Europe Probiotics Market- Growth, Trends, and Forecast (2019 - 2024)

Europe Probiotics Market is segmented by Type (Functional Food and Beverage, Dietary Supplements and Animal Feed), Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels), and Geography

Market Snapshot

Study Period:


Base Year:


CAGR % (2019-2024):


Largest Market:


Largest Product Type Segment:

Functional Food and Beverages

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Europe Probiotics Market

Europe Probiotics Market is projected to grow at a CAGR of 5.35% during the forecast period (2019 - 2024).

  • The European Probiotic Association (EPA) is an association of companies involved in the production and registration of probiotics for sale mainly within European Union. The probiotics market is the region is expected to attain substanicail growth in food and bevrage suppliments followed by animal feed segment over the forecasted period.
  • Feed probiotics is positioned in the European market with three major label claims: promoting animal health, reducing incidences of foodborne illness, and improving the public perception of cattle industry.


Scope of the Report

The scope of the market includes probiotics, such as functional food and beverage, dietary supplement and animal feed by type. By distribution channel, the market is categorized as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others. 

By Product Type
Functional Food and Beverage
Dietary Supplements
Animal Feed
By Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores
Other Distribution Channels
By Geography
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

Key Market Trends

Russia is the Largest Market

Functional food products continued to make the greatest contribution to the health and wellness market in Russia. The market in Russia is driven by increasing demand for functional food and beverage products, including probiotic-based products, with existing awareness among consumers about its usage. Many medical professionals in the country recommend probiotics for its several benefits, including immunity, for infection in children, etc. This has grown over the decade, which has led to its highest share of 38.02% in the region in 2017. The animal feed manufacturers in the have been offering a range of probiotics to ranchers and feedlot operators with a claim that they can replace antibiotics which is also one the major factor to the growth of probiotics market in the country


To understand key trends, Download Sample Report

Growing Demand for Functional Food and Beverages

In Europe due to the prevalence of obesity, lactose intolerance and the aging population, the demand for Functional foods and beverages have registered a substantial growth of the years. The sales through supermarkets/hypermarkets are strongly augmenting the overall sales of probiotics in various countries such as Russia, Germany, Spain, and others. The increasing consumer awareness about the nutritional benefits of probiotics especially among the lactose intolerance consumers is adding to the strong growth in the market. Due to the growing demand for probiotics in the region, the supermarkets such as Sainsbury's are providing probiotics under their own private labeled so as to cater the growing demand among the consumers in the region


To understand geography trends, Download Sample Report

Competitive Landscape

Europe probiotic market is a consolidated market with a strong dominance of major players such as Yakult, Danone, PepsiCo, and others. Probiotic foods are currently dominated by dairy products, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The market’s biggest players include Yakult and Danone, followed by Morinaga and Nestlé. The bigger players have further consolidated their positions in recent years. Moreover, the new launches by the players in the food and beverage segment are augmenting the growth of the market

Major Players

  1. Danone S.A.
  2. PepsiCo Inc.
  3. Daflorn Ltd.
  4. Yakult Honsha
  5. Bio-K Plus International Inc.

* Complete list of players covered available in the table of contents below

EU probiotics Market 8

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Functional Food and Beverage

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle

      2. 6.4.2 Danone S.A.

      3. 6.4.3 Pepsico Inc.

      4. 6.4.4 Yakult Honsha

      5. 6.4.5 Archer Daniels Midland

      6. 6.4.6 Daflorn MLM5 Ltd.

      7. 6.4.7 Bio-K Plus International Inc.

    5. *List Not Exhaustive

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please Enter a Valid Message!

Complete your payment details below

Shipping & Billing Information

Payment Information