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Europe Probiotics Market is segmented by Type (Functional Food and Beverage, Dietary Supplements and Animal Feed), Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels), and Geography
CAGR % (2019-2024):
Largest Product Type Segment:
Functional Food and Beverages
Europe Probiotics Market is projected to grow at a CAGR of 5.35% during the forecast period (2019 - 2024).
The scope of the market includes probiotics, such as functional food and beverage, dietary supplement and animal feed by type. By distribution channel, the market is categorized as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others.
|By Product Type|
|Functional Food and Beverage|
|By Distribution Channel|
|Other Distribution Channels|
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Functional food products continued to make the greatest contribution to the health and wellness market in Russia. The market in Russia is driven by increasing demand for functional food and beverage products, including probiotic-based products, with existing awareness among consumers about its usage. Many medical professionals in the country recommend probiotics for its several benefits, including immunity, for infection in children, etc. This has grown over the decade, which has led to its highest share of 38.02% in the region in 2017. The animal feed manufacturers in the have been offering a range of probiotics to ranchers and feedlot operators with a claim that they can replace antibiotics which is also one the major factor to the growth of probiotics market in the country
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In Europe due to the prevalence of obesity, lactose intolerance and the aging population, the demand for Functional foods and beverages have registered a substantial growth of the years. The sales through supermarkets/hypermarkets are strongly augmenting the overall sales of probiotics in various countries such as Russia, Germany, Spain, and others. The increasing consumer awareness about the nutritional benefits of probiotics especially among the lactose intolerance consumers is adding to the strong growth in the market. Due to the growing demand for probiotics in the region, the supermarkets such as Sainsbury's are providing probiotics under their own private labeled so as to cater the growing demand among the consumers in the region
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Europe probiotic market is a consolidated market with a strong dominance of major players such as Yakult, Danone, PepsiCo, and others. Probiotic foods are currently dominated by dairy products, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The market’s biggest players include Yakult and Danone, followed by Morinaga and Nestlé. The bigger players have further consolidated their positions in recent years. Moreover, the new launches by the players in the food and beverage segment are augmenting the growth of the market
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Functional Food and Beverage
5.1.2 Dietary Supplements
5.1.3 Animal Feed
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Pharmacies/Health Stores
5.2.3 Convenience Stores
5.2.4 Other Distribution Channels
5.3 By Geography
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.2 Danone S.A.
6.4.3 Pepsico Inc.
6.4.4 Yakult Honsha
6.4.5 Archer Daniels Midland
6.4.6 Daflorn MLM5 Ltd.
6.4.7 Bio-K Plus International Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
* List Not Exhaustive