Germany Pet Food Market - Growth, Trends, Impact of COVID-19, and Forecast (2022 - 2027)

The Pet Food Market in Germany is Segmented by Product Type (Dry Food, Wet Food, Treats/Snacks, Other Product Types), Animal Type (Dogs, Cats, Birds, and Other Animal Types), and Distribution Channel (Specialized Pet Shops, Supermarkets/Hypermarkets, Online Channels, and Other Distribution Channels). The report offers the market size and forecast in terms of value in USD thousand for the above segments.

Market Snapshot

germany pet food market
Study Period: 2017-2027
Base Year: 2021
CAGR: 4.6 %
pet food germany

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Market Overview

The German pet food market is projected to register a CAGR of 4.6% during the forecast period (2022-2027).

The COVID-19 outbreak acted as a massive restraint on the German pet food market in 2020 due to supply chains disruptions, trade restrictions, and declining consumption caused by lockdowns imposed globally to contain the spread of the virus. The repeated lockdowns majorly impacted many pet food manufacturing industries, transportation of raw and finished goods, and availability of pet food products on retail channels. According to USDA, Germany is the largest economy in the European Union, with 47.0% of the German households owning a pet and 13.0% owning more than one pet. According to the Industrial Association of Pet Care Producers, Germany is a leading market for pet food products, with 83.0 million of the world’s wealthiest consumers and 39.4 million pets. The German market is mature, slightly saturated, and steadily growing. According to the Industrial Association of Pet Care Products (IVH), the sales accounted for USD 3.9 million in 2020, especially in the dog and cat food category.

Scope of the Report

Pet food is commercially prepared and intended for consumption by pets. The German pet food market is segmented by product type, animal type, and distribution channel. The report offers the market size and forecast based on value (USD thousand) for the above segments.

Product Type
Dry Food
Wet Food
Treat/Snacks
Other Product Types
Animal Type
Dogs
Cats
Birds
Other Animal Types
Distribution Channel
Specialized Pet Shops
Online Channels
Supermarkets/Hypermarkets
Other Distribution Channels

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Key Market Trends

Increasing Trend of Pet Humanization

A major trend in the pet food market in Germany is the 'humanization' or anthropomorphism of pets. They are often considered beloved companions that enhance their owners' well-being and quality of living. Animals are increasingly recognized as family members, especially by older and single people. Pet owners are increasingly becoming concerned about their pets' health and weight. Thus, manufacturers are targeting a growing percentage of consumers who seek high-quality pet food. Key aspects of the 'humanization' of pet food include providing specific and functional nutrition, various 'gastronomic experiences,' and addressing safety and health concerns. Also, there is an increasing demand for functional or natural pet foods. As a result of this focus on special diets and specific ingredients, the average unit price has been rising, especially in the premium and super-premium segments.

german pet food brands

Cat Food Market is Dominating the German Pet Food Industry

According to IVH (Industrieverband Heimtierbedarf), the German cat food market’s turnover increased by 5.3% in 2020, accounting for a sales value of USD 1.90 billion. Mars, Fressnapf, and Nestlé are the major players in Germany’s cat food market, accounting for more than 60.0% of total cat food sales. According to IVH, in terms of the wet food segment, cat food has seen 2.2 times higher revenue than dog food, which accounted for USD 566.7 million in 2020. In the case of the cat food sales revenue in 2020, wet food accounted for 65.7%, dry food accounted for 18.2%, and treats and snacks accounted for 15.9% of the revenue. It is anticipated that the cat food market will perform better than dog food because the German population is aging, and cats are easier to take care of than dogs. Increased growth is seen in cat treats due to increased demand for functional and premium products. While wet cat food constitutes the majority of the overall cat food sales, many consumers in Germany are switching to mixed feeding by combining wet and dry food.

 pet food market

Competitive Landscape

The German pet food market is consolidated, with the major pet food companies like Deuerer, Heristo AG, Vitakraft-Werke Wührmann & Sohn, Fressnapf, Aldi, Rewe, Mars, and Nestle. Manufacturers are expanding their product ranges by targeting specific breeds, sizes, and ages. Sales of therapeutic dog food also increased. However, it remains a small niche product due to high prices. Premium dog food and dog treats are expected to be the primary drivers of future growth. Premium cat food will be a major driver of overall cat food growth. However, sales of wet cat food will likely grow due to the rising popularity of private label products.

Recent Developments

In December 2021, Mars Inc., along with SABIC and Huhtamaki, launched recycled polypropylene plastic into the primary pet food packaging brands.

In December 2020, Nestle SA (Purina) invested USD 500 million in expanding its Hartwell Pet Food Manufacture facility.

In July 2020, Nestle SA (Purina) invested USD 167 million in expanding its Mechanicsburg operations in Cumberland.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Dry Food

      2. 5.1.2 Wet Food

      3. 5.1.3 Treat/Snacks

      4. 5.1.4 Other Product Types

    2. 5.2 Animal Type

      1. 5.2.1 Dogs

      2. 5.2.2 Cats

      3. 5.2.3 Birds

      4. 5.2.4 Other Animal Types

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Online Channels

      3. 5.3.3 Supermarkets/Hypermarkets

      4. 5.3.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive ( Hill's Pet Nutrition)

      4. 6.3.4 DTC Deutsche Tiernahrung Cremer

      5. 6.3.5 Interquell

      6. 6.3.6 Deuerer

      7. 6.3.7 Heristo AG

      8. 6.3.8 Wellness Pet Company

      9. 6.3.9 Vitakraft Pet Care GmbH & Co.

      10. 6.3.10 Rondo Food

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET

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Frequently Asked Questions

The Germany Pet Food Market market is studied from 2017 - 2027.

The Germany Pet Food Market is growing at a CAGR of 4.6% over the next 5 years.

Mars Inc., Nestle Purina Petcare Company, Colgate Palmolive (Hillspet), Fressnapf Pvt. Ltd, Deuerer Pvt. Ltd are the major companies operating in Germany Pet Food Market.

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