Market Trends of Fortified Bakery Industry
This section covers the major market trends shaping the Fortified Bakery Market according to our research experts:
“Good for Health” Food is Driving the Demand for Fortified Bakery
The growth of the global fortified bakery market can be attributed to the increasing health consciousness among consumers going for an all-around nutrient-rich diet. The ever-increasing population, growth in the female working population, and the changing eating behaviors have contributed significantly to the growth of the bakery industry. Fortified bakery market such as cakes, cookies, biscuits, cupcakes, and pancakes enriched with various nutrients has uplifted the global market to a great extent. The availability of different varieties of bakery products such as gluten-free, organic, sugar-free, low-calorie, and fortified has attracted a big number of population towards fortified bakery products due to their various health benefits. Additionally, rising awareness of weight management is foreseen to uplift the sales of gluten-free and low-calorie bakery products.
North America Dominate the Fortified Bakery Market
The global fortified bakery market is primarily dominated by North America, followed by Europe, where bakery products are considered a staple food. The Chinese and Indian population are increasing their demand for fortified bakery products, which prefer high nutrition levels despite being high in cost. The rising young population, along with busy, on-the-go lifestyles, often dictates a need for a quick meal. Many opt for fast food options that are low in calories and high on health benefits and taste too. The Indian consumers want high nutrient content along with the taste such that they want full value for money on their fortified bakery products. Exploring bakery experience- with both global and regional tastes, nutritional authentic preparation methods are on the rise in developing countries like India and China.