Germany E-commerce Market Share

Statistics for the 2023 & 2024 Germany E-commerce market share, created by Mordor Intelligence™ Industry Reports. Germany E-commerce share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of Germany E-commerce Industry

The German e-commerce market is fragmented owing to the presence of a large number of market players, which hold a significant amount of the market share. Some key players in the German e-commerce market are Amazon.de, eBay.de, eBay Kleinanzeigen, Otto.de, etc.

  • January 2022 - Zalando, one of Europe's leading E-commerce platforms for fashion and lifestyle, invested in material science company Ambercycle Inc. Zalando announced the closing of its Series A financing from Zalando and H&M CO: LAB, KIRKBI, Temasek, and BESTSELLER's Invest FWD. Ambercycle aims to develop the fashion industry's infrastructure and materials for circularity with this new funding.
  • September 2021 - Amazon announced to expand of its successful cooperation with Tegut to include a new delivery area. It now offers Prime members in the Kassel area the opportunity to order groceries and everyday items online from a local Tegut branch. The approximately 10,000 available products from the Tegut range include fresh, chilled, and frozen goods, organic products, regional and sustainable food and beverages, drugstore items, and pet food.

Germany E-commerce Market Leaders

  1. Amazon.de

  2. eBay.de

  3. eBay Kleinanzeigen

  4. Otto GmbH

  5. Idealo Internet GmbH

*Disclaimer: Major Players sorted in no particular order

Germany E-Commerce Market Concentration

E-Commerce Market in Germany Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)