European Wine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Europe Wine Market Size and it is segmented by Product Type (Still Wine, Sparkling Wine, and Other Product Types); by Color (Red Wine, Rose Wine, White Wine, and Other Wines); by Distribution Channel (On-Trade and Off-Trade); and by Geography (Spain, United Kingdom, France, Germany, Italy, and Rest of Europe). The market size and values are provided in terms of (USD Million) during the forecasted years for the above segments.

Europe Wine Market Size

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Europe Wine Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.65 %
Market Concentration Low

Major Players

Europe Wine Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Wine Market Analysis

The European wine market is expected to register a CAGR of 4.65% over the upcoming five years.

The European wine market is mature as wine has been a part of the vivid European culture and is still a part of the lifestyles of the regional people. Also, the rise in the consumption of wine with meals at home has led to market growth in this region. The changing lifestyle and increased spending of consumers on premium wines have led to the development of the market. Alongside this, the popularity of wine in social gatherings and different celebrations has enhanced the consumption of wine in the European market. For instance, according to the international organization of Vine and Wine, France had the highest wine-consuming population among European countries, with wine consumption standing at around 25.2 million hectolitres in 2021 followed by Italy with wine consumption standing at around 24.2 million hectolitres.

The wine market in the region is supported by increasing demand for wine due to its health benefits. Conversely, the premiumization of wine products coupled with innovation in flavor has further regulated the wine market in the region. The different varieties of wine available, with different tastes, attract the consumers further. For instance, in May 2022, Hardy's one of the United Kingdom's known wine brands announced its plans to launch new wine varieties in can format. The 3 popular varieties company planned to launch include rose, chardonnay, and shiraz. However, as the consumers of the European region are swaying towards nutrition-packed beverages, the regional wine market is likely to progress steadily.

Europe Wine Market Trends

This section covers the major market trends shaping the Europe Wine Market according to our research experts:

Large Vineyard Area is Likely to Drive the Market in the Region

The European countries have been extensively manufacturing wines for ages as drinks have been a regular part of the traditional meals across the region. The large area under vineyards is giving rise to the increase in wine production on a large scale. For instance, according to the International Organisation of Vine and Wine, in 2021, Spain had the largest vineyard surface area in Europe with 964,000 hectares followed by France and Italy with 798,000 hectares and 718,000 hectares respectively. Therefore, the large area under vineyards aids the greater production of wine.

Additionally, owing to the high demand, a considerable land area was converted into vineyards, especially in the countries of Spain, Italy, France, and Turkey, as their local wines gained popularity across the globe. According to the United Nations Food and Agriculture Organization, in 2021, these four countries altogether cater to about 39.7% of the global vineyard surface area. Europe holds a large proportion of the entire vineyards in the world. The manufacturers, thus, procure grapes in bulks from these vineyards to produce wine at substantial prices, attracting consumers further. Moreover, the increased production due to the large vineyard area is increasing the innovation in terms of flavor, color, and packaging customizations has led to increased sales of wine.

Europe Wine Market : Vineyard Surface Area, in 1,000 Hectares, By Country, Europe, 2021

Rising Demand for White Wine in the Region

The rising demand for white wine is escalating the growth of the European wine market. Although red wine is preferred in most places, the preference for white wine is rising in European countries. The trend of wine consumption at home is driving the demand further which is supported by the factor that people in Europe prefer to have wine with their meals frequently. For instance, according to HM Revenue and Customs, in 2021, in the United Kingdom, 13.9 million hectoliters of wine were released for consumption by HM Revenue and Customs which increased from 13.7 million hectoliters in 2020.

The sales of organic white wine can be seen growing in the region, owing to the benefits it carries. White wine is known to help in weight loss and can also help in maintaining a healthy heart, keeping a person away from heart diseases. While many countries in the region demand white wine abundantly, the demand is certainly higher in Poland. For instance, according to Krajowy Ośrodek Wsparcia Rolnictwa, in the 2020/2021 season, the country produced 9398.38 hectoliters of white wine, which was an increase of about 800 hectoliters compared to the previous season. Additionally, with the rising preference for the product, companies are expanding their presence in different countries throughout the region. For instance, in 2021, the Italian super white wine was launched in the United Kingdom. This wine hails from Collio DOC in Italy and is made of Friulano grapes. Such developments in the region are expected to boost the sales of the whole market during the forecast period.

