Fluid Biopsy Market Size and Share

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Fluid Biopsy Market Analysis by Mordor Intelligence

The fluid biopsy market size stands at USD 7.11 billion in 2025 and is forecast to advance to USD 15.20 billion by 2030, reflecting a 16.40% CAGR. Rapid AI-guided signal-enrichment techniques, broader Medicare coverage, and multiple FDA breakthrough device designations position fluid biopsies as a routine component of precision oncology workflows. Machine-learning fragmentomics improves detection of circulating tumor DNA (ctDNA) in early-stage cancers, mitigating the low-yield barrier that once limited screening programs. Investment momentum remains strong: single funding rounds now exceed USD 105 million for platform developers that combine next-generation sequencing (NGS) with decentralized automation to shorten turnaround times. Competitive intensity is rising as emerging players deliver software-centric tools that challenge incumbents on sensitivity, price, and scalability. Asia-Pacific’s regulatory agility and large at-risk population create outsized growth potential, while North America retains leadership through reimbursement certainty and research depth.

Key Report Takeaways

  • By indication, lung cancer led with 33.55% of the fluid biopsy market share in 2024; pancreatic cancer indications are projected to expand at an 18.25% CAGR through 2030. 
  • By biomarker, ctDNA captured 45.53% revenue in 2024; extracellular vesicles and exosomes are advancing at a 19.15% CAGR. 
  • By product & service, kits and reagents dominated with 44.62% 2024 revenue; bioinformatics software posts the fastest 20.12% CAGR. 
  • By technology, NGS held 67.72% of the fluid biopsy market size in 2024; digital PCR usage is growing at 18.22% CAGR. 
  • By end user, hospital and physician labs accounted for 38.72% 2024 revenue; reference laboratories record the highest 19.22% CAGR. 
  • By sample type, blood maintained 67.72% share; urine-based tests are set to rise at an 18.22% CAGR. 
  • By geography, North America commanded 38.72% of 2024 revenue; Asia-Pacific is poised for a 19.52% CAGR through 2030.

Segment Analysis

By Indication: Lung Dominance and Pancreatic Momentum

In 2024, lung applications generated 33.55% of overall revenues, consolidating leadership through multiple FDA-cleared companion diagnostics that guide EGFR, ALK, and MET inhibitor therapy selections. The fluid biopsy market benefits from well-mapped mutation profiles and the clinical necessity of repeat testing at progression, which boosts reagent pull-through. Pancreatic programs, although starting smaller, post an impressive 18.25% forecast CAGR on the strength of AI-enabled response monitoring platforms that deliver actionable insight within days. Broad payer support for therapy-selection panels encourages hospitals to integrate liquid biopsy into baseline staging protocols.

Real-world data show breast and colorectal oncology teams now add blood-based surveillance between imaging cycles, cutting average radiology utilization by 15%. Prostate cancer indications gain traction after BRCA-positive metastatic castration-resistant approvals expanded testing beyond genomic labs to urology clinics. Ovarian and gastric trials progress steadily as multi-omics assays uncover epigenetic signatures absent in mutation-centric panels. Adoption diversity across tumor types helps cushion revenue cycles against single-indication reimbursement headwinds and keeps the fluid biopsy market on a stable expansion path.

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By Biomarker Type: ctDNA Strength and Vesicle Upside

ctDNA supplied 45.53% of the 2024 biomarker revenue, reflecting a decade of cumulative clinical validation and regulatory clearance. However, vesicle-based assays are scaling at a 19.15% CAGR because lipid membranes protect analytes from degradation, yielding higher analytical sensitivity in Stage I diagnoses. Combined protein and RNA cargo analysis inside exosomes supplies orthogonal data that improve false-positive discrimination. Multi-analyte tests pairing ctDNA with vesicle metrics push positive predictive values into imaging-equivalent ranges without procedural risks.

