Market Overview
| Study Period | 2017 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 7.75 Billion |
| Market Size (2030) | USD 9.80 Billion |
| Growth Rate (2025 - 2030) | 4.79% CAGR |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Germany Pet Food Market Analysis by Mordor Intelligence
The Germany pet food market stands at USD 7.75 billion in 2025 and is anticipated to reach USD 9.80 billion by 2030, registering a 4.79% CAGR during the period. This current size and growth trajectory reflect the country’s position as the largest national segment within European pet care. In 2024, expansion is fueled by high ownership of 34.4 million companion animals and strong household spending on premium nutrition, functional treats, and veterinary-endorsed diets [1]Source: Zentralverband Zoologischer Fachbetriebe, “German Pet Industry Statistics 2024,” ZZF.DE. Rising disposable income, demographic shifts toward single-person households, and the rapid uptake of digital purchase paths sustain demand momentum, while regulatory emphasis on clean-label ingredients reinforces consumer trust. Producers capitalize on premiumization, regenerative agriculture sourcing, and omnichannel reach, whereas discounters and private-label innovations intensify price competition. Cost volatility for poultry, grains, and specialty proteins introduces margin pressure, yet robust brand equity in premium formats enables selective price pass-through.
Key Report Takeaways
- By pet food product type, food accounted for 68.3% of Germany pet food market share in 2024, while pet treats are poised to expand at a 7.6% CAGR to 2030.
- By pet, cats led with 45.9% revenue share in 2024, while dogs are projected to advance at a 5.4% CAGR through 2030.
- By distribution channel, supermarkets and hypermarkets controlled 39.1% of Germany pet food market size in 2024, whereas online platforms are forecast to grow at a 6.2% CAGR over the same horizon.
- The German pet food market exhibits a fragmented structure, where global corporations and regional specialists maintain significant market positions. Major companies, including Mars, Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), Schell & Kampeter, Inc. (Diamond Pet Foods), and Heristo Aktiengesellschaft, dominate the market with a share of 25.3% in 2024.
Germany Pet Food Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Premiumization and human-grade formulations | +1.2% | Core European Union, strongest in Germany, Austria, and the Netherlands | Medium term (2-4 years) |
| Surge in single-person households | +0.8% | Major European Union urban centers – Germany, France, the United Kingdom | Long term (≥ 4 years) |
| Veterinary endorsement of functional diets | +1.1% | Global trend, bolstered by EFSA (European Food Safety Authority) guidance | Medium term (2-4 years) |
| Expansion of private-label super-premium lines | +0.9% | European Union retail, led by German discounters | Short term (≤ 2 years) |
| In-store fresh frozen rollouts by German discounters | +0.7% | Germany initially, the potential European Union diffusion | Short term (≤ 2 years) |
| DTC (Direct-to-Consumer subscription) services with AI-based meal plans | +0.6% | European Union urban, digital-native demographics | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
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Premiumization and Human-Grade Formulations
The humanization of pet nutrition drives the most significant market expansion, as in 2023, 48% of German consumers expressed willingness to pay premium prices for sustainable and human-grade formulations. This trend transcends traditional price sensitivity, with pet owners increasingly scrutinizing ingredient transparency and sourcing practices similar to their own food choices. Mars Petcare's multi-year partnerships across European supply chains aim to target 20,900 hectares of regenerative agriculture by 2028, positioning the company to capture premium positioning through traceable, sustainable ingredients[2]Source: Industrieverband Heimtierbedarf, “Pet Market Data Germany 2024,” IVH-ONLINE.DE. The shift creates margin expansion opportunities for manufacturers who can demonstrate clean-label credentials, while traditional value-focused brands face pressure to reformulate or risk losing market share.
