Germany Coffee Market - Growth, Trends, and Forecasts (2023 - 2028)

The German Coffee Market is Segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, and Pods and Capsules) and Distribution Channel (On Trade and Off Trade). The report offers market sizes and forecasts in value (USD million) for the above segments.

Germany Coffee Market Size

Germany Coffee Market Summary
Study Period: 2018 - 2028
CAGR: 3.09 %

Major Players

Germany Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Germany Coffee Market Analysis

The German coffee market is projected to register a CAGR of 3.09% over the forecast period.

In Europe, Germany is the largest country in terms of the consumption of coffee. The strong demand for freshly brewed coffee is driving sales in the market studied. Consumers’ demand for specialty coffee is rising owing to increasing awareness and knowledge about the product. Another factor contributing to this trend is the rise in the number of coffee bars, small resident brands, small roasters, and baristas. Moreover, consumers have initiated a new trend of roasting coffee at home. This increased the sales of green beans instead of roasted beans.

According to a report from the German Coffee Association (GCA) in 2021, the per capita amount of coffee consumed on the German market has risen from 168 liters to 169 liters. This positive growth in the market in 2021, according to the GCA, is primarily due to increased sales of roasted coffee in the food retail sector. Roasted coffee consumption is increasing in restaurants, workplaces, and other out-of-home sites such as bakeries, cafés, restaurants, hotels, coffee shops, and bars, which is driving market growth. In addition, food retailers are witnessing a demand for sustainably sourced products in the country. In this scenario of increasing demand, certification schemes play vital roles as they build consumers’ trust in products by providing transparency and traceability.

Germany Coffee Industry Segmentation

Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from certain flowering plants in the Coffea genus. From the coffee fruit, seeds are separated to produce a stable, raw product: unroasted green coffee. The market is segmented by product types and distribution channels. Based on product type, the report segments the market into whole bean, ground coffee, instant coffee, and pods and capsules. Furthermore, by distribution channel, the market has been segmented into off trade and on trade. The off-trade distribution channel is further segmented into convenience stores, supermarkets/hypermarkets, and specialty markets. For each segment, the market sizing and forecasts have been done based on value (USD million).

By Product Type
Whole Bean
Ground Coffee
Instant Coffee
Pods and Capsules
By Distribution Channel
Off Trade
Convenience Stores
Specialist Retailers
On Trade

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Germany Coffee Market Trends

This section covers the major market trends shaping the Germany Coffee Market according to our research experts:

Rising Demand for Freshly Brewed Coffee

There is an increase in the demand for freshly brewed coffee, primarily due to the growing preference for specialty coffee and freshly ground coffee pods. This is mainly due to the increased number of specialty coffee shops, coffee consumption in offices, and in-house brewing. Consumers’ increased inclination toward producing coffee at home from roasted whole beans often leads to preparing fresh batches of coffee. Furthermore, the trend of consumption of coffee at work is prominent in Germany. Key players prefer to serve freshly brewed coffee made from whole-roasted beans, especially in office spaces, primarily due to the increasing demand for whole-roasted coffee. The increasing demand for freshly brewed coffee is driving companies to opt for roasted whole beans. As reported by the German Coffee Association, the amount of roasted coffee consumed in the home increased by 2.1% (7,900 tonnes) in 2021. This is expected to impact the sales of roasted ground coffee.

German Coffee Market: Distribution of sales of roasted coffee in food retail, by Segment (in %), Germany, 2021

Growing Popularity of Organic Coffee

Germany is one of the key importers of green coffee beans. German consumers prefer high-quality, light organic coffee. Organic coffee is prominent among German consumers as compared to other coffee. Companies such as Tchibo exclusively use this high-quality coffee bean in their coffee blends. Moreover, in the country, there has been a shift toward Brazilian natural and other mild flavors within the coffee segment. The organic food and beverage segment in the country is no longer considered a niche market. This segment has become a part of the conventional market due to the growing demand from consumers who look for products with value and quality, including health and wellness, fair trade, and organic products. Moreover, organic certification is no longer an option but a requirement for the producers of organic coffee in the country. There is a requirement for a thorough cleaning process to retain the organic status. Fulfillment of all the necessities attracts consumers, thereby increasing the sales of organic coffee products. Germany is the prime importer and consumer of organic coffee in Europe. Due to high consumer demand, led by the growing awareness of sustainable products and increasing health consciousness, an upsurge in the import of organic coffee is expected in the future.

Germany Coffee Market: Share of Organic Coffee, By Sales Volume, Certified Fair Trade Coffee Germany, 2018-2021

Germany Coffee Industry Overview

The German coffee market is competitive, with key players dominating the market and accounting for significant shares. The market is dominated by players like Nestle SA, JAB Holding Company, and Tchibo GmbH Coffee Company, among others. The major strategies adopted by key market players include product innovation, expansion of their production facilities, and mergers and acquisitions, primarily to expand their product portfolios. In Germany, increasing consumer demand has led to the expansion of production facilities by global manufacturers.

Germany Coffee Market Leaders

  1. JAB Holding Company

  2. Nestle SA

  3. J J Darboven GmbH & Co. KG

  4. Alois Dallmayr KG

  5. Tchibo

*Disclaimer: Major Players sorted in no particular order

Germany Coffee Market Concentration

Germany Coffee Market News

  • March 2022: Peet's Coffee launched a vegan and dairy-free coffee bar as part of its Spring Coffeebar collection. Among the new coffee and espresso drinks are familiar flavors that have been specifically designed to highlight the flavor of oat and almond milk.
  • August 2021: Burda's subsidiary, The Enabling Company, and coffee manufacturer Melitta took over the majority shares of the coffee start-up Roastmarket. Melitta is now the Frankfurt-based company's largest shareholder, with a 72% stake.
  • February 2021: Werthmann Verkaufsautomaten GmbH, based in Kempten, Allgäu, was acquired by Alois Dallmayr Automaten-Service GmbH. Consequently, Alois Dallmayr KG's Munich subsidiary is expanding its presence in the south of the country.

Germany Coffee Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Whole Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Pods and Capsules

    2. 5.2 By Distribution Channel

      1. 5.2.1 Off Trade

        1. Convenience Stores

        2. Supermarkets/Hypermarkets

        3. Specialist Retailers

      2. 5.2.2 On Trade


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Jab Holding Company

      2. 6.3.2 Tchibo

      3. 6.3.3 Nestle SA

      4. 6.3.4 The Kraft Heinz Company

      5. 6.3.5 JJ Darboven GmbH & Co. KG

      6. 6.3.6 Alois Dallmayr KG

      7. 6.3.7 Melitta Group

      8. 6.3.8 Luigi Lavazza SpA

      9. 6.3.9 Kruger GmbH & Co. KG

      10. 6.3.10 Starbucks Corporation

      11. 6.3.11 Peet's Coffee

      12. 6.3.12 Jacobs Douwe Egberts Gb Ltd

    4. *List Not Exhaustive

**Subject to Availability
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Germany Coffee Market Research FAQs

The Germany Coffee Market market is studied from 2016 - 2027.

The Germany Coffee Market is growing at a CAGR of 3.09% over the next 5 years.

JAB Holding Company, Nestle SA, J J Darboven GmbH & Co. KG, Alois Dallmayr KG, Tchibo are the major companies operating in Germany Coffee Market.

Germany Coffee Industry Report

Statistics for the 2023 Germany Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Coffee analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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