Market Size of Feminine Hygiene Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
CAGR (2024 - 2029) | 5.01 % |
Fastest Growing Market | South America |
Largest Market | Asia-Pacific |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Feminine Hygiene Products Market Analysis
The Feminine Hygiene Market is expected to register a CAGR of 5.01% during the forecast period.
Over the medium term, increasing awareness about personal hygiene and emerging low-cost products are expected to boost demand for the feminine hygiene products market. Moreover, the need for products such as tampons, menstrual cups, and internal cleansers and sprays is expected to increase in more developed regions, such as North America and Western Europe. The demand for biodegradable and organic raw materials-based female hygiene products is expected to generate opportunities for market players over the long term. Products like sanitary pads contain synthetic and carcinogenic materials like rayon, dioxin, metal dyes, and highly processed wood pulp, which often cause irritation and allergy in the genital organs of women. Owing to this, the demand for organic raw material-based sanitary napkin products is increasing.
The non-biodegradability of feminine hygiene products is currently a major environmental problem. However, to cater to the concern, reusable and alternative green products are being promoted to reduce the burden of waste generation due to single-time use pads & tampons and disposable deodorizing wipes. According to the article ‘Making Menstrual Products Eco-friendly,' published by Plastic Oceans International in February 2021, worldwide, nearly 45 billion menstrual products are used every year, and on average, 4,125 plastic bags are operated by a pad user over a lifetime. Therefore, reusable menstrual cups and reusable period underwear and pads are a few solutions gaining traction in the feminine hygiene products segment for minimizing waste generation.