Surge in Single-Person Households
Germany's demographic shift toward single-person households is fundamentally reshaping pet ownership economics, with these households representing pet ownership rates of 34% compared to 23% in multi-person households in 2023. Single pet owners exhibit higher per-pet spending patterns, allocating a disproportionate share of their income to premium nutrition and health-focused products that serve as substitutes for human companionship needs. This demographic shift particularly benefits functional diet categories, as single households often view pets as primary family members deserving equivalent nutritional investment. The trend accelerates in urban centers where housing costs limit family formation, creating concentrated markets for premium pet nutrition.
Veterinary Endorsement of Functional Diets
The veterinary channel's influence expands beyond prescription diets into mainstream functional nutrition, with German veterinarians actively recommending joint-health and gut-health formulations for preventive care. Hill's Pet Nutrition leverages this trend through its Science Diet range, while emerging players like Virbac expand therapeutic diet offerings into preventive nutrition categories. The veterinary endorsement model particularly resonates with German consumers' trust in professional medical advice, creating barriers to entry for brands lacking clinical validation. The European Food Safety Authority (EFSA) guidelines supporting functional ingredient claims provide a regulatory framework for veterinary recommendations, thereby strengthening the sustainability of this growth driver.
Expansion of Private-Label Super-Premium Lines
German discounters Aldi and Lidl are disrupting traditional premium positioning by offering private-label super-premium lines priced 20-30% below branded alternatives, thereby democratizing access to high-quality nutrition in 2023. This strategy expands the addressable premium market by capturing price-conscious consumers previously excluded from super-premium categories. The discounter approach leverages existing supply chain relationships with contract manufacturers, enabling rapid product development and competitive pricing without compromising quality standards. In 2020, private-label penetration in pet food reached 18% at Zooplus but approached 80% at Fressnapf, demonstrating the model's scalability potential. Success requires careful brand positioning to avoid cannibalizing existing premium offerings while maintaining quality perceptions among discount shoppers, who are traditionally focused on value rather than premium attributes.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising raw-meat and grain prices | -0.9% | Global commodities, European Union supply chains | Short term (≤ 2 years) |
| Stringent German feed additive regulations | -0.7% | Germany-specific, possible European Union alignment | Medium term (2-4 years) |
| Vet-Led pushback on grain-free diet claims | -0.6% | European Union veterinary community | Medium term (2-4 years) |
| Consumer skepticism toward insect protein | -0.4% | European Union cultural acceptance | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Rising Raw-Meat and Grain Prices
Volatile commodity markets create margin compression pressures that manufacturers struggle to pass on to price-sensitive consumer segments, with fluctuations in poultry and cereal costs reducing industry profitability by an estimated 0.9% points annually [3]Source: European Feed Manufacturers’ Federation, “Feed Commodity Price Analysis 2024,” FEFAC.EU. German pet food manufacturers face particular vulnerability due to high-quality ingredient sourcing requirements that limit substitution flexibility compared to human food applications. Supply chain disruptions stemming from geopolitical tensions and climate-related crop failures exacerbate price volatility, compelling manufacturers to implement hedging strategies or accept margin variability. The constraint particularly impacts value-oriented segments where price elasticity limits pass-through capabilities, while premium brands maintain pricing power through brand loyalty and perceived quality differentiation.
Stringent German Feed Additive Regulations
The Federal Office of Consumer Protection and Food Safety (BVL) maintains restrictive approval processes for novel feed additives that delay product innovation cycles and increase development costs for manufacturers seeking competitive differentiation. Regulatory complexity particularly impacts functional ingredient categories where health claims require extensive clinical validation, creating barriers to entry for smaller manufacturers lacking regulatory expertise and financial resources. The approval timeline, averaging 18-24 months, delays market entry for innovative formulations, allowing competitors to develop alternative approaches or regulatory arbitrage through other European markets with harmonized but potentially faster approval processes.
