Europe Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Probiotic Manufacturers in Europe and the market is segmented by Type (Functional Food and Beverage, Dietary Supplements, and Animal Feed); Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels); and Geography (Germany, United Kingdom, France, Russia, Italy, Spain, and Rest of Europe). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Probiotics Market Size

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Europe Probiotics Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 13.78 Billion
Market Size (2029) USD 16.36 Billion
CAGR (2024 - 2029) 3.49 %
Market Concentration High

Major Players

Europe Probiotics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Probiotics Market Analysis

The Europe Probiotics Market size is estimated at USD 13.78 billion in 2024, and is expected to reach USD 16.36 billion by 2029, growing at a CAGR of 3.49% during the forecast period (2024-2029).

  • The market has witnessed a surge in demand for products that provide immune health, which has impacted the probiotic supplements market positively in the region. Owing to such factors, significant product launches cater to the growing demand. Probiotics are well known for their immunity-boosting properties, as they offer robust protection against gastrointestinal pathogens and promote the production of natural antibodies in the body.
  • The European Probiotic Association (EPA) is an association of companies involved in producing and registering probiotics for sale, mainly within the European Union. The probiotics market in the region is expected to attain substantial growth in food and beverage supplements, followed by the animal feed segment over the forecast period. Feed probiotics are positioned in the European market with three major label claims: promoting animal health, reducing incidences of foodborne illness, and improving the public perception of the cattle industry.
  • Probiotics, especially yogurt, are a key ingredient in the rapidly expanding market for digestive health products, and consumers of all ages in the region use them. Customers believe yogurt is one of the healthiest and most protein-rich on-the-go foods. Lacto-fermented drinks are popular in Germany due to their related immunity and digestive benefits. For instance, as per Yakult Annual Report, the number of bottles of Yakult consumed per day in Germany has increased from 75 in 2019/2020 to 77 in 2020/2021.
  • However, the undesirable ingredients used for probiotic preparation are a strong restraint to the probiotic market. For instance, additives like water to increase the yield, or starch to maintain the viscosity of probiotic products like yogurt, are of great threat to consumers' health.

Europe Probiotics Market Trends

This section covers the major market trends shaping the Europe Probiotics Market according to our research experts:

Growing Demand for Functional Food and Beverages

  • European consumers are increasingly becoming aware of their health which is anticipated to propel the demand for digestive health supplements, especially probiotics. Many consumers are now accepting the role of digestive health in maintaining weight, energy levels, and overall physical health, which will likely boost the demand for probiotics over the years.
  • For instance, in March 2021, the Netherlands Food and Drug Administration released guidance stating that 'probiotic' is allowed on Food and supplement labels as mandatory information that characterizes the product.
  • Probiotics have been available for decades, with consumption being driven by strain-specific health benefits to the consumer. According to the International Scientific Association for Probiotics and Prebiotics, scientific study on probiotic strains reveals health benefits in reducing necrotizing enterocolitis in preterm infants, reducing the occurrence of atopic issues such as eczema in infants and colic symptoms in breastfed babies, reducing the risk or duration of upper respiratory tract infections or gut infection.
  • According to World Health Organization (WHO) 2022 report, one of the major risk factors for several noncommunicable diseases (NCDs) in Europe is obesity, and over 60% of adults and 29% of boys, and 27% of girls who are children are overweight. In Europe, due to the prevalence of obesity, lactose intolerance, and the aging population, the demand for functional foods and beverages has grown substantially over the years.
  • The sales through supermarkets/hypermarkets strongly augment the overall sales of probiotics in various countries such as Russia, Germany, Spain, and others. The increasing consumer awareness about the nutritional benefits of probiotics, especially among lactose intolerance consumers, is adding to the strong growth in the market.
  • Due to the increasing demand for probiotics in the region, the supermarkets such as Sainsbury's are providing probiotics under their private labels to cater to the increasing demand among consumers in region.
  • Also, the Hispanic and Asian communities in Europe have grown, so too has the desire for exotic flavours, such as coconut cream, finely ground chia seeds, elderflower, nut butter (almond, hazelnut, and cashew), and others. These flavours not only offer a variety of health benefits to consumers, but also a multisensory experience.
  • In the last few years, yogurt sales in Europe have experienced a significant increase, primarily attributable to the quick expansion of flavored Greek yogurt. Thus, the demand for new flavors and innovation in packaging options in yogurt is estimated to increase the growth of the probiotic market in the region.
Europe Probiotics Market - Europe Probiotics Market: Expenditure on Health as a Share of Gross Domestic Product (GDP) in Germany, In%, 2017-2021

