Functional Water Market Insight
The functional water market is poised to register a CAGR of 8.5% during the forecast period. ‘Health and wellness’ trends and increasing consumer demand are driving competitiveness in the market. ‘Refreshment and taste’ are the major motives boosting the growth of the market.
Health and Wellness Poised to Become a Trillion Dollar Industry
Health and wellness are the new trends in the 20th and 21st century, and marketing heads have captured this trend to efficiently implement the strategies on specific products. Categories, such as digital fitness and healthy foods are high exponential growth markets. The trends of natural, clean-label and organic food are driving the market in the food sector. The growing awareness about the products consumed and buzz of weight management foods have also helped enhance the market demand.
Eye-Catching PET Bottles Gain a Majority Share in Volume in Functional Water Market
Ease of carrying and recyclability are the major factors driving the sales of PET functional waters. New packing technologies and the introduction of different shapes of bottles are enhancing the sales of the market in this category. However, due to high costs incurred, glass functional waters are expected to dominate the market in terms of sales.
Europe Leads the Functional Water Market
Europe is a key region that has healthy eating habits. The consumption patterns in this region are shifting towards healthy and weight management ingredients. As functional waters contribute to the same, the region stands at the top position. However, the preference of consumers has been shifting from sugar and carbonated beverages to functional beverages. The same trend is expected to continue during the forecast period and is expected to drive the market with a CAGR of 6.2%.
Functional Water Market Key Developments
2016- Uncle Matt’s Organic announced that their new fruit- infused organic probiotic waters which is available in stores nationwide. Offered in three refreshing citrus flavors, this functional line of water beverages combines proven and patented GanedenBC30® probiotics with cold-pressed, fresh-squeezed organic citrus juice, as well as real organic citrus peel, which contains antioxidant flavonoids. Offered in orange, lemon and grapefruit, each refreshing flavor is 10 calories or less per serving with only two grams or less of natural fruit sugar.
Key Players- Eklo Water, Groupe Danone, Nestle Waters, PepsiCo Inc., Suntory Beverage & Food Ltd. and The Coca-Cola Company amongst others.
Reasons to Purchase this Functional Water Market Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Functional Water Market Report
- Value chain analysis
- Consumer behavior analysis in country level
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
4. Market Dynamics
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Type
5.2 By Distribution Channel
5.2.1 Specialty Retailer
5.2.2 Super Market/Hyper Markets
5.3 By Region
5.3.1 North America
18.104.22.168 The United States of America
22.214.171.124 The United Kingdom
5.3.4 South America
126.96.36.199 South africa
6. Competitive Landscape
6.1 Strategy adopted by Key players
6.2 Most active companies in the past five years
6.3 Market Share Analysis
7. Company Profiles
7.3 Balance Water Company
7.4 Danone Group
7.5 Dr. Pepper Snapple Group Inc.
7.6 New York Spring Water
7.7 Function Drinks
7.8 Triamino Brands Company LLC
7.9 Vichy Catalan Corporation
7.10 Herbal Water
7.11 Acqua Minerale San Benedetto
7.12 Unique Foods Canada Inc.
7.13 Vitamin Well AB