Segment Analysis
By Pet Food Product: Treats Drive Premium Category Expansion
The traditional pet food segment maintains a dominant 68.3% market share in 2024, showing steady but moderate growth. This segment's stability stems from consistent pet feeding requirements and the ongoing transition from home-cooked to commercial pet food products. The market benefits from Germany's growing pet population and increased pet humanization, as owners prioritize high-quality commercial food products for their pets' daily nutrition. Dry pet food, including kibbles and alternative formats, adapts through premiumization strategies that incorporate functional ingredients, grain-free formulations, and human-grade sourcing to maintain relevance against the growing trends of fresh and raw feeding.
Pet treats are projected to demonstrate robust growth potential with a 7.6% CAGR through 2030. This growth is primarily driven by increased treat usage in dog training and reward systems. Product innovation, including dental treats, freeze-dried options, and functional varieties with health benefits, supports market expansion. Freeze-dried and jerky treats gain traction due to their use of human-grade ingredients and clean-label formulations, while dental treats benefit from veterinary recommendations. The segment's growth is further supported by rising awareness of positive reinforcement training methods and increasing demand for premium, natural treat options.
Note: Segment shares of all individual segments available upon report purchase
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By Pets: Dogs Accelerate Through Functional Nutrition Adoption
Cats maintain a larger 45.9% market share in 2024, reflecting distinct consumption patterns and owner investment behaviors across species. Cat nutrition is evolving toward specialized formulations that address indoor lifestyle challenges, urinary tract health, and age-related conditions, although growth rates lag behind canine expansion due to lower per-pet spending patterns and traditional feeding preferences. Germany has 15.9 million house cats in 2024, making them the most popular pets in the country. The high adoption of cats is mainly due to their greater adaptability to smaller living spaces than dogs and their ability to stay indoors without feeling cooped up. Favorable cultural attitudes toward cats further contribute to their high adoption rates in Germany.
Dogs represent the fastest-growing pet segment, with a 5.4% CAGR through 2030. Dog owners demonstrate higher per-pet spending on functional nutrition, treats, and supplements, driven by larger body sizes that require greater food volumes and active lifestyles that demand performance-oriented nutrition. The canine segment particularly benefits from veterinary endorsement of joint-health formulations, weight management diets, and breed-specific nutrition that commands premium pricing through targeted positioning. Subscription services and direct-to-consumer brands achieve higher penetration rates among dog owners who view personalized nutrition as essential for pet health and longevity.
By Distribution Channel: E-commerce Disrupts Traditional Retail Dominance
Supermarkets and hypermarkets are anticipated to maintain a dominant 39.1% market share in 2024, driven by advantages in convenience, selection breadth, and competitive pricing. These retail channels have established themselves as the primary destination for pet food purchases due to their extensive nationwide presence and convenience factor. Major retail chains, such as Edeka with over 11,000 stores, Auditing Association of Westkauf Cooperatives (REWE) with approximately 6,700 stores, and Lidl and Kaufland with nearly 4,000 combined stores, provide widespread accessibility across Germany. These channels particularly excel in offering a comprehensive range of pet food products, from standard daily nutrition to specialized dietary options, while maintaining competitive pricing through regular promotions and bulk purchase discounts.
Online channels are projected to accelerate at a 6.2% CAGR through 2030, driven by the growth of subscription services, bulk purchasing options, and the proliferation of direct-to-consumer brands. The channel shift particularly benefits premium and specialized products that require detailed product information and customer education, areas where online platforms excel through content marketing and customer reviews. Zooplus and Fressnapf lead omnichannel strategies that integrate online convenience with physical store expertise, while Amazon's marketplace expansion creates additional competitive pressure on traditional retailers.
Note: Segment shares of all individual segments available upon report purchase
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Geography Analysis
Germany represents Europe's largest pet care market, with unique characteristics that distinguish it from broader European trends, particularly in terms of regulatory stringency, consumer premiumization preferences, and distribution channel evolution. In 2024, the market benefits from high pet ownership rates of 44% among households, supported by cultural attitudes that treat pets as family members and demographic trends toward single-person households, resulting in concentrated pet spending.