The United Kingdom Dominates the European Market

  • Functional food products continued to make the greatest contribution to the health and wellness market in the United Kingdom. The rising rates of obesity in the United Kingdom and rising public awareness of the benefits of yogurt consumption for managing weight are increasing the demand for functional food and beverage products and dietary supplements, including probiotic-based products.
  • The Adulthood obesity prevalence forecast model by WHO predicts that 36% of men and 33% of women will be obese by 2030 in the United Kingdom. Recent years have seen a shift from curative practices to preventive healthcare management as a major market growth factor. The people's health in the country's economy is directly related to the economic output, as healthcare contributes significantly to the overall economy.
  • Additionally, many medical professionals in the country recommend probiotics for their several benefits, including immunity, infection in children, etc. As per the data provided by the health insurance company of the United Kingdom in 2021, Bupa, around four in every ten people in the United Kingdom, gets indigestion every year. It can affect people differently, but indigestion symptoms often include pain or a burning feeling just under the ribs or higher up in the chest. Therefore, this increased the point-of-sale for these probiotics in different forms, like supplements via pharmacies and drugstores. This has grown over the decade, leading to its highest share in the region.
  • The major players are trying to launch new and innovative products to cater to the increasing demand for probiotic products. For Instance, in 2021, Gut health startup Bio & Me expanded into chillers with a range of probiotic yogurts. They are billed as containing 700 billion live and active cultures, including LGG and BB12, with no added sugar or sweeteners, emulsifiers, or thickeners.
  • Furthermore, animal feed manufacturers have been offering a range of probiotics to ranchers and feedlot operators, claiming that they can replace antibiotics which is also one of the significant factors in the growth of the probiotics market in the country.
Europe Prebiotic Market- Europe Probiotics Market: Total Health Expenditure, GBP, United Kingdom, 2017 - 2021

Europe Probiotics Industry Overview

Europe's probiotic market is consolidated with a strong dominance of major players such as Yakult, Danone, PepsiCo, and others. Dairy products dominate probiotic foods, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The market's biggest players include Yakult, Danone SA, Morinaga, and Nestlé SA. The more prominent players have further consolidated their positions in recent years. Moreover, the new launches by the players in the food and beverage segment are augmenting the market's growth. Also, the major global players have a geographical reach and high brand awareness among consumers, giving them an upper hand. Major regional players have focused on innovation to strengthen their product portfolio, catering to a wide range of customers and expanding to new regions.

Europe Probiotics Market Leaders

  1. Danone S.A.

  2. Daflorn Ltd.

  3. Yakult Honsha

  4. Bio-K Plus International Inc.

  5. PepsiCo Inc. (KeVita )

*Disclaimer: Major Players sorted in no particular order

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Europe Probiotics Market News

  • September 2022: BioGaia announced its partnership with Skinome to research and develop a probiotic concentrate with living bacteria that will support the skin microbiome and improve skin health.
  • August 2022: BioGaia, announced expanding its product line with fresh bacterial strains created in collaboration with wholly-owned subsidiary MetaboGen. The two businesses will jointly open a fermentation pilot plant in Eslöv to advance new strains through clinical development and toward a potential launch.
  • February 2021: Perrigo and Probi signed an extensive pan-European agreement to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the company's foothold in many European countries in probiotics.

Europe Probiotics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Functional Food and Beverage

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Russia

      5. 5.3.5 Italy

      6. 5.3.6 Spain

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestlé SA

      2. 6.3.2 Danone SA

      3. 6.3.3 PepsiCo Inc.

      4. 6.3.4 Yakult Honsha

      5. 6.3.5 Archer Daniels Midland

      6. 6.3.6 Daflorn MLM5 Ltd

      7. 6.3.7 Bio-K Plus International Inc.

      8. 6.3.8 CHR Hansen

      9. 6.3.9 BioGaia

      10. 6.3.10 Lifeway Foods Inc.

    4. *List Not Exhaustive

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Europe Probiotics Industry Segmentation

Probiotics are live microbes that can be added to a variety of goods, such as foods, medications, and nutritional supplements, with the goal of improving health when ingested or applied topically. 

The European probiotics market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into functional food and beverage, dietary supplement, and animal feed. The food and beverage segment is further bifurcated into dairy products, fermented products, non-alcoholic beverages, dietary supplements, and others. Based on the distribution channel, the market is segmented into supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others. Based on geography, the market is segmented into Germany, the United Kingdom, France, Russia, Italy, Spain, and the Rest of the European countries. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Functional Food and Beverage
Dietary Supplements
Animal Feed
Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores
Other Distribution Channels
United Kingdom
Rest of Europe
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Europe Probiotics Market Research FAQs

The Europe Probiotics Market size is expected to reach USD 13.78 billion in 2024 and grow at a CAGR of 3.49% to reach USD 16.36 billion by 2029.

In 2024, the Europe Probiotics Market size is expected to reach USD 13.78 billion.

Danone S.A., Daflorn Ltd., Yakult Honsha, Bio-K Plus International Inc. and PepsiCo Inc. (KeVita ) are the major companies operating in the Europe Probiotics Market.

In 2023, the Europe Probiotics Market size was estimated at USD 13.32 billion. The report covers the Europe Probiotics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Probiotics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Probiotics Industry Report

Statistics for the 2024 Europe Probiotics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Probiotics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)