Germany Coffee Market - Growth, Trends, and Forecast (2020 - 2025)

The German coffee market is segmented on the basis of Source Type, Product Type, Packaging Type, and Distribution Channel.

Market Snapshot

Market snapshot

Study Period:

2016-2024

Base Year:

2018

Major Players:

CAGR (2019-2024):

3.09%

Largest Segment:

Ground Coffee

Fastest Growing Segment:

Whole Bean

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Market Overview

The German coffee market was valued at USD 7,497.22 million in 2018, and it is projected to be worth USD 9,019.06 million by 2024, registering a CAGR of 3.09% during the forecast period (2019-2024).

  • In Europe, Germany is the largest country, in terms of consumption of coffee, with per capita consumption valued at about 6.5 kg. Furthermore, it is one of the major importers of green coffee beans. The strong demand for freshly brewed coffee is driving the sales in the market study.
  • Based on source type, the arabica coffee segment is considered as the fastest-growing segment. It registered a CAGR of 3.13%, and it is projected to continue to grow at the same pace during the forecast period. This segment witnessed major improvements and is highly preferred by German consumers.
  • By product type, the ground coffee segment accounts for the largest market share of 40.25%, as it is convenient to consume and suits the preferences of German consumers. The primary preferences of German consumers include high-quality, lightly roasted arabica coffee.
  • Furthermore, among German consumers, there is a rising preference for organic and specialty coffee. This is contributing to the growth of the specialist retailer segment, which registered a CAGR of 6.35%.

Scope of the Report

Based on source type, the German coffee market is segmented into Arabica and Robusta, and whole-bean, ground, instant, and pods and capsules, by product type. By packaging type, the market is segmented into bottles, pouches and bags, and other packaging types, which include sachets, tin packs, and coffee sticks. Furthermore, by distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialist retailers, online retailing, and other distribution channels, which include discounters and traditional retailers.

By Source Type
Arabica
Robusta
By Product Type
Whole Bean
Ground Coffee
Instant Coffee
Pods and Capsules
By Packaging Type
Bottles
Pouches and Bags
Other Packaging Types
By Distribution Channel
On Trade
Convenience Stores
Specialist Retailers
Online Retailing
Supermarkets /Hypermarkets
Other Distribution Channels

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Key Market Trends

Rise in the Demand for Freshly Brewed Coffee.

There is an increase in the demand for freshly brewed coffee, primarily due to the rising preference for specialty coffee and freshly ground coffee pods. This is mainly due to an increase in the number of specialty coffee shops, coffee consumption in offices, and inhouse brewing. The consumers’ inclination toward production of coffee at home, from roasted whole beans, is often leading to the preparation of fresh batches of coffee. Furthermore, the trend of consumption of coffee at work is prominent in Germany. According to the data published by Beverage Business World in 2019, Germany was the groundbreaker, in terms of consumption of coffee in office spaces. It was valued at EUR 725 million, with an average growth of 3%, in 2018. The key players prefer to serve freshly brewed coffee, made from whole roasted beans, especially in office spaces, primarily due to the increasing demand for whole roasted coffee and the ban on coffee pods in government offices in 2016.  The increasing demand for freshly brewed coffee is driving the companies to opt for roasted whole beans. This is impacting the sales of roasted ground coffee.

Trend 1

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Arabica Coffee is the Largest Segment in the German Coffee Market.

Germany is one of the key importers of green coffee beans. German consumers prefer high-quality, lightly roasted arabica coffee. The arabica coffee bean is prominent among the German consumers, as compared to robusta beans. Companies, such as Tchibo, exclusively use this high-quality coffee bean in their coffee blends. Moreover, in the country, there has been a shift toward Brazilian natural and other mild flavors within the arabica coffee segment. In Germany, in order to maintain the indulgence of Arabica coffee, coffee houses are focusing on procuring the coffee type preferred by consumers. For instance, Einstein Kaffee is a coffee house chain in Berlin, Potsdam, and Frankfurt. The company procures Arabica coffee from experienced roasters and its employees travel regularly to the coffee-producing countries, in order to verify the cultivation methods and plant quality.

trend 2 new

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Competitive Landscape

The German coffee market is consolidated, with key players dominating the market, by accounting for significant shares. The market is dominated by players, like Nestle, JAB Holding Company, and Tchibo GmbH Coffee Company, among others. The major strategies adopted by the key market players include product innovation, expansion of their production facilities, and mergers and acquisitions, primarily to expand their product portfolios. In Germany, the increasing consumer demand led to the expansion of production facilities handled by the global manufacturers. For instance, in 2014, Nestle SA expanded the production capacity of its Nescafé Dolce Gusto Coffee Capsule, in Schwerin, Germany, by building the largest production center.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Source Type

      1. 5.1.1 Arabica

      2. 5.1.2 Robusta

    2. 5.2 By Product Type

      1. 5.2.1 Whole Bean

      2. 5.2.2 Ground Coffee

      3. 5.2.3 Instant Coffee

      4. 5.2.4 Pods and Capsules

    3. 5.3 By Packaging Type

      1. 5.3.1 Bottles

      2. 5.3.2 Pouches and Bags

      3. 5.3.3 Other Packaging Types

    4. 5.4 By Distribution Channel

      1. 5.4.1 On Trade

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Specialist Retailers

      4. 5.4.4 Online Retailing

      5. 5.4.5 Supermarkets /Hypermarkets

      6. 5.4.6 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Jab Holding Company

      2. 6.4.2 Tchibo

      3. 6.4.3 Nestle SA

      4. 6.4.4 The Kraft Heinz Company

      5. 6.4.5 J J Darboven GmbH & Co. KG

      6. 6.4.6 Alois Dallmayr KG

      7. 6.4.7 Melitta Group

      8. 6.4.8 Strauss Group Ltd

      9. 6.4.9 Luigi Lavazza SpA

      10. 6.4.10 KR�GER GmbH & Co. KG

      11. 6.4.11 Starbucks Corporation

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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