Regional variations within Germany reveal that urban centers, such as Berlin, Munich, and Hamburg, drive the adoption of premium products and e-commerce penetration, while rural areas maintain traditional purchasing patterns through specialty stores and agricultural cooperatives. The country's economic stability and high disposable income levels support sustained growth in discretionary pet spending categories, particularly treats, supplements, and functional nutrition products.
German regulatory leadership through the Federal Office of Consumer Protection and Food Safety (BVL) often sets precedents for broader European harmonization, creating both opportunities and challenges for manufacturers operating across European markets. The country's environmental consciousness drives demand for sustainable packaging and ingredient sourcing, with 48% of consumers willing to pay premiums for environmentally responsible products.
Competitive Landscape
The German pet food market exhibits a fragmented structure, where global corporations and regional specialists maintain significant market positions. Major companies like Mars, Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), Schell & Kampeter, Inc. (Diamond Pet Foods), and Heristo Aktiengesellschaft dominate with a share of 25.3% in 2024 through their research capabilities, established brands, and international distribution networks. Regional players compete effectively by understanding local preferences and responding quickly to market changes. The market exhibits moderate fragmentation, with top players holding a substantial but not dominant share, allowing smaller, specialized manufacturers to succeed in specific niches.
The market continues to evolve through mergers and acquisitions, as larger companies expand their product portfolios and enter specialized market segments. Acquisitions focus on companies with strong positions in premium pet food, natural and organic offerings, and innovative product formulations. Global companies target regional players to strengthen their presence in the German market, creating a gradual trend of consolidation while maintaining competitive diversity.
Companies differentiate themselves through technological advancement, including AI-driven nutrition formulation, supply chain automation, and direct-to-consumer platforms that reduce retail markups while gathering customer data. New market entrants gain market share through sustainable practices, alternative protein sources, and subscription models, particularly among urban consumers focused on environmental responsibility and personalized pet care.
Germany Pet Food Industry Leaders
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Mars, Incorporated
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Nestle (Purina)
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Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
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Schell & Kampeter, Inc. (Diamond Pet Foods)
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Heristo aktiengesellschaft
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- April 2024: General Mills expanded its pet food portfolio by acquiring Edgard & Cooper, aligning with its Accelerate strategy. Edgard & Cooper, a prominent independent pet food company in Europe, generated retail sales exceeding EUR 100 million (USD 116.3 million) across 13 markets in 2023. The company serves the German market through omnichannel distribution, providing high-quality dog and cat food while maintaining a focus on sustainability.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.
Germany Pet Food Market Report Scope
Food, Pet Nutraceuticals/Supplements, Pet Treats, and Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, dogs, and other pets are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, and Supermarkets/Hypermarkets are covered as segments by the Distribution Channel.
Pet Food Product
| Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | ||||
| Wet Pet Food | ||||
| Pet Nutraceuticals/Supplements | By Sub Product | |||
| Milk Bioactives | ||||
| Omega-3 Fatty Acids | ||||
| Probiotics | ||||
| Proteins and Peptides | ||||
| Vitamins and Minerals | ||||
| Other Nutraceuticals | ||||
| Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | ||||
| Freeze-dried and Jerky Treats | ||||
| Soft & Chewy Treats | ||||
| Other Treats | ||||
| Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | ||||
| Oral Care Diets | ||||
| Renal | ||||
| Urinary tract disease | ||||
| Derma Diets | ||||
| Obesity Diets | ||||
| Other Veterinary Diets |
Pets
| Cats |
| Dogs |
| Other Pets |
Distribution Channel
| Convenience Stores |
| Online Channel |
| Specialty Stores |
| Supermarkets/Hypermarkets |
| Other Channels |
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Wet Pet Food | |||||
| Pet Nutraceuticals/Supplements | By Sub Product | ||||
| Milk Bioactives | |||||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Treats | By Sub Product | Crunchy Treats | |||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Veterinary Diets | By Sub Product | Diabetes | |||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Derma Diets | |||||
| Obesity Diets | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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