Europe Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Probiotic Manufacturers in Europe and the market is segmented by Type (Functional Food and Beverage, Dietary Supplements, and Animal Feed); Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels); and Geography (Germany, United Kingdom, France, Russia, Italy, Spain, and Rest of Europe). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Probiotics Market Size

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Europe Probiotics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 14.26 Billion
Market Size (2030) USD 16.93 Billion
CAGR (2025 - 2030) 3.49 %
Market Concentration High

Major Players

Europe Probiotics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Probiotics Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Europe Probiotics Market Analysis

The Europe Probiotics Market size is estimated at USD 14.26 billion in 2025, and is expected to reach USD 16.93 billion by 2030, at a CAGR of 3.49% during the forecast period (2025-2030).

  • The market has witnessed a surge in demand for products that provide immune health, which has impacted the probiotic supplements market positively in the region. Owing to such factors, significant product launches cater to the growing demand. Probiotics are well known for their immunity-boosting properties, as they offer robust protection against gastrointestinal pathogens and promote the production of natural antibodies in the body.
  • The European Probiotic Association (EPA) is an association of companies involved in producing and registering probiotics for sale, mainly within the European Union. The probiotics market in the region is expected to attain substantial growth in food and beverage supplements, followed by the animal feed segment over the forecast period. Feed probiotics are positioned in the European market with three major label claims: promoting animal health, reducing incidences of foodborne illness, and improving the public perception of the cattle industry.
  • Probiotics, especially yogurt, are a key ingredient in the rapidly expanding market for digestive health products, and consumers of all ages in the region use them. Customers believe yogurt is one of the healthiest and most protein-rich on-the-go foods. Lacto-fermented drinks are popular in Germany due to their related immunity and digestive benefits. For instance, as per Yakult Annual Report, the number of bottles of Yakult consumed per day in Germany has increased from 75 in 2019/2020 to 77 in 2020/2021.
  • However, the undesirable ingredients used for probiotic preparation are a strong restraint to the probiotic market. For instance, additives like water to increase the yield, or starch to maintain the viscosity of probiotic products like yogurt, are of great threat to consumers' health.

Europe Probiotics Industry Overview

Europe's probiotic market is consolidated with a strong dominance of major players such as Yakult, Danone, PepsiCo, and others. Dairy products dominate probiotic foods, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The market's biggest players include Yakult, Danone SA, Morinaga, and Nestlé SA. The more prominent players have further consolidated their positions in recent years. Moreover, the new launches by the players in the food and beverage segment are augmenting the market's growth. Also, the major global players have a geographical reach and high brand awareness among consumers, giving them an upper hand. Major regional players have focused on innovation to strengthen their product portfolio, catering to a wide range of customers and expanding to new regions.

Europe Probiotics Market Leaders

  1. Danone S.A.

  2. Daflorn Ltd.

  3. Yakult Honsha

  4. Bio-K Plus International Inc.

  5. PepsiCo Inc. (KeVita )

  6. *Disclaimer: Major Players sorted in no particular order
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Europe Probiotics Market News

  • September 2022: BioGaia announced its partnership with Skinome to research and develop a probiotic concentrate with living bacteria that will support the skin microbiome and improve skin health.
  • August 2022: BioGaia, announced expanding its product line with fresh bacterial strains created in collaboration with wholly-owned subsidiary MetaboGen. The two businesses will jointly open a fermentation pilot plant in Eslöv to advance new strains through clinical development and toward a potential launch.
  • February 2021: Perrigo and Probi signed an extensive pan-European agreement to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the company's foothold in many European countries in probiotics.

Europe Probiotics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Functional Food and Beverage
    • 5.1.2 Dietary Supplements
    • 5.1.3 Animal Feed
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/ Hypermarkets
    • 5.2.2 Pharmacies/Health Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Country
    • 5.3.1 Germany
    • 5.3.2 United Kingdom
    • 5.3.3 France
    • 5.3.4 Russia
    • 5.3.5 Italy
    • 5.3.6 Spain
    • 5.3.7 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestlé SA
    • 6.3.2 Danone SA
    • 6.3.3 PepsiCo Inc.
    • 6.3.4 Yakult Honsha
    • 6.3.5 Archer Daniels Midland
    • 6.3.6 Daflorn MLM5 Ltd
    • 6.3.7 Bio-K Plus International Inc.
    • 6.3.8 CHR Hansen
    • 6.3.9 BioGaia
    • 6.3.10 Lifeway Foods Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Probiotics Industry Segmentation

Probiotics are live microbes that can be added to a variety of goods, such as foods, medications, and nutritional supplements, with the goal of improving health when ingested or applied topically. 

The European probiotics market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into functional food and beverage, dietary supplement, and animal feed. The food and beverage segment is further bifurcated into dairy products, fermented products, non-alcoholic beverages, dietary supplements, and others. Based on the distribution channel, the market is segmented into supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others. Based on geography, the market is segmented into Germany, the United Kingdom, France, Russia, Italy, Spain, and the Rest of the European countries. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type Functional Food and Beverage
Dietary Supplements
Animal Feed
Distribution Channel Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores
Other Distribution Channels
Country Germany
United Kingdom
France
Russia
Italy
Spain
Rest of Europe
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Europe Probiotics Market Research FAQs

How big is the Europe Probiotics Market?

The Europe Probiotics Market size is expected to reach USD 14.26 billion in 2025 and grow at a CAGR of 3.49% to reach USD 16.93 billion by 2030.

What is the current Europe Probiotics Market size?

In 2025, the Europe Probiotics Market size is expected to reach USD 14.26 billion.

Who are the key players in Europe Probiotics Market?

Danone S.A., Daflorn Ltd., Yakult Honsha, Bio-K Plus International Inc. and PepsiCo Inc. (KeVita ) are the major companies operating in the Europe Probiotics Market.

What years does this Europe Probiotics Market cover, and what was the market size in 2024?

In 2024, the Europe Probiotics Market size was estimated at USD 13.76 billion. The report covers the Europe Probiotics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Probiotics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Probiotics Industry Report

Statistics for the 2025 Europe Probiotics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Probiotics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.