Europe Van Rental Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The Europe Van Rental Market is Segmented by Application Type (Leisure/Tourism and Business), by Booking Type (Offline and Online), by Rental Duration (Short-term and Long-term), By Country (Germany, United Kingdom, France, Spain, Italy, Belgium, Netherlands, Austria, Ireland, Luxembourg, and Rest of Europe). The Report offers market size and forecast for Europe Van Rental market in value (USD billion) for all the segments mentioned above.

Market Snapshot

europe van rental
Study Period: 2018-2027
Base Year: 2021
CAGR: 5.6 %

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Market Overview

The Europe Van Rental market was valued at USD 6.11 billion in 2021 and is expected to reach USD 8.47 billion by 2027, registering a CAGR of 5.60% during the forecast period (2022 – 2027).

The COVID-19 pandemic had a mixed impact on the van rental market. With the production halt across the OEMs for new vans, the demand for vans for various cargo and last-mile delivery purposes was fulfilled by using rental schemes across the European region. However, with restricted cash flow, a significant reluctance of people towards utilizing new rental services over the existing vehicles has negated the positive impact due to the pandemic.

However, the increasing electrification could potentially reduce the opportunities for van rentals. Huge incentives offered by governments of different countries in the European region for the purchase of electric vehicles and commercial electric vehicles could potentially reduce the need for rental services if the products are offered at a lucrative price for the buyers. This factor could reduce the market opportunities and hinder the market growth.

In addition, The European Van rental companies cater majorly to tourists looking to explore the destinations in their own time, with online and walk-in booking services making van rental more simple, accessible, and efficient. Relaxation of travel restrictions post-pandemic and increasing inflow of tourists into the market to create a positive outlook for the market during the forecast period.

Scope of the Report

In general, van rental implies that a van is used for or by someone other than the vehicle owner through an arrangement and consideration. The report covers segmentation based on application type, booking type, rental duration, and country.

For each segment, market sizing and forecast have been done based on value (USD billion).

By Application Type
By Booking Type
By Rental Duration
By Country
United Kingdom
Rest of Europe

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Key Market Trends

Business Rental Segment Anticipated to Hold Major Share in the Market

The rise in commercial activities in the European region and the increasing logistics sector are expected to help Europe's van rental market grow during the forecast period. It will likely continue to grow during the forecast period as it helps European businesses meet the peaks and troughs of seasonal demand by providing suitable vans for the job at short notice, without any penalties or commitments.

Vehicle rental firms generally serve customers who need a temporary vehicle, such as those who do not own a vehicle, out-of-town tourists, or owners of damaged or destroyed automobiles awaiting repair or insurance settlement. Furthermore, with the growing logistics industry and the emergence of new e-commerce enterprises, rentals are the greatest way to lower their initial investment in purchasing delivery vans.

Vans find usage in several applications and segments of the European economy, i.e., construction, postal and courier services, law enforcement, and light-duty passenger transport applications. The demand has significantly grown owing to the logistics, and last mile delivery needs from e-commerce giants like Amazon expanding its fleet.

Also, due to stringent emission norms active in the European region, many companies are switching their fleets to electric. Several rental platforms partner with EV manufacturers to procure vehicles for their fleets. For instance,

· In October 2021, Europcar in the UK launched an intriguingly flexible vehicle subscription service called DuoFlex. The subscription is based on a minimum 28-day rental and adds a second vehicle for two days, twice a month. DuoFlex has been developed to take the crystal ball gazing out of fleet planning, providing companies with the flexibility to tackle fluctuating business mobility needs without financial penalty.

· In July 2021, Arrival and LeasePlan announced that LeasePlan would be the preferred operational leasing partner for Arrival electric vans as a part of its ambition to achieve net zero emissions from its funded fleet by 2030. The cooperation is predicated on a 3,000-vehicle first purchase, with the sales agreement set to be completed in Q3 2021.

· In June 2021, Enterprise Rent-A-Car UK Enterprise Flex-E-Rent added 100 plug-in electric vans to its rental fleet. The electric vans will be available for daily and longer-term flexible rentals at 14 Enterprise Flex-E-Rent depots in the South of England and the Midlands.

Also, Europe's fast expanding e-commerce market, which is seeing growth, is pushing the demand for a more modern distribution network, which is growing as the e-commerce business expands across Europe, pushing demand for van rentals for business purposes.

Europe Van Rental Market_Key market trend 1

United Kingdom Expected to Play Significant Role in the Market

According to the financial service provider, compared to the same period in 2020, it experienced a parabolic rise in van rental bookings in November. It is due in part to increased "festive demand" for larger vehicles as customers plan family vacations, as well as an increase in van rentals to meet home delivery demands, according to the financial service provider. According to them, the semi-conductor shortage limits new vehicles available to the UK market, forcing Brits to hire vehicles that are either larger or more dependable than their current automobiles.

