Key Market Trends

Greek Yogurt Market in Europe

Europe has a high population of health concsious consumers plus there is an increase in awareness of celiac diseases among consumers, but as no particular medication is available for these diseases, there is an increase in demand of gluten free products like greek yogurt. Gluten free greek yogurt also help with digestive health problems, weight management and has high protien content. As a result of many health benefits, market for greek yogurt in Europe is expanding at a CAGR of 8%.

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Largest and fastest growing yogurt markets in Europe

Germany and France have the largest yogurt market in terms of revenue in Europe. The major reason for large yogurt market in Germany is that consumers aged above 55 eat about 34.9% of dairy products, Increase is 55+ population by about 3% from 2014-2018 is a contributor to expansion of Germany yogurt market. While Netherlands and Norway have smaller yogurt market in terms of revenue, but they witness highest CAGR in Europe. The major reasons contributing to expansion in demand of yogurt market are health benefits,  variety and convenience, as it is a comfortable 'on the go' snack.

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