Europe Single-use Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe's Single-Use Packaging Market is Segmented by Material Type (Paper and Paperboard, Plastic, and Glass), by End-User Type (Food, Beverage, Personal Care, Pharmaceutical, and Other End Users), and by Country (Germany, United Kingdom, France, Rest of Europe). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

Europe Single-use Packaging Market Size

Single User License


Team License


Corporate License


Book before:
Europe Single-use Packaging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 10.07 Billion
Market Size (2029) USD 12.71 Billion
CAGR (2024 - 2029) 4.76 %
Market Concentration Medium

Major Players

Europe Single-use Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

Europe Single-use Packaging Market Analysis

The Europe Single-use Packaging Market size is estimated at USD 10.07 billion in 2024, and is expected to reach USD 12.71 billion by 2029, growing at a CAGR of 4.76% during the forecast period (2024-2029).

Europe is still one of the most significant users of single-use plastics for packaging solutions, with countries such as the United Kingdom, France, and Germany leading the demand. Single-use plastics are mainly used to package drinking water in the area. Additionally, the increasing urbanization, changing dietary trends, the decreased availability of leisure time, and the increasing disposable income of those living in the regions contribute to the growing demand for single-use packaging solutions, especially in food, beverage, and consumer products.

  • The demand for single-use packaging is growing owing to the evolving technology in food service with QSRs. Online food delivery has become a billion-dollar business. Aggregator platforms like or Delivery Hero have expanded by selling reliable infrastructure solutions and attractive restaurant commission rates. 
  • Platform-to-consumer delivery companies like Deliveroo or Uber Eats operate a more cost-intensive business model but are taking care of the whole delivery logistics. Those companies have also gained track over the last years, especially in densely populated regions. Both models will likely converge with a more robust demand for packaging solutions between in-house and third-party solutions.
  • Moreover, the beverage industry is growing and becoming more dynamic in Europe. It is expected to significantly drive the market for single-use paper cups and paper cup carriers. Several prominent companies are supplying a variety of paper cups to fulfill the rising demand for on-the-go beverages across Europe.
  • In addition, ordering drinks for takeaway and home delivery has grown in popularity. Likewise, cups, along with cup carriers, stirrers, and straws that are long-lasting and attractive, are observed to be in high demand.
  • Single-use packaging, containers with antimicrobial chemicals, and packaging that requires less human interaction may gain popularity post-pandemic. For on-premise eating, for example, food service restaurants may use resealable throwaway packaging to carry leftovers home without being repackaged. Post-pandemic, off-premise sales via take-out and delivery applications are becoming increasingly crucial.
  • The European Commission has proposed new rules across the EU to eliminate packaging waste by 2030, with a target of 15% less packaging waste by 2040 than in 2018. If passed, the revised legislation would ban the single-use of food and beverages served in restaurants and cafeterias and the single-use of fruits and vegetables, which could limit the market and the use of plastic single-use packaging in Europe. The proposal also aims to make packaging fully recyclable in 2030, with mandatory minimums for recycled content in new packaging.
  • Meanwhile, the war between Russia and Ukraine has resulted in economic sanctions against European nations, high commodity prices, supply chain disruptions, and impacts on many markets. Some European countries are very reliant on imports of food and energy, making them particularly susceptible to economic shocks brought on by the Ukraine crisis. The war between Russia and Ukraine has made raw material energy and prices costs rise in several countries with production facilities, high commodity prices, supply chain disruptions, and impacts on many markets.