Circulating tumor cells hold niche relevance for phenotyping metastatic progression, while microRNA signatures supplement histology-agnostic programs. Integrative AI pipelines now fuse fragmentomics, methylation, and vesicle-cargo data, enabling tissue-of-origin predictions with sub-10-millimeter tumor burden. Investors prioritizing early-detection claims channel capital into vesicle startups, anticipating premium reimbursement for screening code sets once sensitivity hurdles are cleared. The biomarker race diversifies revenue streams, reducing single-analyte dependence and fostering innovation across the fluid biopsy industry.

By Product & Service: Consumable Leadership and Software Upswing

Kits and reagents represented 44.62% of 2024 turnover because every test run consumes extraction cartridges, library prep reagents, and sequencing consumables. High recurring-use elasticity makes consumables the economic backbone of the fluid biopsy market. Yet software and bioinformatics now compound at a 20.12% CAGR as laboratories outsource pipeline analytics to cloud platforms that enable real-time quality control. Subscription-based models generate predictable revenue and facilitate rapid deployment of algorithmic upgrades without hardware swaps.

Instruments maintain steady sales inside core pathology labs but face elongated replacement cycles. Testing-service contracts grow in clinics lacking internal genomics personnel, and reference laboratories use these agreements to aggregate national specimen volumes. Comprehensive product-service ecosystems yield lock-in advantages, because customers value end-to-end validation frameworks that comply with ISO-accredited workflows. Market entrants focusing solely on consumables risk commoditization pressures unless paired with differentiated software that pushes sensitivity boundaries.

By Technology: NGS Rule and Digital PCR Challenge

NGS contributed 67.72% of all technology revenues in 2024, driven by its ability to interrogate thousands of loci in a single run. Accuracy, read-depth scalability, and continuously falling per-gigabase costs keep NGS the backbone for multi-cancer assays. Digital PCR, advancing at 18.22% CAGR, offers absolute quantification at lower sample input, making it attractive for MRD surveillance when mutation targets are already known. Bio-Rad’s planned acquisition of Stilla Technologies bolsters throughput and multiplexing, positioning digital PCR for cost-sensitive follow-up testing.

Labs frequently deploy qPCR for confirmatory calls where speed outranks breadth. Nanopore sequencing experiments cache real-time field applicability, but read-accuracy gaps still restrict clinical deployment. Hybrid architectures that pipeline targeted digital PCR pre-screens into broad NGS profiling are under validation, promising cost advantages without sensitivity loss. Such workflow flexibility keeps technology choice tied to clinical context rather than vendor lock-in, stimulating demand diversity across the fluid biopsy market.

Market Share
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Note: Segment shares of all individual segments available upon report purchase

By End User: Hospital Hubs and Reference Lab Surge

Hospital-based molecular labs held 38.72% 2024 revenue because integrated care networks prioritize point-of-care diagnostics for treatment initiation speed. Reference laboratories, projected to outpace all other settings at 19.22% CAGR, leverage scale to negotiate reagent pricing and deliver complex analytics nationwide. Strategic partnerships between NeoGenomics and Adaptive Biotechnologies illustrate how specialist labs extend reach by pooling sales channels and informatics infrastructure.

Academic centers remain R&D epicenters, generating peer-reviewed evidence that underpins payer policy. Pharmaceutical sponsors increasingly place liquid biopsy in adaptive trial designs, fueling sample volume in contract research organizations. Physician-office labs show incremental adoption as turnkey benchtop instruments become CLIA-waived, easing compliance burdens. Diverse end-user profiles necessitate tiered support models, from 24-hour enterprise informatics to simple web dashboards, broadening total addressable demand.

By Sample Type: Blood Core and Urine Emergence

Blood sampling captured 67.72% of 2024 specimen volume because venipuncture requires minimal logistics and has decades of established phlebotomy protocols. The fluid biopsy market size for blood-based assays is forecast to sustain double-digit expansion given its versatility across tumor types. Urine pipelines, growing at an 18.22% CAGR, gain traction in urological malignancies and repeat-sampling wellness programs because collection is painless and home-compatible.

Saliva and sputum assays provide localized genomic insights in head-and-neck or lung lesions when plasma signal is diluted. Cerebrospinal fluid testing supports central nervous system metastasis monitoring, where blood biomarker permeability is limited by the blood-brain barrier. Pleural and peritoneal effusion sampling address mesothelioma and ovarian surveillance niches. Broadening sample-matrix compatibility increases the resilience of the fluid biopsy market against modality-specific constraints.

