Europe Protein Bar Market - Growth, Trends, and Forecasts (2023 - 2028)

The Europe Protein Bar Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Retail Stores, Online Stores, and Other Distribution Channels); and by Country (Germany, the United Kingdom, France, Russia, Italy, Spain, and Rest of Europe). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Europe Protein Bar Market Size

Europe Protein Bar Market Summary
Study Period: 2016 -2027
CAGR: 5.01 %

Major Players

Europe Protein Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and it's growth?

Europe Protein Bar Market Analysis

The European Protein Bar Market is projected to register a CAGR of 5.01% over the forecast period.

The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy. However, inclination toward other alternative protein-rich diets and high sugar content in protein bars are the major factors restraining the market growth. 

Across Europe, the demand for convenience foods is growing at a faster pace due to changes in social and economical patterns, as well as increased expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. The trend of on-the-go snacking is exploding, especially among young people, people living in hostels, and bachelors who lead hectic lifestyles. In addition, on-the-go snacking is closely linked with snack bars’ including protein bars that are easy to handle and consume.

Various companies in the market have established several strategies like new product launches, expansion, and partnerships to cater to the demand of the market. For example, in 2022, KIND Bars, the United Kingdom's fastest-growing healthy snack bar brand, expanded its protein bar lineup by adding a new flavoured protein bar. The hazelnut dark chocolate bar is available in a range of retailers, including Nisaand Costcutter.

Europe Protein Bar Industry Segmentation

Protein bars are a kind of nutrition bar with a high protein as compared to carbohydrates/fats. The market studied is segmented into distribution channels and geography. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retail stores, online stores, and other distribution channels. Additionally, the study provides an analysis of the protein bar market in the emerging and established markets across Europe, including the United Kingdom, Germany, Spain, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

Europe Protein Bar Market Trends

This section covers the major market trends shaping the Europe Protein Bar Market according to our research experts:

Hypermarkets/Supermarkets to Drive the Regional Market

Owing to a huge retail space and catering to a wide variety of preferences, supermarkets/hypermarkets are dominant channels for the sales of protein bars in the country. Factors, like business expansion and the rising number of hypermarkets/supermarkets, add to the sales of these retail formats and significantly contribute to the protein bar market. Supermarkets/hypermarkets provide attractive shelf visibility through display and assortments. As they are often placed at the entrance, at the checkout, and/or in the designated functional food aisles, protein bars invariably attract the consumers’ attention. Additionally, in developed countries, such as the United Kingdom, considering the growing popularity of protein bars and a changing trend of having them with coffee, Spar hypermarket in Armagh (United Kingdom) expanded its protein bar space to seven shelves, located next to the coffee machine. Thus, customers find it beneficial to shop from such retail stores, as they also offer attractive discounts and schemes.

Europe Protein Bar Market: Number of Outlets of Different Supermarkets, United Kingdom, 2022

United Kingdom is Expected to Drive the Regional Market Demand for Protein Bars

Protein bars have gained popularity among all sections of society in the United Kingdom. Consumers in the country are looking for protein bars that help them maintain their busy lifestyles and provide them with much-needed nutrition. There is a growing demand for protein bars with less or no sugar, no added flavors, gluten-free, and vegan varieties, which help consumers meet their growing obesity concerns. Due to the growing consumer interest in high-protein products and other sports nutrition goods, manufacturers in the field are looking to expand their product offerings through various adopted strategies, like partnerships.

Consumers in the United Kingdom are looking for high nutritional value snacks and simple ingredient lists, rather than calorie counting. Claims, like free-from, raw, high fiber, no added sugar, and the use of natural ingredients, are expected to continue to be the key factors influencing consumers’ decisions. Moreover, schools in the United Kingdom have started accepting snack bars including protein bars as a part of the packed lunch, as they are healthy and manage to catch the children’s attention very well. This is expected to act as a driver for the United Kingdom protein bar market.

Europe Protein Bar Market: Food Purchase Trend, in Million GBP, United Kingdom, 2017-2021

Europe Protein Bar Industry Overview

The European protein bar market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Additionally, the companies are implementing strategies that include the provision of products through e-commerce (own websites and third parties) websites, to facilitate a larger targeted audience. Key players dominating the regional market include Optimum Nutrition, Inc., The Kellogg Company, Mars, Incorporated (Kind LLC), PepsiCo, Inc., and Mondelēz International, Inc. (Clif Bar & Company).

Europe Protein Bar Market Leaders

  1. Optimum Nutrition, Inc.

  2. The Kellogg Company

  3. Mars, Incorporated (Kind LLC)

  4. PepsiCo, Inc.

  5. Mondelēz International, Inc. (Clif Bar & Company)

*Disclaimer: Major Players sorted in no particular order


Europe Protein Bar Market News

  • In September 2022, United Kingdom-based protein bar brand, Grenade, launched 2 multipack missions for customers looking to get their protein bar fix. The products were launched in Tesco and Sainsbury’s ‘Fan Favourites’ featuring a 10-pack selection box of Grenade’s popular (60g) protein bars. The new launches comprised two bars of flavors including chocolate chips salted caramel, white chocolate salted peanut, cookie dough, and white chocolate cookie, and fudged up.
  • In August 2022, Clif Bar & Company which offers a range of energy bars was acquired by Mondelez International, Inc. It has leading brands such as CLIF, CLIF Kid, and LUNA, the acquisition is anticipated to increase Mondelez International's global snack bar business to more than USD 1 billion.
  • In May 2022, SternVitamin and SternLife, subsidiaries of the German-based food business Stern-Wywiol Gruppe, launched a vegan protein bar.

Europe Protein Bar Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialty Stores

      4. 5.1.4 Online Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Country

      1. 5.2.1 Germany

      2. 5.2.2 United Kingdom

      3. 5.2.3 France

      4. 5.2.4 Russia

      5. 5.2.5 Italy

      6. 5.2.6 Spain

      7. 5.2.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Kellogg Company

      2. 6.3.2 PepsiCo Inc.

      3. 6.3.3 The Simply Good Foods Company (Quest Nutrition LLC)

      4. 6.3.4 Mondelēz International, Inc. (Clif Bar & Company)

      5. 6.3.5 Mars, Incorporated (Kind LLC)

      6. 6.3.6 Optimum Nutrition Inc.

      7. 6.3.7 Barebells Functional Foods AB

      8. 6.3.8 General Mills Inc.

      9. 6.3.9 Nestlé S.A.

      10. 6.3.10 Class Delta Ltd. (Protein Works)

    4. *List Not Exhaustive

You can also purchase parts of this report. Do you want to check out a section wise price list?

Europe Protein Bar Market Research FAQs

The Europe Protein Bar Market market is studied from 2016 - 2027.

The Europe Protein Bar Market is growing at a CAGR of 5.01% over the next 5 years.

Optimum Nutrition, Inc., The Kellogg Company, Mars, Incorporated (Kind LLC), PepsiCo, Inc., Mondelēz International, Inc. (Clif Bar & Company) are the major companies operating in Europe Protein Bar Market.

Europe Protein Bar Industry Report

Statistics for the 2023 Europe Protein Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Protein Bar analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!