Europe Yogurt Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Europe Yogurt Market Analysis and it is segmented by Category (Dairy-based and non-Dairy-based yogurt); by Type (Plain and Flavored Yogurt); by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail, and other distribution channels); and by Country. The Market Size and Values Are Provided in Terms of (USD Million) During the Forecasted Years for the Above Segments.

Europe Yogurt Market Size

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Europe Yogurt Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2018 - 2022
CAGR 3.20 %
Market Concentration Low

Major Players

Europe Yogurt Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Yogurt Market Analysis

The Europe Yogurt Market is projected to register a CAGR of 3.2% over the next five years.

The market witnessed significant growth due to a rise in health consciousness among Europeans. This encouraged them to opt for yogurt, as it has various health benefits, like improved digestion, enhanced immune function, and a reduced risk of many diseases, including obesity. The addition of yogurt to meal plans is one of those factors contributing to the market growth. The demand for yogurt is fuelled by the availability of numerous flavors growing consumer indulgence in exotic flavors, and significant investments by manufacturers. This prompts manufacturers to develop products with innovative flavors to cater to the growing demand.

Additionally, with the growing trend of veganism across Europe, the demand for non-dairy-based yogurt products is anticipated to grow faster. Owing to the ample retail space and convenient conventional services, supermarkets/ hypermarkets remain one of the most preferred points of sale for yogurt. With the widespread concerns around the region regarding consuming probiotic or prebiotic yogurt, several wellness brands, such as Activia and Actimel, offered drinking yogurt and spoonable yogurt in exotic fruit flavors. As per the data of the Department of Health and Social Care, the United Kingdom government has set regulations that restrict the placement of products in grocery or any retail shelves or any e-commerce store along with that promoting products or drinks which are high in salt, sugar and fat, salt or those are less healthy in an open forum. This government statement has bound various yogurt manufacturers to produce dairy or non-dairy less sugar and cleanly labeled yogurt products in the United Kingdom market.

Europe Yogurt Market Trends

This section covers the major market trends shaping the Europe Yogurt Market according to our research experts:

Rising Demand For Probiotic Food And Beverages

The high prevalence of digestive disorders drives the demand for probiotic foods across various consumer groups. Yogurt is the most preferred probiotic food in different flavors in both spoonable and drinkable forms. The ongoing trend of healthy dietary and snacking options among the European population is yet another factor driving the sales of probiotics, such as kombucha, yogurts, and probiotic drinks, across the region. Additionally, probiotics in sauerkraut, pickles, and other fermented food and beverages, such as kefir, buttermilk, tempeh, kimchi, and miso, are a part of a commoner's diet in Europe. Non-dairy probiotic products gained importance due to the ongoing swing of vegan food and the steep prevalence of lactose intolerance over large European populations.

Fermented fruit juices, desserts, and cereal-based products proved to be suitable media for delivering excellent potential for probiotic food products. This increased penetration of dairy and non-dairy yogurt led Yogurtcritical players across the region to constantly invest in R&D activities for product innovation, with product claims, like low/no sugar, to capture the evolving consumer trend and gain a competitive advantage in the market. Moreover, Yogurt is a protein-rich food source that improves metabolism. Therefore, eating Yogurt throughout the day helps you burn more calories. People are consuming more Yogurt due to the health benefits it offers. Apart from weight loss, Yogurt also enhances gut bacteria. Because of these properties, the demand for Yogurt is continuously rising.

Europe Yogurt Market: Fage International SA Revenue Breakdown (in %), By type, Italy, 2021

Germany Holds Largest Market Share in Europe

Production of yogurt in Germany constituted a significant percentage of total European production of yogurt in 2021, making Germany the largest producer of yogurt in Europe according to the Eurostat. Germany and France have the largest yogurt market in terms of revenue in Europe. Germany's Yogurt Market is projected to witness robust growth during the forecast period, due to the growing preference for yogurt-based drinks over sugar-loaded variants available in the market due to awareness of lifestyle disorders such as obesity and diabetes. Moreover, widespread consumption of yogurt or yogurt-based products among the older generation coupled with the rising popularity of low-fat Greek yogurt among consumers due to its low calorific value and the health benefits associated with the consumption of yogurt is anticipated to drive the growth of the market during the forecast period. 

Emerging segments such as plant-based yogurt and yogurt drinks are showing growth in the German market. The growing popularity of dairy alternatives primarily in Germany has led to the rapid growth of plant-based yogurt. Owing to this major players in the market are launching more plant-based yogurts than in previous years. Greek yogurt is at the forefront of the preferences of German consumers, in the context of the daily diet with natural products as well as their particularly growing awareness of products that contribute to maintaining health and well-being. Furthermore, eating healthy food has become a habit for German consumers to maintain blood sugar levels and to boost immunity, with that the consumption of traditional, as well as flavored yogurt after meals or at breakfast, is very common among German consumers. Adding to this, as per the data of the world bank more than 12 million tourists have visited Germany in 2021 that the demand for vegan yogurt is growing within the country, and the domestic consumer along with international consumers adopting veganism with its wide availability of flavored vegan yogurt such as vanilla, strawberry, raspberry, mixed berry, among others.

