.2.7 PetProtect

      8. 6.2.8 Barmenia*

    3. *List Not Exhaustive

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Germany Pet Insurance Industry Segmentation

Pet insurance is one of the most widely demanded products as people adopt urbanization. A complete background analysis of the German Pet Insurance Market includes an assessment of the economy, market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report. The German Pet Insurance Market is segmented by Policy (Pet Health Insurance, Pet Liability Insurance), By Animals (Cat, Dog, Others), and By Provider (Private and Public). The market sizing and forecasts are based on each segment's value (USD million).

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Germany Pet Insurance Market Research FAQs

The Germany Pet Insurance Market is projected to register a CAGR of 12% during the forecast period (2024-2029)

GetSafe, Adam Riese, Bavaria Direkt, Helden and DFV are the major companies operating in the Germany Pet Insurance Market.

The report covers the Germany Pet Insurance Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Germany Pet Insurance Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Germany Pet Insurance Industry Report

Statistics for the 2024 Germany Pet Insurance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Pet Insurance analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Pet Insurance Market in Germany Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)