Durian Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 9.85 Billion |
| Market Size (2029) | USD 15.43 Billion |
| CAGR (2024 - 2029) | 9.40 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
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Durian Market Analysis
The Fresh Durian Market size is estimated at USD 9.85 billion in 2024, and is expected to reach USD 15.43 billion by 2029, growing at a CAGR of 9.40% during the forecast period (2024-2029).
- Over the long run, the durian market is anticipated to achieve enormous growth owing to increased consumer demand across the regions. Although China is undoubtedly a dominant consumer of durians, of late increased awareness regarding the health benefits of the fruit, the demand for the fruit is also arising from other European, Arab, and American countries. Further, the product has gained popularity in the food industry as a flavoring agent. Consumers lately are willing to experiment with different foods with the inclusion of products with exotic flavors. All these factors are anticipated to boost the demand for durians remarkably over the forecast period.
- The global durian market is supported by factors like farmers' interest in durian production due to high-income returns through durian production and increasing health consciousness among people leading to increased demand for durians across the globe.
- Asia-Pacific occupied the largest share in the market for fresh durian, with Thailand contributing the major chunk of the market share. Asia-Pacific is also the fastest-growing region for fresh durian owing to the growing popularity of the Mon Thong variety in China with an expansion in Malaysia's offering of the Mustang variety in specialized stores and street markets.
Durian Market Trends
This section covers the major market trends shaping the Fresh Durian Market according to our research experts:
Expanding Trade Market for Durians
The global trade of durian fruit is currently dominated by two countries, whereby China dominates the import activities, while Thailand dominates the export, followed by Malaysia. On the other hand, China dominated global imports with 821,589 metric ton in 2021. China's durian market is expanding rapidly, with most imported durians originating from Thailand. This is followed by Hong Kong, Taipei, Singapore, and the United States.
However, rising awareness related to the health benefits of durian fruit, such as blood sugar control, reducing the risk of cancer, antioxidant, antidepressant, anti-aging properties, etc., among consumers is prompting the demand across the countries. Thus, the demand for fruits is expanding beyond China.
Durian and mangosteen are very popular among European customers. With a good market response from Europe, Thai exporters such as Kodanmal Group CO., LTD are expanding their export range to other regions such as the United States, Europe, and the Middle East with all the necessary quality certifications. The fresh fruits are exported to Europe via distributors. The products are sold in big chain supermarkets and wholesale markets.
Furthermore, in 2020, Malaysia exported durians to Saudi Arabia, with the D24 variety being chosen for export because of its affordability. The first consignment of the fruits reached Saudi Arabia for the first time in late November 2020. Arabs strongly believe that fruits possess a lot of health benefits. While durian is popular with the Asian community, a huge lift in demand was observed due to the pandemic.
Asia-Pacific is the Largest and Fastest-Growing Region
Asia-Pacific is not only leading in production but also in terms of consumption which essentially arises from China. Between 2010 and 2020, durian consumption in China grew at a rapid pace, with an average annual growth rate of more than 16%. A new-found demand for the creamy texture of the Malaysian Mustang King variety along with the ever-growing demand for Mon Thong is observed in China. China 2021, imported 8,21,589.3 metric tons of fresh durians during the year, as compared to 5,75,901.3 metric tons in 2017.
Durian has become an increasingly popular fruit across Asia and efforts are underway to develop the untapped Japanese market. The Japan Durian Promotion Association plans to help increase demand among Japanese consumers, increase imports and even develop production in Japan as the temperatures in Okinawa are warm enough to grow durians.
With an expanding base of health-conscious consumers and middle-income households, the market for durians is further expected to get a boost in the country as the fruit is a rich source of nutrients such as Iron, Vitamin C, and Potassium. The demand for the fruit has reportedly emerged as an essential topping on pizzas and hotpot broths along with increased usage of durian pulps and pastes in the foodservice industry. Thus, the market for fresh durians is expected to register rapid growth in the region, during the forecast period.
Durian Market News
November 2022: In Vietnam, the Ministry of Agriculture and Rural Development's Department of Crop Production and the Dak Lak Department of Agriculture and Rural Development have collaborated to organize a training course for the establishment of durian growing areas and packaging facilities in the Central Highlands to serve exports to China.
September 2022: A new Malaysian brand launched "snow-skinned" durian mooncakes in China with the joint support of Alibaba and the Consulate General of Malaysia in Shanghai, with the product set to arrive on Chinese people's dining tables during the upcoming Mid-Autumn Festival.
May 2022: During the fifth year of its BayGAP program, Bayer Thai Co Ltd., developed a joint collaboration with the Department of Agriculture, the Department of Agricultural Extension, Kasetsart University, and the Southern Durian Association hosting a BayGAP training program to promote GAP (Good Agricultural Practices) certification on May 21-22, 2022 in Surat Thani province. The program was attended by 120 smallholder farmers from the southern region who grow durian.
Durian Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain/Supply Chain Analysis
5. MARKET SEGMENTATION
5.1 Geography (Production Analysis, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
5.1.1 North America
5.1.1.1 United States
5.1.1.2 Canada
5.1.2 Europe
5.1.2.1 Netherlands
5.1.2.2 France
5.1.2.3 United Kingdom
5.1.2.4 Italy
5.1.2.5 Germany
5.1.3 Asia-Pacific
5.1.3.1 China
5.1.3.2 Thailand
5.1.3.3 Malaysia
5.1.3.4 Philippines
5.1.3.5 Japan
5.1.4 Middle-East and Africa
5.1.4.1 United Arab Emirates
5.1.4.2 Saudi Arabia
5.1.4.3 South Africa
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
Durian Industry Segmentation
Durian, also known as the "King of Fruits" in Southeast Asia, is an oblong-shaped fruit with spikes and has an overpowering smell which has led to the ban of the fruit in public transport in countries such as Singapore, Thailand, and Japan. The Fresh Durian Market Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The market is segmented into geography (North America, Europe, Asia Pacific, Middle East & Africa). The report offers market estimation and forecasts in volume (metric ton) and value(USD Million) for the fresh durian market.
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Durian Market Research FAQs
How big is the Fresh Durian Market?
The Fresh Durian Market size is expected to reach USD 9.85 billion in 2024 and grow at a CAGR of 9.40% to reach USD 15.43 billion by 2029.
What is the current Fresh Durian Market size?
In 2024, the Fresh Durian Market size is expected to reach USD 9.85 billion.
Which is the fastest growing region in Fresh Durian Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Fresh Durian Market?
In 2024, the Asia-Pacific accounts for the largest market share in Fresh Durian Market.
What years does this Fresh Durian Market cover, and what was the market size in 2023?
In 2023, the Fresh Durian Market size was estimated at USD 9 billion. The report covers the Fresh Durian Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Fresh Durian Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Durian Industry Report
Statistics for the 2024 Durian market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Durian analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