Geography Analysis

North America controlled 38.72% of global fluid biopsy market revenue in 2024, supported by FDA breakthrough pathways, generous Medicare coverage, and a dense ecosystem of academic–industry collaborations[3]Centers for Medicare & Medicaid Services, “Genetic Testing for Oncology (DL39367),” cms.gov. United States oncology networks absorb the majority of test volumes, while cross-border patients to Canada and Mexico augment regional demand. Ongoing policy efforts to harmonize sample-handling standards aim to reduce inter-lab variability and protect reimbursement levels tied to quality measures.

Asia-Pacific records the fastest 19.52% CAGR through 2030 as China, Japan, and India expand molecular oncology budgets. China’s 2024 approval of a methylation-based liver cancer assay underscores regulatory willingness to catalyze domestic innovation. Japan’s recent companion diagnostic endorsements for targeted therapies reflect sophisticated regulator–industry dialogue that accelerates product cycles. Government-linked manufacturing incentives lower localized reagent costs, further stimulating uptake.

Europe occupies a mature but still expanding position. Harmonized in-vitro diagnostic regulation, coupled with growing evidence packages, prompts national payers to reimburse MRD monitoring beyond pilot programs. Germany, France, and the United Kingdom anchor market demand through comprehensive cancer centers that value integrated genomic reports. Southern Europe and Scandinavia follow via pan-European procurement schemes that cut acquisition costs. Middle East, Africa, and South America remain nascent but demonstrate increasing trial participation, foreshadowing longer-term commercial opportunities once reimbursement pathways formalize.

Growth Rate
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Competitive Landscape

The competitive field displays moderate concentration, with Guardant Health, Roche, and Illumina holding sizable but not dominant shares. Guardant capitalizes on multi-indication FDA approvals and AI software that layers new biomarkers onto the Guardant360 franchise. Roche leverages its diagnostic manufacturing footprint to shorten reagent lead times for hospital clients worldwide. Illumina’s post-GRAIL strategy refocuses on core sequencing innovation while continuing to supply flow cells to third-party liquid biopsy developers.

Strategic partnerships shape the competitive chessboard. Foundation Medicine joined with Fulgent Genetics to introduce germline panels that complement somatic profiling, producing cross-sell synergies. Bio-Rad’s offer to acquire Stilla Technologies signals convergence in digital PCR, consolidating IP and accelerating assay menu expansion. Venture-backed entrants push pricing down by 15% to win contracts in high-volume reference labs, forcing incumbents to expand value-added software and biostatistics services.

Product differentiation hinges on analytical sensitivity, sample-to-answer turnaround, and AI-driven interpretive reporting. Vendors overlay cloud portals that integrate with electronic medical records, reducing clinician friction. Subscription-based informatics unlock sustainable revenue independent of commodity reagent margins. The fluid biopsy industry thus shifts from hardware competition toward data-centric ecosystems that embed deeply into oncology care pathways, making switching costs progressively higher.

Fluid Biopsy Industry Leaders

  1. Bio-Rad Laboratories

  2. Guardant Health

  3. Qiagen NV

  4. Roche Diagnostics

  5. Illumina Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Fluid Biopsy Market Concentration
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Recent Industry Developments

  • May 2025: Guardant Health introduces nearly a dozen groundbreaking smart liquid biopsy applications for its Guardant360 Liquid test, including comprehensive tumor profiling capabilities that confirm absence of actionable mutations and utilize AI-driven biomarker identification to enhance precision oncology applications.
  • April 2025: Guardant Health announces strategic collaboration with Pfizer to utilize liquid biopsy portfolio in clinical studies and evaluate circulating tumor DNA for therapy response monitoring, expanding pharmaceutical partnership applications.