Europe Yogurt Market, Production Share of Yogurt (in %), By Country, Europe, 2021

Europe Yogurt Industry Overview

The market studied is highly competitive, with major players, like Danone SA, Nestle SA, Arla Foods, General Mills Inc., and Friesland Campina, holding significant shares. An advanced distribution network gives an upper edge to the manufacturers to expand their range of products across the region. Moreover, due to the rapidly-changing consumer demands and preferences, players must innovate to continuously sustain and grow in the market. To attain a larger share of the market studied, manufacturers are revitalizing their product portfolios to present the health aspects of yogurt. For instance, in December 2021, Fage International announced opening a new factory in the Netherlands after eliminating the plans of opening a facility in Luxembourg, with a view of investing USD 169.8 Million. The factory is scheduled to begin operations in 2024 and could create 250 new jobs. The strategy is to expand its yogurt business internationally.

Europe Yogurt Market Leaders

  1. General Mills Inc.

  2. Danone SA

  3. Nestlé S.A.

  4. Arla Foods amba

  5. Friesland Campina

*Disclaimer: Major Players sorted in no particular order

Europe Yogurt Market Concentration
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Europe Yogurt Market News

  • In November 2022, Grupo Leche Pascual SA, a Spanish dairy producer, launched a new yogurt brand, "Big Day." Big Day is yogurt with fruit and cereal that intends to be served at several mealtimes, including breakfast and snacks.
  • In June 2022, the Onken Yogurt brand of Emmi AG launched the new natural set supper club in partnership with Gok Wan. A content series featuring five genuinely created three-course set menus from five different culinary locations. It was built in collaboration with celebrity foodie Gok Wan.
  • In March 2022, Activia, the subsidiary of Danone, launched its latest innovation to meet that growing demand. It establishes the new Activia+ Multi-Benefit Probiotic Yogurt Drinks, which are packed with billions of live and active probiotics that help support your gut health, plus are an excellent source (20% DV) of Vitamins C, D, and Zinc to support your immune system. It offers these products in 3 flavors: raspberry, peach, and strawberry.
  • In April 2021, General Mills launched protein-packed yogurt. General Mills, Inc. is pumping the protein in its yogurt portfolio with the new Ratio Protein.

Europe Yogurt Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Plain Yogurt

      2. 5.1.2 Flavored Yogurt

    2. 5.2 Category

      1. 5.2.1 Dairy

      2. 5.2.2 Non- Dairy

    3. 5.3 Distribution Channel

      1. 5.3.1 Hypermarket/Supermarket

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 United Kingdom

      2. 5.4.2 Germany

      3. 5.4.3 Spain

      4. 5.4.4 France

      5. 5.4.5 Russia

      6. 5.4.6 Italy

      7. 5.4.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Chobani LLC

      2. 6.3.2 General Mills Inc.

      3. 6.3.3 Danone SA

      4. 6.3.4 Nestle S.A.

      5. 6.3.5 Arla Foods amba

      6. 6.3.6 Sovos Brands Intermediate, Inc.

      7. 6.3.7 Hain Celestial Group

      8. 6.3.8 MuLLER UK & IRELAND

      9. 6.3.9 Bioprox Ingredients

      10. 6.3.10 Yeo Valley

      11. 6.3.11 Emmi UK Ltd (Onken)

    4. *List Not Exhaustive

**Subject to Availability
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Europe Yogurt Industry Segmentation

Yogurt is a food produced by the bacterial fermentation of milk. The Europe yogurt market is segmented by category, type, distribution channel, and geography. Based on the category the market is segmented into dairy-based and non-dairy-based yogurt. Based on type, the market is segmented into plain and flavored yogurt. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, online retail channels, and other distribution channels. Based on geography, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Plain Yogurt
Flavored Yogurt
Non- Dairy
Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe
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Europe Yogurt Market Research FAQs

The Europe Yogurt Market is projected to register a CAGR of 3.20% during the forecast period (2024-2029)

General Mills Inc., Danone SA, Nestlé S.A., Arla Foods amba and Friesland Campina are the major companies operating in the Europe Yogurt Market.

The report covers the Europe Yogurt Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Yogurt Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Yogurt Industry Report

Statistics for the 2024 Europe Yogurt market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Yogurt analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Yogurt Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)