Europe Single-use Packaging Market Trends

Rising number of QSRs in the region

  • The Quick Service Restaurant (QSR) and European restaurant industry is characterized by high competition, with various international and domestic brands competing for customers. A few of the most prominent QSR chains in Europe are McDonald's, KFC, and Subway, as well as Burger King and Domino's Pizza. The European QSR market is projected to expand in the coming years due to various factors, including evolving consumer preferences, a heightened need for convenience, and the introduction of new products and services, which will significantly impact the single-use packaging market.
  • Single-use packaging in QSRs has become vital to a globally fast-paced life. With less time for meal preparation at home, more people rely on fast food for meals. Single-use packaging allows food service establishments to package meals in a sensible, safe, and cost-effective manner while providing customers with a convenient and efficient way to transport meals.
  • Further, operators of quick service services have a strong presence throughout the day, including breakfast, lunch, and dinner, allowing them to generate sales throughout the day and thus significantly increase the demand for packaging. In addition, the key growth drivers for single-use packaging in the forecasted period are continued consumer adoption of technology, such as delivery apps and digital ordering solutions, and improved home working opportunities for delivered breakfast and lunch occasions.
  • Most menu items available in QSRs are consumed directly from containers or packages. Consumers choose to eat fast food because it is convenient, prepared quickly, a good value, and inexpensive. Therefore, single-use packaging is an integral part of the food product and, from a consumer's perspective, must be consistent with their motives and expectations for eating fast food. With the growing demand for ready-to-go and fast food, the number of QSRs is also increasing. For instance, fast food chain McDonald's has increased the number of stores in the United Kingdom due to the ongoing demand. In 2022, McDonald's had 1397 stores, which increased significantly from 1285 stores in 2017.
  • According to McDonald's In 2023, the European country in which McDonald’s operated and franchised the majority of its establishments was France (including Monaco). The United Kingdom accounted for the second largest number of McDonald’s restaurants in 2023 with 1,436 units.
Europe Single-use Packaging Market - Number of McDonald's Restaurants, by Country, in Europe 2016-2023

Beverage Segment is Expected to Witness Significant Growth

  • One of the major factors driving the market growth is the rising demand for single-use paper cups in the increasing trend of consumption of on-the-go beverages. Consumption on the go has continuously increased alongside rising urbanization, associated with frenetic habits. A rise in consumer demand for paper cup packaged beverage products has been witnessed in countries such as Italy, the United Kingdom, and France.
  • Paper-based disposable cups can be divided into two categories: hot and cold. Hot paper cups are mainly used in packaging hot drinks such as coffee, tea, and hot chocolate. The hot paper cups are lightweight, partly coated with a PE resin lining, and have heat seal-ability, anti-blocking, and thermal insulation properties. Some hot paper cups have sleeves, others don't, and some are constructed with lids. Hot paper cups are ideal for coffee shops and other places where hot drinks are served. Due to the high demand for hot drinks, many companies are developing new marketing strategies using single-use paper cups in the region.
  • Further, single-use cold paper cups are commonly used to serve beverages such as juices, water, and non-alcoholic soft drinks. These disposable cups are equipped with moisture barrier bags. They are designed with a wax-coated layer of paper to provide rigidity, protection from leaks and absorption, and an additional insulation layer. Many cups in various patterns and sizes feature tightly rolled rims to ensure a leak-free and leak-proof drinking experience, similar to that of poly-coated cup holders. These cups are specifically designed to store cold beverages and are suitable for serving sodas, liqueurs, lemonades, and milkshakes.
  • As coffee shops and food service establishments were required to use disposable cups to reduce the danger of reusable cups' infection during the COVID-19 pandemic, demand for paper cups increased. Disposable cups were in great need during the pandemic due to a rise in online meal delivery, and their use was encouraged to ensure good sanitation and contact-free delivery.
  • The growing tendency of missing breakfast or eating it quickly on the go in the United Kingdom presents potential, particularly 'grab and go' foods and drinks that give flavor, convenience, and nutrition to both the young and the elderly. In this growing demand for on-the-go drinks, many well-established companies are increasing their presence in the United Kingdom and other European regions. According to Population Reference Bureau In 2023, the degree of urbanization acorss the europe was at 75 percent. 
Europe Single-use Packaging Market - Share of Urban Population Worldwide, by Continent, in Percentage, in 2023

Europe Single-use Packaging Industry Overview

The European single-use packaging market is fragmented, comprising several global and regional players like Berry Global Inc, Amcor Group GmbH, Huhtamäki Oyj, Hotpack Packaging Industries LLC, and more, vying for attention in a contested market space. This market is characterized by low product differentiation, growing levels of product penetration, and high levels of competition.

In July 2023, Graphic Packaging, a consumer packaging company specializing in fiber-based packaging solutions, joined forces with ABP, a food processor, to create two lines of refrigerated meat packaging for Aldi, a United Kingdom supermarket giant. The pressed board tray lines, designed for Aldi's core line and premium steak line, are designed to reduce the use of plastic packaging by approximately 90% compared to the existing packaging format, aligning with Aldi's objective of eliminating 2 billion plastic packaging pieces from their supply chain by the end of 2025.

