Europe Yogurt Market - Growth, Trends and Forecasts (2018 - 2023)

Market Insights

The Europe yogurt market is expected to grow at a CAGR of 3.2% during the forecast period to reach a value of USD 34 billion by 2022. The increasing awareness of health benefits of yogurt acts as a catalyst to the growth of this market. Yogurt consumption is growing rapidly in high-income countries like Germany and France; wherein, low-sugar yogurts are gaining popularity. Indulgence is the main reason that is increasing yogurt consumption, by almost 35%.

Market Dynamics

The demand for yogurt has been increasing from consumers aged above 50 years. This is due to the increasing awareness of the health benefits of yogurt, which is rich in calcium and protein. Some of the health benefits of yogurt include boosting the immune system, combating diarrhea and constipation, etc. The increasing availability of flavored yogurt is also a driver of this market. A rise in the cost of production poses a threat to the market. Also, the fat content in yogurt results in health concerns related to obesity.

 Market Segmentation

The Europe yogurt market is segmented on the basis of product type into regular yogurt and fat-free yogurt. The increasing awareness regarding the consumption of healthy food supports the growth of the fat-free yogurt market. By form, the market demand is classified into set yogurt, yogurt drinks, Greek yogurt and frozen yogurt. Set yogurt is more popular than the others and contributes a higher revenue. The yogurt drinks and frozen yogurt segments are further segmented into regular and flavored.

The Europe yogurt market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, grocery stores, online and others.

Regional Analysis

The Europe yogurt market has been geographically segmented into Germany, the U.K, France, Spain, Italy, Russia and others. The per-capita consumption of yogurt is high in high-income countries like Germany and France. Compared to other dairy products, yogurt consumption is high in countries like Germany. This may be due to the increasing awareness of the health benefits of yogurt. Greece is famous for its strained yogurt and is a supplier to many emerging economies.

Competitive Environment

The European market for yogurt is highly fragmented so as to meet specific consumer demand for taste and nutritional attributes. The vendors compete for innovation, pricing and distribution. Dannon is the market leader in Europe; the company achieved its target of low-fat and low-sugar and has no sustainability issues due to its growing popularity. Yakult is famous for its products, which help in digestion and building immunity. The private labels are expected to grow rapidly during the forecast period.

Some of the major players in the market include-

• Chobani Inc.
• General Mills
• Groupe Danone
• Nestle
• Kraft Foods Group

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

• Value chain analysis
• Volume of the Europe Yogurt Market market
• Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

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