German Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Germany Coffee Consumption Trends is Segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, and Pods and Capsules) and Distribution Channel (On Trade and Off Trade). The report offers market sizes and forecasts in value (USD million) for the above segments.

German Coffee Market Size

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Germany Coffee Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.09 %
Market Concentration Low

Major Players

Germany Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order


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German Coffee Market Analysis

The German coffee market is projected to register a CAGR of 3.09% over the forecast period.

In Europe, Germany is the largest country in terms of the consumption of coffee. The strong demand for freshly brewed coffee is driving sales in the market studied. Consumers' demand for specialty coffee is rising owing to increasing awareness and knowledge about the product. Another factor contributing to this trend is the rise in the number of coffee bars, small resident brands, small roasters, and baristas. Moreover, consumers have initiated a new trend of roasting coffee at home. This increased the sales of green beans instead of roasted beans.

According to a report from the German Coffee Association (GCA) in 2021, the per capita amount of coffee consumed on the German market has risen from 168 liters to 169 liters. This positive growth in the market in 2021, according to the GCA, is primarily due to increased sales of roasted coffee in the food retail sector. Roasted coffee consumption is increasing in restaurants, workplaces, and other out-of-home sites such as bakeries, cafés, restaurants, hotels, coffee shops, and bars, which is driving market growth. In addition, food retailers are witnessing a demand for sustainably sourced products in the country. In this scenario of increasing demand, certification schemes play vital roles as they build consumers' trust in products by providing transparency and traceability.

German Coffee Market Trends

This section covers the major market trends shaping the Germany Coffee Market according to our research experts:

Rising Demand for Freshly Brewed Coffee

There is an increase in the demand for freshly brewed coffee, primarily due to the growing preference for specialty coffee and freshly ground coffee pods. This is mainly due to the increased number of specialty coffee shops, coffee consumption in offices, and in-house brewing. Consumers' increased inclination toward producing coffee at home from roasted whole beans often leads to preparing fresh batches of coffee. Furthermore, the trend of consumption of coffee at work is prominent in Germany. Key players prefer to serve freshly brewed coffee made from whole-roasted beans, especially in office spaces, primarily due to the increasing demand for whole-roasted coffee. The increasing demand for freshly brewed coffee is driving companies to opt for roasted whole beans. As reported by the German Coffee Association, the amount of roasted coffee consumed in the home increased by 2.1% (7,900 tonnes) in 2021. This is expected to impact the sales of roasted ground coffee.

German Coffee Market: Distribution of sales of roasted coffee in food retail, by Segment (in %), Germany, 2021

Growing Popularity of Organic Coffee

Germany is one of the key importers of green coffee beans. German consumers prefer high-quality, light organic coffee. Organic coffee is prominent among German consumers as compared to other coffee. Companies such as Tchibo exclusively use this high-quality coffee bean in their coffee blends. Moreover, in the country, there has been a shift toward Brazilian natural and other mild flavors within the coffee segment. The organic food and beverage segment in the country is no longer considered a niche market. This segment has become a part of the conventional market due to the growing demand from consumers who look for products with value and quality, including health and wellness, fair trade, and organic products. Moreover, organic certification is no longer an option but a requirement for the producers of organic coffee in the country. There is a requirement for a thorough cleaning process to retain the organic status. Fulfillment of all the necessities attracts consumers, thereby increasing the sales of organic coffee products. Germany is the prime importer and consumer of organic coffee in Europe. Due to high consumer demand, led by the growing awareness of sustainable products and increasing health consciousness, an upsurge in the import of organic coffee is expected in the future.

Germany Coffee Market: Share of Organic Coffee, By Sales Volume, Certified Fair Trade Coffee Germany, 2018-2021

German Coffee Industry Overview

The German coffee market is competitive, with key players dominating the market and accounting for significant shares. The market is dominated by players like Nestle SA, JAB Holding Company, and Tchibo GmbH Coffee Company, among others. The major strategies adopted by key market players include product innovation, expansion of their production facilities, and mergers and acquisitions, primarily to expand their product portfolios. In Germany, increasing consumer demand has led to the expansion of production facilities by global manufacturers.