Europe Wine Market : Volume of White Wine Production (in Hectoliters), Poland, 2018-2021

Europe Wine Industry Overview

The European wine market is competitive with the presence of several global as well as domestic players. The market is highly competitive with major players like Pernod Ricard, Campari Group, and Castel Group, among others. The major opportunity for the players to grab the market is by launching innovative solutions to cater to the market, amidst the stagnant market situation. The taste, type, and cost also play a major role in laying a heavy brand foundation. The global players have a strong hand due to their brand image and are, therefore, indulging in geographical expansions, while others are considering mergers, acquisitions, and partnerships to capture the regional market. The local wineries are developing new products with organic taste, owing to the traditionality of wine in the European region.

Europe Wine Market Leaders

  1. E & J Gallo Winery

  2. Constellation Brands

  3. Pernod Ricard SA

  4. Treasury Wine Estates

  5. Castel Group

*Disclaimer: Major Players sorted in no particular order

Europe Wine Market- Market Concentration.png
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Europe Wine Market News

  • Pernod Ricard has announced the launch of a digital labeling project that will cover its entire portfolio, including wine and spirits. The project, under which every bottle of Pernod Ricard's products carries its QR code on the back label, is being implemented to provide consumers with more transparency on ingredient and health information. According to Pernod Richard, a European pilot program for the digital label solution will begin in July 2022.
  • In August 2021, Pernod Ricard United Kingdom has launched Cafayate and Leaps & Bounds, a new range of Australian wines inspired by dogs. Shiraz and Chardonnay were the first two wines in the line, and their labels highlighted the "inquisitiveness, boldness, and loyalty" of dogs.
  • In January 2021, E. & J. Gallo Winery (Gallo) announced that it has completed the acquisition of more than 30 wine brands from Constellation Brands Inc. The closing of the agreement between Gallo and Constellation was approved by the Federal Trade Commission on December 23, 2020. Gallo will also acquire the Nobilo New Zealand Sauvignon Blanc brand in a separate transaction with Constellation.

Europe Wine Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Still Wine

      2. 5.1.2 Sparkling Wine

      3. 5.1.3 Other Product Types

    2. 5.2 Color

      1. 5.2.1 Red Wine

      2. 5.2.2 Rose Wine

      3. 5.2.3 White Wine

      4. 5.2.4 Other Wines

    3. 5.3 Distribution Channel

      1. 5.3.1 On-trade

      2. 5.3.2 Off-trade

        1. Supermarkets/Hypermarkets

        2. Specialty Stores

        3. Online Retail Stores

        4. Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 Spain

      2. 5.4.2 United Kingdom

      3. 5.4.3 France

      4. 5.4.4 Germany

      5. 5.4.5 Italy

      6. 5.4.6 Rest of Europe


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 E & J Gallo Winery

      2. 6.3.2 Castel Group (Baron de Lestac)

      3. 6.3.3 Treasury Wine Estates (Wolf Blass)

      4. 6.3.4 Pernod Ricard SA (Brancott)

      5. 6.3.5 Financière Pinault SCA (Groupe Artemis SA)

      6. 6.3.6 Louis Roederer

      7. 6.3.7 Borie Manoux SAS

      8. 6.3.8 Constellation Brands

      9. 6.3.9 Blossom Hill

      10. 6.3.10 Château Lafite Rothschild (Bordeaux)

    4. *List Not Exhaustive

**Subject to Availability
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Europe Wine Industry Segmentation

Wine is a kind of alcoholic beverage prepared by fermenting grapes, where yeast is used in the fermentation process. The different varieties of grapes and various strains of yeasts used in the process give out numerous styles of wine. The Europe wine market is segmented by product type, color, distribution channel, and geography. Based on the product type, the market is segmented into still wine, sparkling wine, and other product types. By color, the market is segmented into red wine, rose wine, white wine, and other wines. Based on the distribution channel, the market is classified as on-trade and off-trade channels. The off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The regional market is also segmented by geography into Spain, the United Kingdom, France, Germany, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

Product Type
Still Wine
Sparkling Wine
Other Product Types
Red Wine
Rose Wine
White Wine
Other Wines
Distribution Channel
Specialty Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe
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Europe Wine Market Research FAQs

The Europe Wine Market is projected to register a CAGR of 4.65% during the forecast period (2024-2029)

E & J Gallo Winery, Constellation Brands, Pernod Ricard SA , Treasury Wine Estates and Castel Group are the major companies operating in the Europe Wine Market.

The report covers the Europe Wine Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Wine Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

European Wine Industry Report

Statistics for the 2024 European Wine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. European Wine analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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European Wine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)