In June 2023, Waddington Europe, a division of Novolex, a leading European thermoplastic packaging specialist, established itself as the supplier of a complete selection of soft fruit punnets for the UK market. These punnets are designed to be more recyclable and less plastic-intensive than traditional punnets. They are available in various sizes, including oversized, square, and standard rectangular punnets, all manufactured using Waddington's innovative mono-material cushion technology.

Europe Single-use Packaging Market Leaders

  1. Novolex

  2. Dart Container Corporation

  3. Berry Global Inc

  4. Amcor Group GmbH

  5. Huhtamäki Oyj

*Disclaimer: Major Players sorted in no particular order

Europe Single-use Packaging Market Concentration
Need More Details on Market Players and Competitors?
Download PDF

Europe Single-use Packaging Market News

  • August 2023: AMB Spa is one of the European providers of sustainable rigid and flexible solutions for food packaging and has joined forces with the leading sustainable chemical company, Indorama Ventures. Through their partnership, AMB Spa and Indorama Ventures are working together to develop new technology to enhance the recycling of polyethylene terephthalate (PET) food trays. This technology, which involves using recycled PET flakes from recycled trays, is intended to create film suitable for using PET trays in food packaging.
  • April 2023: Infinity TopSeal is a new product from Seal Packaging. It is a recyclable, mono-material packaging solution designed to be used in food service applications and delivery. It is made from a polypropylene expandable lid that can be heat-sealed.

Europe Single-use Packaging Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis


    1. 5.1 Market Drivers

      1. 5.1.1 Rising Number of QSRs in the Region

    2. 5.2 Market Restraints

      1. 5.2.1 Ban on Single use Plastic Products by European Union


    1. 6.1 By Material Type

      1. 6.1.1 Paper and Paperboard

      2. 6.1.2 Plastic

      3. 6.1.3 Glass

      4. 6.1.4 Other Material Types (Metals and Wood)

    2. 6.2 By End-user Industry

      1. 6.2.1 Food

      2. 6.2.2 Beverage

      3. 6.2.3 Personal Care

      4. 6.2.4 Pharmaceutical

      5. 6.2.5 Other End-user Industries

    3. 6.3 By Country

      1. 6.3.1 Germany

      2. 6.3.2 United Kingdom

      3. 6.3.3 France


    1. 7.1 Company Profiles

      1. 7.1.1 Novolex

      2. 7.1.2 Dart Container Corporation

      3. 7.1.3 Berry Global Inc

      4. 7.1.4 Amcor Group GmbH

      5. 7.1.5 Huhtamaki Oyj

      6. 7.1.6 Hotpack Packaging Industries LLC

      7. 7.1.7 Graphic Packaging International, LLC

      8. 7.1.8 Caterline Limited

      9. 7.1.9 Celebration Packaging Limited

      10. 7.1.10 Nutripack SAS

    2. *List Not Exhaustive


**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Europe Single-use Packaging Industry Segmentation

Single-use packaging is a type of packaging that is intended for single-use and then for disposal only. Plastic is the most widely used material in packaging and medical applications due to its versatility, ease of production, safety, sterility, and cost-effectiveness, followed by paper. Single-use plastic packaging includes grocery bags, cardboard boxes, bottles, food containers, straws, coffee stirrers, disposable cups, and cutlery.

The Europe single-use packaging market is segmented by material type (paper and paperboard, plastic, and glass), by end-user type (food, beverage, personal care, pharmaceutical, and other end users), and by country (Germany, United Kingdom, France, Rest of Europe). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Material Type
Paper and Paperboard
Other Material Types (Metals and Wood)
By End-user Industry
Personal Care
Other End-user Industries
By Country
United Kingdom
Need A Different Region Or Segment?
Customize Now

Europe Single-use Packaging Market Research Faqs

The Europe Single-use Packaging Market size is expected to reach USD 10.07 billion in 2024 and grow at a CAGR of 4.76% to reach USD 12.71 billion by 2029.

In 2024, the Europe Single-use Packaging Market size is expected to reach USD 10.07 billion.

Novolex, Dart Container Corporation, Berry Global Inc, Amcor Group GmbH and Huhtamäki Oyj are the major companies operating in the Europe Single-use Packaging Market.

In 2023, the Europe Single-use Packaging Market size was estimated at USD 9.59 billion. The report covers the Europe Single-use Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Single-use Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Single-use Packaging Industry Report

Statistics for the 2024 Europe Single-use Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Single-use Packaging analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Europe Single-use Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)