Fortified Bakery Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Global Fortified Bakery Market is segmented by Product Type (Cake, Biscuits, Bread, Morning Goods), Distribution Channel (Specialist Retailer, Retail Channel, Foodservice), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and forecast for the fortified bakery market in value (USD million) for all the above segments.

Fortified Bakery Market Size

fortified bakery market overview
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 6.10 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Fortified Bakery Market Analysis

The global fortified bakery market is projected to register a CAGR of 6.1% during the forecast period (2022-2027).

During the COVID-19 peak period, sales of non-edible products such as disinfectants, toilet paper, paper goods, and hand sanitizer were high in demand, and the sales of edible products such as bakery, meat products, and many others were up to the mark as the supply of bakery was insufficient as many of the bakers have shut operations due to shortage of labors. Along with this, disruption in logistics facilities due to the lockdown has created more issues in the market as consumers were not getting products as per their requirements which ultimately affected the market. Another factor that has created an impact on the market is the lack of raw material availability, due to which production of products was not proper. Due to these issues, smaller bakers in the unorganized segment are the worst affected, as stated by Mago, who is also a president of the All India Bread Manufacturers Association. Therefore, the demand from the household sector for bakery products has increased; on the other hand, the food services sector has faced a decline in the market for bakery products, which were considered to be one of the most demanding products in the food service sector.

Consumer inclination toward healthy food and convenience products is the leading driver leading innovations and growth in the fortified bakery market. Urbanization, the worldwide increase in the working population, the growth of out-of-home consumption, and increased demand for instant and nutritious products have been fueling the continuous sales of bakery products.

The cake and pastry segment is on the rise in the market. With the increasing demand for premium and customized cakes, the overall cake segment is witnessing an increase in demand.

Fortified Bakery Market Trends

This section covers the major market trends shaping the Fortified Bakery Market according to our research experts:

“Good for Health” Food is Driving the Demand for Fortified Bakery

The growth of the global fortified bakery market can be attributed to the increasing health consciousness among consumers going for an all-around nutrient-rich diet. The ever-increasing population, growth in the female working population, and the changing eating behaviors have contributed significantly to the growth of the bakery industry. Fortified bakery market such as cakes, cookies, biscuits, cupcakes, and pancakes enriched with various nutrients has uplifted the global market to a great extent. The availability of different varieties of bakery products such as gluten-free, organic, sugar-free, low-calorie, and fortified has attracted a big number of population towards fortified bakery products due to their various health benefits. Additionally, rising awareness of weight management is foreseen to uplift the sales of gluten-free and low-calorie bakery products.

Fortified Bakery1

North America Dominate the Fortified Bakery Market

The global fortified bakery market is primarily dominated by North America, followed by Europe, where bakery products are considered a staple food. The Chinese and Indian population are increasing their demand for fortified bakery products, which prefer high nutrition levels despite being high in cost. The rising young population, along with busy, on-the-go lifestyles, often dictates a need for a quick meal. Many opt for fast food options that are low in calories and high on health benefits and taste too. The Indian consumers want high nutrient content along with the taste such that they want full value for money on their fortified bakery products. Exploring bakery experience- with both global and regional tastes, nutritional authentic preparation methods are on the rise in developing countries like India and China.

Fortified Bakery Market

Fortified Bakery Industry Overview

Companies are actively involved in developing innovative products so as to enhance their product quality and increase the health benefits for the public in general. Some of the major players in the fortified bakery market are Associated British Foods PLC, Britannia Industries Ltd., Dawn Food Products, Inc., Modern Foods Enterprises Pvt. Ltd., Irish Pride Fine Foods, H&S Bakery, Inc., CRUST - a baking company, Super Bakery, Inc., and Allied Bakeries, among others. The companies are focused on enhancing their sales and distribution network and their consumer reach to ultimately strengthen their market position. Mergers and acquisitions are a primary strategy implemented by major companies. Moreover, key companies are heavily investing in research and development to develop and launch new products with exciting flavors to satiate the demand for cakes and pastries across the country.

Fortified Bakery Market Leaders

  1. Associated British Foods PLC

  2. Britannia Industries Ltd

  3. Dawn Food Products

  4. Modern Foods Enterprises

  5. H&S Bakery, Inc

*Disclaimer: Major Players sorted in no particular order


Fortified Bakery Market News

  • In March 2022, Moulins Dumée launched its Chanvrine flour mix for bakery derived from the French word 'chanvre,' meaning 'hemp.' Moulins Bourgeois also launched its hemp-fortified bread combined with flaxseed. The combination provides a duo of protein, fiber and omega 3s sources.
  • In January 2022, Nirogam Ayurveda, one of India's oldest Ayurveda e-shops brand launched its new food sub-division.The new division which is launched is called Mysca. Under this division, they launched Ayurvedically fortified food items e.g. cookies, crispies, jam, etc.
  • In July 2021, The Italian Baker Sdn. Bhd., unveiled a limited-edition, artisanal, multigrain sandwich loaf in Malaysia under its Massimo brand of fortified breads and baked goods. Massimo 'seeded multigrain bread with barley' is claimed to be enriched with a blend of high-quality Canadian barley, chia seed, flaxseed, sunflower seed, and black sesame - all of which are rich sources of vitamins and minerals.

Fortified Bakery Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cake

      2. 5.1.2 Biscuits

      3. 5.1.3 Bread

      4. 5.1.4 Morning Goods

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist Retailers

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Online Retail Channels

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Associated British Foods PLC

      2. 6.4.2 Britannia Industries Ltd.

      3. 6.4.3 Dawn Food Products, Inc.

      4. 6.4.4 Modern Foods Enterprises Pvt. Ltd.

      5. 6.4.5 Irish Pride Fine Foods

      6. 6.4.6 H&S Bakery, Inc.

      7. 6.4.7 CRUST - a baking company

      8. 6.4.8 Super Bakery, Inc.

      9. 6.4.9 Allied Bakeries

    5. *List Not Exhaustive


**Subject to Availability

Fortified Bakery Industry Segmentation

A fortified bakery product is bread or other baked goods enriched with vitamins and minerals. This type of product is important because it helps to ensure that people get the nutrients they need, especially those who may not be able to consume a varied diet. Fortified bakery products are also a good source of fiber. The fortified bakery market is segmented by product type, distribution channel, and region. The market, on the basis of product type, is segmented as cake, biscuits, bread, pastries, morning goods, and others, and on the basis of distribution channel, it can be segmented as a specialist retailer retail channel, and foodservice. Moreover, the study provides an analysis of the fortified bakery market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecast for the fortified bakery market in value (USD million) for all the above segments.

By Product Type
Morning Goods
By Distribution Channel
Specialist Retailers
Online Retail Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Fortified Bakery Market Research FAQs

The Fortified Bakery Market is projected to register a CAGR of 6.1% during the forecast period (2023-2028).

Associated British Foods PLC, Britannia Industries Ltd, Dawn Food Products, Modern Foods Enterprises and H&S Bakery, Inc are the major companies operating in the Fortified Bakery Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Fortified Bakery Market.

Fortified Bakery Industry Report

Statistics for the 2023 Fortified Bakery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fortified Bakery analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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