Table of Contents for Fluid Biopsy Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Preference For Non-Invasive Oncology Diagnostics
    • 4.2.2 Rapid Increase In Global Cancer Incidence
    • 4.2.3 Sequencing-Cost Decline & NGS Workflow Automation
    • 4.2.4 Reimbursement Expansion For Minimal Residual-Disease (MRD) Blood Tests
    • 4.2.5 AI-Driven Fragmentomics Boosting Early-Stage Detection Accuracy
    • 4.2.6 Venture Capital Inflow To Decentralized Fluid-Biopsy Platforms
  • 4.3 Market Restraints
    • 4.3.1 High Test Cost & Reimbursement Hurdles
    • 4.3.2 Emerging Optical-Biopsy & Imaging Substitutes
    • 4.3.3 Pre-Analytical Sample-Handling Variability
    • 4.3.4 Low ctDNA Yield In Early-Stage Tumors
  • 4.4 Technological Outlook
  • 4.5 Porter's Five Forces
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Industry Rivalry

5. Market Size & Growth Forecasts (Value, USD)

  • 5.1 By Indication
    • 5.1.1 Lung Cancer
    • 5.1.2 Breast Cancer
    • 5.1.3 Colorectal Cancer
    • 5.1.4 Prostate Cancer
    • 5.1.5 Pancreatic Cancer
    • 5.1.6 Other Indications
  • 5.2 By Biomarker Type
    • 5.2.1 Circulating Tumour Cells (CTCs)
    • 5.2.2 Circulating Tumour DNA (ctDNA)
    • 5.2.3 Cell-free DNA (cfDNA)
    • 5.2.4 Extracellular Vesicles / Exosomes
    • 5.2.5 Other Biomarkers (miRNA, TEPs, proteins)
  • 5.3 By Product & Service
    • 5.3.1 Kits & Reagents
    • 5.3.2 Instruments & Platforms
    • 5.3.3 Software & Bioinformatics
    • 5.3.4 Testing Services
  • 5.4 By Technology
    • 5.4.1 Next-Generation Sequencing (NGS)
    • 5.4.2 Digital PCR / ddPCR
    • 5.4.3 Real-Time PCR
    • 5.4.4 Microarray & qPCR
    • 5.4.5 Other (Nanopore, Lab-on-Chip, etc.)
  • 5.5 By End User
    • 5.5.1 Reference Laboratories
    • 5.5.2 Hospital & Physician Labs
    • 5.5.3 Academic & Research Centers
    • 5.5.4 CROs & Biopharma
  • 5.6 By Sample Type
    • 5.6.1 Blood (Plasma/Serum)
    • 5.6.2 Urine
    • 5.6.3 Saliva / Sputum
    • 5.6.4 Cerebrospinal Fluid
    • 5.6.5 Other Body Fluids
  • 5.7 Geography
    • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
    • 5.7.2 Europe
    • 5.7.2.1 Germany
    • 5.7.2.2 United Kingdom
    • 5.7.2.3 France
    • 5.7.2.4 Italy
    • 5.7.2.5 Spain
    • 5.7.2.6 Rest of Europe
    • 5.7.3 Asia-Pacific
    • 5.7.3.1 China
    • 5.7.3.2 Japan
    • 5.7.3.3 India
    • 5.7.3.4 South Korea
    • 5.7.3.5 Australia
    • 5.7.3.6 Rest of Asia-Pacific
    • 5.7.4 Middle East and Africa
    • 5.7.4.1 GCC
    • 5.7.4.2 South Africa
    • 5.7.4.3 Rest of Middle East and Africa
    • 5.7.5 South America
    • 5.7.5.1 Brazil
    • 5.7.5.2 Argentina
    • 5.7.5.3 Rest of South America

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.3.1 Guardant Health
    • 6.3.2 Roche Diagnostics
    • 6.3.3 Illumina Inc.
    • 6.3.4 Grail Inc.
    • 6.3.5 Bio-Rad Laboratories
    • 6.3.6 Qiagen N V
    • 6.3.7 Foundation Medicine
    • 6.3.8 Natera Inc.
    • 6.3.9 Thermo Fisher Scientific
    • 6.3.10 Exact Sciences
    • 6.3.11 NeoGenomics Laboratories
    • 6.3.12 Inivata Ltd
    • 6.3.13 Lucence Diagnostics
    • 6.3.14 Predicine Inc.
    • 6.3.15 LungLife AI Inc.
    • 6.3.16 Exosome Diagnostics
    • 6.3.17 Biocept Inc.
    • 6.3.18 Angle plc
    • 6.3.19 Adaptive Biotechnologies
    • 6.3.20 Singlera Genomics
    • 6.3.21 Oncocyte Corporation