German Coffee Market Leaders

  1. JAB Holding Company

  2. Nestle SA

  3. J J Darboven GmbH & Co. KG

  4. Alois Dallmayr KG

  5. Tchibo

*Disclaimer: Major Players sorted in no particular order

Germany Coffee Market Concentration
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German Coffee Market News

  • March 2022: Peet's Coffee launched a vegan and dairy-free coffee bar as part of its Spring Coffeebar collection. Among the new coffee and espresso drinks are familiar flavors that have been specifically designed to highlight the flavor of oat and almond milk.
  • August 2021: Burda's subsidiary, The Enabling Company, and coffee manufacturer Melitta took over the majority shares of the coffee start-up Roastmarket. Melitta is now the Frankfurt-based company's largest shareholder, with a 72% stake.
  • February 2021: Werthmann Verkaufsautomaten GmbH, based in Kempten, Allgäu, was acquired by Alois Dallmayr Automaten-Service GmbH. Consequently, Alois Dallmayr KG's Munich subsidiary is expanding its presence in the south of the country.

German Coffee Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Whole Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Pods and Capsules

    2. 5.2 By Distribution Channel

      1. 5.2.1 Off Trade

        1. Convenience Stores

        2. Supermarkets/Hypermarkets

        3. Specialist Retailers

      2. 5.2.2 On Trade


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Jab Holding Company

      2. 6.3.2 Tchibo

      3. 6.3.3 Nestle SA

      4. 6.3.4 The Kraft Heinz Company

      5. 6.3.5 JJ Darboven GmbH & Co. KG

      6. 6.3.6 Alois Dallmayr KG

      7. 6.3.7 Melitta Group

      8. 6.3.8 Luigi Lavazza SpA

      9. 6.3.9 Kruger GmbH & Co. KG

      10. 6.3.10 Starbucks Corporation

      11. 6.3.11 Peet's Coffee

      12. 6.3.12 Jacobs Douwe Egberts Gb Ltd

    4. *List Not Exhaustive

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German Coffee Industry Segmentation

Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from certain flowering plants in the Coffea genus. From the coffee fruit, seeds are separated to produce a stable, raw product: unroasted green coffee. The market is segmented by product types and distribution channels. Based on product type, the report segments the market into whole bean, ground coffee, instant coffee, and pods and capsules. Furthermore, by distribution channel, the market has been segmented into off trade and on trade. The off-trade distribution channel is further segmented into convenience stores, supermarkets/hypermarkets, and specialty markets. For each segment, the market sizing and forecasts have been done based on value (USD million).

By Product Type
Whole Bean
Ground Coffee
Instant Coffee
Pods and Capsules
By Distribution Channel
Off Trade
Convenience Stores
Specialist Retailers
On Trade
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German Coffee Market Research FAQs

The Germany Coffee Market is projected to register a CAGR of 3.09% during the forecast period (2024-2029)

JAB Holding Company, Nestle SA, J J Darboven GmbH & Co. KG, Alois Dallmayr KG and Tchibo are the major companies operating in the Germany Coffee Market.

The report covers the Germany Coffee Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Germany Coffee Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The growing trends in the German Coffee Market are a) Rising demand for home roasting b) Convenience formats like capsules c) Ethical sourcing practices

German Coffee Industry Report

The Germany Coffee Market is experiencing significant transformations with a strong emphasis on sustainably sourced, high-quality coffee varieties. Dominating as Europe's largest importer and consumer of green coffee, Germany has a marked preference for Arabica over Robusta beans, influenced by growing consumer demand for organic and fair-trade certified products. This shift is strongly supported by an increased awareness of social and environmental impacts and a robust market for private label products offering premium quality at competitive prices. The market features a range of products from whole grain to instant coffee, and modern forms like coffee pods and capsules, catering particularly to the trend of freshly brewed coffee in office and commercial settings. Distribution channels are evolving, with a notable shift from supermarkets/hypermarkets to online platforms, adapting to the consumer need for convenience. German coffee brands and coffee consumption in Germany are shaping up to show continuous growth driven by health-conscious and environmentally aware consumers. For comprehensive insights and a detailed market forecast, download a free report PDF sample from Mordor Intelligence™ Industry Reports, covering market share, size, and revenue growth rate.

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German Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)