Europe Probiotics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Probiotics Market is segmented by Type into Functional Food and Beverage, Dietary Supplements and Animal Feed; by Distribution Channel into Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels; and by Country

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.35 %
Largest Market: Russia
Largest Product Type Segment: Functional Food and Beverages

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Market Overview

Europe Probiotics Market is projected to grow at a CAGR of 5.35% during the forecast period (2020 - 2025).

  • The European Probiotic Association (EPA) is an association of companies involved in the production and registration of probiotics for sale mainly within the European Union. The probiotics market in the region that is expected to attain substantial growth in food and beverage supplements followed by animal feed segment over the forecasted period.
  • Feed probiotics are positioned in the European market with three major label claims: promoting animal health, reducing incidences of foodborne illness, and improving the public perception of the cattle industry.

Scope of the Report

The European probiotics market is segmented on the basis of product type into functional food and beverage, dietary supplement and animal feed. The food and beverage segment is further bifurcated into dairy products, fermented products, non-alcoholic beverages, dietary supplements, and others. The market is also segmented on the basis of the distribution channel into supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others. Also, the study provides an analysis of the probiotics market in the emerging and established markets across European countries, including Germany, United Kingdom, France, Russia, Italy, Spain, and Rest of European countries.

By Product Type
Functional Food and Beverage
Dietary Supplements
Animal Feed
By Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores
Other Distribution Channels
By Country
United Kingdom
Rest of Europe

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Key Market Trends

Russia Dominates The European Market

Functional food products continued to make the greatest contribution to the health and wellness market in Russia. The market in Russia is driven by increasing demand for functional food and beverage products, including probiotic-based products, with existing awareness among consumers about its usage. Many medical professionals in the country recommend probiotics for its several benefits, including immunity, for infection in children, etc. This has grown over the decade, which has led to its highest share of 38.02% in the region in 2017. The animal feed manufacturers in the have been offering a range of probiotics to ranchers and feedlot operators with a claim that they can replace antibiotics which is also one the major factor to the growth of probiotics market in the country


Growing Demand for Functional Food and Beverages

In Europe due to the prevalence of obesity, lactose intolerance, and the aging population, the demand for functional foods and beverages has registered a substantial growth of the years. The sales through supermarkets/hypermarkets are strongly augmenting the overall sales of probiotics in various countries such as Russia, Germany, Spain, and others. The increasing consumer awareness about the nutritional benefits of probiotics especially among the lactose intolerance consumers is adding to the strong growth in the market. Due to the growing demand for probiotics in the region, the supermarkets such as Sainsbury's are providing probiotics under their own private labeled so as to cater to the growing demand among the consumers in the region


Competitive Landscape

Europe probiotic market is a consolidated market with a strong dominance of major players such as Yakult, Danone, PepsiCo, and others. Probiotic foods are currently dominated by dairy products, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The market’s biggest players include Yakult and Danone, followed by Morinaga and Nestlé. The bigger players have further consolidated their positions in recent years. Moreover, the new launches by the players in the food and beverage segment are augmenting the growth of the market

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Functional Food and Beverage

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Russia

      5. 5.3.5 Italy

      6. 5.3.6 Spain

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle

      2. 6.4.2 Danone S.A.

      3. 6.4.3 Pepsico Inc.

      4. 6.4.4 Yakult Honsha

      5. 6.4.5 Archer Daniels Midland

      6. 6.4.6 Daflorn MLM5 Ltd.

      7. 6.4.7 Bio-K Plus International Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Probiotics Market market is studied from 2016 - 2026.

The Europe Probiotics Market is growing at a CAGR of 5.35% over the next 5 years.

The Europe Probiotics Market is valued at Russia in 2026.

Danone S.A., PepsiCo Inc., Daflorn Ltd., Yakult Honsha, Bio-K Plus International Inc. are the major companies operating in Europe Probiotics Market.

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