Event and Exhibition Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Event Management Market Size & Exhibition Companies and is segmented by Exhibition Type (B2B, B2C, Mixed/Hybrid), Revenue Stream (Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services), End-user (Consumer Goods & Retail Sector, Automotive & Transportation Sector, Industrial Sector, Entertainment Sector, Real Estate & Property, Hospitality Sector), and Geography. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Event & Exhibition Market Size

 Event & Exhibition Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 45.71 Billion
Market Size (2028) USD 52.68 Billion
CAGR (2023 - 2028) 2.88 %
Fastest Growing Market Asia-Pacific
Largest Market Europe

Major Players

 Event & Exhibition Market  Major Players

*Disclaimer: Major Players sorted in no particular order


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Event & Exhibition Market Analysis

The Events and Exhibition Market size is expected to grow from USD 45.71 billion in 2023 to USD 52.68 billion by 2028, at a CAGR of 2.88% during the forecast period (2023-2028).

Exhibitions are among the significant enablers of global trade and economic growth. Various nations in Europe and Asia use exhibitions as business platforms to propel their regions' economic development and investments.

  • The adoption of geo-cloning for exhibition organizers is driving the market. With less of the risk of a brand-new launch and an existing brand reputation to use as a launchpad and a statement of intent, geo-clones have proven to be a valuable tactic. With Dubai World Trade Centre exhibitions contributing USD 3.28 billion to Dubai's economy alone, the UAE industry's willingness to embrace fresh concepts drives the market. Organizers and exhibitors are exploring the world of 'geo-cloning' to reach out to audiences both regionally and globally. In this regard, exhibitors produce successful exhibits and events outside of their local markets, hoping to increase brand awareness and sales. Further, Reed Exhibitions, a division of RELX, successfully implements geo-cloning to brands such as EuroBLECH, RAILTEX, PSE Europe, etc., contributing to market growth.
  • The rise in the number of national and international music events, concerts, festivals, and carnivals worldwide is a crucial driver in the growth of the music tourism sector of the event and exhibition market. Travelers benefit when music is incorporated into the tourism business. Millennials, who are the optimum music and travel audiences, are enticed by the national and international performers' performances at these music festivals.
  • The major sports events and the growth in live music and movie events will drive the market. In addition, innovation in technology for the events and exhibition markets, such as online events, will drive the demand for online sponsorship, thus driving the market at a rapid pace over the forecast period.
  • Recent oil price movements affect the overreliance on oil, which threatens most Saudis' disposable income. This could lead to less spending on non-essential spendings such as entertainment and cultural activities, thus hampering the market's growth. Moreover, due to the development of events and exhibitions in line with Saudi Arabia's Vision 2030, a skill gap has been created among conference and event practitioners, which may negatively impact the market's growth.
  • The COVID-19 pandemic heavily affected global exhibitions and events worldwide. Events were canceled or postponed around the globe. However, post-pandemic, event organizers have adopted new delivery models, going entirely digital or embracing in-person solutions. The entertainment activities such as film festivals, movie events, music festivals, and concerts are gaining significant traction, coupled with increasing music concerts and world tours of musicians across many parts of the world, offering substantial opportunities for the market. It is further expected that the growth in the events and exhibition will regain momentum over the forecast period.

Event & Exhibition Market Trends

This section covers the major market trends shaping the Events & Exhibition Market according to our research experts:

Entertainment Sector is Expected to Drive the Market

  • The entertainment events can be classified as sports, music, and movie events. The lifestyle is becoming busy, and people are opting for entertainment events to rejuvenate themselves, which is creating an opportunity for global entertainment events to rise. The social media platform is helping events increase their awareness among potential visitors, and the convenience of online ticketing is fuelling the market's growth.
  • Film festivals are also a preferable choice for people because it gives them a complete entertainment package with music and dance performed by their favorite actors. For example, the public program of the Berlin International Film Festival features roughly 400 films annually, the majority of which are world or European premieres. It is considered the largest public festival in the world, with over 400,000 tickets sold to the general public. This annual mega event is driving the market's growth for events and exhibition businesses worldwide.
  • Music festivals are known for their visitor counts. The largest music event according to footfall is the Donauinselfest. This annual free outdoor music festival called the Donauinselfest takes place on Donauinsel in Vienna, Austria. With over 3 million attendees over three days, it is the world's largest open-air music event. Every year, the music festival featuring primarily regional artists and the rare international superstar usually receives about 2.5 million visitors. The 2023 edition will be hosted from the 23rd to the 25th of June.
  • The Electronic dance music festival Electric Daisy Carnival is run by promoter and distributor Insomniac. EDC Las Vegas, the festival's signature yearly event, is the biggest electronic dance music gathering in North America and takes place in May at the Las Vegas Motor Speedway from 19th to 21st May 2023. The annual event always has more than 400,000 attendance.
  • As part of their Music of the Spheres World Tour, the British rock band Coldplay will perform in Manchester's Etihad Stadium in 2023. A day after wrapping up their European tour in Glasgow, Coldplay had already sold roughly 1.5 million tickets for their 2023 tour. On August 25, tickets went on sale for the 2023 Music of the Spheres World Tour, which will include Manchester, Barcelona, and Amsterdam. In addition, more than 5 million tickets have been sold across Europe and America for Coldplay's 2022 tour, which shows the demand of the people for music bands and will drive the events and exhibitions market across the world.
  • After the pandemic, people across the world are interested in attending physical entertainment events such as music and movie festivals and sports because during the COVID-19 pandemic, due to restrictions, the planned trips to attend global events were postponed by visitors, which is driving the market for global events and exhibition.
Events & Exhibition Market:  Most Successful Music Tours, Worldwide, in USD million, Based on Gross Revenue per Show, 2021

Europe to Hold Significant Market Share

  • Europe is a popular destination for events and exhibitions since the region has numerous international event venues, mainly in countries such as the United Kingdom, France, and Germany. The success of the MICE industry in Europe is primarily attributed to the high degree of customer service, secure and pleasant transportation, hospitality, fast and safe accommodations, and the physical infrastructures to host the events. 
  • The government of many European countries is partnering with global exhibition management associations to make the country a choice of destination for the association's affiliated events. For example, in June 2022, the Turkey Tourism Promotion and Development Agency was named by the International Congress and Convention Association (ICCA) as the organization's first Destination partner in Europe. The one-year collaboration represents the ICCA's endorsement of Turkey as a prominent business event location for Europe and the international industry.
  • The region has many big exhibition venues on a global scale, such as Fiera Milano in Italy, Messe Frankfurt, and Messegelande Hannover in Germany. The Hannover Exhibition Center, the largest convention center in the world, is one of the many significant convention centers in Germany, which is recognized for hosting numerous corporate events on a grand scale all year long. Germany's biggest cities, including Hannover, Frankfurt, Munich, Berlin, Hamburg, Dusseldorf, and Cologne, host thousands of industry exhibitions and trade fairs each year.
  • The European countries have made a significant contribution toward global football sports. The countries have many stadiums and favorite teams. These teams and players have their fan following across the globe, creating an opportunity for the event market in the country through conducting football tournaments. For example, The 17th edition of the UEFA European Tournament, the four-year international men's football championship of Europe that UEFA runs, is expected to take place in 2024 and be known as UEFA Euro 2024. The event, slated to take place from June 14 to July 14, 2024, is scheduled to be hosted by Germany.
  • In addition, the European summer music festival is a significant event that happens every year in the region and has an impact globally, driving market growth. For example, many EDM fans assemble at Tomorrowland and the Amsterdam Dance Event. Electronic music fans have made Tomorrowland their preferred festival since 2005, and the event frequently sells out in under an hour.
  • The European events industry is driven by an increase in corporate activities, including brand promotions, conferences, seminars, and employee training activities, as well as the rapid development of the tourist and hospitality industries and the expansion of IT centers in Europe. 
Events and Exhibition Market- Growth Rate by Region

Event & Exhibition Industry Overview

The Events & Exhibition market is fragmented as there are various players, including many regional and global companies. Further mergers and acquisitions have increased the competition catering to an intense rivalry in the market. Key players are Fiera Milano SpA, Deutsche Messe AG, etc. Recent developments in the market are -

In October 2022, Messe Frankfurt signed the Net Zero Carbon Events Pledge with a view to driving forward sustainable development in the international event sector.

In May 2022, GL events announced its acquisition of 100% of the shares of Field & Lawn Ltd, a provider of temporary buildings throughout Britain. Field & Lawn has four business offerings, such as event marquees and structures, temporary industrial buildings, placemaking, and festive lighting solutions. This acquisition strengthens GL events' presence in the United Kingdom while providing an opportunity to integrate and develop a new service offering.

