Market Share of Europe Yogurt Industry
The market studied is highly competitive, with major players, like Danone SA, Nestle SA, Arla Foods, General Mills Inc., and Friesland Campina, holding significant shares. An advanced distribution network gives an upper edge to the manufacturers to expand their range of products across the region. Moreover, due to the rapidly-changing consumer demands and preferences, players must innovate to continuously sustain and grow in the market. To attain a larger share of the market studied, manufacturers are revitalizing their product portfolios to present the health aspects of yogurt. For instance, in December 2021, Fage International announced opening a new factory in the Netherlands after eliminating the plans of opening a facility in Luxembourg, with a view of investing USD 169.8 Million. The factory is scheduled to begin operations in 2024 and could create 250 new jobs. The strategy is to expand its yogurt business internationally.
Europe Yogurt Market Leaders
General Mills Inc.
Danone SA
Nestlé S.A.
Arla Foods amba
Friesland Campina
*Disclaimer: Major Players sorted in no particular order