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global Fluid Biopsy Market Report Scope

As per the scope of the report, fluid biopsy, also known as liquid biopsy or fluid phase biopsy, is a procedure of sampling and analyzing non-solid biological tissues (blood and others) for the screening of cancer and other inflammatory conditions associated with cardiac and other medical disorders. The Fluid Biopsy Market is segmented by Indication (Lung Cancer, Breast Cancer, Colorectal Cancer, and Other Indications), Type (Circulating Tumor Cells, Circulating Tumor DNA, and Cell-free DNA), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Indication Lung Cancer
Breast Cancer
Colorectal Cancer
Prostate Cancer
Pancreatic Cancer
Other Indications
By Biomarker Type Circulating Tumour Cells (CTCs)
Circulating Tumour DNA (ctDNA)
Cell-free DNA (cfDNA)
Extracellular Vesicles / Exosomes
Other Biomarkers (miRNA, TEPs, proteins)
By Product & Service Kits & Reagents
Instruments & Platforms
Software & Bioinformatics
Testing Services
By Technology Next-Generation Sequencing (NGS)
Digital PCR / ddPCR
Real-Time PCR
Microarray & qPCR
Other (Nanopore, Lab-on-Chip, etc.)
By End User Reference Laboratories
Hospital & Physician Labs
Academic & Research Centers
CROs & Biopharma
By Sample Type Blood (Plasma/Serum)
Urine
Saliva / Sputum
Cerebrospinal Fluid
Other Body Fluids
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
By Indication
Lung Cancer
Breast Cancer
Colorectal Cancer
Prostate Cancer
Pancreatic Cancer
Other Indications
By Biomarker Type
Circulating Tumour Cells (CTCs)
Circulating Tumour DNA (ctDNA)
Cell-free DNA (cfDNA)
Extracellular Vesicles / Exosomes
Other Biomarkers (miRNA, TEPs, proteins)
By Product & Service
Kits & Reagents
Instruments & Platforms
Software & Bioinformatics
Testing Services
By Technology
Next-Generation Sequencing (NGS)
Digital PCR / ddPCR
Real-Time PCR
Microarray & qPCR
Other (Nanopore, Lab-on-Chip, etc.)
By End User
Reference Laboratories
Hospital & Physician Labs
Academic & Research Centers
CROs & Biopharma
By Sample Type
Blood (Plasma/Serum)
Urine
Saliva / Sputum
Cerebrospinal Fluid
Other Body Fluids
Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Key Questions Answered in the Report

What is the current value of the fluid biopsy market?

The fluid biopsy market size is USD 7.11 billion in 2025 and is on track to reach USD 15.20 billion by 2030.

Which cancer indication generates the most revenue for fluid biopsies?

Lung cancer leads with 33.55% fluid biopsy market share owing to multiple FDA-approved tests for targeted therapy selection.

Why is Asia-Pacific viewed as the fastest-growing region?

Regulatory approvals in China and Japan, rising cancer incidence, and expanding reimbursement drive a 19.52% CAGR for Asia-Pacific through 2030.

How does AI improve liquid biopsy sensitivity?

AI-based fragmentomics interprets cell-free DNA patterns, achieving early-stage cancer detection sensitivities above 90%, surpassing traditional mutation-only assays.

What technologies dominate liquid biopsy testing?

Next-generation sequencing controls 67.72% of 2024 revenue, while digital PCR grows quickly for targeted minimal-residual-disease monitoring.

What are the biggest barriers to wider liquid-biopsy adoption?

High per-test costs, complex reimbursement processes, and low ctDNA yield in early-stage tumors remain key restraints despite ongoing technological progress.

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