The van rental sector is also experienced a winter boom, which Volkswagen Financial Services blames on customers shopping for Christmas gifts online. According to the business, the global chip scarcity is also affecting the van industry, which claims that rental vehicles are assisting fleet operators in expanding their ranks to meet the rising demand.

The UK van rental market has a strong presence of key players like Enterprise, Europcar, Hertz, Avis Budget, and others. For instance, in January 2022, in the United Kingdom, the London Electric Vehicle Company (LEVC) formed a new relationship with Europcar to deliver a fleet of 100 electric vans. The LEVC VN5 is now available in eleven cities at Europcar Vans and Trucks rental locations. The LEVC van is available for rent at Europcar locations. The agreement is part of Europcar's 'One Sustainable Fleet' initiative, which focuses on Clear Air zones, which are becoming increasingly common in UK cities.

Based on these factors, the UK market is expected to grow significantly during the forecast period.

Europe Van Rental Market_Key market trend 2

Competitive Landscape

The Europe Van Rental market is a moderately consolidated market with key players like Hertz Global Holdings Inc, Enterprise Holdings Inc, Europcar mobility, Fraikin SA, Lease PLC, and Sixt SE. These players are actively engaged in the market and are focused on designing growth strategies like fleet expansions and collaborative agreements to improve their considerable share in the market. For instance,

· In April 2021, Europcar Mobility Group entered into a strategic partnership with FREE2MOVE - STELLANTIS GROUP for the Connected Vehicles” Program, which enables direct access to vehicle data for an enhanced consumer experience and improved fleet management capacities. Over this international partnership, Free2Move will offer the Group unified access to vehicle telemetry data like fuel level, geolocation, mileage and maintenance alerts per data protection regulations.

· In September 2020, Chronopost, the French specialist in quick delivery of parcels weighing less than 30 kilograms, renewed its trust in FRAIKIN, its long-term partner. The delivery company was given the duty of providing over a hundred electric utility cars by the inventive leader in industrial and commercial vehicle fleet management. The two partners chose the Nissan brand, the world leader in 100% electric mobility, and converted to the Voltia Van.

Recent Developments

· In February 2022, Hertz announced an investment to expand electric vehicle commitment with a new UFODRIVE partnership. As Hertz's commitment to leading the future of mobility, the company invested in UFODRIVE - the leading self-service electric vehicle rental company and e-Mobility service provider in Europe.

· In June 2021, Enterprise Flex-E-Rent added 100 plug-in electric vans to its rental fleet. The electric vans will be available for daily rental and longer-term flexible rental at 14 Enterprise Flex-E-Rent depots in the South of England and the Midlands, Europe.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Application Type

      1. 5.1.1 Leisure/Tourism

      2. 5.1.2 Business

    2. 5.2 By Booking Type

      1. 5.2.1 Offline

      2. 5.2.2 Online

    3. 5.3 By Rental Duration

      1. 5.3.1 Short-term

      2. 5.3.2 Long-term

    4. 5.4 By Country

      1. 5.4.1 Germany

      2. 5.4.2 United Kingdom

      3. 5.4.3 France

      4. 5.4.4 Spain

      5. 5.4.5 Belgium

      6. 5.4.6 Netherlands

      7. 5.4.7 Austria

      8. 5.4.8 Ireland

      9. 5.4.9 Luxembourg

      10. 5.4.10 Rest of Europe


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Avis Budget Group Inc.

      2. 6.2.2 Enterprise Holdings Inc.

      3. 6.2.3 Europcar Mobility Group

      4. 6.2.4 Hertz Global Holdings Inc.

      5. 6.2.5 OK Mobility Group

      6. 6.2.6 Peugeot Europe

      7. 6.2.7 SIXT SE

      8. 6.2.8 Fraikin SAS

      9. 6.2.9 Euro Hire Drive

      10. 6.2.10 One Way Van


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Frequently Asked Questions

The Europe Van Rental Market market is studied from 2018 - 2027.

The Europe Van Rental Market is growing at a CAGR of 5.6% over the next 5 years.

The Europe Van Rental Market is valued at 6 Billion USD in 2018.

The Europe Van Rental Market is valued at 8 Billion USD in 2027.

Hertz Global Holdings Inc, Enterprise Holdings Inc., Lease Plan Corporation, Europcar Mobility Group, Fraikin SAS are the major companies operating in Europe Van Rental Market.

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