Event & Exhibition Market Leaders

  1. Fiera Milano SpA

  2. Deutsche Messe AG

  3. Messe Frankfurt GmbH

  4. MCH Group AG

  5. GL Events

*Disclaimer: Major Players sorted in no particular order

Events and Exhibition Market  Concentration

Event & Exhibition Market News

  • September 2022: The UAE's Flash Entertainment launched a stand-alone office in Saudi Arabia's capital Riyadh, as the Kingdom develops its events and leisure sector. According to the company, the entertainment industry is proliferating. The goal in opening its KSA headquarters is for Flash Entertainment to become a key contributor to a priority trident of industry development, economic diversification, and Saudization goals.
  • June 2022: A strategic new partnership between MAD Event Management LLC and UFI, the Global Association of the Exhibition Industry, was announced to strengthen ties between the North American and international exhibition industry and expand UFI's membership base in North America.
  • June 2022: The Turkey Tourism Promotion and Development Agency was named by the International Congress and Convention Association (ICCA) as the organization's first Destination partner in Europe. The one-year collaboration represents the ICCA's endorsement of Turkey as a prominent business event location for Europe and the international industry.

Event & Exhibition Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis​

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitutes

    3. 4.3 Assessment of the Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Adoption of Geo-Cloning for Exhibition Organizers

      2. 5.1.2 Increasing Growth of Consumer Goods Penetrates the Growth of B2C Exhibition

    2. 5.2 Market Restraints

      1. 5.2.1 Loss Due to Restrictions of Smaller Players to Participate Owing to Potential Low Turnouts


    1. 6.1 Type

      1. 6.1.1 B2B

      2. 6.1.2 B2C

      3. 6.1.3 Mixed/Hybrid

    2. 6.2 Revenue Stream

      1. 6.2.1 Exhibitor Fee

      2. 6.2.2 Sponsorship Fee

      3. 6.2.3 Entrance Fee

      4. 6.2.4 Services

    3. 6.3 End-user

      1. 6.3.1 Consumer Goods and Retail Sector

      2. 6.3.2 Automotive and Transportation Sector

      3. 6.3.3 Industrial

      4. 6.3.4 Entertainment

      5. 6.3.5 Real Estate and Property

      6. 6.3.6 Hospitality Sector

      7. 6.3.7 Other End-users

    4. 6.4 Geography

      1. 6.4.1 North America

        1. United States

        2. Canada

      2. 6.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Rest of Europe

      3. 6.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia-Pacific

      4. 6.4.4 Latin America

      5. 6.4.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Fiera Milano SpA

      2. 7.1.2 Deutsche Messe AG

      3. 7.1.3 Messe Frankfurt GmbH

      4. 7.1.4 MCH Group AG

      5. 7.1.5 GL Events

      6. 7.1.6 Koelnmesse GmbH

      7. 7.1.7 Messe Dsseldorf GmbH

      8. 7.1.8 RELX Plc

      9. 7.1.9 Viparis Holding

      10. 7.1.10 Comexposium Group

    2. *List Not Exhaustive


**Subject to Availability

Event & Exhibition Industry Segmentation

The event and exhibition market comprises B2B and B2C, providing various revenue streams in terms of exhibitor fees, sponsorship fees, and entrance fees through end-users (consumer goods and the retail sector, automotive and transportation industrial, entertainment) across the globe.

The study tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study also tracks the revenue accrued from the various types of events that are being used across end-user industries. In addition, the study provides the events and exhibition market trends, along with key vendor profiles. The study further analyzes the overall impact of COVID-19 on the ecosystem.

The Events & Exhibition Market is segmented by Exhibition Type (B2B, B2C, Mixed/Hybrid), Revenue Stream (Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services), End-user (Consumer Goods & Retail Sector, Automotive & Transportation Sector, Industrial Sector, Entertainment Sector, Real Estate & Property, Hospitality Sector), and Geography. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Revenue Stream
Exhibitor Fee
Sponsorship Fee
Entrance Fee
Consumer Goods and Retail Sector
Automotive and Transportation Sector
Real Estate and Property
Hospitality Sector
Other End-users
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Latin America
Middle East and Africa

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Event & Exhibition Market Research FAQs

The Events and Exhibition Market size is expected to reach USD 45.71 billion in 2023 and grow at a CAGR of 2.88% to reach USD 52.68 billion by 2028.

In 2023, the Events and Exhibition Market size is expected to reach USD 45.71 billion.

Fiera Milano SpA, Deutsche Messe AG, Messe Frankfurt GmbH, MCH Group AG and GL Events are the major companies operating in the Events and Exhibition Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Europe accounts for the largest market share in the Events and Exhibition Market.

Event and Exhibition Industry Report

Statistics for the 2023 Event and Exhibition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Event and Exhibition analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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